How Tower Systems is helping local Aussie newsagents transform their shops for a brighter future

Newsagents using the industry-standard Tower Systems software for newsagents are leveraging the software to help transform their businesses to drive relevance in a changing marketplace.

But first, let’s talk about the industry standard. there are around 2,800 retail newsagency shops in Australia. Tower Systems serves in excess of 1,700 of these with its newsagency software. The choice of the majority of newsagents to choose Tower Systems makes it the industry standard, for which we are sincerely grateful.

The local Aussie newsagency has been evolving for years. This picked up pace ten years ago. We have newsagents using our software to serve other retail categories in what were once traditional newsagencies. Here are some examples of how newsagents are relying on our software to evolve, here are some of the new categories we’ve helped with:

• Coffee shop.
• Baby shop.
• Gift shop.
• Camping and outdoors shop.
• Repair shop.
• Bookshop.
• Toy shop.
• Cafe with table service.
• Tourism product rental.
• Local artist consignment.

Yes, these are all categories we have seen different local newsagents embrace as they evolve their businesses to ensure relevance to new shoppers. They have been able to do this with our software as it is flexible in terms of facilities and services. And, the software curates a valuable dataset that can provide guidance as to business evolution opportunities.

In addition to finding new opportunities and walking the path to implementing these, the newsagency software itself helps guide improved business efficiency by eliminating keystrokes and laying down workflows that anyone can follow, freeing up more skilled resources in the business for looking over the horizon.

Our Tower Systems newsagency software also directly integrates with Shopify, Magento, WooCommerce and Big Commerce. Plenty of newsagents use these integrations to sell online and online is where the local Aussie newsagency can be very different to what is usually seen on the high street. We develop the websites, connect them to the newsagency POS software and offer advice on how to drive traffic to them.

The local Aussie newsagency is changing, playing outside what has been traditional for newsagency businesses. We are grateful for the opportunity to be engaged with these transformations.