POS software helps independent retailers up-sell

Published on April 19, 2014 6:46 AM

kidssandOur Tower Systems Point of Sale software prompts retail associates when a customer has an opportunity for a better deal. Pitched well to shoppers this can help increase a shopper’s spend in a visit.

An example of this is on show in Australia in the current school holidays. Smart newsagents are selling kinetic sand – in three sizes. The bigger the size the better the value per kilo. Prompting the retail associate with this information during the sale can help them give the customer information that could lead to a larger purchase.

The prompt makes the associate more knowledgable and it facilitates an opportunity that customers could appreciate.

While any POS software can transact a sale, it takes smart POS software to help a retail business maximise every customer contact opportunity.

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POS software customer service over Easter

Published on April 18, 2014 6:12 AM

We have an excellent platform of support  in place to serve our retail customers and their use of our POS software over Easter.

While this information has already been shared with our customers we share it here in case any passing by this place have missed it.

Our after hours numbers will be live: 0418 554 963; 0418 528 577; 0419 842 334 as well as management escalation numbers. Plus we will be responding to emails. But most important of all, our Knowledge Base will be accessible all through. Type in your question and access the best POS software support resource.

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Why we don’t talk about our most significant innovation here

Published on April 17, 2014 7:06 AM

Competition being what it is, for some time now we have held back on talking here about our most significant innovations.

We prefer to work direct with our customers on innovations ready for delivery well ahead of talking here.

So, there is a lag between us delivering innovation in enhancements and new products and us talking about those things here – if at all.

There are some innovations and new products we do not discuss here at all as we know that actions speak louder than words.

So if you find yourself here looking to find out what we are up to, give us a call or drop us an email. You;re certain to hear about plenty of innovation not being discussed here.

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Easter Eggs fuelling the software company

Published on 6:55 AM

eggsWe’re continuing a decades long tradition with Easter Eggs for our team today. We have this range of speckled eggs and other delicious traditional Easter treats to keep people fuelled for what will be a busy day before the Easter holidays.

This range of eggs is from a client business which specialises in amazing chocolate products. The products are sold through retailers we serve as customers.

If our help desk team sound a but hyper on the phone today you’ll know why.

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Helping bike shop owners enjoy bike shop software

Published on 6:43 AM

While the Tower Systems specialist bike shop software offers a points-based loyalty program, it also offers a more immediate loyalty option that will help your customers spend more each visit.

Called discount vouchers – but you can call it whatever you prefer – this program offers shoppers cash they can spend immediately or within a time period you stipulate.

You can compete with online with immediate rewards for those who shop with you.

Through software settings you determine the value of vouchers and rules around redemption that are best for your business.

You can expect between 12% and 30% of vouchers to be redeemed and up to 30% of redemptions to be on the day of the initial purchase. We have excellent data we can share with you where this is being used today.

If you have customers who visit once only or infrequently, expect discount vouchers to encourage them to spend more in their visit. This is why they are ideal for a bike shop.

We have seen one business increase average customer spend in a visit by 30% as a result of this program. We have seen another increase overall sales by 14% year on year.

Call today for a business discussion on how we can help your business for a few dollars a day for hardware, software, training and support:

  • VIC: Anthony Franklin 0403 189 379;
  • WA/SA: Tim Batt – 0401 833 917;
  • NSW/ACT/TAS: Nathan Morrison 0417 568 148;
  • QLD/NT: Rohan Genn 0434 072 417.

Use discount vouchers immediately love how your customers react.

If you want to grow traffic and sales in your bike shop we can help.

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Helping Australian newsagents enjoy their businesses with better software

Published on 6:39 AM

In 2013 Tower Systems added even more newsagency customers to our newsagency software community. 2014 is also off to an excellent start

Size matters as demands on newsagency software increases. We demonstrate the value of size in our software updates and public advocacy for newsagents, we invest considerable to help the channel.

Here are practical ways we help colleague (we own newsagencies too) newsagents every day:

  1. A friendly help desk staffed 7am through to 6pm Monday to Friday and 7:30am to 3pm on Saturday. Local call numbers in Melbourne, Sydney, Brisbane, Adelaide and Perth.
  2. After-hours support available 24/7 through five mobile phone numbers.
  3. Free one-on-one training for every newsagency every year.
  4. Free new owner training.
  5. Mandarin and Cantonese language support for those who prefer this.
  6. Free hardware support for all h/w sold by us plus a 3-year on-site warranty for all HP h/w.
  7. Weekly free online live and interactive training workshops.
  8. Access to more than 130 professionally produced training videos for newsagents & staff.
  9. Free theft check service – we help newsagents uncover possible theft.
  10. Free business performance analysis service – we help you see growth opportunities.

With Tower Systems, paying software support is optional – WE DO NOT LOCK YOU OUT FROM YOUR SOFTWARE OR XCHANGEIT INVOICES IF YOU DECIDE TO NOT TAKE SUPPORT.

Call your local newsagency expert to learn more: NSW/ACT: Nathan Morrison – 0417 568 148; SA/WA: Tim Batt – 0401 833 917; VIC/TAS: Anthony Franklin – 0403 189 379; QLD/NT: Rohan Genn – 0434 072 417.

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Massive interest in shop floor POS solution drives POS software further

Published on April 16, 2014 6:47 AM

handyRetailers are responding with haste to the portable wireless shop floor POS terminal we launched earlier this year and just started talking abut here a week back. They love the portability, ease of use, warranty coverage and price. They also love that they have access to all our software through our Retailer Tablet Licence facilities thanks to our smart software integration.

Being retailers we have been able to test this product in a more proactive way than most software companies.

We are thrilled that retailers can open an additional retail lane easily, sell from the shop floor and undertake more work in the business without being tethered to the counter or back office.

The HP ElitePad is a true Retail tablet. This device is the perfect POS unit perfect for interacting with your customers on your shop floor. Containing an inbuilt 2D barcode scanner and additional battery allows you to work for hours without being tethered to your desk or counter. Included is a full licence and copy Retailer transforming this device into a full service computer allowing you to perform stock takes, invoice arrivals and returns live via your wireless network.

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More retailers engaging with our free QRki QR code cloud based platform

Published on April 15, 2014 6:34 AM

qrki-logoWe are thrilled to see more retailers using QRki to generate QR codes and host videos, PDFR files and other content as well as to harvest competition entries and other data from shoppers. We launched QRki last year to give small and independent retailers a platform to use to compete with major national retailers. We made it free as part of our commitment to giving back to small and independent retailers.

Anyone anywhere in the world can use QRki. There is no barrier to entry. No cost. QR codes can be used immediately.

QRki speaks to our creativity as well as our social conscience.

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Helping independent retailers deliver better customer service

Published on April 14, 2014 7:36 AM

Independent retailers don’t have the money to spend selling their customer service story like national and bigger retailers do. The only way they can pitch customer service is through better customer service.

Nowhere else in retail does actions speak louder than words thank in delivering customer service – actually, delivering exceptional customer service.

Through our smart POS software, Tower Systems helps retailers deliver consistent customer service. Retailers, through settings in and use of the software, can determine the actual customer service delivered.

Here are some of the customer service opportunities facilitated by Tower Systems software:

  1. Product use and service information included on receipts.
  2. Emailing of receipts.
  3. Sexy receipts as well as regular receipt roll receipts.
  4. Product demonstration videos accessible in-store.
  5. Easy online competition entry.
  6. Points based loyalty.
  7. Immediate cash reward loyalty.
  8. Retail network wide integrated loyalty.
  9. Allied product suggestions while processing a sale.
  10. Packaging location information on scanning an item for sale.
  11. Multiple product label options to serve business and customer needs.
  12. Attracting shelf labels to help customers on the shop floor.
  13. Product placement advice based on shopper behaviour analysis.
  14. Marketing tools to facilitate customer visit follow up.

Our small and independent retailer Point of Sale software helps retailers with these and other tools designed to facilitate more valuable customer interaction.

We use many of these ourselves in our own retail businesses where we play with our software to get the most from it. There is nothing like playing with software you have created to see how you can make it better.

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And so starts a crazy two weeks in retail

Published on 6:45 AM

This week is a short week for many with Easter covering Friday through Monday and then at the end of next week is Anzac Day. It’s not often that we have so many holidays so close to each other at this time of the year so it will be interesting for retailers, challenging too depending on their situation.

It’s at a time like this that retailers are likely to see shoppers who are not regulars. This is where our immediate loyalty engagement tools can be useful to grow spend per shop rather than focussing on the longer term shopper.

One of the beauties of our immediate loyalty engagement tools is that they can be turned off and on at will. For example, a retailer could fire up the brilliant and much-loved discount vouchers for these two weeks targeting infrequent shoppers with a goal of increasing spend per visit.

Sometimes we need to look at the tools we have at our disposal differently. Our discount vouchers facilities can be used in a range of different ways to drive good outcomes for our retail partners.

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Sunday small business retail management advice: make sure you have the right friends with whom to discuss business

Published on April 13, 2014 7:39 AM

Who do you talk to about your retail business? Are the sympathetic? Do they challenge your perception of your business? Do they agree with everything you say? Do they offer pity as a response for you explaining your situation?

Good friends will challenge what you say. They will ask tough questions. They will not put up with a victim mentality. They will want to know what you are doing to improve your situation.

If your friends don’t challenge you when you talk about your business consider seeking out others you can talk to who do challenge you.

Owning a business of any size can be tough and lonely. In the business it is rare you will be challenged. In your immediately family, too often, you will not be challenged. This is why you need to seek out those who could and will challenge you. You need to be challenged. Your plans need to be tested through tough questioning.  While some good friend will do this for you many will not.

So, do you need to change your friends?

Seek out people who will give you truthful assessment of what you say, people who will have an opinion and be unafraid to share it. You want people who will actively listen to you and give you their insights.

Seek out people who will want the same from you.  The ideal friendship is one that is equal, open and honest in conversation.  This is what retail business owners need – people who can help them see what they may not be seeing for themselves.

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How breaking free from the me-too points based loyalty offer can help your gift shop grow

Published on April 12, 2014 6:36 AM

While the Tower Systems gift shop software offers a points-based loyalty program that any gift shop can easily run, it also offers a more immediate loyalty option that gift shops are loving.

Called discount vouchers – but you can call it whatever works best for your customers – this program offers shoppers cash they can spend immediately or within a time period you stipulate.

Through software settings you determine the value of vouchers and rules around redemption that are best for your business.

You can expect between 12% and 30% of vouchers to be redeemed and up to 30% of redemptions to be the day of the initial purchase. we have excellent data on this which we can share with you.

If you have customers who visit once only or quite infrequently, discount vouchers could be the ideal to encourage them to spend more in their on visit.

We have seen one business increase average customer spend in a visit by 30% as a result of this program. We have seen another increase overall sales by 14% year on year.

Beyond the gift shop POS software, our retail experts work with you on getting the most from our investment – helping you drive sales and return customer traffic.

We are retailers too and draw on this in sharing practical advice with you.

Call one of our team today for a business discussion on how we could help your business for just a few dollars a day for hardware, software, training and support:

  • VIC: Anthony Franklin 0403 189 379;
  • WA/SA: Tim Batt – 0401 833 917;
  • NSW/ACT/TAS: Nathan Morrison 0417 568 148;
  • QLD/NT: Rohan Genn 0434 072 417.
  • NZ: Phil Daniels: 0275 288 491.

You can start using discount vouchers immediately and without the cost of cards and related infrastructure.

If you want to grow traffic and sales in your gift show we are the gift shop specialist company to help you.

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Retailers hate compulsory POS software support

Published on April 11, 2014 6:48 AM

It’s our view that only a POS software unsure of the quality of their product or service would force a customer to pay to keep using the software once that customer has purchased the software – whether purchased up front or through a monthly access fee.

Here at Tower Systems, POS software support is optional. We are grateful that many of our customers take up the opportunity.

We add value to support with extra free services such as access to a constantly evolving knowledge base, more than 100 training videos, free top-up personal training as well as free business management assistance. each of these additional services takes our offering beyond the traditional when it comes to POS software support and each gives our customers another reason to engage with us and get more form their software.

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Retailers love on-site POS software installation & training compared to a remote service

Published on April 10, 2014 6:21 AM

We are trilled to be winning business in competitive situations recently where on the basis of the live in-store one on one training we provide for our Point of Sale software.

We have several competitors now who only undertake installation and training with retailers remotely – over the phone. While we will deliver this way if a customer prefers, our preference is to provide training live in-store as this means we can see for ourselves what is actually being learned. Plus we can train by moving about the business to locations where the software would be used.

Being in a retail business we pick up things that can help us help our customers. They could be small and incidental or they could be complex. Either way, being there with them we can provide better and more useful service and this helps our customers get more from their partnership with us.

We have no doubt that personal live training is better for us and better for our customers.

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Scanning retail items many metres from the sales counter thanks to smart POS software

Published on April 9, 2014 6:35 AM

handyscanThis photo shows the HP hands-free wireless POS software terminal being used in our office to scan an item. The built in scanner is an added bonus to the terminal. It helps retailers to scan sales anywhere in-store, no matter how far you might be from the sales counter. Retailers and open a new sales point in a busy season without having to go to the expense of creating and managing a new sales lane.

We appreciate the work we have been able to do with our partner HP in making this genuinely portable offering available and affordable.

While we have been in the portable access space with our software for years, this latest offer provides a more complete and more elegant solution. This is especially valuable in higher end retail situations where customers can spend $10,000 or more in a transaction and don’t want to do this at a sales counter.

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Hands-free retail shop floor POS software option

Published on April 8, 2014 6:30 AM

handyCheck out the latest hands free fully functioning POS software terminal available to Tower Systems retail partners.

Having passed stringent testing, this new unit is ready for deployment as a wireless shop-floor fully functioning POS terminal with access to all the facilities available from our POS software from pricing new stock, transacting sales, completing a customer quote, handling a LayBy, ordering stock and managing shopper loyalty questions.

This portable unit is another sexy piece of retail business hardware from HP, our hardware partner.

While we have had this for a while, we’re writing about it today to be more public about the offering that extends shop floor access to our smart POS software.

We have offered portable shop-floor POS terminals for a long time, this unit is the latest and it comes with some nice bells and whistles.

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Great gift shop success story

Published on April 7, 2014 6:23 AM

A gift shop owner told us about the 28% increase in sales - on the back of a 17% increase the year before.

This is no accident. They planned for it by carefully looking at their business data and shedding products that were not working. They adjusted opening hours too as they discovered business later in the day that they had not realised was there. This knowledge opened them to opportunities for last minute shoppers.

The owner of the business decided to chase success because the turnover was barely enough to cover rent, wages and the loan taken out to fund the business. It was grow or bust.

They planned for success by using their business data.

Sales data guided them as to the suppliers of the best to focus on. One employee was eased out of the business for failing to achieve minimum sales targets.

The owner spent more time on the shop floor selling to achieve minimum margin dollars per sale rather than just chatting with shoppers.

The result shows what can happen when you focus on being a retailer.

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Sunday small business retail management advice: you can’t bank hope

Published on April 6, 2014 6:28 AM

Inventory is often one of the biggest if not the biggest single investment in a retail business yet too often little regard is given to managing inventory for the best cash-flow return.

In our smart POS software, retailers have tools for tracking the return on investment and return on floor space from stock items. Stock is useless unless it sells. We live by the business maxim – you can’t bank hope.

Our advice to retailers today is to use your software to track inventory with a view to converting it to cash as quickly as possible. Use your software to access accurate data and make good business decisions chasing margin dollars you can bank.

Set target stock turns and chase these. Manage your inventory by numbers and expect better results.

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Professional shelf labels from POS software help drive retail sales

Published on April 5, 2014 6:42 AM

shelf-labelsTower Systems helps retailers using its POS software produce professional shelf labels through several options in the software.

Indicating item details including barcode, price and description, the shelf labels are helpful to a retail business in pitching professionalism, organisation and transparency.

Good shelf labels are another way a small and independent retailer can position themselves as being operationally competitive with a bigger retailer.

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Australian adult shop software helps adult shops reduce theft and increase sales

Published on 6:19 AM

Adult shop owners and staff love our adult shop software. It is, designed and supported in Australia by us, will help any adult shop save time, cut costs and drive sales. Here’s how….

  1. Track sales by employees. People likely to steal won’t like this and they will move on.
  2. Tracking what you sell helps you see for sure what’s being stolen and this information helps you make better decisions.
  3. With everything scanned and all credit card payments and cash tracked it’s harder to steal from you.
  4. Include care information on receipts … improving customer service like this helps your customers love you more.
  5. Include a discount voucher in receipts based on what customers buy. This will get customers spending more. We use this in our own adult shop to drive sales.
  6. Order new stock based on accurate data on what is selling.
  7. Manage your roster easily.
  8. Compare supplier performance.
  9. Track employee performance.
  10. See what’s selling with what and use this to drive even more sales.
  11. Reduce pricing and sales mistakes.
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Data is important is assessing retail business performance

Published on April 4, 2014 6:22 AM

xxnaf99We get a laugh when we read reports of excellent success from this or that initiative in a retail business. Such vague statements invite disbelief. This is why every claim we make, every success story we publish, is backed by real data, data we can use to show that our claims are accurate.

This goes to the heart of believing claims.

Recently there has been a discussion about whether this or that loyalty program works better. Through our software, retailers have access to a broad variety of loyalty programs including those professionally run through groups such as Plants Plus. We interface to world-best-practice loyalty programs as well as our own points-based program as well as our own exclusive discount vouchers facilities.

W have our own retail experience form our own businesses that we can compare with others and this sets us apart. Wen we say our sales are up 18% year on year due to discount vouchers, we can prove it down to extraordinary detail demonstrating shopper behaviour and how we benefit as a result.

The keys with all this are consistency and professionalism. Tower Systems helps on both fronts and backs it with personal retail experience.

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Helping newsagents deal with Tatts giveaway promotion

Published on April 3, 2014 3:23 PM

Tower Systems has published advice to for newsagents in handling the tatts giveaway scratch ticket promotion. This advice is part of fresh content on our Tower AdvantageTM knowdge base.

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Encouraging retailers to embrace free POS software training opportunities

Published on 6:18 AM

twrnlTower Systems has been actively promoting its free POS software support services to its customers, to help them get more enjoyment and benefits from using the company’s POS software.

In reaching out to customers and promoting easy access to one on one training, our exclusive video training curriculum, free weekly training workshops and our live help desk, we are helping our retail partners to better learn our software and through this more easily use the software.

We believe that knowledge is power and show our commitment to this through the extensive training and support opportunities we provide to our Tower AdvantageTM customers.

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POS software customers love emailed receipts

Published on April 2, 2014 6:34 AM

Retailers using our POS software can easily send receipts to customers by email – offering a paperless alternative to the printed receipt. This facility is one of many that help the environment and help retailers pitch themselves as being more up to date than shoppers may expect from a small or independent retail business.

Emailed receipts are easily handled from our software with no complex setup required to make them work.

Our help desk team is on hand to help any retailer with this setup.

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Newsagency sales benchmark study announced

Published on April 1, 2014 3:27 PM

benchmTower Systems has announced data gathering for the next newsagency sales benchmark study. This is the first of four planned such newsagency sales benchmark studies for 2014.

The data gathering usually takes ten days and the analysis at least a week – looking at the comprehensive data from a range of angles to assess newsagency business performance.

As always, Tower Systems will publish the results for newsagents and suppliers to see.

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