If you run a local retail business and have put a shop local post on social media or a sign in your window, take a moment to think about the decisions you have made in your business that lean into the shop local narrative for your business.
Do you by local every time you can?
Take POS software, is your software locally made, locally supported, benefiting the local community.
In the POS software space we have plenty of businesses owned by overseas companies, selling software that is developed overseas and software that is supported overseas. Very little of every dollar you spend with them stays locally. here at Tower Systems, most of what we are paid stays locally, supporting the local community, for which we are grateful.
In the relates EFTPOS payments space, there are local banks and providers and there are international businesses. Given the similarity in fees, choosing the local company would appear to make sense to businesses that themselves call on others to shoot local.
Now, if there is software locally made and locally supported that fist your business needs and is similar in price, why not consider the, local alternative and, when you do, tell people that you are grateful to be able to shop local for your own business.
This is one way to pitch shop local practically in your local business: shop local for yourself and gracefully share stories about this on your social media pages. Without telling customers to shop local you are leading in the conversation by doing it yourself.
Any business publicly encouraging others to shop local has an obligation themselves for each decision to make to first consider the local options. Your actions in business speak to the narrative of your business. You actions on shopping locally will show whether you are true to your word.
There is so much more to a call to shop local than the words themselves. It is vital we understand this and that we live it through the decisions we make in our businesses if we plan to tell others to shop local.
Shop local is a solid message if we walk the walk.