Free Christmas marketing ideas for small business retailers

Tower Systems works with more than 3,500+ small business retailers in speciality retail niches including jewellers, garden centres, bike shops, toy shops, gift shops, newsagents, pet shops, adult shops and more. We offer these ideas as our Christmas gift to you.

  1. Make it easy. People often talk about how hard Christmas is. Be the local business that makes it easy. The ways to do this are with easy Lay-By, free wrapping, better shop floor help, guide buying advice or tips on perfect gifts no one else will think of. Consider making Christmas easy as being a key part of your messaging.
  2. Be thrilled people are in your shop. Your personal smile or greeting is something they may not see in a big business where employees are less invested in each shopper and where the owner is usually thousands of kilometers away.
  3. Make the giving easy. If people purchase items from you to send somewhere else. Offer a one-stop shop. Save them the trip to the post office.
  4. Make the shop less about Christmas. Consider pulling back on the Christmas visual noise. Go for something simple, muted, respecting the season but making a calm statement. Consider declaring the shop a Christmas carol free zone – not because you hate carols but because you want to help customers take a break.
  5. Help people rest and recharge. Create a Christmas shopping rest and recovery zone. Offer free tea, coffee, water and something to eat. Encourage people to take a break in your shop – without any obligation for them to spend money with you.
  6. Let your customers help each other. Setup a whiteboard or sheets of butcher’s paper, yes keep it simple. Get customers to write gift suggestions under different age/gender groups. For example: Girls 18 – 25, Boys 55+. Encourage your customers to help each other through their suggestions.
  7. Make price comparison difficult. If you sell items people are likely to price compare with other businesses, package them so price comparison is not easy. Put items into a hamper as a perfect Boy 8 to 12 bundle for example. Or offer the item with pre packages services if appropriate for an item.
  8. Less is more.  The stack em high watch em fly mantra can be wrong. Indeed, it is often wrong in retail. Shoppers can be store blind because a shop is too full or a display is too busy. Consider creating simpler less cluttered displays and window promotions. Draw attention to what you want people to see by promoting that one thing. Every time someone asks if you have something that you think through should be able to find easily – take it as a challenge for you to address rather than a commentary on a facility of the customer.
  9. Change. Christmas season in your shop should evolve. Major change weekly is vital for people to see what you have that they could buy.
  10. Be socially engaged. On Facebook, Instagram, twitter and elsewhere, be the calm voice, the person people enjoy reading or seeing photos from. Provide entertainment this Christmas rather than the usual retailer shrill of come and shop here!
  11. Be community minded. Choose a local charity or community group to support through Christmas. Consider: a change collection tin at the counter; a themed Christmas window display; promotion on your social media pages; a donation to their work; a collection point for donations from customers.
  12. Facilitate sharing stories. Find space in your shop for customers to share their Christmas stories. It could be a story wall inside or in front of the shop. This initiative encourages storytelling by locals and better connects the business with the community.
  13. Award a prize at a local school. Fund a year-end prize at a local school. Attend a school assembly to award the prize. Work with the school leadership on a prize appropriate to your business.
  14. VIP preview. Host a VIP shopper preview night when you show off your Christmas ranges ahead of being available to the general shoppers. Respect and reward your local shoppers with deals and the opportunity to preview ahead of others.
  15. Leverage Christmas traffic. Encourage the Christmas shopper traffic surge in after Christmas. Give them a reason to come back. A coupon promotion or a discount voucher on receipts could be the enticement to get shoppers back in-store. Note: the Tower POS software produces discount vouchers to rules you establish.
  16. Become a gallery. Work with a school, kindergarten, community group or retirement village to bring in local art for people to come and see through Christmas. A small space commitment can drive traffic from family and friends of those with art on show.
  17. Dress the shop. Fully embrace Christmas. Create a Christmas experience such that shoppers know they have stepped into somewhere special this Christmas. Go for more than some tinsel and a tree. Fully embrace the opportunity.
  18. Make your shop smell like Christmas.
  19. Send cards. Send Christmas cards early in the season to suppliers, key customers and local community groups. This connects you with Christmas. Invite all team members to sign each card.
  20. Host a Christmas party. For shops nearby. You are all in the season together – let your hear down before things get crazy.
  21. Ensure you have gifts targeted at occasions. For example: Kris Kringle, by price point and by recipient. Make it easy for people to know what they could give.
  22. Stocking stuffers. At your counter always have one or two stocking stuffers for impulse purchase.
  23. Offer gift vouchers – for someone to give when they are not sure what to give.
  24. Be local. Ensure you have a selection of locally sourced products available for purchase. Make it clear in-store that these products are sourced locally.
  25. Tell stories. On your Facebook page, talk about what is important to you at Christmas. Personalise the season and deepen the connection with those who could shop with you.
  26. Offer a free gift. Bulk purchase an item to offer those who spend above a set amount. For example, spend $65 and receive XX where XX may have cost $5.00 but could have a perceived value of $20.00.
  27. Keep it fresh. Every week make significant change to your Christmas displays and promotions to keep your offer fresh.
  28. Share Christmas recipes. Each week for, say, four weeks, give customers a family Christmas recipe. This personalises Christmas in your business, creates a talking point and makes shopping with you different to your bigger competitors.
  29. Free wrapping. Sure, many retailers offer this. Make your offer better, more creative and more appreciated.
  30. This is essential in any business. Manage it through your computer system with strict rules.
  31. Work the floor. Increase time on the shop floor. Be present to manage shopper flow and to facilitate purchases.
  32. Christmas is crazy busy I most retail situations. Give yourself and your team members sufficient time to recharge so the smile greeting shoppers is heartfelt.
  33. Keep a secret. If yours is a business selling gifts a partner may purchase for their loved-one, create some mystery with a closed off display for the shopper to see the products.
  34. Free assembly. If you sell items that require assembly. Offer to do this for free.
  35. Free delivery. Offer free Christmas Eve delivery for items purchased for kids for Christmas.
  36. Sell training. Leverage the specialist knowledge you have in your business by selling as gifts places at classes you run sharing your expertise.
  37. Hold back. Don’t go out with everything you have for Christmas all at once. Plan the season to show off what you have as the season unfolds. This allows you multiple launches.
  38. Share a taste. Regardless if your type of business, bake a family recipe of Christmas cake, Christmas pudding or Christmas biscuits and offer tastings to shoppers on select days. This personalises the experience in your shop.
  39. Offer hampers. Package several items together and offer them as a hamper. Time-poor shoppers could appreciate you doing this work for them. We have seen this work in many different retail situations.
  40. Buy X get Y. Encourage people to spend more with a volume based deal. Pitched right, this could get customers purchasing items for several family members in order to get the price offer you have. Use your technology to manage this.

Christmas is the perfect time to plan for next year. It is the time to do everything possible to leverage bonus Christmas traffic to benefit your business through next year.

Tower Systems offers Point of sale / retail management software tailored for your specific type of retail business. Our software can help you leverage Christmas traffic for year-long benefits.

We provide you with loyalty facilities that are fresh and small-business focussed, loyalty facilities through which you can pitch a point of difference compared to big business competitors.

One of our retail experts can help:

  • SA/WA/VIC – Tim Batt 0401 833 917;
  • NSW/TAS – Nathan Morrison 0417 568 148;
  • QLD – Justin Randall 0434 365 789.

The best POS software for Australian newsagents

We are grateful for the support of Australian newsagents as they continue to vote with their feet and money that Tower Systems offers the best software for Australian newsagents.

We make the claim on the basis of market share, customer retention and feedback from people who have joined our community from elsewhere.

As the newsagency channel undergoes extraordinary change, Tower Systems remains a constant support through its best-practice newsagency management software, newsagent support and newsagent marketing help.

Size matters. Tower Systems serves more newsagents than all other software companies combined.

Switching is not expensive. If you have current hardware, the cost can be low and paid over three years after which there is no mandatory cost.

Included in the low cost is:

  1. The latest Tower Systems newsagency software.
  2. On site installation and training.
  3. Data conversion, converting as much data as we can access.
  4. Software support for the first three years.
  5. Software updates for the first three years.
  6. Unlimited over the phone follow up training for the first three years.
  7. Access to an online knowledge base with hundreds of articles and advice on the software, which you can easily search 24/7.
  8. Access to weekly group live online training workshops.
  9. Access to a private Facebook page where you can discuss on any topic.

Tower Systems is well resourced to help newsagents navigate change.

  1. Tower Systems will not leave the newsagency channel.
  2. We will fight for you. Beyond our software, outside of support, we will help with supplier issues, business strategy and other challenges you confront.
  3. Our software continues to evolve. We release two to three major updates each year. You choose when to load them. Each update is thoroughly tested in a comprehensive beta program.
  4. We own newsagencies. Yes, we walk in your shoes.
  5. No locked-in support fee. Taking up support coverage once the three-year period ends is optional.
  6. Lower support costs. Also, transparent. No mates’ rates for a select few.
  7. Fast support. Most calls are handled when you call. If not, we call back.
  8. At any time, you can see live how many help desk calls we are working on and how many we have closed that day.
  9. Support escalation. We have a structured escalation process should you be unhappy with a support call.
  10. Easy management access. The leadership team of Tower Systems is available to you. We take customer service seriously and personally.
  11. Updates when you You are in control of when you load updates.
  12. You are listened to. We offer the only transparent, user driven, software enhancement suggestion service. All our customers are listened to.
  13. Free training. Long after you install our software you have access to free personal training to refresh knowledge or cover new facilities.
  14. More integrations. Our direct links to Xero, Magento, Shopify and more mean you have more direct link options to help you grow your business.
  15. Business management insights. We can look at your business performance data and provide a personal analysis of what we see
  16. Owner access. Call Tower owner, Mark Fletcher, on 0418 321 338 or email mark@towersystems.com.au.

Setting the record straight on the Xero POS software link

We have a competitor, POS Solutions, that has published a claim of constraints, barriers, on the Xero POS software link.

For the record, we note that no such constraints or barriers have been experienced by us in any of our retail businesses or in any Tower Systems client business using our direct Xero interface.

Footnote: the challenges for the competitor could be due to how they connect to Xero. Tower Systems is a Xero partner, listed on the Xero website. The competitor is not. They may be going through anther party.

Yes, Amazon is coming. No, the world will not end.

We are frustrated with the world is ending type reporting relating to the arrival in Australia of Amazon. More stories have been published this week. Most stories are not reporting. Rather, they are ignorant fear-mongering. Unfortunately, the wrong people are often quoted, like the ever-shrill Gerry Harvey.

We shot this video to provide some thoughts on the arrival of Amazon and to offer suggestions for small business retailers.

Small business retailers love cloud based backup

The Tower Systems cloud backup service for our POS software customers is appreciated by the many using it. This service has plenty of advantages:

  1. It is fast.
  2. The backup is secure.
  3. You have secure onsite storage as well as offsite storage.
  4. Recovery is fast.
  5. It is low cost.
  6. Everything is backed up, you can be specific in selections.
  7. There is niobium’s operational overhead.

How Does Safe Backup Work?
The software performs an incremental backup every fifteen minutes. An incremental backup is a backup of files that have changed or are new since the last backup.

These incremental backups are catalogued on your NAS device. They are then collated to create your full system backup. This process allows access to backups from a particular point of time – even at the file level. Because backups are stored on the NAS device you have immediate access in-store as well as being sent to the Tower Systems Data Storage Centre in the cloud where a secure additional offsite copy of your data is kept.

How Does This Differ From My Daily Backup?
Retailer Backup ONLY backs up your Retailer Data leaving your other business data, accounting data, important documents and emails at risk. Safe Backup backs up your entire main PC, meaning all your business data is safe and secure. A copy of your business backup is also securely sent via the Internet to our secure data storage centre, giving you a safe off-site copy for protection.

Once Safe Backup is implemented you will no longer need to perform your daily backup. You or your staff will no longer need to wait for the daily backup to complete. The saving could be in excess of $150 per month if your backup is taking 15 minutes or more to complete.

Does Tower Have Access To My Data?
No. When you sign up for the service you must set a password which is assigned to your backup. We can only access your backup if you give us your password.

Software for fishing and outdoors shops Q&A

We have updated our Q&A for fishing shop retailers on our fishing and outdoors shop POS software. Here is a portion of the new Q&A:

Can I sell bundled items like a rod, reel and line?

Yes, this is easy. You can have a bundled price as well as single prices for each.

Can I sell bait by weight?

Yes, easily.

Can I sell gift cards?

Yes, easily.

Can I manage repairs for customers?

Yes, the software has a repairs facility.

Can I easily handle LayBys in the software?

Yes, you can establish your own rules and have these managed through the software.

Can I share local fishing location knowledge on receipts?

Yes, this is easily setup and changed.

Can I setup different pricing for members of a local fishing club?

Yes.

Can I sell sinkers at a multi-buy price where the per unit price decreases as the number purchased increases?

Yes, this is part of our catalogue offer in the software.

Can I handle special orders where a customer orders something I do not currently have in stock?

Yes.

Can I connect my POS software to a website?

Yes. This is very easy if Tower develops the website. If you already have a website we will provide your web developer with link instructions to connect the site to the data in the POS software. Your POS software holds all your inventory data including images. We will advise setting necessary to ensure the easy flow of inventory and sales data.

Can I buy an item, like sinkers, in bulk and separate this down to smaller retail packs?

Yes. Plus, you can set your own pricing and generate your own barcode for these packs.

I have a local technician who suppliers all my hardware. Can I still use them?

Yes, if they follow the hardware configuration advice we provide. Like any software, we expect a specific environment. We provide the information to local techs at no cost.

If I install your software do you come to my shop?

Yes. Being in your business enables us to see how and where the software could be used and to ensure what we propose is right for you.

Is there a limit on how much training is provided?

No.  Our Tackle World package includes 3 days of our time to install the system and train you. Long after the face to face training in-store Tower Systems provides access to unlimited additional training, at no extra cost.

Is there a mandatory subscription fee?

No, maintaining annual software support coverage is optional with Tower Systems. You can choose to pay per call – this means if you don’t call, there is no cost.  After 12 months initial support coverage included in the Tackle World package, we will invite you to stay supported.  If you do, the current annual support cost for fishing stores is $1,025 Inc GST no matter what the size of your store or how many computers you run in the business.

Is the software installed on my computer or in the cloud?

Whichever you prefer. Most of our customers like it installed locally and backup to the cloud so they can keep running if the internet is down. That said, running in the cloud is easy.

Is the software specific to Fishing and Outdoors businesses?

Yes, it has been highly tailored and will continue to be, based on customer feedback.

Is there a loyalty facility for people who I will only ever see once – to get them to spend more in that only visit?

Yes. We have an excellent loyalty tool in our loyalty facilities for exactly this type of shopper. It works particularly well with guys. We have businesses getting 25% engagement with it, increasing the value of the one-off shopper visit.

Can I unbundle items from a pack back to single items?

Yes, easily.

Can I have my sales and other data flow across to my accounting software?

Yes, we send your purchase & sales information across to Xero, MYOB & Intuit (Quickbooks).  While you can choose, we love Xero and use it extensively ourselves.

Do I have to buy a licence per computer?

Yes. It is like someone who wants two rods – they must pay for both. In our case, additional licences are charged for, but the charge is modest and it is once-off. i.e. no on-going fee.

Can the software run across multiple stores?

Yes.  We call this multi-store.  It allows you to easily share stock and customer information, order and transfer stock, create stock orders and produce performance reports across your multiple stores.

How can I pay for the software?

You can buy it outright, lease it or rent it. The choice is 100% yours.  Lease is popular as you can claim the cost up front and spread the payments over a set term.

POS software for small business retailers in Tasmania

See awesome POS software in Hobart & Launceston.

We are hosting user meetings in Tasmania, showing the latest release of our POS software for: pet shopsgift shopsjewellersbike retailersgarden centresnewsagentstoy shopsfirearms retailers and produce stores.

Tower Systems currently serves more than 100 customers in Tasmania.

We invite you to come to the user meetings to see the software and ask questions about how it may serve their businesses. It’s free.

Book now.

  1. Launceston. Wednesday Nov. 15. @ 1pm. Quality Hotel Colonial, Elizabeth Street. Click here to book.
  2. Hobart. Thursday Nov. 16. @ 10am. Rydges Hobart. Cnr Argyle & Lewis Streets. Click here to book.

Fast recovery from a Crypto locker attack

One of our clients was locked out of their system last week by a Crypto locker attack. We had them up and running within 24 hours – without them paying anything to the criminals behind the crypto locker attack.

This was achievable solely because used our cloud backup service. The 24 hours included moving them to a secure hosted server for their multi-store system. Had we not done this extra work, we could have had them up and running in a couple of hours.

A Crypto locker attack can devastate any business. Tower Systems is proud to have provided its customers with access to a proven easy and low cost recovery option that minimises business disruption and provides certainty in what is often an uncertain time for small business retailers.

How to compare Tower Systems POS software with Retail Express

It is easy for small business retailers looking for POS software to compare the Tower Systems POS software with the Retail Express POS software.

Here at Tower Systems we are happy to come to your business, to learn abut your needs in person and to demonstrate our software in person.

There is no substitute for being in a business that is contemplating POS software. Try and do this over the phone and you will miss things. Do it in person and you will be able to provide more useful advice to the business owner.

A Tower Systems software small business specialist will visit your business at a time that suits. The is to learn about the business needs, to see if our software is a good fit.

We are also happy to visit the business when a retail Express representative is there, so you can easily compare the software, to see which serves your needs better.

Functionality is everything and comparing two POS software programs function buy function is useful to determine which better serves your needs. This is another reason for wanting the assessment to be done in your business, at a time of your choosing.

This is what good personal service is all about – putting the needs of your business first.

How does Tower Systems compare to Retail Express? Compare the two software programs in your business side by side and see for yourself.

Ready for the Melbourne Cup

There is something very Australian about making plans for POS software help desk support on a public  holiday for a horse race. However, that is what we have done for tomorrow, as we do every year.

We have put in place terrific support coverage for our customers, to provide easy access to support through the day. We let our customers know the arrangements in the weekly emails sent out yesterday.

Helping small business retailers leverage the Facebook opportunity

Helping small business retailers beyond their POS software is a key part of the Tower Systems mission. We share insights, tips and advice with our small business retailer community through our weekly email, knowledge base, one on one advice and more.

This article is part of then Tower Systems difference.

Facebook community growth is as important as shopper traffic growth

Here is one example of advice we have provided our customers on leveraging the facebook opportunity for small business retail.

Growth in the number of likes for your business Facebook page(s) is as important as growth in shopper traffic through your front door.

I see a direct correlation between the two, if you use Facebook well. Of course, if is the important word in that statement.

I have been actively using Facebook for business for many years. It is an excellent platform of reaching new customers and talking with existing customers. It is an important tool in business growth.

HOW DO YOU GET MORE LIKES ON FACEBOOK?

This is simple, provide good content, content that gives people what they come to Facebook for – entertainment, inspiration, a laugh. The more you do this the more your post will be liked and shared. The more likes and shoes the more people you reach.

Growth in likes for your page begins with your content. If your page likes are not growing, look at your content.

While you can ask people to like your Facebook page, resulting likes may not be as valuable as those who like your page of their own accord.

You can also buy likes. That, however, is a waste of money.

HOW DOES A BUSINESS USE FACEBOOK WELL?

Businesses that use Facebook well entertain. This can be by making people laugh, smile, feel emotional or be happy overall. They do it by being human, real and engaged. They do it by not trying to sell. They do it y not being commercial.

Photos are real, not studio shots, showing products in use more so than on the shelves. They show customers, happy customers.

They share something of themselves.

A newsagency uses Facebook well by not writing about products newsagents sell.

HOW DO MORE LIKES OF YOUR BUSINESS TRANSLATE INTO MORE SALES?

Someone engaging with your business Facebook page is similar to someone browsing your shop. Both can lead to sales.

People being on your page and engaging with your page brings them close to you and proximity = sales.

The more people who like your business Facebook page the more people you can pitch and offer to or reach out with an event or product announcement, them more people who will hear what you have to say.

Take Facebook seriously as a key business tool. The benefits are real and valuable.

POS software help for small business retailers on Saturday

Not many POS software companies in Australia offer office based POS software help desk on a Saturday.

Here at Tower Systems, in addition to mobile p0hone based support, we offer office based support Saturdays from 7:30am to 3pm. Yes, we are open right now.

This office based service is loved by small business owners who use Saturday to catch up. We are here for them, delivering another Tower Systems point of difference.

Politicians in Australia to small business retailers: don’t do as I do, do as I say

The federal parliamentarian dual citizenship mess in which we have found ourselves here in Australia for months now shows how politicians treat themselves as elite, special, compared to common folk, the voters who vote them in.

While we in small business are highly regulated, subject to audit and penalised for even simple honest oversight, politicians refuse to permit themselves to be subject to the same.

While individuals are highly regulated, subject to audit and penalised for even simple honest oversight, politicians refuse to permit themselves to be subject to the same.

The moment the first dual citizenship question was raised, an ethical leader keen for democracy would have ordered an immediate full audit of the status of all politicians.

We are bereft of leadership for everyday Australians in Australia.

For months major party politicians have spun their wheels on the issue of dual citizenship and refused to agree to the type of audit that is regular for us in small business. For months they have said politicians should self regulate on this issue while at the same time imposing challenging and enforced regulation on small businesses and on individuals.

Shame on us for allowing your politicians to get away with them setting a standard for their own behaviour that is lower than standards they vote to impose on regular people.

The one party that has provided leadership on this issue is the Greens. From the outset they called for an audit. The are right. Yet their call has been mocked, especially by the government side of the parliament. This side of the parliament that is in control, in leadership, has eschewed leadership and instead engaged in puerile games.

They must think we are fools.

There ought be an audit of all federal politicians immediately, no matter the disruption or the cost.

Section 44 of the Constitution is not new. Its provision have been known for decades. It is easy for anyone to determine their status. Whether they do this comes down to how they see themselves compared to how they see the peril they serve.

We the people deserve honest leadership, leadership that is transparent and for all people, leadership that submits itself to the same standards and level of regulation as they impose on those they serve. We do not have this in Australia at the moment.

Every day, we see small business retailers squeezed by regulation, while at the same time right now seeing politicians refuse even basic regulation. This double standard has to stop, for the good of our country and democracy.

Fishing and outdoors shop software FAQ

With more and more businesses using our fishing and outdoors shop software we have refined frequently asked questions about the software and how it helps these specialty retail businesses with a more useful and better value business software solution.

Here are some of the fresh questions and answers.

Can I sell bundled items like a rod, reel and line?

Yes, this is easy. You can have a bundled price as well as single prices for each.

Can I sell bait by weight?

Yes, easily.

Can I sell gift cards?

Yes, easily.

Can I manage repairs for customers?

Yes, the software has a repairs facility.

Can I easily handle LayBys in the software?

Yes, you can establish your own rules and have these managed through the software.

Can I share local fishing location knowledge on receipts?

Yes, this is easily setup and changed.

Can I setup different pricing for members of a local fishing club?

Yes.

Can I sell sinkers at a multi-buy price where the per unit price decreases as the number purchased increases?

Yes, this is part of our catalogue offer in the software.

Can I handle special orders where a customer orders something I do not currently have in stock?

Yes.

Can I connect my POS software to a website?

Yes. This is very easy if Tower develops the website. If you already have a website we will provide your web developer with link instructions to connect the site to the data in the POS software. Your POS software holds all your inventory data including images. We will advise setting necessary to ensure the easy flow of inventory and sales data.

Can I buy an item, like sinkers, in bulk and separate this down to smaller retail packs?

Yes. Plus, you can set your own pricing and generate your own barcode for these packs.

I have a local technician who suppliers all my hardware. Can I still use them?

Yes, if they follow the hardware configuration advice we provide. Like any software, we expect a specific environment. We provide the information to local techs at no cost.

If I install your software do you come to my shop?

Yes. Being in your business enables us to see how and where the software could be used and to ensure what we propose is right for you.

Is there a limit on how much training is provided?

No.   Long after the face to face training in-store Tower Systems provides access to unlimited additional training, at no extra cost.

Is there a mandatory subscription fee?

No, maintaining annual software support coverage is optional with Tower Systems. You can choose to pay per call – this means if you don’t call, there is no cost.  After 12 months initial support coverage included in the package, we will invite you to stay supported.  If you do, the current annual support cost for fishing stores is $1,025 Inc GST no matter what the size of your store or how many computers you run in the business.

Is the software installed on my computer or in the cloud?

Whichever you prefer. Most of our customers like it installed locally and backup to the cloud so they can keep running if the internet is down. That said, running in the cloud is easy.

Is the software specific to Fishing and Outdoors businesses?

Yes, it has been highly tailored and will continue to be, based on customer feedback.

Is there a loyalty facility for people who I will only ever see once – to get them to spend more in that only visit?

Yes. We have an excellent loyalty tool in our loyalty facilities for exactly this type of shopper. It works particularly well with guys. We have businesses getting 25% engagement with it, increasing the value of the one-off shopper visit.

Can I unbundle items from a pack back to single items?

Yes, easily.

Can I have my sales and other data flow across to my accounting software?

Yes, we send your purchase & sales information across to Xero, MYOB & Intuit (Quickbooks).  While you can choose, we love Xero and use it extensively ourselves.

 

Can the software run across multiple stores?

Yes.  We call this multi-store.  It allows you to easily share stock and customer information, order and transfer stock, create stock orders and produce performance reports across your multiple stores.

How can I pay for the software?

You can buy it outright, lease it or rent it. The choice is 100% yours.  Lease is popular as you can claim the cost up front and spread the payments over a set term.

Why offshore web development can be bad for small business retailers

We have seen another example in the last week how offshore web development can be bad for a small retail business.

Here is some of what went wrong in with one project before we were brought in to fix the situation:

  1. The delivered site was incomplete. Parts of the requirements of the business had not been met.
  2. Links were broken. For example, the link to a gallery of products took the browser nowhere.
  3. The colour schemes of the business were not adhered to throughout the site.
  4. The developer failed to deliver the payment gateway integrations required.
  5. The web developer stopped taking calls, demanding contact was by email – because they did not want to be woken at night.
  6. Spelling of some words was changed to American spelling because that is what the web developer thought was right compared to Australian spelling.
  7. The site was not setup correctly to receive images and inventory data from the POS software.
  8. The site was delivered weeks late.

When it comes to web development you get what you pay for. Low cost offshore web development is low cost because of lower labour rates and, often, because of corners cut.