For our next in this series where we shine a light on terrific VM, we have a display from one of our own shops, where our POS software is tested and enhanced, pitching Aussie made soap:
Packaging a range of goods together in a hamper can change how people look at products in your business. Take the candy in the photo: these items sold singly sell at the counter as impulse purchases whereas packaged together they sell as a gift for a special occasion.
A hamper can be priced higher than the sum of the parts, making it more valuable for a business.
Using our smart POS software, retailers are able to create and deconstruct hampers such that inventory levels are accurate and total hamper sales are also tracked.
We have businesses in a range of niche retail channels using our hamper ; manufactured goods facilities including jewellers, bike retailers, pet shops, gift shops, homewares shops and garden centres. In addition to excellent software managing the creation and sale of hampers, we offer terrific training, support and other business engagement help – to help small business retailers get the most out of the opportunity.
Our retail management advice for today: look at what you sell and consider putting multiple items together as a hamper to change how people see products in your shop.
One a year there is a focus in the media and elsewhere encouraging people to shop in small businesses. Here at Tower Systems we would like to broaden that pitch.
Make every Saturday your shop small day.
With people home for the weekend, shopping at local shops is easier.
It puts money back into the community where you have your home.
It supports where your kids are going up, will grow up or have grown up.
It creates local jobs.
It builds local expertise.
It supports retailers of locally made products.
It supports small local businesses who support local community groups and charities.
It supports the narrative of the area.
It saves fuel.
It saves time.
We at Tower Systems encourage everyone to go out and shop local this Saturday and at the very least every Saturday.
Small local businesses thank you for your support.
Every day in our POS software company we see and hear examples of optimism in small business retail from a boost in traffic to an increase in sales revenue to an increase in the overall average gross profit percentage achieved by a business.
We are thrilled to play a part of helping independent small business retailers realise their dreams through our software.
In one situation this week we learned how a retailer using our software achieved thousands of dollars of incremental business in a three month period by using a facility they had never used before. By turning on this facility in their software, for no additional cost, they were able to achieve sales they were up until then losing. This was done with no increase in inventory investment.
Small business retailers can increase sales through smart shopper engaging tools in our software. Beyond the usual help desk facilities, we enjoy talking business management with our customers – to help them leverage even more value from their relationship with us.
Here at Tower Systems our focus is solely on independent small business retailers in a select number of retail channels. This helps us provide specialist advice to our specialist retailers.
A loyalty program is only as good as the over the counter pitch through which you seek to engage shoppers. Check out this brief video we created to train retail employees on what has to be the easiest to use over the counter shopper loyalty offer.
Tower Systems leads with professional employee training videos which help retail employees leverage more value for the business from our software.
Theft is something to be managed in your business. You will be stolen from. Good management is about reducing the opportunity for and instances of theft.
Follow this advice and the opportunity for theft will be lower and the certainty of detecting it higher.
Unfortunately, many retailers read up to here and think this will to happen to them. Too many of these business owners are the ones who do experience the hurt of employee theft.
If you are still reading, well done. Here are simple steps you can take to catch and manage employee theft:
These steps work – based on decades of helping newsagents to reduce and manage employee theft.
Theft, employee and customer, costs a typical retail between 3% and 5% of sales revenue. Management attention can cut this dramatically. It does not take much time. No, it is more about having professional processes in place which everyone in the business follows.
We have looked at large, small, city, regional, specialty, mass, experimental and traditional businesses.
The insights gained are feeding into plans for our software beyond the wonderful advice and feedback from our existing customers.
The insights gained range from the retail management practical through to next-gen opportunities.Being on-trend is an important to retail focussed POS software companies as it is to retailers themselves.
Competition in our various specialist retail channels being what it is, we will not be sharing any insights here. Rather, our customers will have more private briefing opportunities and our software will deliver insights through change.
Every keystroke using POS software at the counter is a possible mistake. Eliminating keystrokes at the retail counter ought to be mission critical for retailers.
The fastest way to sell is to scan a barcode. If that is not appropriate for a product, you need alternatives appropriate to the product, the frequency of sale and the traffic flow of the business.
Our retail management software offers options via which you can sell for the fewest number of keystrokes possible. Whether the items are high end jewellery selling for tens of thousands of dollars, a collectible piece, a magazine or pet food, we have rapid and accurate sales recording options to suit.
In one case recently we showed a retailer how they could eliminate close to 1,000 keystrokes. That is 1,000 possible mistakes eliminated, time sale and business performance and efficiency approved.
Look at your keystrokes on any given day and consider whether you could benefit your business by eliminating keystrokes.
The CEO of Tower Systems is today participating in a retail forum in Sydney hosted by Touch and featuring a range of speakers from around the the world and representing businesses such as 7-Eleven, Amazon and others.
In addition to gaining retail insights from presentations we are tapping into valuable networking opportunities with others engaged in supporting retailers. the case studies so far are fascinating.
Tower Systems is a partner of Touch and offers its suite through the Tower software.
Using our software it’s easy and flexible to setup for handling special event sales – retailers have many options for sales from individual to price to volume and mix and match discounts – that run by date and by time. flexibility is discounting is important in retail today as retailers compete with each other – especially at these major sale times.
Our smart POS software makes managing discounting easy and secure for our partner businesses.
QRKI offers excellent facilities for allowing in-store and out of store access to product videos, instruction files, competition entries and other information sharing and harvesting opportunities.
Free from Tower for any business, QR code is another example of Tower Systems helping small and independent retail businesses to use technology to compete.
We created QRki to help small businesses harness the opportunity of QR codes without needing to invest in software of their own.
We’ve kept the price low to make access affordable. It’s part of our commitment to small businesses and independent retailers. We’ve also enabled QRki for anyone to use – you don’t need to be a Tower Systems customer.
Developed in Australia but for use from anywhere in the world, QRki is another example of cloud based innovation for small businesses.
Share your feedback at firstname.lastname@example.org. You can also speak direct with the owner of Tower Systems, Mark Fletcher, on 0418 321 338 (+61 418 321 338).
We hope your like QRki.
Tower Systems is inviting retailers to apply as alpha test sites for new software outside of the traditional POS software space. With development completed and in-house QA completed, this new product si ready for field experience prior to commercial release.
Tower Systems senior management have been called on by prosecutors in several jurisdictions as expert witnesses in situations of employee theft. This work as well as our investigative work leading up to capture and prosecution has provided us with many insights.
One key insight is that businesses need to be clear with employees from the outset about business policies regarding theft.
Here is our suggested Theft Policy advice retailers should have employees agree to:
Feel free to copy.
Retailers using the Tower Systems Point of Sale software can relax and enjoy Saturday knowing we have their back.
Our help desk is open and taking calls this morning – in addition to our after hours mobile numbers.
We have offered a help desk based Saturday service for many years. Our customers appreciate the extra commitment. It’s another Tower AdvantageTM.
Retail is tough. Small business retail is tougher. Too often, challenges encountered by small business retailers are of their own doing. Like personal health, our choices impact our situation.
Here is some of our best practice advice for a healthy and prosperous retail business from the perspective of a POS software company.
We see many retail businesses prospering through smart engagement with the facilities in our POS software.
This different type of shopper loyalty reward from within our Tower Systems Point of Sale software, a Rewards Voucher thanks a customer for shopping and gives than $1.25 they can spend right away on something else.
Owners of gift shops, garden centres, pet shops, jewellers and newsagencies have shared data with us showing the valuable bottom-line effectiveness of these rewards Vouchers, effectiveness at bringing shoppers back days later as well as effectiveness in getting one-time-only shoppers purchasing something else in the business.
The business performance results for the vouchers in some businesses are extraordinary with many businesses reporting double-digit year on year growth … wonderful bankable results.
We are thrilled to be part of this success story.
The End of the Financial Year (EOFY) is when many businesses do housekeeping such as stock takes, clearing out junk and resetting the business. Here is our recommended EOFY checklist:
Tower Systems is already helping early adopter retailers with many of these tasks as they started planning for EOFY weeks ago. Our online training workshops are filling up, our free one on one training opportunities are being embraced, our knowledge base advice on EOFY is popular. We are thrilled to see retailer engagement so early.
Big retail businesses make a lot of noise this time of the year for their stock take sales. Small and independent retailers could benefit from getting in early – ahead of the others.
Our core focus as a POS software company is to create software and provide services that help our retail partners improve the profit of their businesses.
Without profit, any business is dead. This is especially true in small and independent retail businesses where the hours can be long and the challenges considerable. Profit is the marker of success, the pay off if you will.
Small and independent retail business owners need to focus on profit. Our software helps them do this through smart reports, helpful guidance tools and in other ways. We help them drive gross profit per item sold, cut the labour cost of every dollar of sales revenue and guide their decisions based on facts rather than feelings.
Any POS software can transact sales and tell you what you did, who did it and when … smart POS software will tell you this and offer insights beyond these simple measures. It will guide a business to make more money. This is what makes a retail business more valuable. It helps the owner get a better price when they sell the business. It makes the business more appealing to a lender.
While some retail business owners look at a POS software purchase decision as a technical decision, the reality is that it is a business management decision. It is best to approach it as you would selecting a new partner for your business.
Software companies that are accessible to you, that offer live in-store training, that understand your unique business and that engage with you in a non technical way … these are the software companies more likely to be of use to you as you seek to make your retail business more profitable.
Tower Systems serves close to 3,000 small and independent retailers in Australia.
Our Tower Systems Point of Sale software prompts retail associates when a customer has an opportunity for a better deal. Pitched well to shoppers this can help increase a shopper’s spend in a visit.
An example of this is on show in Australia in the current school holidays. Smart newsagents are selling kinetic sand – in three sizes. The bigger the size the better the value per kilo. Prompting the retail associate with this information during the sale can help them give the customer information that could lead to a larger purchase.
The prompt makes the associate more knowledgable and it facilitates an opportunity that customers could appreciate.
While any POS software can transact a sale, it takes smart POS software to help a retail business maximise every customer contact opportunity.
This week is a short week for many with Easter covering Friday through Monday and then at the end of next week is Anzac Day. It’s not often that we have so many holidays so close to each other at this time of the year so it will be interesting for retailers, challenging too depending on their situation.
It’s at a time like this that retailers are likely to see shoppers who are not regulars. This is where our immediate loyalty engagement tools can be useful to grow spend per shop rather than focussing on the longer term shopper.
One of the beauties of our immediate loyalty engagement tools is that they can be turned off and on at will. For example, a retailer could fire up the brilliant and much-loved discount vouchers for these two weeks targeting infrequent shoppers with a goal of increasing spend per visit.
Sometimes we need to look at the tools we have at our disposal differently. Our discount vouchers facilities can be used in a range of different ways to drive good outcomes for our retail partners.
Good POS software can be useful in a rent negotiation as it can provide irrefutable evidence necessary in discussions with your landlord about rent as a percentage of sales, percentage of gross profit and rent in the context of footfall.
Being able to slice and dice retail business data using our POS software can empower retailers with valuable data with which they can make better business decisions and through which they can navigate to a better rent outcome.
Here at Tower Systems we leverage our own experience owning and operating retail businesses and using our own POS software to help retailers negotiate rent deals. Beyond the Point of Sale software we can provide understanding and assistance to our retail partners. But it all starts with good business data. landlords cannot challenge accurate business data and often the data we can provide access to is more accurate than any data the landlord may have since we get to the source.
If you are a small business retailer and feel challenged by the rent you are paying our advice is to leverage your POS data to make a case to the landlord for more equitable retail rent terms. A good POS software company will help.