How our POS software co. helps local pet shops grow

The competitive pressure on independent pet shops is greater today than at any time in history. However, we are sure you know that.

In independent retail it can feel lonely, with every day bringing new challenges.

We’d like to help … beyond our industry-specific POS software.

In addition to owning Tower Systems I own several retail shops in two different retail niches. We bought our first retail business 22 years ago and have been in retail ever since. So, we do understand something about the challenges of independent retail.

We are wary of businesses that promise to help as they usually want you to spend money with you.

We’d like to help our pet shop partners, free.

How we can do this is by providing access to new products that will fit well within any pet shop, products through which you can broaden the appeal of your business and guide existing shoppers to spend more.

Further, through our work with Tower Systems we have a package of practical, easily actionable business management and marketing advice that has been prepared specifically for independent retail.

This advice is available to Tower Systems pet shop customers for no cost. This is a free genuine value-add for the Tower pet shop community. 

We genuinely want to help you grow your independent pet business, to make you a better, more efficient and more valuable competitor. We want to help you enjoy your business more.

This is not a snake oil pitch. The offer to our Tower Systems customers is real and obligation free.  There are no strings.

We are not your average POS software company.

Our commitment to independent small business retail is heartfelt. You can see it in our Australian developed pet shop software, our Australian based customer service and the business management and marketing advice we provide.

We would like help in your business, please give us a call. We promise, we will not pressure you whatsoever.

Here are the contact details for our team:

  • NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  • VIC./ WA / SA: Tim Batt. 0401 833 917.
  • QLD / NT: Justin Randall: 0434 365 789.

All of us in small business need to support each other and we will do anything I can to further that mission.

The hidden costs and dangers of offshore website development for small business retailers

We have been helping another small business retailer deal with the fallout of their use of an offshore web developer to create their e-commerce site. The costs have been significant and the hurt to the business considerable.

Anyone who asks us is told: our advice for website development is to use a local web development business, one you can meet with, one you can visit, once you can call locally, one who understands your needs and situation.

Offshore web development can appear cheaper. In our experience, it is not cheaper for once you have got everything right and fixed, the cost can be considerably higher. Here is where costs can escalate, here are issues we have resolved with offshore developed websites:

  1. Failure to serve the actual needs of the local retail business.
  2. Poor design.
  3. Inappropriate design.
  4. Poor English.
  5. Out of date technology.
  6. Delays due to difficulty accessing the developer in local time.
  7. Broken for use in mobile devices.
  8. Inability to connect with other software such as POS software.

Like business software, with website development you get what you pay for. So, we say, let the buyer beware.

Our web development approach is local, structured, transparent and engaged with the customer at all steps. Being a POS software developer and a web developer, through separate teams in our business, we are skilled to bring to market an integrated and valuable solution, based on local business needs.

To find our more about our web development services, speak with a local Tower Systems sales person. They can point you to successful sites from us that are live and transacting today.

Here are some of the store linked websites we have developed:

This is a selection of sites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.

Professional web development takes time. Time has a per hour cost. IT professionals are paid well. Going for the cheapest price for website development could mean that you have gone with a business that cuts corners or has most of the work done offshore.

Since your website is your business calling card to the world it is not something to cut corners with, it is not something to take offshore for a saving today. A good source of business for us is replacing offshore developed sites.

The quote we will provide will be comprehensive and completely based on the needs you outline to us.

Major software update released for small business retailers

Tower Systems is thrilled to announce the commercial release of a major software update that is packed with valuable software enhancements, some of which will help small business retailers to find new opportunities.

Every one of our customers can choose when they install the update. They can do this with the full and complete knowledge of what is in the update. No surprises. No unexpected changes. They are 100% in control. We think this is important.

Fyll documentation of what is in the update has been released along with training and management advice. All accessible 24/7, so our customers go into this with will and focus.

This is how we do business: transparency, clear communication, with our customers in control.

It is a Tower Systems difference.

Included in the information pack on the update is videos we have shot in house explaining some of the new facilities, how they work and the commercial leverage they offer.

While our customers engage with the latest update, we are well into working on the next release. Good software constantly evolves.

We are grateful to our customers for their engagement and feedback.

We need a Royal Commission into retail shopping centre development and retail tenancies in Australia

We, Australians, small business retailers, suppliers to small business retailers, local towns, all of us need a Royal commission into retail shopping centre development in Australia and the behaviour of shopping centre landlords.

There is enough evidence to indicate that an appropriately skilled and resourced Royal Commission could uncover behaviour that is illegal and harmful to our economy and small businesses and families that rely on the small businesses.

I appreciate that the areas I think the suggested Royal Commission cover are broad and could be better served as two investigations. However, the two issues feed into each other. I think they are best considered together.

WHAT IS A SHOPPING CENTRE?

For the purposes of my proposal, I suggest that a shopping centre is a retail development with fifteen or more shops of any size.

While I am sure there is misbehaviour to consider in smaller centres, for management and focus, a threshold of fifteen tenancies, or similar, is needed. Otherwise, any Royal Commission would run too long and cost too much.

RETAIL SHOPPING CENTRE DEVELOPMENT.

This is the beginning of the issue. Whereas in the US and other countries growth in retail tenancy space is flat or declining, in Australia it continues to grow. Some say we already have far more shops that the population can support.

In regional and rural locations the challenge is that a new centre is usually located outside town and its development can gut the centre of town, diluting or killing off the heart of a small town.

In some cases, mid-size centre development tis driven by competition by the two major supermarkets and aided and abetted by several other anchor tenants and supported by Tatts keen to be in all new centres.

  1. Do we need more shopping centre space?
  2. Should there be controls on approving this?
  3. What is the economic impact of the current growth in retail space in Australia?
  4. What is the social impact of the current growth in retail space in Australia?
  5. What is the impact, specifically on small business retailers of the growth in retail space?

LANDLORD BEHAVIOUR.

Talk to any small business tenant in a shopping centre and they will have at least one landlord story that causes them stress.

There is the landlord who did a handshake deal with a party that was negotiating to buy a business. the landlord squeezed and the family business closed. The new tenant moved in without paying goodwill.

There is the landlord that took too long on centre re-develoopmnent, making decisions that saw a 50% drop in shopper traffic, and refused any compensation for retailers.

There is the landlord that permits one sore to be on a % deal where they pay 9% of turnovers in rent with a shop next door not able to have such a deal and managing and occupancy cost of 32%.

There is the landlord that strong-arms retailers verbally, never in writing, never in a way that can be used against them.

There is the landlord that takes a marketing levy every month and spends this on activities that offer no benefit whatsoever to retailers.

There are hundreds of stories.

The Royal Commission needs to listen to stories, all stories. Tenants need to be able to do this confidentially as the fear of reprisal by landlords is real.

  1. Do landlords act unlawfully?
  2. Do landlords treat retailers differently?
  3. Do landlords act in secret knowingly harming small business retailers?
  4. Do landlords abuse funds they collect from retailers for marketing?
  5. Are landlords fulfilling their obligations in terms of bringing traffic to shops in their centres?
  6. How are the various roles of employees paid in landlord businesses? What are their incentives?

There are many other questions to answer. My goal here is to kick off the discussion.

WHY?

Too many families are losing their businesses, homes and other assets. Too many small business operators are having their personal situations, including health, negatively impacted. Too many small business operators are losing their life. Yes, this issue is that serious.

Small business retailers feel helpless. They want their business. It has been their life’s work. They fear without it they will have nothing. This can see them agree to a lease that is at its very foundation doomed inappropriate for their business.

Landlords have the upper hand. They are in control. Too many people in landlord businesses are bullies and aware of how to bully without being caught.

The best way to resolve this is to shine a light. Only a Royal Commission c an have the authority and power to do this.

I get that Royal Commissions are popular right now. This suggestion, however, is important given that those most impacted are also those most vulnerable – small businesses, run by families. Were are told small business is the business backbone of our country. However, there is evidence to suggest that small business retailers are disadvantaged in terms of shopping centre development and retail teensy negotiation.

Here at Tower Systems we only serve small business retailers with our POS software. In our view, small business matters. This is why we support the push for a Royal Commission into shopping centre development and retail tenancies.

This post first appeared on a blog last week in a post by the CEO of Tower.

Small business POS software customers appreciate THEFT POLICY

A week ago we shared with our customers an updated THEFT POLICY, and suggested they print this and seek employee engagement.

The reaction has been terrific with plenty downloading and pricing the policy. We have had calls, too, from retailers seeking our suggestions on other actions they can take. Some have called with their stories of theft in their businesses.

Our work in the area of retail employee theft is comprehensive and on-going.

We welcome opportunities to work with our thousands of small business retailer customers to help them mitigate the theft situation in their businesses.

Here is the latest version of our THEFT POLICY that we shared a week ago:

THEFT POLICY

  1. Theft, any theft, is a crime against this business, its owners, employees and others who rely on us for their income.
  2. If you discover any evidence or have any suspicion of theft, please report it to the business owner or most senior manager possible immediately. Doing so could save a considerable cost to the business.
  3. We have a zero tolerance policy on theft. All claims will be reported to law enforcement authorities for their investigation.
  4. From time to time we have the business under surveillance in an effort to reduce theft. This may mean that you are photographed or recorded in some other way. By working here you accept this as a condition of employment.
  5. New employees may be asked to provide permission for a police check prior to commencement of employment. Undertaking the police check will be at our discretion.
  6. Cash is never to be left unattended outside the cash drawer or a safe within the business.
  7. Credit and banking card payments are not to be accepted unless the physical card is presented and all required processes are followed for processing these.
  8. Employees caught stealing with irrefutable evidence face immediate dismissal to the extent permitted by local labour laws.
  9. Employees are not permitted to remove inventory, including unsold, topped, magazines, unsold cards or damaged stock from the store without permission.
  10. Employees are not permitted to provide a refund to a customer without appropriate management permission.
  11. Employees are not permitted to complete sales to themselves, family members or friends.
  12. Every dollar stolen from the business by customers and or employees can cost us up to four dollars to recover. This is why vigilance on theft is mission critical for our retail store.

PLEASE SIGN AND DATE YOUR ACKNOWLEDGEMENT:

Loyalty marketing in small business retail: How Tower Systems helps retailers get shoppers back sooner

All retailers, want shoppers to spend more in each visit and to come back more often.

Yet most retailers are uncomfortable overtly engaging with shoppers to get spend more in a visit or come back sooner.

Years ago, the thought was that a shopper VIP card or points based loyalty program was the way to go. Today, with such programs commonplace, their value is diluted.

There is talk among shoppers of loyalty fatigue – they are doubting the value of cards and programs where real rewards are not what was first offered.

Change the game: front-end loyalty

Instead of making shoppers accrue points that are then converted for cash at some future stage, why not offer cash-based rewards earlier, from the first purchase?

This approach is called front-ending loyalty. It brings a reward to the front in an effort to engage shoppers in additional purchases sooner.

It’s an approach that can encourage those who do not shop with you to purchase something else right away, to get the value of the cash discount offered.

Regular shoppers can spend the cash discount right away or come back within any time limit you set.

We started trialling this front-end loyalty strategy in February 2013 in several retail businesses. We did it using the Discount Vouchers facilities in the Tower POS software.

Building the basket

From the first day, in my own shop, we saw shoppers changing behaviour.

One customer came in to purchase a specific item. When I handed him the receipt I point out the voucher offering $2.00 of his next purchase. He was not a regular and so spent the $2.00, and more, right away on another item. He received another voucher and so purchased a third item. In all, he spent three times as much as the original purchase – all because of the Discount Vouchers he received.

Around 33% of all vouchers redeemed are used the day they are received. This shows customers building the basket – adding to their purchase that day as a result of the voucher. This makes each visit more valuable to us.

Bringing shoppers back

33% of redeemed vouchers are used within seven days and the remaining 33% are redeemed up to four weeks after issue, bringing shoppers back.

There is real evidence now from hundreds of retailers supporting these claims.

Here’s another real story: A few months ago, a customer came in and used a voucher she had picked up a couple of weeks earlier. She was happy to get $5.00 off a $65.00 item she wanted. This purchase resulted in another voucher so she bought another item for $29.95.

This customer said her friends had been recently talking about VIP cards and how they were useless.  She then told them about us.

Changing how shoppers interact.

In another instance a customer was considering a $250.00 item but decided they could not justify the expense. They purchased some smaller items, spending $25.00.

On receiving a $5.00 voucher they turned around, immediately, and bought the $250.00 item.

We asked what happened. The answer was I don’t know. I needed permission I guess and the $5.00 did it.

This is a true story and there are many more like it in hundreds of retail businesses.

The key about discount vouchers is they change shopper behaviour, usually immediately and valuable for the business.

Indeed, discount vouchers are a game changer for many retail businesses, large an small, city and country.

We love hearing the stories of success from your customers.

You control the business rules

Like any good loyalty program, you need good levers with which to drive shopper engagement and to deliver the benefits to justify the investment.

The Discount Vouchers facilities have this.

You control the amount of each sale you are prepared to give away on the voucher.

You control the products the voucher can be used for.

You control how long the voucher is live for.  I suggest 28 days but I have some retailers setting this at 90 days.

Helping your business

With most retail businesses running a loyalty program using a points based approach and only targeting long-term customers, adoption of this front-end loyalty approach can provide you with a genuine point of difference.

It is easily managed through the Tower Systems software and is backed by excellent management reports. This makes implementation and management easier than the old approach.

I’m confident this fresh approach to loyalty is a game changer for any retail business. The control you have enables you to easily manage the cost and the value you gain from the program.

This really is a new approach to bringing shoppers back sooner and getting them to spend more with you.

The success we have described here continues today, in 2018. Excellent incremental growth, wonderful business rewards, leveraged through shopper rewards.

POS software connected websites help small business retailers leverage high street and online

Tower Systems specialises in developing and supporting POS software for specialty retailers in selected  retail channels as well as developing and supporting POS software connected websites for these businesses.

We with with these retailers: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Our Magento websites are best practice, bringing the latest e-commerce facilities to high street retail, enabling these retailers to connect with shoppers anywhere in the world.

The benefits of a POS software connected website are considerable:

  1. Accurate stock on hand data for the website.
  2. Time saved in managing inventory and sales data.
  3. Fewer mistakes thanks to the elimination of double handling of business data.
  4. Easy management of inventory data with only one entry point of data – the POS software – feeding the website automatically, efficiently and accurately.
  5. Easy tagging on and off of what you sell online.
  6. Fast photo upload.
  7. Whole of business management.
  8. Easy management of click and collect.

Managing the physical and online outlets through a linked and integrated platform is good business. It is also good for the customer.

Thanks to a skilled web development team and a skilled POS software team, Tower Systems is able to offer a whole of business solution from within the one company, not using any external resources. We bring to the table focus, consistency and a track record of success in POS software as well as retail business websites.

Working with small business retailers across a variety of channels has exposed us to experiences that have been invaluable in developing our skill set.

Working on developing websites for our own retail businesses makes this personal for us. We can take you deep into our own experiences of POS software integrated websites, showing not only the how but also the why and when. Thanks to our own personal experience we can provide context and this is a differentiating factor for us.

We can talk about going from start-up to half a million dollars in online sales in a year: the impact on the high street, the back end processes necessary for fulfilment, the financial side as well as how we got the level of exposure necessary to drive the sales we achieved.

If you want to grow online sales, talk with us. We can talk about web development as well as business management and marketing necessary to achieve this. We start with a business to business discussion as getting that right is vital to the tech delivering the benefits you want.

You will find us open about the experience. We take education seriously and will happily share what we know.

Tower Systems is not your usual POS software company

POS SOFTWARE IS ONLY PART OF OUR STORY.

We help retailers grow their businesses.

When I started Tower Systems I wanted it to be more than a regular POS software company. I knew we would only sell to independent small retail businesses and only develop software for specific retail niches.

I also knew I wanted us to help beyond the software itself.

On an average day, we help retailers buy better, discover theft, improve efficiency and increase the average basket size.

We train our front line people in business so they can help your business. They are not your usual POS software help desk people.

We also help by creating marketing collateral, like this new poster we created in-house for fishing and outdoor businesses that use our software:

Or this one for pet stores:

Let us show you our POS software. Email sales@towersystems.com.au or call for an obligation free demonstration:

  • WA / SA/ VIC: Tim Batt. 0401 833 917.
  • NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  • QLD / NT: Justin Randall. 0434 365 789.

We are proud to serve 3,500 specialty retailers with our software.

Mark Fletcher
Managing Director
Tower Systems International (Aust.) Pty Ltd
M | 0418 321 338.  E | mark@towersystems.com.au.

Tower Systems shares insights from Magento Imagine 2018 conference in Las Vegas

We are grateful here at Tower Systems for the partnership we share with Magento, the e-commerce platform businesses prefer when bringing transactions and services online. We were at the Magento Imagine 2018 conference in Las Vegas. Our Magento integration with our POS software is world class, ideal for small business retailers. Here is a short video with some of the many insights we gained.

We love POS software integrated Tyro for our small business retailer customers

Our Tower Systems POS software has been integrated with the Tyro broadband EFTPOS for years. we love Tyro and our customers love Tyro. Their solution is excellent and they are a dream to deal with.

In a recent note to our customers, we shared why we love Tyro:

  1. 🎯 Reliable Systems:  99.9% uptime with 3G backup, dual live data centres.
  2. 💸 Faster Than Cash:  Sub 1.6 second transactions to keep queues short.
  3. 👍 Easy Setup: Quick & simple set-up: plug-in, activate & go.
  4. 💱 Seamless POS Integration
  5. 🏦 Keep Your Current Bank: Tyro can deposit your EFTPOS takings into any Australian bank. We can even open a fee-free bank account for you.
  6. 🔒 Secure Transactions: Proprietary security.
  7. 🏝️ Local Support:  24/7 100% Aussie customer support.
  8. 🌈 No Lock In Contracts:  No lock in contract: we believe in our products.
  9. 📝 Instant Reporting: Real-time reporting and stress free reconciliation.

As an independent bank, far outside the major banks, Tyro is small business focussed. We really like this. we like the small business focus. Our customers are all small businesses, we only sell to small businesses. Hence our attention to and preference for small business focussed companies.

The integration in our POS software with Tyro is easy to setup and solid to operate. It delivers excellent operational benefits for retailers and for their customers. It is a perfect solution for small business retailers.

Another crucial factor here is the speed of addressing issues as issues do arise from time to time with EFTPOS. Getting fast answers to questions and support to resolve challenges is key with any EFTPOS relationship. Tyro is brilliant here. Their help is easy to access, professional and small business focussed.

In our experience working with big banks and Tyro in our own retail shops, which we have run for many years, is tyro is a dream to work with. we use Tyro in our own shop for the vet reasons we have outlined above.

So, our POS software integrated Tyro broadband EFGPOS is a solid preference from Tower Systems for all the reasons we have outlined here and detailed in the list shared above.

Small business matters to us here at Tower Systems.

Meeting small business POS software customers in Auckland next week

We are in Auckland next week meeting with customers and potential customers in New Zealand. We are regularly in NZ thanks to a strong user community of small business retailers using our software.

Our NZ customers have easy access to on-site training as well as support, through a toll free number provided to all.

Handling all New Zealand Inland Revenue reporting and tax requirements, our NZ POS software is terrific for retailers in the various specialty niches in which we serve. It has been thus for many years, since we first entered the NZ marketplace.

While we are in Auckland next week we will meet with business partners who provide local hardware sales and support, offering small business retailers the comfort they want for the maximum uptime.

Retail in New Zealand is different to Australia in several interesting ways. While we will not detail them here for competitive reasons, the differences are valuable to us as in meeting them we make our software more valuable in Australia and other countries in which we work.

We are grateful to our NZ customers for their engagement and support. They help make us a better POS software company.

Awesome pet shop software helps independent pet retailers

We love your pet shop software. It is so much better for our business than the software it replaced. We also love your training. It’s awesome that we can get as much as we want one on one. Thank you so much!

We were thrilled to receive this feedback from one of our new customers where we just installed our pet shop software.

We arena a roll, insulating plenty of pet shops with our software and some of these new customers are switching from other software.

We are seriously engaged with pet retailers by providing:

  1. Pet store specific software.
  2. Access to supplier electronic invoices.
  3. Pet store specific marketing tools.
  4. Easy shopper upsell tools.
  5. Email marketing support.
  6. Pet anniversary prompts.
  7. Marketing based on pet birthdays and other anniversaries.
  8. Group discounts, where members of a local group loyal to you save money.
  9. Easy loading of electronic invoices from your suppliers.
  10. Linking to a website for online sales.
  11. Linking to Xero to cut bookkeeping and external accounting costs.
  12. Rewarding loyal shoppers with points and / or cash off their next purchase.
  13. Making it easy for a store to share local knowledge and thereby leverage their local small business compared to the big businesses.

Another way we help maximise sales is with an instant loyalty reward. This is particularly useful where you see shoppers infrequently. Using rules you control, a receipt can include a voucher offering an amount off the next purchase.

An average 19% redemption rate for the vouchers with a third redeemed the day of purchase. Male shoppers are far more likely to redeem the day of purchase.

The latest version of our pet shop software is rolling out now. It has more facilities, terrific enhancements … making it a valuable tool pet retailers can rely on to better serve their local community and those who rely on the business.

We are not your average POS software company.

Our commitment to independent small business retail is heartfelt. You can see it in our Australian developed pet shop software, our Australian based customer service and the business management and marketing advice we provide.

I you would like help in your business, please give us a call. I promise, we will not pressure you whatsoever.

Here are the contact details for our team:

  • NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  • VIC./ WA / SA: Tim Batt. 0401 833 917.
  • QLD / NT: Justin Randall: 0434 3765 789.

Why small business retailers no longer need to pay for a stock take

The annual stock take in retail businesses has been a thing of the past for years. While plenty of shops run stock take sales, there is no need for the annual count that the sale is supposed to make easier.

The ATO agrees that a business does not have to do a stock take as long as it consistently follows structured business processes that track all incoming and outgoing stock and that there are scheduled checks to ensure the accuracy of stock on hand data.

There was a time when small business retailers would have to bring in external stock takes and pay hefty fees for counting, sometimes needing to be closed while this was done.

Today, however, with good POS software and good business practices the business can provide a stock listing that meets ATO reporting requirements and saves the business that end of financial year time soak.

Tower Systems can help small business retailers with the software and the business processes that support the software in its accurate and timely use.

Following the businesses processes we train small business retailers on also helps reduce dead stock and cut other costs businesses find when stock is not managed professionally.

Tracking goods as they come in and are returned or sold is an effective part of a stock take. As is an ad-hoc stock take of part of the business. These and other tools in ur software make it easy for a retail business to be able to produce an accurate stock on hand list in a format required by the ATO.

For our customers who li certainty of a stock take we have excellent facilities in the core of the software for achieving this. We make it easy and certain. We do it in a way that any retail employee can participate in undertaking a stock take. Plus we do it so that the business can trade while the stock take is under way.

No matter how you approach ensuring stock on hand data is accurate, Tower Systems is able to help any small business retailer … save time, save money and feed better business decisions.

Free small business retailer POS software training for May

We are thrilled to have a terrific suite of free (live) online training sessions in May for small business retailers using our POS software.

Each session is free to any of our customers. Each includes plenty of time for questions, on the topic covered or other topics.

Here are the May sessions:

  1. 02 May. How to compete with big retailers.
  2. 09 May. How to handle non EDI invoices to keep stock accurate.
  3. 16 May. Events: Take a look at this new facility, learn how to use it to bring shoppers back into your business.
  4. 23 May.  Stocktaking for EOFY.
  5. 30 May. Getting ready for EOFY.

Customers can book through our training portal.

We run  online training sessions each week across a wide range of subjects. These are an excellent way for you and your staff to learn in detail about specific areas of the software.

We also offer free one on one training sessions that are business specific and private between us and the business. There is no limit to how many training sessions any customer engages with.

To participate in an online group meeting all you need access to is a computer with a broadband internet connection and a phone to receive a call so you can hear the audio. Each session runs for approximately 45-60 minutes depending on questions.

The face to face meetings are yearly in capital cities and regional centres across Australia. These are in addition to our weekly online live sessions. We also attend more than twelve industry trade shows offering face-to-face meeting opportunities with users.

Free POS software connected e-commerce workshop for small business retailers in Darwin

FREE RETAILER WORKSHOP INVITATION

How to win new customers and increase revenue with a POS software connected website for your type of business

At this practical, jargon-free, workshop in Darwin (BOOK NOW) on May 3 @ 2pm we will show through, several live case-studies, the value of a POS software connected website. We will:·

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Share how a website we launched a year ago did more than $500,000 in sales. We will unpack for you everything we did to drive success.
  4. Compare Shopify / WooCommerce and Magento and explain why each is good in their own right.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Demonstrate the commercial value of the right POS software / website connection.·
  8. Explain photos, descriptions and other things, day to day things, which web developers often miss.·
  9. Answer all your questions.

The knowledge we will share will enable you to compete better online and in-store. Click on your preferred city location to book now.

We are inviting any retailer in the channels in which we serve with POS software for that channel: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

If you are actively in the market for new POS software and / or a website for your business, we would consider flying you in for one of these workshops at no cost to you.

To qualify for a free flight, drop us a line at sales@towersystems.com.au and one of our expert account managers will have a chat with you. Alternatively, call the account manager for NT: Justin Randall. 0434 365 789.

In addition to owning Tower Systems, we also own and operate retail businesses and through these seven different public-facing websites.

This practical session leverages our personal web connected retailer experience to help you navigate in-store and online opportunities. I promise, it will not be death by PowerPoint. Rather, the focus will be on real examples, live examples, as they will be more valuable to providing understanding.

Tower Systems at Magento Imagine 2018 in Las Vegas

The Magento Imagine conference is a must attend conference for Magento partners. Magento is the premier e-commerce platform in the world.

At the conference this year we expanded our knowledge, networked with valuable colleagues and learnt how best practice retailers leverage Magento to facilitate in-store and online growth.

The time away was also an opportunity to fine-tune our web and desktop development plans and leverage the already considerable success we are having with multi-store POS software connected Magento websites.

The story about baked by Melissa was especially inspiring.