Here is a short video we created for our dog-loving small business retailer customers to use to promote their shops and businesses to dog lovers they welcome.
Being genuinely local for any local business sounds easy, right? It can be challenging because of different expectations and experiences.
As a POS software company that only developed software and sells to small business retailers, we have plenty opt experience with retailers on thinking, living and acting local. We share this advice with our customers. Here in this post we share some of that advice, to provide a taste for the extent of business inspiration and management we provide our customers.
Being local in retail is more important than ever.
Yes, even with online, being local really does matter.
Local can mean different things to different people – it does not necessarily mean geographic proximity. Being local could be about the level of care and attention you provide customers, the additional advice you provide, that you live locally, that you source locally or that you serve the local community personally.
Locally sourced products could be products made in Australia. For example, detailing where a product is made and the family behind it pitches local compared to a similar product imported from overseas.
You can use your Tower Systems POS software to pitch local in a range of ways:
It is not enough to tell people to shop local, you need to demonstrate the value of this, you need to live it transactionally in your retail business. The best way to do this is through systems and processes in your POS software.
Tower Systems is grateful to serve Australian firearms retailers with POS software made for firearms businesses.
Made for firearms retailers, this POS software is specialty in nature and service. It has been developed with firearms retail business owners and managers to pro9vide POS software that works for them.
Ruch in firearms retailer specific benefits, this POS software continues to evolve to serve the needs of these businesses. Here are some of the benefits fo the firearms POS software:
Tower Systems is grateful to firearms retailers, large and small, city and country, for their support of the software and the regulators who work with us to ensure we meet needs of all stakeholders in this appreciated retail channel space.
Choosing the right POS software can be key tot the success of any retail business, especially a small retail business.
Okay, this seems like a motherhood statement. It is. But there is more to it than that.
The right POS software can be a proactive support for the business, I can guide business decisions, early detect employee theft, dramatically cut mistakes, guide product placement in-store and help bring shoppers back more often. These are all practical deliverables from good POS software. Indeed, these and more.
Any software can ring up a sale and track what is sold. Those steps are barely the beginning of what good POS software should do.
This is why retailers need to take time to assess software, to see how it has evolved with the needs of physical and online stores, and see what it offers in terms of helping independent small business retailers to leverage opportunities to be truly competitive.
The right POS software will also be purpose specific to the needs of a specialty retail business, serving needs inquire to the niche business channel and unique to the suppliers of the business. There are many interaction and integration opportunities that bring retailers together, that help them be smart and engaged together for mutual benefit. Niche channel specific software is the glue to make this happen.
Tower Systems offers specialty POS software for specialty retailers. We make what we sell and we ensure that each marketplace specific version of our software is finely tuned to the needs of retailers in each retail channel. This is what makes our software more useful and valuable to niche retailers than generic software.
Take our produce / farm supply /stockfeed business software. This is made specifically for these types of businesses. What we offer is made for them and made to work with their suppliers. This is very different to what you would see from general POS software. We are not general. We are specialist, deeply specialist.
How do you chooses there right POS software for your business? Research, take your time and make sure that the software you choose reinforces, supports and enhances the specialist nature of your business.
Every election, politicians say that small business is the lifeblood of Australia. Then, after the election, they forget about small business. No wonder trust in politicians by Australian voters is low.
Small businesses are the lifeblood of our economy.
Small business retailers are nimble and able to lift local economies faster than big businesses and certainly better than online businesses.
Here are six tips for politicians on steps they can take, decisions they can make to help lift retail, especially small business retail.
This list could be much longer. It is offered here as a start, to gets people thinking of practical ways to support shopping small, shopping local.
The current disinterest by politicians in practical support for local small businesses has us on a path of business closures. Urgent action is needed to engage locals in supporting local businesses.
The more a retail business looks like a traditional shop in any channel, the more it will be judged as a traditional shop, the more it will perform like a traditional shop. There is nothing wrong with this, if it is a conscious choice.
Through our work at Tower Systems we see awesome and successful retail businesses and less than awesome and not so successful retail businesses.
We encourage you to not run a traditional shop because there is no evidence in performance data or in retail history to indicate that a traditional retail model has any upside in the world today.
The best way to not be considered a traditional shop is to not look like one. Here is some of what this means based on our experience:
Change is critical in retail today. Change beyond what has been traditional, change that helps you attract new shoppers and through them new revenue opportunities.
While we are an indie retail POS software co. we are retailers and retail experts. We’re here to help our customers through software, and beyond.
The indie toy shop POS software from Tower Systems is rich in facilities and tools that help local indie toy retailers compete. From smart shop level engagement though to marketing to unexpected insights, this POS software is perfect for local toy shops. It is POS software build specifically for toy shops.
Specialisation is what sets you apart. It is what sets us apart too.
From managing seasonal sales to respecting product care instructions to offering easy sell packs with multiple items, our specialty toy shop software can help you serve in valuable and appreciated ways.
We can help maximise sales with smart shopper engagement. This is where you easily leverage customer data to reach out with personal reminders, which can bring customers who shopped with you once back again and again.
Imagine easily reaching out to those who purchased Cards Against Humanity, Lego products, Harry Potter products, new Beanie Boos or Monopoly and inviting them to purchase a product extension?
Our front-end loyalty offer helps you leverage one-off and infrequent shoppers, to maximise their shopping visit. We have retailers reporting 10% and more revenue boosts from this loyalty tool big retailers cannot copy.
These are some examples of how Tower Systems leverages its toy shop specific software for you – with training and assistance specific to your type of business, to ensure that you maximise the benefits for your business.
Another way to use the software is with Humm, Zip Pay, Zip Money, buy now pay later services that settle immediately to you. These are integrated as a method of payment.
Our Toy Shop Software also offers:
Here are four success stories…
Frank was thrilled the receipt for the birthday gift he bought his granddaughter had a link to advice that made him an expert when he gave her the gift. His granddaughter loved it. He is still smiling at being an expert.
Kath mentioned us on Facebook, saying she loves the care instructions we provide for the jigsaws she buys from us and the loyalty rewards we offer.
Working mum Clare appreciated ordering from our website and having the awesome and fun birthday gifts for her twins wrapped and ready for collection on her way home. She loved the surprise we included.
Mick loves each text message we send to say the next release of his collection is ready for pick-up. And, he loves the reward for being a collector.
Every day, local indie toy shops in Australia serve customers like Frank, Kath, Clare and Mick with personal local service. Specialist indie toy businesses need specialist software to serve these and other types of specialist needs.
We are grateful for the love and appreciation shown for the launch of the rental pricing option that makes our specialty produce business software available for $199.00 a month. For this low monthly cost you get…
The $199.00 is charged per 30 days, in advance. Access can be cancelled at any time. You can also choose to purchase the produce business POS software outright.
We have a structured and personalised on-boarding process, done in your business:
Here are some of the produce business specific benefits produce business owners and managers tell us they love about our software:
While our head office is closed today for the horse race that stops the nation, we are here taking calls and helping our customers. Our after hours numbers are active too as we know that many retailers are open today.
The Produce business POS software from Tower Systems is purpose built for produce / farm supply / stockfeed businesses. It serves these regional and rural diversified businesses in myriad ways, delivering benefits the business owners and managers love, benefits like:
Working with suppliers to these businesses as well as with business owners and managers, Tower Systems has fine tuned its software to serve these businesses with robust and useful POS software that goes beyond traditional POS software. This is what matters to these highly specialised businesses.
Being local matters in small business. As a small business focussed POS software company, we understand. Here are ways for any local retail business to be more locally engaged.
Too often small business retailers call for people to support local businesses. It can be more valuable if you show what local looks and feels like, so people in the community understand the benefit for them from supporting you.
To Tower Systems, local is small business. We only sell our software to small businesses because we believe in the importance of small business in any economy. Small businesses are our local community.
The gift shop POS software from Tower Systems delivers valuable benefits that help gift shop retailers to run more enjoyable and successful locally focussed businesses.
Here are some of the benefits delivered through this gift shop POS software.
Tower Systems is not an average POS software company. We are a small business, indie business, focussed POS software company developing valuable and valued POS software in Australia and New Zealand for Australian and New Zealand based specialty retailers.
Our specialisation in serving gift shop retailers is focussed, delivering specialty software for these specialty local and independents retailers.
Retailer Roam from Tower Systems is the perfect App for retailers on the move, who want to sell anywhere, anytime, even while there is no internet access. This is truly portable POS software for indie retail businesses.
For many years, at the Australian Newsagency Blog, we have offered advice, support, opinion and guidance to small business newsagents, helping them to navigate changes and embrace opportunities in their channel.
As the POS software company with more newsagents as customers than all the competition combined we are invested.
Last week, Bauer Media announced their planned take over of the Pacific Magazines business. Here is a post from the Newsagency Blog, by us abut this:
What could the Bauer acquisition of Pacific Magazines mean for newsagents?
While there are regulatory processes to play out and finalisation is anticipated to be months away, the news yesterday that Bauer Media and Seven West Media had reached agreement for Bauer to acquire Pacific has captured the attention of plenty in our channel.
The most common question in emails and calls that I received yesterday from newsagents was what does this mean for us?
I think asking this question now is late. I say this because rationalisation of print media businesses has been happening for some years and has been discussed widely here and elsewhere in our channel.
If you are asking today what it means, you are already behind. If this is you, I encourage you to invest time now to catch up.
If the Bauer / Pacific news has come at a shock and you are wondering about the impact, act now, make decisions that focus on propelling your business forward. No supplier will do this for you – putting your business first in every decision.
While I don’t know what a Bauer acquisition of Pacific will or could mean, we can reasonably speculate that there will be changes over time. It cannot 100% be business as usual.There will have to be changes given the challenges faced by some of the titles involved. One benefit of single ownership of an expanded stable of titles at Bauer would be co-ordinated management of all titles. This could mean less cannibalisation between competing titles through more thoughtful and complementary coverage.
Many of us in the newsagency channel have been actively working on chasingnet new traffic for categories outside of legacy product categories for our channel for years. There have been hits and misses through. Such is the experience of chasing change.
There is no doubt we are in a period of extraordinary change in print media. Change is being driven by how news is delivered into our hands, how and when we engage with news and information, what constitutes news and entertainment, what people will and will not pay for, who is a publisher (all of us?) and how print mastheads and stories are packaged and priced.
The Australian market is small. I think that is a factor playing out here too. Print media products need critical mass. We miss that in some markets here.
Thinking about what could change as a result of the announced acquisition… It would not surprise me to see: the days of magazine delivery changed, maybe to one a week; the closure of some weekly titles; the launch of a new weekly title; changes in monthly titles; greater accessibility for over the counter purchase of titles.
What should matter most to newsagents today is focus of the business changing net new shopper traffic, broadening the shopper appeal through new products, driving overall business GP%, growing online sales so the business is less reliant on local shoppers and chasing opportunities through pursuing what we don’t know our businesses can achieve.
The Bauer / Pacific announcement is an encouragement for us to work on our businesses, to pursue change, to make our businesses more valuable in the future.
All of this, of course, means more focus away from the newsagency shingle.
The fishing, bait and tackle business POS software from Tower Systems is purpose built for these businesses. It is rich in functionality unique to these businesses, enabling them to leverage their specialisation in their local communities.
This is what vertical market POS software is … software highly customised and tuned to the needs of a specifically retail market. It is specialty software for businesses that serve in specialty retail niches.
Fishing, bait and tackle businesses are specialty retail businesses. They offer unique products and services, for the local community and those fishing in the local community. They are niche businesses. We are grateful for the opportunity to serve them with niche software.
Our fishing shop software is truly niche, offering facilities that are fit for purpose, facilities such as:
Here are other reasons the fishing, bait and tackle POS software from Tower Systems is good for local fishing and outdoors businesses:
Here at tower Systems we develop POS software and we develop websites. Our web development is done in Magento, WooCommerce and Shopify. In each case, our websites are seamlessly connected to our indie retail focusses POS software.
We offer fixed price quotes for web development, for beautiful sites for any type of retail business connected to our POS software.
Quoting on web development can be inexact as changes to the requirements can develop over the course of a project. In any proposal from us, we seek to mitigate risk and provide certainty on which you can rely for us to deliver the specific outcomes noted. However, the proposal is based on our understanding of your needs.
If any customer feels we have missed anything in a proposal, please advise as it will impact the quoted price.
We provide a complete written proposal that addresses all the questions we are usually asked and questions we asked ourselves when developing our own websites for our businesses and businesses in which we have a share.
While much web development for Australian businesses is done either by individuals working from home or outsourced overseas, our web development work is undertaken by our team, working full time for us, here in Australia. The challenge is, this makes it more expensive.
A web developer in an outsource location can cost as little as 10% of professional Australian developer costs. Australian developed websites are more expensive. It is why our quote comes in at the price it does. In our experience using outsource people ourselves on unrelated projects – you do get what you pay for.
Senior management of Tower Systems oversees all our web development work.
We are grateful for the opportunity to be at the Eastern Distribution buying event in Melbourne tonight … showing off our POS software for pet stores. www.towersystems.com.au/pet-shops
Tower Systems offers the only Australian developed and supported jeweller POS software.
We make what we sell. Our jeweller software is 100% ours. This matters because we can offer a level of support, training and assistance beyond because it is our product, made for jewellers, made to help jewellers run more efficient, valuable and enjoyable businesses.
While other businesses sell jeweller software in Australia, from what we have seen nit is software from overseas, made by others, maintained by others and controlled by others.
Here at Tower Systems we make what we sell and we stand by it and ensure that it serves the needs of our customers.
This matters to jewellers. Our software offers a solution for local market needs. This is differentiating for us. It is also differentiating for jewellers as they can leverage tools that help them focus on delivering local solutions for local shoppers – this helps with shopper outreach and service.
The Tower Systems Jeweller POS software is innovative, flexible and deeply tailored to the needs of local jewellers. We provide a platform of tools for efficient and creative business management and marketing.
Here are benefits jewellers using our jeweller POS software tell us they love:
We are grateful to the hundreds of jewellers in our jeweller POS software user community today. Their advice, support and encouragement are inspiration to us daily. Thank you.