37 more newsagents switch to the newsagency software from Tower Systems

Thirty-seven more newsagents have chosen the Tower Systems newsagency software in the last year. We are grateful for their support of our newsagency software.

This is great news. The Tower Newsagency business community is stronger and growing. This helps us better help newsagents.

Today, we help newsagents evolve their businesses into new products, through awesome loyalty tools and online … through our POS software. We help way beyond the POS software itself.

Thanks to our newsXpress relationship we offer newsXpress newsagents using our software leverage an exclusive low low EFTPOS rate. One newsagent is $200.00 a month better off while another, in regional Australia, is more than $250.00 a month better off.

Whether you are a retail or distribution newsagent, our software can help you run a more efficient, enjoyable and valuable business.

We continue to own and operate newsagency businesses ourselves and have done since 1996. This helps us make better software for you.

  1. Compliant with industry standards, using our software you can meet criteria for getting onto the no physical returns program with Gotch.
  2. We can help you reduce EFTPOS fees.
  3. Selling online is easy and sell more regardless of your local population.
  4. Offer buy now pay later with Humm, Zip Pay and Afterpay.
  5. Our innovative front-end loyalty facilities help you differentiate your business, drive deeper baskets and bring shoppers back sooner.

Our software can work with you as you evolve your product mix. Whether it is into hospitality, services, produce, repairs, online or more, our software has facilities that help make your business more relevant to today’s shopper.

Integrations can also help you cut operating costs, such as bookkeeping fees. We can help you eliminate double and triple handling. We link direct to Xero, for example.

Switching is not expensive. If you have current hardware, the cost can be as low as $2,400 a year thanks to interest free finance from us for 3 years or $49.00/wk leased or $7,200 up front. Included is:

  1. The latest Tower Systems newsagency software.
  2. On-site installation and training by a newsagency business expert.
  3. Data conversion, converting as much data as we can access.
  4. Software support for the first three years. Nothing extra to pay.
  5. Software updates for the first three years. Nothing extra to pay.
  6. Unlimited over the phone follow up training for the first three years.
  7. Access to an awesome online knowledge base with articles & advice.
  8. Access to weekly group live online training workshops.
  9. Access to a private Facebook page where you can discuss any topic.

Toy shop software, Aussie POS software helps toy shops compete

Australian developed and supported POS software for toy shops, made specifically for indie, local, small business, toy shops. Constantly evolving, this shop s a genuine differentiator for local toy shops.

  1. This software is made for your type of business.
  2. It is Australian made software, backed by Australian based support.
  3. You can sell from anywhere. That means … from the counter, the shop floor, a pop-up store, a market. Yes, you can sell anywhere.
  4. It links to Xero and MYOB – make accounting easier.
  5. Offer loyalty rewards that work and set you apart.
  6. It links to Shopify, Magento and Woo – sell online easier.
  7. Sell products in bundles, it makes competitor price comparison harder.
  8. Offer buy now pay later– where you are paid right away.

We create software for very specific retail business niches, like yours. We do the regular POS stuff, and we serve toy specific requirements.

If you compete with K-Mart, Target or any other majors or anyone online…

We offer tools specific to helping you compete, tools that you can leverage to genuinely differentiate your business …

When it comes to leveraging shopper loyalty, offering product bundling, sharing local knowledge, delivering product specific personal customer service, our Toy shop software has your back. We help you compete with big business.

We only sell to independent retail businesses. We are grateful to serve 3,500 businesses today, across nine specialty marketplaces, including Toy shops.

Our goal is to help our customers run more enjoyable, successful and valuable retail businesses – in physical shops or online or both.

  1. Competing with big business – we will show you tools you can use to do this, tools that are central to our software.
  2. Being local – Local communities benefit from local shops. We can show you how to leverage being local, to win more local business.
  3. Cut mistakes – They are expensive. Reduce them to save time / money.
  4. Catalogues are a breeze. Catalogue pricing is easily handled.
  5. Online selling is easier.
  6. Special orders are a dream.
  7. Handle toy supplier pricing models.

Talk to one of our experts about an obligation free personal demonstration:

  1. VIC / SA / WA:Tim Batt 0401 833 917 tim@towersystems.com.au;
  2. NSW / ACT / TAS:Nathan Morrison 0417 568 148 nathan@towersystems.com.au;
  3. QLD / NT: Justin Randall 0434 365 789 justin@towersystems.com.au.

Get a free video of your POS software demo – a terrific move for transparency for small business retailers

POS software company Tower Systems has launched an innovative and valuable opportunity for ay retailer considering its POS software.

A free video of your POS software demonstration.

Using cool cloud based technology and backing this with local infrastructure, Tower Systems is delivering to small business retailers certainty, commitment and trust in truth. We think this matters. It demonstrates that we take our pre-sales approach seriously.

Let us demonstrate our POS software to you in a live, interactive one-on-one online demonstration and we will offer you a video recording of the demo every question you ask, and our answers.

This offer is one to any sales prospect, any in their business and any who advise them.

This is a wonderful development for small business retailers. It gives them the ability to revisit a demonstration, check their memory, be sure of what they were told and be confident that buying POS software from Tower Systems is backed by a truth, transparency and trust on which they can build a long-term relationship with the company.

If you have ever wanted to recall, for certain, answers given or promises made in a sales situation, we make it easy because, to us, transparency matters.

This is a really big deal, something that differentiates the Tower Systems approach to business and to attracting users of our POS software.

We are tired of hearing stories of sales people from various businesses who do not tell the truth, stories of promises made during a sales pitch that never eventuate. Tower Systems wants to see that changes. Change starts with truth, it is built on trust, which its shared with transparency.

We offer locally developed and highly tuned software for specialty retail businesses including garden centres, produce / farm supply businesses, jewellers, bike retailers, pet stores, toy shops, gift shops, homewares shops, fishing and outdoor businesses, newsagents and adult shops.

To find out more about our POS softwareand support for specialty retailers…

  1. WA / SA/ VIC: Tim Batt. 0401 833 917.
  2. NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  3. QLD / NT: Justin Randall. 0434 365 789.

Tower Systems is an Australian POS software company serving 3,500+ specialty retailers in Australia and New Zealand.

Better than LayBy, POS software helps small business retailers better serve customers

Thanks to the well-established and deep integration of the Tower Systems POS software with Afterpay, Zip Pay, Zip Money and Humm (through Flexi group), we are able to offer small business retailers valuable and wonderful alternatives to LayBy.

The beauty of our buy now pay later offers is that our customers, the retailers, can demonstrate better flexibility.

We were the first POS software company to integrate with Humm, delivering excellent results for our partner retailers. Humm is fast, easy and backed by the massive Flexi group. This is good news for retailers.

Our pitch for retailers on our buy now pay later integrations is simple:

Give your customers the power to pay later, interest free and watch your sales grow. Tower Systems and Humm /Zip and others have teamed up to provide a seamless, interest free payment solution for your customer, allowing your business to benefit from:

  1. Increased sales volume
  2. Increased average order values
  3. Increased customer repurchases
  4. Now, with a seamless integration with Tower Systems, you can accept Humm and Zip payments as soon as you are accredited. Simply enter your credentials.

Getting up and running with Humm and Zip is the easiest. Afterpay is a slower process in our experience.

We do remind our retailers, however, to be informed. ASIC has released a report into buy now pay later businesses and their model. Retailers could benefit from reading this and understanding that the spotlight is increasing on this type of funding. While we see that buy now pay later helps retailers get business today, we suggest you don’t become dependent on it as tighter regulations are coming for this area of finance that is essentially unregulated.

Helping retailers through the Telstra outage

Our help desk was busy yesterday afternoon helping small business retailers deal with the consequences of the Telstra outage that cut off access to EFTPOS processing for many.

We helped by ensuring our help desk team members had the facts early, that it was identified as a network issue and nothing to do with our POS software per se, although using the software was affected.

By offering a calm voice about the issue and sharing facts as known helped some retailers realise that they were not alone and that parties responsible were public about the issue and working on it.

Being able to help small business retailers in a situation like this is something we are grateful to be able to do.

We have this morning reminded our customers about the need for a disaster plan in business, something a business can turn to in situations like this. A good disaster plan is a roadmap for all manner of situations., It can provide consistency and calm to an otherwise challenging situation.

POS software connected website e-commerce development helps small business retailers compete

POS software company Tower Systems offers POS software connected websites to its customers. The e-commerce development is available with Shopify, Magento and WooCommerce.

Yes, we are a POS software company that also developed websites. Our experience is considerable, as our portfolio of websites shows.

We have web development experience with Magento,  Shopify and Woo Commerce (WordPress). Tower also operates multiple consumer facing websites itself that are Shopify and Magento based and connected back it its own retail business POS software.

Our recommended solution for independent and small business retailers is Shopify. It offers the best solution, the easiest to engage with, the fastest to engage with and the most flexible at a local store level. We say this based on our own experiences in establishing and running sites.

That said, we are equally happy with Magento. It really does depend on the objectives of the business and their budget.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduced a new style web dashboard to help in-store online sales fulfillment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

What we bring to the website / POS software solution integration is experience as retailers. beyond 0ur awesome technology and our experience with Shopify and others, it really is our retail experience in-store and online that makes a difference for Tower Systems customers. We can help with the glue that makes having a cool website work for a business. This is an important factor, especially to small business retailers.

Tower Systems understates all web development, locally, in its Hawthorn Victoria office. We do not offshore this work.

Small business retailer advice: how to turn off, relax and unwind … to find space to be more successful

Small business retailers need to work relentlessly to find ideas of their own, ideas suited to their unique situation, big ideas and small ideas, ideas for new traffic, products and services.

Owning a business lays this obligation to be perpetually creative, perpetually innovating, on you.

Coming up with fresh ideas can be a challenge. Sometimes, retailers and retail managers experience a block, like writer’s block. Here are suggestions for ways to clear this blockage.

  1. Try a sensory deprivation tank. These are very popular now. The world outside is shut out. It’s weird at first. Your brain soon adjusts and you … relax.
  2. Cook a complex meal that you have never cooked before.
  3. Bake a cake you have never cooked before.
  4. If you don’t do jigsaws, do a jigsaw.
  5. If you don’t make models, make a model.
  6. If you don’t like ballet, go to the ballet.
  7. If you don’t like opera, go to the opera.
  8. Book in and take singing lessons.
  9. Turn your mobile phone off and go and see a movie from your favourite genre.
  10. Go to a music concert for a group you love. Let your hair down. Sing along at the top of your lungs.
  11. Go to a comedy show. Laugh out loud.
  12. Go for a walk in the forest. A long walk. Touch nature. Sit a while and soak it all in.
  13. Go and sit in front of water, preferably an ocean and look out to the horizon.
  14. Lie on your back at night time and look up to the stars. Think about out there and the bigger universe.
  15. Shut yourself in a dark room and put on your favourite music and sing along.
  16. Try yoga, even if you have never done it before.
  17. Light some incense, put on some relaxing music and meditate inwardly, shutting out the world.
  18. Have a therapeutic massage.
  19. Exercise at the gym, run or swim. Work up a sweat and get lost in exercise.
  20. Read a novel from cover to cover without interruption. Choose a work of fiction you are more likely to get lost in.
  21. Do yard work, things you have been putting off for a long time.
  22. Go for a long drive, away from work and home. Get to somewhere you have never been before.
  23. Have a romantic dinner with your partner at a place where you have never been before.
  24. Take an unexpected day off and treat yourself to guilty pleasures.
  25. Buy some lunch and sit outside your retail store, across the mall or across the road and eat.
  26. Write a fictional short story.

These ideas are about you getting lost in experiences which are unrelated to your business and unrelated to what you are used to.

By getting lost, ideas have a better opportunity of surfacing, solutions have a better opportunity of making their way out.

Scheduling time to nurture yourself with ideas like those noted above could help you become more productive and creating for the business.

While the activities should be enjoyable, the business stands to benefit from greater creativity and more focused mental energy.

Have fun and let the great ideas roll!

New financial year business management tips for small business retailers

Last week, we shared advice with our POS software customers on steps they could take for a brighter and healthier 2019/2020 financial year…

Here is a list of things you could suggest for the new financial year.

  1. Change your passwords. Share them sparingly.
  2. Review your department and categories. Ensure they accurately reflect your business and how you want performance reported.
  3. Review system useto determine if fraud is an issue. Our help desk team can help business owners (and only business owners) with this.
  4. if you are not using Discount Vouchers, consider it as it continues to be the easiest and most effective revenue and return visit building tool we have see.
  5. Review your opening hours / rosterbased on a revenue by time assessment.
  6. Take a look at workflow at the counter. Look at steps you can take to streamline the experience. More efficient sales will help drive sales revenue.
  7. Set aside every invoice that you currently enter manually. Email a copy to us at support@towersystems.com.au along with supplier contact details. We will reach out to them for you, encouraging them to provide you with an electronic invoice, which will save time and improve data accuracy.
  8. Consider cloud based backupfor faster, safer, backups.
  9. If you have a website, consider an SEO campaignto lift its profile. If your website is more than two years old, consider a refresh or replacement.

We hope that the 2019/20 financial year is wonderful for you and your business. We are keen to help achieve this with and for you. That starts with your engagement.

Produce business software / farm supply POS software helps local businesses serve local communities

Our POS software for produce stores, farm supply businesses, rural supply businesses and related is having an awesome year thanks to software enhancements supplier connections that help these businesses thrive.

From managing the sale of bulky goods to respecting risks of hazardous materials to providing meaningful delivery dockets to managing special orders, the rural supplies / produce business software from Tower Systems is tailored to serve.

An asset of your business is that you are a local expert on local crops, common local farm animals and more. You canpromote your expert local knowledge through local notes on receipts.

Automatically, receipts, invoices and delivery dockets can include locally relevant information. This free information pitches your business as different to an online shop or a big business that is less focussed on personal service.

Another way we can help maximise sales is with smart shopper engagement. This is where you easily leverage customer data to reach out with reminders.

We create software for very specific retail business niches, like produce / farm supply / rural supply businesses. We do the regular POS stuff, and we serve produce business POS software requirements, such as the following list (which is not complete)…

  1. Invoicing and account management – you can manage accounts in a way tailored to your business. You can produce picking slips, manage accounts, feed data to Xero and MYOB, accounting for freight.
  2. Pre-orders – We make it easy for you to pre-sell a delivery so that when the stock arrives you can manage distribution and billing efficiently.
  3. Bagging up feed – Easily manage bagging up a bulk feed delivery into smaller, saleable lots, while keeping accurate stock on hand data.
  4. Selling from the truck. easily. Accurately. On the spot with professional remote access tools that work even if the Internet is not available.
  5. Selling by weight. Including government tested and approved scale integration.
  6. Selling by measure. To decimal places.
  7. Pre-orders. Make it easier for your customers.
  8. Special orders. Including easy notification when orders come in.
  9. Making your own feed mix. We help you track managing bulk quantity ingredients and mixing these into saleable packs of your own brand of seed mix. What an awesome point of difference for your business!
  10. Special orders. Bring product in for a specific customer and have them notified automatically by email or text when the goods are in and ready.
  11. Pricing profiles. You can set pricing rules based on types of customers.
  12. Seasonal reordering. Easily reorder inventory based on seasonal sales.
  13. Buy now pay later. Give people terms yet be paid right away yourself.
  14. Website Integration – Our software connects with Shopify, Magento & WooCommerce.  Sell online, easily.
  15. Accounting Integration – Have your sales and purchase information automatically flow into Xero, MYOB & Reckon.

Talk to one of our experts about an obligation free personal demonstration:

  • VIC / SA / WA:Tim Batt 0401 833 917 tim@towersystems.com.au;
  • NSW / ACT / TAS:Nathan Morrison 0417 568 148 nathan@towersystems.com.au;
  • QLD / NT: Justin Randall 0434 365 789 justin@towersystems.com.au.

Our training is one-on-one, in your business. Our help desk support is personal, based out of Melbourne, and personal too – because we know personal service matters in small business retail.

POS software Xero interface saves time and money for small business retailers

The direct Xero interface in the POS software from Tower Systems helps indie and small business retailers save time and money, every day, easily, consistently, with surety appreciated by accountants and business owners.

Tower Systems has been integrated with Xero for many years, delivering a time saving and accuracy focussed solution to small business retailers. We are a Xero partner and have actively participated in the awesome Xerocon conference events several times as well as having been featured in the Xero users magazine.

We are grateful to the uplifting of the Xero community, for their support and endorsement though active use of our POS software Xero interface.

Through our direct POS software Xero interface, purchase, sales, credits and other business critical data flows direct to the accounting software, ensuring accurate record keeping without the need fort double handling of data. This improves accuracy. It saves time. It helps businesses make better quality business decisions.

This is what a good, safe,. stable and endorsed POS software / Xero like works like … it serves the needs of small business retailers and helps them with business efficiency and accuracy.

This is an advantage from Tower Systems. Something that delivers good outcomes to our business partners, the small business retailer community who rely on our software, the thousands we serve every day with awesome software and awesome software support.

Our Xero like has been developed by us. It is supported by us. It is direct. This saves time and ensures better data accuracy. Indeed, we use it ourselves for shops that we own and run. yes, we walk in the shoes of our customers every day. This is important in that we can speak from first hand experience when helloing 0ur customers, advising them, training them and guiding their experiences with our software and with Xero.

Having skilled in-house accountants helps us to provide access to a level; of expertise and experience small business accountants appreciate and benefit from. We help way beyond the software, we help by bring professional accounting expertise to the table to make our POS software Xero link genuinely valuable.

This is another Tower Advantage.

Portable POS software for on the road businesses

Tower Systems offers small business retailers easy access to a genuinely portable POS software solution that is cloud based and enables a business to transact anywhere, any time, taking and and card, easily, safely and quickly.

This new solution, called Retailer Roam, is innovative, fresh and 100% focussed on helping small business retailers go where you want to go, as the song says. It is all about helping retailers get to their customers, where their customers want.

Being cloud based, this portable POS software solution enables retailers to easily sell at markets, fairs, collectives, from the truck or car, at events, on the road side at pop-up retail and even from their own shop if they need another register lane opened quickly without costly and time-consuming infrastructure.

Retailer Roam is next generation POS software. Fast. Flexible. Cloud based. Easy to use. Elegant. Portable. deigned by and for retailers.

It is next gen POS software for next gen retailers.

We are grateful to bring this to small business retailers in Australia and New Zealand, grateful to land it as a beautiful piece of software tech and an elegant business solution.

This is Aussie POS software innovation, benefiting all retailers in the small business world, especially in the specialty retail channels in which Tower Systems serves.

As you would expect from well designed portable POS software, Retailer Roam works beautifully while not accessible to the internet. yes, you can keep going business. It syncs in the background and easily.

Remember, this software also allows you to sell 24/7 online too, through Shopify, magenta or Woo Commerce websites that link back to the business Retailer POS software.

All bases are covered, all needs are met with the technically strong and flexible cloud based POS software solutions from Tower Systems.

It is easy for a small local business to decide today to participate in a pop-up market and know that they have the tech that can handle this, make it easy, safe, fast and accurate for trading and capturing what they sell, when and to whom. And, to be able to top this from just about any device based the capital cost manageable, usually from within existing resources.

Retailer Roam is another part of the total Tower Systems POS software solution.

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POS software for bike shops that helps them compete locally and online

Helping indie bike shops compete and make a local difference.

Tower Systems serves hundreds of bike retailers with its bike shop software. We have bike retailers in Australia and New Zealand.

Our software services shop needs, workshop needs, online sales and much more. Plus, it is accessible from anywhere, any time, through the cloud. Our bike shop customers can in a couple of m minutes be life in a pop-up retail situation, at an event or elsewhere, selling, servicing, using our bike shop software to reach shoppers when away from their shop.

This is flexible, easy to use and made for purpose software, designed to serve bike retailers, to help them compete and serve the customers on which they sincerely rely. Check out these customer stories…

Jake loves the reminder he gets for a service of his pride and joy bike. He loves that it’s personal from his local bike shop and that it comes with free advice.

We love that Jake comes in for the service and usually buys a couple of items while in the shop.

Angie was rapt with the local hard to find bike track advice included on the receipt we gave her. She was riding through town and unexpectedly needed some kit. She emailed us a couple of days later with appreciation for the advice on our receipt.

First time customer Geoff came in to buy a bike for his grandchild. He left buying three extra things thanks to the Thank Youcash off gift we included on his receipt. He assured us he will be back for more because of this.

Jules loves the text message we send when her special order is in. It saves her calling and shows her we are tracking things just for her.

Thanks to our work with Bike Chaser and Bike Exchange we offer access to new selling platforms as well as through our own awesome website.

How awesome is this, easily connect ti Bike Chase or Bile Exchange. You can connect to Specialized too. Plus, you can easily connect to websites through Magento, Shopify or Woo Commerce … easy, secure, time saving, face and mistake reducing.

Sell to more people with Afterpay, Zip Pay, zip Money or Humm (formerly Oxipay and from the Flexi group).

Plus, we can help you cut EFTPOS fees.

Our smart and engaging loyalty offer helps you leverage one-off and infrequent shoppers, to maximise their shopping visit. We have retailers reporting 10% and more revenue boosts from this loyalty tool big retailers cannot copy.

Our Bike Shop Software also offers:

  1. Catalogue management – making catalogue sales easy.
  2. Easy loading of electronic invoices from your suppliers.
  3. Linking to a website for online sales.
  4. Easily handling BOGO (buy 1 get 1 free) or other up-sell offers.
  5. Linking to Xero to cut bookkeeping and external accounting costs.
  6. Rewarding loyal shoppers with points, cash off next purchase or a mixture.
  7. Easy to use LayBy.

Small business retail POS software loyalty 2.0

How small business retailers can use unique shopper loyalty facilities to easily get shoppers back sooner and spending more.

Here, we share advice we recently provided to our customers. I share it with you today as it demonstrates how we communicate with our customers, beyond the traditional software company support pitch. Here is the email in full:

We write to share with you insights on how to use Discount Vouchers in a smart way for your business.

Discount vouchers have been in our software for more than six years. They are one of several valuable shopper loyalty tools designed to drive revenue and return shopper visits.

Yet, discount vouchers are the most misunderstood.

Setup is easy. It takes a few minutes. Change is easy, with changes taking effect immediately. Management its easy thanks tp three awesome reports. Pitch is easysince you can call them whatever you like, what is appropriate to your business.

The mistake most retailers make is overthinking. Stop that! Set Discount Vouchers up and see how your customers respond. Adjust accordingly.

In our experience, on average, only 20% of vouchers handed out are redeemed. Those offered with the least rules achieve the best commercial outcome for the retailer.

Remember, the $$$ opportunity on the discount voucher is a good reason to review pricing, to factor in the cost of voucher redemption.

So…

  1. Choose what you want to call them: Discount Voucher; Bonus Bucks; Thank You Gift; Come Back Again Gift; Appreciation Voucher; Pass It On $$$.
  2. Set your settings. Know they can change as you learn more.
  3. We suggest a 28 day expiry.
  4. Have the voucher value show as $$.
  5. Let vouchers be redeemed for as many different products as possible.
  6. Go!

ADVICE ON PROMOTING DISCOUNT VOUCHERS.

Every time a voucher prints, present it to the customer by placing it on the counter facing them with your finger next to the amount and say, while maintaining eye contact, hey you have a voucher here for $x.xx that you can use in store in the next 28 days. Well done.

Make sure that everyone working at the counter knows that the success of vouchers depends on their pitch.

Now, if they complain about the low voucher value have a response like hey it’s appreciation that almost no other business around here will show you.

Guys are more likely to spend the voucher right away.

Girls are more like to collect vouchers and put them together, which we recommend you allow.

What you want to see when you have out a voucher is for them to lift their hear and turn to look back into the shop, thinking of what they could buy.

GOOD LUCK!

PS. Click here to access and print advice that I have previously published to 240 newsXpress stores. This is a retail marketing group I own.

————-

To find out more about our awesome POS software and support fir indie specialty retailers, please reach out…

  • WA / SA/ VIC: Tim Batt. 0401 833 917.
  • NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  • QLD / NT: Justin Randall. 0434 365 789.

Recarpeting the office

It’s been a busy day at our head office today with carpet layers in and replacing our carpet. It had to be done on a Saturday because weekdays are crazy busy.

The new carpet looks good. It enhances noise absorption and gives the office a stylish sexy look.

Our help desk remained life through the disruption.

New hire for the POS software help desk

Our latest new hire for our national help desk started with us yesterday, Friday. Training has started. This will be followed is in-field experience, peer review, more training, and more.

We have a structured process we follow for bringing new help desk team members online. We take our time, releasing them for standalone call engagement when we and they think they are ready.

Customer service matters to us.

How our POS software co. helps small business retailers bring shoppers back more often

In our POS software we have a range of shopper loyalty facilities, including discount vouchers. Today, we share information recently try shared with our customers as part of our free education opportunities…

How to use Discount Vouchers in a smart way for your business.

Discount vouchers have been in our software for more than six years. They are one of several valuable shopper loyalty tools designed to drive revenue and return shopper visits.

Yet, discount vouchers are the most misunderstood.

Setup is easy. It takes a few minutes. Change is easy, with changes taking effect immediately. Management its easy thanks tp three awesome reports. Pitch is easysince you can call them whatever you like, what is appropriate to your business.

The mistake most retailers make is overthinking. Stop that! Set Discount Vouchers up and see how your customers respond. Adjust accordingly.

In our experience, on average, only 20% of vouchers handed out are redeemed. Those offered with the least rules achieve the best commercial outcome for the retailer.

Remember, the $$$ opportunity on the discount voucher is a good reason to review pricing, to factor in the cost of voucher redemption.

So…

  1. Choose what you want to call them: Discount Voucher; Bonus Bucks; Thank You Gift; Come Back Again Gift; Appreciation Voucher; Pass It On $$$.
  2. Set your settings. Know they can change as you learn more.
  3. We suggest a 28 day expiry.
  4. Have the voucher value show as $$.
  5. Let vouchers be redeemed for as many different products as possible.
  6. Go!

ADVICE ON PROMOTING DISCOUNT VOUCHERS.

Every time a voucher prints, present it to the customer by placing it on the counter facing them with your finger next to the amount and say, while maintaining eye contact, hey you have a voucher here for $x.xx that you can use in store in the next 28 days. Well done.

Make sure that everyone working at the counter knows that the success of vouchers depends on their pitch.

Now, if they complain about the low voucher value have a response like hey it’s appreciation that almost no other business around here will show you.

Guys are more likely to spend the voucher right away.

Girls are more like to collect vouchers and put them together, which we recommend you allow.

What you want to see when you have out a voucher is for them to lift their hear and turn to look back into the shop, thinking of what they could buy.

GOOD LUCK!

Awesome toy shop software

Our specialty toy shop software has been designed for toy shops with toy shops. It can help you compete with big businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

In addition to awesome software, we provide access to unbranded marketing collateral for social media. Here are some examples of what we have created for newsXpress stores last week.