Beware phone scammers who try to access your computer

There are plenty of scammers who call retail businesses to dupe staff into providing access to computers or business records.

Here at Tower Systems we often get called from retail businesses that have been affected, to help recover computer access once it has been hacked. Through this work we have developed advice that, if followed, will reduce the opportunity of a hack against your business:

  1. Be sure of the identity of anyone you provide with access to your computer.
  2. The tax office will not call you to access your computer.
  3. Your bank will not call you to access your computer.
  4. No government department will call to access your computer.
  5. No customer should be given access to your computer, ever.
  6. Only accept card payment when there is a physical card.
  7. Never let a customer swipe their own card.
  8. Backups should be rolling, though the day and to the cloud.
  9. If something sounds too good to be true it most likely is too good to be true.

Be skeptical. It is healthy and safe. Train all who work in your business to be equally skeptical.

For our part, all our people can be verified easily buy you calling one of our pub listed numbers if you are every unsure.

Free retail business management workshop

FREE POS SOFTWARE WORKSHOP from Tower Systems.

Win new customers and increase revenue with a POS software connected website.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We promise a valuable and insightful workshop.  Book now.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Call now if you have questions, the account manager for your state / territory can help:

  1. WA / SA/ VIC: Tim Batt. 0401 833 917.
  2. NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  3. QLD / NT: Justin Randall. 0434 365 789.

In addition to owning Tower Systems, we also own and operate retail businesses and through these seven different public-facing websites.

This session leverages our personal web connected retailer experience to help you navigate in-store and online opportunities.

Our POS software lets you replace the coffee card loyalty approach

The coffee card type of approach to loyalty where you clop or stamp the card wiht each coffee to track when a shopper is due a free coffee is old-school.

Ion seconds and thanks to a quick scan using our POS software small business retailers can easily track who is due what. This is time saving, more accurate, safer and beneficial to customer and shopper.

This is another part of the awesome loyalty facilities in our POS software. It is another way we help small business retailers compete in the tough loyalty stakes.

Another valuable loyalty / up-sell tool is BUY X GET Y.

The “buy x, get y” pitch is a common offer in retail businesses, especially those that sell everyday items such as pet food, magazines, garden mulch and other consumable items.

In the Tower Systems software loyalty facilities you have access to a powerful and configurable BUY X GET Y facility. You can use this to track shopper engagement and ensure proper rewarding of the free product at the right time. This is an excellent tool for driving shopper loyalty without the usual manual overhead of clipping cards or managing other processes. You can also report on the reward at the right time back to the supplier to ensure you are compensated for giving away the free product. Indeed, you have various detailed reporting options.

The BUY X GET Y facility has been developed with retailers in several channels as well as with suppliers to those retailers to ensure it meets the requirements of both business participants.

The total loyalty package in the Tower Systems software is comprehensive, flexible and tuned to offer retailers choice through which they can serve their own situation with confidence and success.

Small business retailer loves our POS software loyalty options

We love hearing how our POS software customers embrace the awesome retail loyalty facilities in our POS software. In calls and emails customers tell us terrific stories of success they have had and continue to have with the expansive and valuable loyalty tools in our software.

Here is one message we received last week:

Not sure how to tell the entire team what I think and you are still my go to man at Tower.

We started discount vouchers about 2 months ago and your support team has put up with my questions and been very calm and collected with me.

The Vouchers are fantastic and most people lose the bits of paper so % redeemed is poor ( good for me !! ) but people REALLY appreciate this and love the idea. When someone comes in with a bunch of vouchers and gets

$ 10 off they are so pleased !!

Great idea and something that you can definitely ask any stock feed store to phone me about if you want – I think it gives us an edge.

Here is another email:

I have to say I am shocked at how well the discount vouchers have gone. I know I said I was not interested but as soon as someone spent $50 more in the shop because of a $2.00 voucher I was sold. Now I push them every time and they easily pay for themselves. You have made this old man very happy.

The loyalty facilities in our POS software are awesome. This is because they were developed closely with retailers. These are not tech facilities developed in a lap. No, they were developed on the ship floor over time, tried and tested. This is what makes them truly useful.

In our own retail experience, which sees us competing against major retailers in a Westfield shopping centre, several shoppers have stated they prefer Discount Vouchers over the rewards programs of our competitors.

We are confident that Tower Systems’ Discount Voucher facilities can help you:

  1. Get customers spending more in a visit.
  2. Bring existing customers back sooner.
  3. Attract new shoppers to your business.
  4. Drive impulse purchases at the sales counter.

The b beauty is you can call the vouchers what you like. We use the term discount vouchers as it makes sense to most. However, our customers can change the name label in seconds.

How we help small business retailers love their POS software

Tower Systems helps thousands of small business retailers with awesome software and even better customer service. This is service that goes beyond what is usual. It is a terrific point of difference that has evolved through years, decades, of service.

Beyond our personal one on one help desk services, here are other services we offer to retailers who use our POS software.

  1. Free group training workshops. Every week. Each offers plenty of Q&A time. Click here to book.
  2. Free one on one training. After your system is installed and you are trained, request more one on on training. Book: bookings@towersystems.com.au.
  3. Free business performance analysis. We offer a fresh eyes review of your business as revealed in your data.
  4. Free theft check. We look in places retailers tend to not look, seeking our possible theft indicating behaviour.
  5. Xero integration. Save time. Cut mistakes. Click here for details.
  6. Cloud backup. Never do an end of day backup again.
  7. Webstore integration. To Magento, Shopify or WooCommerce. best practice. saves time. Increases revenue. Click here for details.
  8. Smart loyalty. Facilities that increase basket depth and bring shoppers back sooner. Click here for details.
  9. Local focus. Through our software pitch local knowledge and experience in ways that set your business apart and make you a local champion.
  10. Stock review. Our software can tell you what is dead stock, making it easier for you to quit this.

Our software support coverage is comprehensive. Our Tower AdvantageTM software support coverage includes:

  1. Help desk support in the use of our software.
  2. After hours support for urgent problems relating to our software.
  3. Free one on one training in our software each year.
  4. Software updates.
  5. Access to our online knowledge base – with more than 600 articles.
  6. Access to our online training video library – with more than 130 videos.
  7. Access to our live weekly online training workshops.
  8. Access to checked by Tower supplier stock files.

We are not your average POS software company. Our user experience is nurtured through respect and professional contact every day, beyond the usual Monday to Friday work day. We’re here to help is the motto we live and work every day.

Our POS software co. advice for the new financial year for small business retailers

IT’S A NEW FINANCIAL YEAR.

New years provide an opportunity for a new start, a reset. As the 2018/19 financial year kicks off we want to help you reset your business. Here are our tips for an awesome start to 2018/19 using our POS software.

THE CASE FOR CHANGE. If you are not happy with sales revenue in your business change is the only option for doing the same this financial year will maintain your business performance trajectory from the last financial year. The advice below is all about change, for the better.

  1. DECLUTTER.
    1. Stand out the front of your shop. consider reducing the messages you pitch to people who walk past. Fewer signs and promotions could increase the attention you get. Less can be more. We have retail specialists who can help. Send photos and we will provide feedback.
    2. Quit dead stock. Stock that is not selling has no value in your business. In fact, it is likely holding you back as it takes space and reminds you, your team and shoppers that you are a harder and have out of date stock. We have a report that can tell you what is dead.
    3. Change your counter. Your counter should be about easy and valuable impulse purchases. Clear it off and rebuild with fresh offers.
  2. RESET LOYALTY. Think carefully about your loyalty offer. If it is not encouraging the level of loyalty you want, consider changes. In our POS software we have multiple types of loyalty for different situations. These can be used individually or mixed together. Right now could be a good time to reset your loyalty offer.
  3. ORDER WHAT WORKS. Too often we see retailers buy what they like or from people they like ahead of what business data indicate they should buy. We can help you use data in your software to buy more of what works.
  4. CHECK FOR THEFT. We can do a deep dive in your data, looking for data patterns that could indicate theft. This is a confidential owner-only service.
  5. DISRUPT YOURSELF. While there is great comfort in consistently following business processes, it could be that they are a barrier to you finding new shoppers and a nice revenue bump. Sometimes, you have to shake yourself up and take a left turn when you would usually take a right turn to find growth. In our POS software there are opportunities for self-disruption. We’d love to help you leverage these.
  6. BE LOCAL AND ON MESSAGE.  Our POS software has facilities through which you can pitch your local credentials. On receipts. Even with individual items you can include local specific care instructions. This personal information  from you can separate your business from local and online competitors. We can show you how to use these facilities.

We are keen to help you grow your business in 2018/19, to make it more enjoyable and valuable. Our motto is We’re here to help. We are serious about this and appreciate opportunities to do this with and for you.

For the best small business POS software solution, check out Tower Systems.

Win new customers and increase revenue with a POS software connected website

FREE POS SOFTWARE WORKSHOP from Tower Systems.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We promise a valuable and insightful workshop.  Book now.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Call now if you have questions, the account manager for your state / territory can help:

  1. WA / SA/ VIC: Tim Batt. 0401 833 917.
  2. NSW / ACT / TAS: Nathan Morrison. 0417 568 148.
  3. QLD / NT: Justin Randall. 0434 365 789.

In addition to owning Tower Systems, we also own and operate retail businesses and through these seven different public-facing websites.

This session leverages our personal web connected retailer experience to help you navigate in-store and online opportunities.

Small business retailers love our business intelligence reporting platform

vdeckOver two years ago we announced the launch of the Visual Deck, a cloud based business intelligence platform we developed here at Tower Systems for small business retailers. The visual deck gives small business retailers a visual insight into business performance and from this flows a brighter future based on data evidence from the business itself.

The visual deck is a game changer in the small business POS space as it delivers to small business retailers a set of tools that provide easy access from anywhere to elegant representation of business performance data.

This business intelligence platform leverages data cultivated by the Tower Point of Sale software and makes it available anywhere, in a stimulating visual form and in a way than encourages the discovery of business performance insights.

Introducing the Retailer Visual Deck.

Retail business performance, seen differently.

The Visual Deck is a platform through which you can see the performance of your business, visually. Graphs replace reports, making trends obvious and a path ahead clearer to follow. Graphs that change with time and through which you can dive deeper into what is happening in your business.

Why did we call it the Visual deck? It is visual because, well, your business data is presented in a visual way. It is a deck because it is a platform off of which you can see far and wide. It is a perfect place to see what you cannot see when you are on the ground.

Retailers can access the Visual deck from anywhere, anytime, and through this access their business data in a way not previously accessible ninth small business retail world. You can compare periods, graph using a broad selection of formats, dive deep into the data as well as focus on data points that matter including transactions, revenue, grow profit and more.

Better still, the visual insights can easily be shared with colleagues.

The Retail Visual Deck is a fresh approach to sharing business intelligence and business performance insights with small business retailers. It is mass retailer computing in a small business retailer’s hands. This is the tool join which you can rely to grow your business.

This is 100% Tower Systems innovation.

POS software scale integration helps small business retailers

Tower Systems launched scale integration for its POS software more than two years ago. Today, it is widely and successfully used to help small business retailers sell more accurately and confidently.

Our POS software scale integration helps small business retailers better serve their customers.

Developed in close consultation with retailers, these tools are established, proven and stable.

The integration with scales for the Tower Systems POS software provides retailers with options for how they sell. While selling packaged goods is no doubt faster at the sales counter, offering ‘bulk’ prices can change the pitch of the business.

  1. Confectionery shops.
  2. Produce stores.
  3. Fishing and outdoors stores.
  4. Hardware stores
  5. Fruit shops.
  6. Supermarkets.
  7. Pet food shops.
  8. Garden centres.

In each case while the business may be significantly different, the principle is the same – the software handles the sale of items based on weight and this is a terrific differentiator for plenty of businesses that want to sell items by weight and thereby offer a volume type of pricing.

The POS software scale integration completed by Tower Systems has gone through the processes required for authentication and certification. This enables us to sell it to small business retailers with confidence and certainty. This is vital to their leveraging the facilities for their business.

Scale integration is one of a range of specialty integrations in the Tower Systems software to help small business retailers drive better business outcomes. We are experts at delivering seamless trusted integrations that serve the needs of our large small business retail community.

The powerful POS scanner/scales hybrid that we recommend installs directly into your counter top and provides:

  1. All-Weighs Scale Platter with integrated Produce Lift Bar or Produce Rail™
  2. FirstStrike advanced decoding software delivers the best performance in reading poor quality labels
  3. Aggressive and ergonomic 360° 5-sided scanning
  4. Host Download – Lowers Service Cost and Improves Operations
  5. Diagnostic Reporting – For improved preventative maintenance
  6. Productivity Index Reporting™ – Helps identify poorly printed labels
  7. Cashier Training™/ Ergonomic Index – Identifies Poor Scanning/Weighing Habits

Our expert POS software staff can install and activate the scales integration module into your Tower Systems retail software remotely. We can do this in any of the specialty retail businesses that we serve.

How to choose the right POS software for your retail business

The POS software you choose for your business is an important decision. Get it right and the business could prosper and become considerably more valuable. Get it wrong and it could cost you plenty.

In thinking about the software you want, think about your business. Here are some headline level thoughts and suggestions.

  1. If you see your business as specialist in nature, the software you choose should be specialist.
  2. If part of your business pitch is to shop local, choosing locally made and supported software supports your pitch. Local software is software made and supported in Australia.
  3. If you want to be known as the local specialist, you need software that helps you do this consistently and effectively.
  4. If you do repairs or maintenance of any sort, you need software that can handle this.
  5. If you sell items bundled, you need software that can handle this.
  6. If you are in a tourist area and sell to people once, or once a year, you need software with loyalty facilities to maximise their rare visits to your shop.
  7. If you sell products by weight, you need software that can do this.

Think about these things and think about what you want in software in your business to help you stand out.

There are many generic and cheap point of sale systems in the marketplace. Price does matter. You would know that in your business. Think about the shopper who wants a full kit but says they want the cheapest. Think about your advice to them. If you say price does matter and that you get what you pay for, the same is true with retail business software.

A small higher price today for the right software could save many times the gap between it and cheap generic software.

So, work out what you want. This must come first, ahead of any budget.

Given that you can lease or even rent software, the capital cost is best assessed as a weekly cost on the business. This makes comparing systems easier. Once you work out the weekly cost and tote up what you get for this in terms of support serves and software functionality you can reasonable compare the different systems.

If you are not sure whether a software package will serve your needs, don’t choose it. You are better off saying no than fighting with the software and the supplier to get it working exactly as you want. However, it is likely that you will need to change some business processes to suit the software you do ultimately choose.

Be flexible. Once you have chosen software, follow the advice provided by the software company and the expert they send to your business to train you. If they suggest changes to your business processes, embrace them. While changing what you do can be frustrating, software designed specifically for retailers specialist in nature and it does what it does based on years of development and feedback from many customers.

Be disciplined. Software is like a machine. It needs the right fuel. For software, that fuel is data. Ensure everyone in your business is disciplined in how the software is used. From the moment stock comes into the business to when it is sold. Track it. This will help you make better business decisions.

Be engaged. Your software company will want a two-way relationship If you have suggestions, share them Play a role in the continued evolution of the software. This helps you and other businesses in your channel.

Save time. The right software will help you eliminate manual processes. Embrace these opportunities as much as possible. Time saved is time you can invest in yourself or in the business. Seek time saving opportunities out.

Be realistic. Any new software will be a challenge. Know that you will have some rough days learning the new things. Accept these by focussing on the main goal of enjoyment and efficiency once you know the software well.

The software you choose reflects your business. Take your time. Be certain about what you want. Invest well and the right software will easily pay for itself.

More POS software companies link to Shopify

We integrated our POS software with Shopify more than two years ago. We have many websites directly connected with terrific online sales success.

One of our competitors bagged Shopify publicly. It is hilarious that they have quietly announced a Shopify integration. It had to happen. They had no choice. They lost two years in the meantime.

Our POS software Shopify integration is beautiful, direct and beneficial for our small business retailer customers. We now have years of experience demonstrating what we can do, how it can benefit our customers. Plus, as retailers ourselves who use Shopify we can speak to experience in a way that is practical and under the hood. We walk in your shoes every day.

Shopify is an easy to use e-commerce platform. We think anyone can setup a Shopify site for themselves. Linking the site to our retailer software is also easy. Shopify is a great place for a business to start on their online journey. You can control pages, products, look and plenty more. Shopify is not as complex as Magento and other more comprehensive website platforms.

Our approach to Shopify / POS software integration is holistic and can include graphic design, content writing and site structure. Our customers choose the services they use of ours. We can offer the full one stock shop when it comes to web development. We have built these skills here in Australia based on years go work, years of successful website implementation for our customers.

Our POS software integrated websites serve a single inventory database between physical store and online store.

The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.

Small business retailers can benefit from the retail management experience at Tower Systems experience that helps deliver a more retail focussed solution.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Our software helps retailers easily handle subscriptions

Subscriptions are bigger than ever in retail and our POS software is ideal for handling subscriptions. We are expert in the area and have solutions to suite a variety of needs.

Subscriptions can take multiple forms and payment can be handled in multiple ways. They can be a powerful way to cement a relationship with a shopper for the long term. They can also offer you a wonderful gift to sell to someone. Indeed, subscriptions can be as long-term valued and appreciated  by your business as they can be by your customers.

Thanks to flexibility, power and that the software we sell is made and maintained by us, we have capacity to serve the subscription need in retail in multiple ways.

If you offer subscriptions in your shop or offer subscription services in one way or another, talk with us as our retail management software may be suited to your needs. For sure we will let you know if our software does not meet your needs.

Tower Systems helps retailers tap into wonderful and current day subscription opportunities.