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46 Christmas marketing tips for small business retailers

Yeah, it’s odd for a POS software company to offer Christmas marketing tips to retailers because … we are tech people and not retailers. That may be true for some.

Tower Systems has owned and run retail businesses since 1996.

We are not your usual POS software company. We actively share marketing tips with our customers. Here are some Christmas marketing tips for retailers that we hope some find useful, or at least inspiring to you to develop your own.

We offer you 46 low cost and no cost Christmas marketing tips for retailers  ideas to help create a different Christmas experience in your business.

  1. Always:
    1. Have tape with wrapping paper.
    2. Have wrapping paper with cards, at the counter and with magazines.
    3. Have Christmas bags at the counter.
    4. Have tape at the counter.
    5. Pitch easy to purchase ready to go hampers close to the counter.
    6. Keep displays fresh.
    7. Run your loyalty programs through Christmas – to bring them back.
  2. Make it easy. People often talk about how hard Christmas is. Be the local business that makes it easy. The ways to do this are with easy Lay-By, free wrapping, better shop floor help, guide buying advice or tips on perfect gifts no one else will think of. Consider making Christmas easy as being a key part of your messaging.
  3. Host a simple party. To preview Christmas, say thank you to shoppers and support a local cause. Do it when the shop is closed. Limit numbers. have some drinks and food. Have fun. Celebrate.
  4. Use video. To promote products on social media.
  5. Offer impulse purchase of often forgotten lines. At the counter, with newspapers, next to weekly magazines.
  6. Offer help. For kids and others who ,may find choosing a card or writing a card difficult.
  7. Visit nursing homes. With some gifts and cards for easy shopping.
  8. Be thrilled people are in your shop. Your personal smile or greeting is something they may not see in a big business where employees are less invested in each shopper and where the owner is usually thousands of kilometers away.
  9. Make the giving easy. If people purchase items from you to send somewhere else. Offer a one-stop shop. Save them the trip to the post office.
  10. Make the shop less about Christmas. Consider pulling back on the Christmas visual noise. Go for something simple, muted, respecting the season but making a calm statement. Consider declaring the shop a Christmas carol free zone – not because you hate carols but because you want to help customers take a break.
  11. Help people rest and recharge. Create a Christmas shopping rest and recovery zone. Offer free tea, coffee, water and something to eat. Encourage people to take a break in your shop – without any obligation for them to spend money with you.
  12. Let your customers help each other. Setup a whiteboard or sheets of butcher’s paper, yes keep it simple. Get customers to write gift suggestions under different age/gender groups. For example: Girls 18 – 25, Boys 55+. Encourage your customers to help each other through their suggestions.
  13. Make price comparison difficult. If you sell items people are likely to price compare with other businesses, package them so price comparison is not easy. Put items into a hamper as a perfect Boy 8 to 12 bundle for example. Or offer the item with pre packages services if appropriate for an item.
  14. Less is more.  The stack em high watch em fly mantra can be wrong. Indeed, it is often wrong in retail. Shoppers can be store blind because a shop is too full or a display is too busy. Consider creating simpler less cluttered displays and window promotions. Draw attention to what you want people to see by promoting that one thing. Every time someone asks if you have something that you think through should be able to find easily – take it as a challenge for you to address rather than a commentary on a facility of the customer.
  15. Change. Christmas season in your shop should evolve. Major change weekly is vital for people to see what you have that they could buy.
  16. Be socially engaged. On Facebook, Instagram, twitter and elsewhere, be the calm voice, the person people enjoy reading or seeing photos from. Provide entertainment this Christmas rather than the usual retailer shrill of come and shop here!
  17. Be community minded. Choose a local charity or community group to support through Christmas. Consider: a change collection tin at the counter; a themed Christmas window display; promotion on your social media pages; a donation to their work; a collection point for donations from customers.
  18. Facilitate sharing stories. Find space in your shop for customers to share their Christmas stories. It could be a story wall inside or in front of the shop. This initiative encourages storytelling by locals and better connects the business with the community.
  19. Award a prize at a local school. Fund a year-end prize at a local school. Attend a school assembly to award the prize. Work with the school leadership on a prize appropriate to your business.
  20. VIP preview. Host a VIP shopper preview night when you show off your Christmas ranges ahead of being available to the general shoppers. Respect and reward your local shoppers with deals and the opportunity to preview ahead of others.
  21. Leverage Christmas traffic. Encourage the Christmas shopper traffic surge in after Christmas. Give them a reason to come back. A coupon promotion or a discount voucher on receipts could be the enticement to get shoppers back in-store. Note: the Tower POS software produces discount vouchers to rules you establish.
  22. Become a gallery. Work with a school, kindergarten, community group or retirement village to bring in local art for people to come and see through Christmas. A small space commitment can drive traffic from family and friends of those with art on show.
  23. Dress the shop. Fully embrace Christmas. Create a Christmas experience such that shoppers know they have stepped into somewhere special this Christmas. Go for more than some tinsel and a tree. Fully embrace the opportunity.
  24. Make your shop smell like Christmas.
  25. Send cards. Send Christmas cards early in the season to suppliers, key customers and local community groups. This connects you with Christmas. Invite all team members to sign each card.
  26. Host a Christmas party. For shops nearby. You are all in the season together – let your hear down before things get crazy.
  27. Ensure you have gifts targeted at occasions. For example: Kris Kringle, by price point and by recipient. Make it easy for people to know what they could give.
  28. Stocking stuffers. At your counter always have one or two stocking stuffers for impulse purchase.
  29. Offer gift vouchers – for someone to give when they are not sure what to give.
  30. Be local. Ensure you have a selection of locally sourced products available for purchase. Make it clear in-store that these products are sourced locally.
  31. Tell stories. On your Facebook page, talk about what is important to you at Christmas. Personalise the season and deepen the connection with those who could shop with you.
  32. Offer a free gift. Bulk purchase an item to offer those who spend above a set amount. For example, spend $65 and receive XX where XX may have cost $5.00 but could have a perceived value of $20.00.
  33. Keep it fresh. Every week make significant change to your Christmas displays and promotions to keep your offer fresh.
  34. Share Christmas recipes. Each week for, say, four weeks, give customers a family Christmas recipe. This personalises Christmas in your business, creates a talking point and makes shopping with you different to your bigger competitors.
  35. Free wrapping. Sure, many retailers offer this. Make your offer better, more creative and more appreciated.
  36. This is essential in any business. Manage it through your computer system with strict rules.
  37. Work the floor. Increase time on the shop floor. Be present to manage shopper flow and to facilitate purchases.
  38. Christmas is crazy busy I most retail situations. Give yourself and your team members sufficient time to recharge so the smile greeting shoppers is heartfelt.
  39. Keep a secret. If yours is a business selling gifts a partner may purchase for their loved-one, create some mystery with a closed off display for the shopper to see the products.
  40. Free assembly. If you sell items that require assembly. Offer to do this for free.
  41. Free delivery. Offer free Christmas Eve delivery for items purchased for kids for Christmas.
  42. Sell training. Leverage the specialist knowledge you have in your business by selling as gifts places at classes you run sharing your expertise.
  43. Hold back. Don’t go out with everything you have for Christmas all at once. Plan the season to show off what you have as the season unfolds. This allows you multiple launches.
  44. Share a taste. Regardless if your type of business, bake a family recipe of Christmas cake, Christmas pudding or Christmas biscuits and offer tastings to shoppers on select days. This personalises the experience in your shop.
  45. Offer hampers. Package several items together and offer them as a hamper. Time-poor shoppers could appreciate you doing this work for them. We have seen this work in many different retail situations.
  46. Buy X get Y. Encourage people to spend more with a volume based deal. Pitched right, this could get customers purchasing items for several family members in order to get the price offer you have. Use your technology to manage this.

Christmas is the perfect time to plan for next year. It is the time to do everything possible to leverage bonus Christmas traffic to benefit your business through next year.

Feel free to share these Christmas marketing tips with others.

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AC/DC box coin set from the Royal Australian Mint going off!

We built the Mint Coin Shop for newsXpress to sell coins from the Royal Australian Mint online. Today, they launched a very special AC/DC commemorative box set, which includes an exclusive mint coin. here is a video showing off what is in this AC/DC coin box set.

We are grateful for the role we have played in bringing the AC/DC coin set to Aussie AC/DC fans and to do so through a Shopify site connected with our POS software.

newsXpress partners with the Royal Australian Mint with more than 100 locally owned newsXpress stores selling coins, including the AC/DC box set.

Tower Systems serves 3,500+ small business retailers with specialty POS software.

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Some retail businesses are having an awesome 2020

Yes, some retail businesses are having an awesome 2020, plenty in fact. However, most of those having success this year do not want to talk too much about it. They want to keep a low profile because most of what’s in the media about business in 2020 is negative and they do not want to distract with what they think is a unique good story. Some even feel ashamed at their success.

The reality is that many retail businesses, especially local small retail businesses, are having a good 2020.

Yes, there is excellent good news out there. Here are some good news stories we see in our work with specialty retail channels, without identifying store details. These are channel-wide stories with many businesses in each channel having success.

  • Garden centres are doing very well, offering customers the ability to grow their own produce, be more self sufficient, eat more healthily. Many garden centres we are working with have been challenged to keep up with demand. They have risen to the occasion, helping many folks into their first ever veggie patch.
  • Farm supply / rural produce businesses have had a big and successful year. Sales are up as more people are living in regional and rural locations and needing more materials as they work on their properties in these locations.
  • Toy shops are doing well helping people enjoy their time at home. Those who engaged online have done especially well. Those that expanded their jigsaw, game and relaxation product ranges have done well.
  • Pet shops have done well as pets have become even more important this year, offering comfort and company, making isolation easier.
  • Bike shops are having a terrific year as they offer people enjoyable ways to remain healthy in a safe way.
  • Fishing and outdoors businesses are doing well, too, thanks to their ability to help people be more self sufficient for food.
  • Newsagents are having an awesome 2020 as they have become more relevant through offering essential services, keeping people informed and helping people enjoy home time more through their games, jigsaws, crosswords and more.

We know many small local and independent retail businesses that have done so well that they do not qualify for government pandemic assistance. Double digit growth in 2020 is real for them. They are loving being in business and serving their local community. They are loving that local shopping is more popular in 2020 too.

So, while the TV news and current affairs programs focus on stories of doom and gloom, there are many, hundreds and thousands of good stories, happy stories, stories of growth and success in small business retail … stories of success in 2020.

For many of the business owners enjoying success this year, they have made it happen through their decisions and actions, they have pursued success and for this they have every reason to be proud.

Well done to all of these small business retailers having an excellent 2020, well done!

We are grateful to be part of this, part of the community of businesses having a good year. We are thankful that through what we make we are able to play a role in helping retail businesses find and nurture success.

Now, if only media outlets could share some of the good news stories. They don’t have to look far to find them.

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We support small business retailers in their push for 3 months rent free for their retail tenancies

We urge small business retailers and their suppliers to send the text below, or their own version of it, to politicians to drive maximum interest in a 3 months rent free campaign, to achieve for others what was achieved yesterday in WA. Here is the suggested text:

I am a small business retailer and retailers like me need your help. Thanks to strong leadership, federal and state / territory governments have flattened the COVID-19 curve. A consequence has been an extraordinary drop in retail foot traffic.

While we appreciate the 25% rent waiver we can negotiate with our landlord thanks to the mandatory code, it will not help. There are retailers like us who can’t cover wages let alone the 75% of usual rent. JobKeeper helps employees, not in paying rent.

We urge you to advocate for an immediate 3 month waiver of all rent, funded by government. Without this we think many independent local shops will close, families will lose their homes and demands on Centrelink dramatically increase.

This is urgent. Please help. Small businesses need you.


Here are email addresses you could use in addition to other state and federal politician email addresses you find – especially state leaders in your area.

senator.cormann@aph.gov.au
senator.cash@aph.gov.au
josh.frydenberg.mp@aph.gov.au
attorney@ag.gov.au
Christian.Porter.MP@aph.gov.au
department@treasury.gov.au
Peter.Dutton.MP@aph.gov.au
Karen.Andrews.MP@aph.gov.au
Chris.Bowen.MP@aph.gov.au
jim.chalmers.mp@aph.gov.au
mark.dreyfus.mp@aph.gov.au
senator.katy.gallagher@aph.gov.au
Brendan.O’Connor.MP@aph.gov.au

For the Prime Minister, use a feedback form on his website.

The more retailers and their suppliers engage with this campaign the better.

We emailed 1,700 newsagents about this yesterday morning. We have also engaged with our own customers about this and they have been engaging with politicians, sending the email far and wide.

This is an important lobbying campaign by our channel. Even if your business is not down in revenue, you have colleagues who are and they need your support. The email have been written with that in mind.

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Selling online helps small business retailers deal with the challenges of the Coronavirus

Retailers with strong online businesses are able to trade through some of the Coronavirus related challenges.

Businesses experiencing lower than usual foot traffic in-store can rely on online sales to keep the wheels of the business turning. This is where our POS software integrated Shopify and Magento website solutions have helped retailers be proactive in this space.

As people stay at home more and have less human to human contact, especially in shopping malls, retail; businesses with well-established and strong online presences are able to trade through, connecting with these home-based shoppers and arranging for purchases to be safely delivered.

Online has a much larger shopper catchment area than local high street retail. It can be a whole country, or beyond whereas a high street situation will pull from 30 fo 60 minuets away depending on the local situation.

As the challenges of then Coronavirus play out for small business retail, Tower Systems is pleased to have helped plenty of indie small business retailers take their businesses online for efficient and broader reaching shopper opportunities.

Whole one does not wish to trade off the misery of others, we are grateful to have helped retailers be prepared for a situation like this where people want / need to shop but do not wish to do so face too face.

The Coronavirus COVID19 has certainly presented complex challenges to retailers and other businesses. In our own situation we have been structured and certain in our approaches, to ensure the best customer service possible and to help the 3,000+ small businesses retailers we gratefully serve as customers using our POS software.

Early on in the Coronavirus challenge, many weeks ago, we offered advice. This was operationally practical as well as opportunistic. It included:

Health and business experts we respect are forecasting that the economic impact of COVID-19 will be similar to the global financial crisis of 2008. We think this is a reason to be prepared now, to be prepared for the worst. Here are five things we recommend you do:

  1. Hoard cash. Save money where you can. This means a trim roster, buying more carefully.
  2. Shop local. It is important not just say this, do it, live it.
  3. Stand for something. Retail businesses that are weakest are those that do not differentiate, that are not that appealing that people will drive a distance to shop with them.
  4. Be happy. A happy business attracts shoppers. Be that shop.
  5. Be opportunistic. In any challenging situation there are opportunities. Watch out for them.
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An update open Amazon Go

Here is a brief video update from us on Amazon Go, which we shared with our customers first last week.

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POS software receipts offer a proven marketing opportunity for small business retailers

For years now we have preached to the value off receipts as a valuable marketing tool for small business retailers. Today, in 2019, we see value continuing to be unlocked by retailers as these simple, low-cost, docs are handed out and turned into incremental business.

We back our awesome, flexible, beautiful and value promoting receipts with business training so that execution in any type of small retail business, through our POS software, is leveraged to fulfilment.

For many years we have offered the ability for retailers to produce advertisements, coupons and other collateral in customer sales receipts. Our Point of Sale software serves the coupons and advertisements according to criteria established and maintained by the retail business.

We recently saw an excellent example of the value of using receipts to drive sales in a retail business. This client, a gift shop, included a special offer of a percentage off the purchase of a particular but slow moving category if purchased within a few hours of the just processed sale.

The coupons were included on sales of only certain products. The retailer was keen to see if they could affect the behaviour of customers and break with usual buying traditions.

During one day, just over one hundred coupons offering the 25% off  were served to customers, as part of their sale receipt.

By the end of the day, 35 coupons had been redeemed. Product sales for the day for they target category were just over double the usual number. Some customers purchased three or more.

For no cost at all, the engaged retailer was able to leverage existing traffic to increase  sales of the target product category by more than 50% for a 25% discount off retail. Their margin on each item sold was still close to 50% thanks to proper preparation of the promotion..

This is just one example of many samples we hear about where retailers have used marketing tools in our Point of Sale software drive sales efficiency from existing customers.

Tower Systems helps its retail partners by developing coupons for printing on receipts and through through training for proper and successful in-store execution of the opportunities provided by the receipts.

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Tips for small business retailers promoting Halloween

Halloween can be a good season for indie retailers.Success depends on active in-store and out of store engagement.

We do it in shops that we own and run and have evolved it from a low price point everyday halloween offer to a higher end specialty offer that is leveraged by fewer retailers.

Halloween is an excellent opportunity to ramp up traffic and sales leading up to Christmas. It is also an opportunity for the business to play outside its comfort zone. This is great news for any small business retailer.

Here is our advice from seeing Halloween in many retail businesses, advice on ways to promote Halloween to drive the opportunity further:

  1. Make your front window or front of story scary amazing, so shoppers have to step through it.
  2. Maybe host a night, after the shop closes, where people share local ghost stories. have some fun and get known as a place where local stories matter.
  3. Run a series of Facebook posts early in the season. Through these demonstrate your engagement as unique, different.
  4. Have a fancy dress competition on the weekend before.
  5. Mock yourselves in social media and elsewhere about being big kids, scary pants or more. Change how people look at your business.
  6. Run sales connected with people dressing up to access a sale price.
  7. A colouring competition for kids with a prize for the best.
  8. Have candy to give away.
  9. If you’re in a small town organise a Halloween trick or treat party for safe kid fun.
  10. Print a recipe sheet and give this away. Online you can find recipes for eyeball soup, eyeball appetisers, bloody desserts and the like.

Here at Tower systems we are all about small business retail. Anything we can do to help we will do, including providing practical business management advice for retailers on seasons such as Halloween.

Retail is all about entertainment. The more you embrace this the more fun people visiting your shop have. halloween is an ideal season for embracing retrial as  entertainment.

Sometimes, the best way to get from A to B is to take a 90 degree turn.

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How retail businesses do business is changing fundamentally, are you ready?

Back in the day in retail doing business with supplier representatives was all about face to face contact in-store or a nearby coffee shops. Relationships mattered. This is why suppliers and service providers invested in sales teams.

Good sales people could get a meeting and the required business from face to face interaction.

Today, things are different. Retail businesses run with less staff and management hours in the business. More business decisions are made outside the business, on the road, while at a second job or from home. More business decisions are being made and business transacted without any face to face discussion. Even phone contact matters less.

This shift is, in part, because of broader changes in terms of how we interact with friends and family.

We want to look at what is happening here from the perspective of how we do business with our customers in our retail shops.

More and more transactional business is done without live human contact. There is the obvious route of online (web) for sure. However, there is also business done through message platforms, email and elsewhere, where there is no face to face contact with shoppers.

Are you setup for this? Are you connecting with people through social media and able to sell to them through here? Are you timely in handling emails? Are you prepared with images and information sheets on products you sell so you can sell without face to face?

Without a doubt more and more retail business is being done outside of shops. We in small business retail need to configure and equip our businesses to be able to do this. This is part about technology, part about business mindset and part about availability.

Too often, we see small business retailers express anger and frustration at obvious baddies – landlords, employees, customers and more – for poor business performance.

Right now, with how the conduct of business is shifting, we, all of us – retailers and suppliers to retailers – need to look at ourselves and how we conduct business.

Further, we need to make sure that we are meeting potential customers where they are. We need to realise that more often than ever before, that is outside and, sometimes, far away from our shop. We need to do this when those customers want. Often times, that is when we are closed.

This is the new normal of retail.

———

Tower Systems is not your usual POS software company. As retailers ourselves (three shops and seven consumer facing websites of our own) we live closer to your world and this is reflected in ur software and how we serve our POS software customers.

To find out more about our POS software and support for specialty retailers…

  1. WA / SA/ VIC: Tim Batt. 0401 833 917.
  2. NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  3. QLD / NT: Justin Randall. 0434 365 789.
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Our POS software co supports small business retailers in TV commercial

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Inspiring retail displays for Australian made products

For our next in this series where we shine a light on terrific VM, we have a display from one of our own shops, where our POS software is tested and enhanced, pitching Aussie made soap:

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Welcome 2017!

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A new employee theft training video for small business retailers from Tower Systems

We are proud to have launched this new video on the weekend. It is having the desired effect of educating retail business owners.
Screen Shot 2015-11-23 at 5.31.42 pm

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Sunday retail management advice: five tips to save any retailer time

  1. Tell suppliers who do not provide you with an electronic invoice that you will cut them off – they are costing you time.
  2. Put barcode and price labels on fewer products. If they have a barcode, use it.
  3. Stop ordering replenishment stock manually.
  4. Stop entering sales data into a spreadsheet for analysis.
  5. Run your business with processes as well as checks and balances that enable it to open and close without you.
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Sunday retail management advice: hampers can pitch products differently

IMG_8600Packaging a range of goods together in a hamper can change how people look at products in your business. Take the candy in the photo: these items sold singly sell at the counter as impulse purchases whereas packaged together they sell as a gift for a special occasion.

A hamper can be priced higher than the sum of the parts, making it more valuable for a business.

Using our smart POS software, retailers are able to create and deconstruct hampers such that inventory levels are accurate and total hamper sales are also tracked.

We have businesses in a range of niche retail channels using our hamper ; manufactured goods facilities including jewellers, bike retailers, pet shops, gift shops, homewares shops and garden centres. In addition to excellent software managing the creation and sale of hampers, we offer terrific training, support and other business engagement help – to help small business retailers get the most out of the opportunity.

Our retail management advice for today: look at what you sell and consider putting multiple items together as a hamper to change how people see products in your shop.

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Make Saturday your shop local small business shopping day

One a year there is a focus in the media and elsewhere encouraging people to shop in small businesses. Here at Tower Systems we would like to broaden that pitch.

Make every Saturday your shop small day.

With people home for the weekend, shopping at local shops is easier.

It puts money back into the community where you have your home.

It supports where your kids are going up, will grow up or have grown up.

It creates local jobs.

It builds local expertise.

It supports retailers of locally made products.

It supports small local businesses who support local community groups and charities.

It supports the narrative of the area.

It saves fuel.

It saves time.

We at Tower Systems encourage everyone to go out and shop local this Saturday and at the very least every Saturday.

Small local businesses thank you for your support.

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Optimism in small business retail

Every day in our POS software company we see and hear examples of optimism in small business retail from a boost in traffic to an increase in sales revenue to an increase in the overall average gross profit percentage achieved by a business.

We are thrilled to play a part of helping independent small business retailers realise their dreams through our software.

In one situation this week we learned how a retailer using our software achieved thousands of dollars of incremental business in a three month period by using a facility they had never used before. By turning on this facility in their software, for no additional cost, they were able to achieve sales they were up until then losing. This was done with no increase in inventory investment.

Small business retailers can increase sales through smart shopper engaging tools in our software. Beyond the usual help desk facilities, we enjoy talking business management with our customers – to help them leverage even more value from their relationship with us.

Here at Tower Systems our focus is solely on independent small business retailers in a select number of retail channels. This helps us provide specialist advice to our specialist retailers.

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Sunday retail management advice: keep your loyalty pitch simple for success

A loyalty program is only as good as the over the counter pitch through which you seek to engage shoppers. Check out this brief video we created to train retail employees on what has to be the easiest to use over the counter shopper loyalty offer.

Tower Systems leads with professional employee training videos which help retail employees leverage more value for the business from our software.

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Sunday retail management advice: how to cut employee theft in retail

Theft is something to be managed in your business. You will be stolen from. Good management is about reducing the opportunity for and instances of theft.

Follow this advice and the opportunity for theft will be lower and the certainty of detecting it higher.

Unfortunately, many retailers read up to here and think this will to happen to them.  Too many of these business owners are the ones who do experience the hurt of employee theft.

If you are still reading, well done. Here are simple steps you can take to catch and manage employee theft:

  1. Use stock control for a high volume high interest category (if not all stock). Enter new stock as it comes in, scan all sales and only reorder based on what you software says. Every month do a stock take. Stock discrepancies of the right item are an indicator of theft. Had one retailer we know of been doing this they would have caught their $250 a day employee theft months earlier.
  2. Scan everything you sell. Do not use department keys as this makes it easier for employees to steal since they know there is no trackback to stock on hand. Using department keys is an invitation to steal.
  3. Do your end of shift through your software and have a zero-tolerance policy on being over or under. Reconcile banking to your computer software end of shift. One retail business where this was not done was being skimmed regularly for $200 a day.
  4. Do spot cash balancing. Unexpected checks can uncover surprises. One retailer needing to do a banking during the day uncovered a $350 discrepancy that lead to discovery of systematic theft.
  5. Change your roster. Sometimes people work together to steal. One retailer found a family friend senior and their teenage daughter stealing consistently.
  6. Check your Audit Log. Look at cancelled sales, deleted sales and items deleted from a sale. Leaving a cash drawer open from the previous sale, scanning items, taking the cash and cancelling the sale is the most common process used by employees to accrue cash they then take from you. Good software tracks cancelled sales and what was in them. This can be matched with video footage.
  7. Check GP by department. If GP is falling outside what you expect, research it further.
  8. Setup a theft policy. Put this on a noticeboard in the back room. Get staff to read it and sign up to it. See the last page of this advice.
  9. Keep the counter clean. A better organised counter reduces the opportunity for theft as it makes detection easier.
  10. Have a no employee bags at the counter policy. This makes it harder for them to hide your cash.
  11. Beware employees who carry folded paper or small notepads. These can be used for them to keep track of how much cash is in the register that is theirs – i.e. not rung up in the software.
  12. Beware of calculators with memories at the counter. One employee used the memory function to track how much cash had to be stolen prior to balancing for the day – cash from sales not rung up.
  13. Do not let employees sell to themselves. If they want to purchase something make them purchase it from the other side of the counter.
  14. Be professional in your management of the business. The more professional your approach they less likely your employees will steal as they will see the risk of being caught as high.
  15. Advise all job applicants that you will require their permission for a police check. From the outset this indicates that you take your business seriously. In many situations applicants who have been asked for permission to do a police check advise they have found a job elsewhere.
  16. Do not take cash out for your own use in front of employees. If they see you take cash for a coffee or lunch some will see this as an invitation.

These steps work – based on decades of helping newsagents to reduce and manage employee theft.

Theft, employee and customer, costs a typical retail between 3% and 5% of sales revenue. Management attention can cut this dramatically. It does not take much time. No, it is more about having professional processes in place which everyone in the business follows.

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Learning from US retail experiences to provide enhanced POS software

usretailWe are fortunate to have been part of a retail study tour of innovative retail situations in the US over the last ten days across three states.

We have looked at large, small, city, regional, specialty, mass, experimental and traditional businesses.

The insights gained are feeding into plans for our software beyond the wonderful advice and feedback from our existing customers.

The insights gained range from the retail management practical through to next-gen opportunities.Being on-trend is an important to retail focussed POS software companies as it is to retailers themselves.

Competition in our various specialist retail channels being what it is, we will not be sharing any insights here. Rather, our customers will have more private briefing opportunities and our software will deliver insights through change.

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Sunday retail management advice: cut keystrokes, cut mistakes

Every keystroke using POS software at the counter is a possible mistake. Eliminating keystrokes at the retail counter ought to be mission critical for retailers.

The fastest way to sell is to scan a barcode. If that is not appropriate for a product, you need alternatives appropriate to the product, the frequency of sale and the traffic flow of the business.

Our retail management software offers options via which you can sell for the fewest number of keystrokes possible. Whether the items are high end jewellery selling for tens of thousands of dollars, a collectible piece, a magazine or pet food, we have rapid and accurate sales recording options to suit.

In one case recently we showed a retailer how they could eliminate close to 1,000 keystrokes. That is 1,000 possible mistakes eliminated, time sale and business performance and efficiency approved.

Look at your keystrokes on any given day and consider whether you could benefit your business by eliminating keystrokes.

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Discussing the future of retail

touchThe CEO of Tower Systems is today participating in a retail forum in Sydney hosted by Touch and featuring a range of speakers from around the the world and representing businesses such as 7-Eleven, Amazon and others.

In addition to gaining retail insights from presentations we are tapping into valuable networking opportunities with others engaged in supporting retailers. the case studies so far are fascinating.

Tower Systems is a partner of Touch and offers its suite through the Tower software.

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Helping retailers prepare for BOXING DAY SALES

discoubtWe’ve had plenty of POS software help desk calls this week from retailers asking questions about setting their businesses up to handle Boxing Day sales.

Using our software it’s easy and flexible to setup for handling special event sales – retailers have many options for sales from individual to price to volume and mix and match discounts – that run by date and by time. flexibility is discounting is important in retail today as retailers compete with each other – especially at these major sale times.

Our smart POS software makes managing discounting easy and secure for our partner businesses.

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Sunday retail management advice: use QR codes to drive shopper engagement

logo138Tower Systems has developed for small business retailers a FREE cloud based QR code accessible content hosting and shopper interaction platform.

QRKI offers excellent facilities for allowing in-store and out of store access to product videos, instruction files, competition entries and other information sharing and harvesting opportunities.

Free from Tower for any business, QR code is another example of Tower Systems helping small and independent retail businesses to use technology to compete.

We created QRki to help small businesses harness the opportunity of QR codes without needing to invest in software of their own.

We’ve kept the price low to make access affordable. It’s part of our commitment to small businesses and independent retailers.  We’ve also enabled QRki for anyone to use – you don’t need to be a Tower Systems customer.

Developed in Australia but for use from anywhere in the world, QRki is another example of cloud based innovation for small businesses.

Share your feedback at info@qrki.com.au.  You can also speak direct with the owner of Tower Systems, Mark Fletcher, on 0418 321 338 (+61 418 321 338).

We hope your like QRki.

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Retailers invited to participate in trial of a new software product

Tower Systems is inviting retailers to apply as alpha test sites for new software outside of the traditional POS software space. With development completed and in-house QA completed, this new product si ready for field experience prior to commercial release.

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