Aussie newsagents have been critical in local towns and cities through COVID-19. While plenty of businesses have closed or gone into hibernation, the local newsagency, or newsagents as many call them, has been open, trading and supporting the local community.
The thing is, the newsagents is not what it used to be. News has taken a back seat in these evolving retail businesses as other products have come to the fore, making the local newsagents more valuable and useful to people in local communities, especially regional communities.
Sure, newspapers and magazines still play a role and they are the news part of the name, the reality is that in terms of overall business contribution and value, they lie outside of news, our side of that part of the newsagents name.
Many newsagency businesses have evolved deeply, into gifts, homewares, home office solutions, games, toys, jigsaws, nesting products, comfort products, art supplies and more. The local newsagency is less about the news and the agency and more about helping people enjoy themselves, helping them relax, helping them create and helping them find their voice.
The newsagents of yesterday is the place of happiness, joy and communication today.
Whether it is a greeting card, journal, art supplies, a candle, a thro rug, a scarf or local Aussie essential oils, a newsagency is a fresh and innovative business delivering local town access to a diverse range of products in service of local community needs.
Tower Systems is proud to serve more than 1,700 newsagents with its newsagency software, software used by more newsagents than all other software companies combined. We take that leadership role seriously and respectfully, helping newsagents to reach the potential of their local area opportunities.
Whether it is in-store or online, our newsagency POS software is helping newsagents to transact where there need to and when they need to, accurately, efficiently. It is also helping them to find new shoppers as new shoppers are the lifeblood of any business. Indeed, we are grateful to smart newsagents for walking this path of innovation and opportunity with us.
The 2020 of corona is challenging. For newsagents it has been a year of opportunity and it is a thrill to see so many step up to that opportunity in service of their local communities.