How Does Tower Systems Compare To Other POS Software Companies?

We are often asked in a sales situation how our software compares to other POS software being considered.

The best people to ask this question are those who have used other POS software and have switched. We have plenty of customers who are experienced and able to answer this question for you.

Our sales team are asked to not comment on competitor products, to not offer comparisons as they have no personal experience from which to respond to such a query.

We welcome the opportunity to show our software in the desk next to any other software you. We are serious about this. We think it is valuable to compare functions that are important to you, between systems. Doing this with software next to each other, checking for yourself, allows you to make the comparison, it allows you to make the choice that is right for you, rather than being told by someone who wants to sell you their software that they are better than other POS software you are considering.

This approach of comparing for yourself, in personal, in your own business, gives you control. It respects you and shows that the decision is by you and about your business.

POS software companies will usually reject your request to compare their software with others in the desk in your shop. We have heard myriad excuses. In our opinion none are reasonable. Most we hear are about them wanting control over their sales proces.

Here at Tower Systems, we respect the choice is yours to make, the process is one you must control. We know we can’t be right for everyone. This is why we are happy to be compared, so you are in control, so you make the decision that is right for you, based on the software and not based on some slick pitch that denies you the opportunity for easy comparison.

How does Tower Systems compare to other POS software? See for yourself. In your own time. Where and when you want. In a way that suites your specific business. We have nothing to hide and respect that this is your choice to make.

To POS software companies that will not engage in such comparison we ask: what is it you are afraid of? What is it you are hiding? If you want happy customers, agreeing to a functional comparison in-store and in person has to be the best way.

What Is Different About Small Business Retailers In The Context Of POS Software They Need.

With the many POS software options out in the marketplace, we think there is value in considering what is different about small business needs compared to the needs of bigger businesses such as franchises and groups with more than, say, 25 stores.

We have a vested interest in this consideration in that here at Tower Systems we only work with independent small business retailers. Our most common customers have one or two stores. We have some customers with close to 20 stores. While we serve members of groups with between 50 and 300 stores in a group, each of those stores is locally owned.

The distinction matters in that in our model, all businesses matter, everyone is equal.

In a POS software company with big customers, they will be of more value to the company than the small business customers. Take a business where 20% of their revenue comes from one customer. That customer is naturally heard more than a customer that accounts for less than 1% of revenue.

Our focus on independent small business retailers ensures fairness, focus and service for these important local and small businesses.

Small business retailers also like local service, personal service and service attuned to their business needs. They like to deal with real people, though conversation.

Small business retailers don’t like impersonal contact, distance contact only by email, learning only by remote contact.

POS software companies serving larger retail networks drive their businesses for efficiency. This usually means more self service and less personal human contact. While some may like this, it is not the common small business way, it is not how local businesses see themselves in their local communities.

Being focussed on small business retailers strengthens our approach to serving these types of businesses, it focusses our attention and resources in a way that is consistent for our entire user community, and we think that is a good and fair thing.

If personal service matters to you in your small retail business, take this into account when choosing POS software, consider in when assessing the POS software companies you consider supplying you.

What Is Vertical Market POS Software And Why It Matters.

Tower systems is a vertical market POS software company. We always have been, since the company began. It is what we do, well.

A vertical market POS software company is one that focusses on a marketplace, deeply, vertically if you will.

When we say that we have software for a specific marketplace like jewellers, garden centres, toy shops, produce stores, bike shops, fishing and outdoors shops, firearms dealers, produce stores, newsagents and adult shops, it means that we have software that is highly tailored to serve the needs of each of these marketplaces.

Our software serves not only the retailers, it also serves the suppliers to the retailers as we see building a closer and more valuable relationship between the two parties as important to what we do.

The vertical market software emerged in the 1980s as personal computers were released and desktop software became available for small businesses including small business retailer.

This is when Tower systems began. We were at the beginning, with vertical market software fort several retail niches. We have stayed true to our mission of offering specialty retail focussed software for specialty retailers. This focus has served us well. We think it has served out customers well too as our software for each marketplace in which we serve has evolved in its specialisation.

We release three major software updates each year. Each update takes us further into each marketplace in which we serve with our POS software. Each update makes our POS software more vertically, deeply, integrated with the specialty retailers we serve.

This is what vertical market POS software is about, specialisation … specialisation that evolves as the needs of the marketplace evolve. It is about staying on a path, moving forward, serving the specialty needs of the retailers in each marketplace niche.

While there are generic POS software solutions out there, a specialty POS software package for your specific retail niche will be far more valuable, far more tuned to the needs of your business.

However, make sure the claim of specialisation is more than the claim, make sure it is real and deep. You can tell this by looking at the software, by ensuring for yourself that claimed specialisation is really there.

Good vertical market POS software will serve a specialty retail business well, for many years.

Why Our POS Software May Not Be Right For Your Business

We are proud to share this advice…

We don’t want to sell, rent or lease our POS software to a business for which it is not a good fit.

Don’t get us wrong, we do want business. However, we don’t see the point in making a sale for the sake of a sale. As a small privately owned company, our guiding principles are different to larger businesses with multiple shareholders. Where their focus is profit first, our focus is service.

Service to us is providing a product that is a good fit and that delivers appreciated value over the long term. This is achieved by providing fit for purpose software, backing it with personal training and support and enhancing it through an on-going software development process that is guided by user engagement and feedback.

One reason we want to personally demonstrate our POS software to retailers in the specialty marketplaces in which we serve is so that we can be sure for ourselves that our software is a good fit. We are on the record of advising sales prospects that we are not a good fit. Yes, we do this, respectfully and with an explanation of why we think so.

We have been in business for a long time and plan to be here for a long time. Doing right by sales prospects is part of this. We know a quick sale today just to get the sale whether it is a good fit for the client or not is not conducive to good long term business.

So, yes, we may say our software is not a good fit for your business.

It could be you have need we do not address today. Therefore, we are keen for you to be open and complete in outlining your needs.

It could be that you are a big business. While we do have big business clients, our absolute preference is to serve small retail businesses.

It could be that your business is outside out area of specialisation. While we have plenty of customers outside our marketplaces of specialisation, each has been certain our software is a good fit for them.; We love that they have made this choice, without pressure.

It could be that you want a deal we are unwilling to agree to. We don’t sell on price for we know that in business today you do get what you pay for. For us to deliver quality and evolving software and services we need fair compensation. The price we offer is our best price. We treat all sales prospects equally.

It could be that you want a specific change to the software. We plan our development many months out. We usually cannot drop commitments to customers to get a quick sale. While we welcome and seek out customer initiated enhancement requests, we do so in a structured way that works with our long-term development schedule.

It is important to us that our software and our company are good fits for any business taking on our software. To achieve this, our sales approach is personal, transparent and focussed on the long term.

We think a software choice decision is too important to a business to seek without doing appropriate homework.

Awesome Pet Expo on the Gold Coast

We had a terrific day at the Pet Expo on the Gold Coast yesterday. We met with plenty of customers who use our Pet Shop Software and we made many new prospect connections.

We were thrilled by the point of difference reflected in our stand, its messages and the consistency we represented. We know these things matter to small business pet store owners.

We are keen for what today will bring…

Awesome Toy shop software helps local indie toy shops compete with big business

Our specialty toy shop software has been designed for toy shops with toy shops. It can help you compete with big businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

Awesome Aussie developed produce and farm supply business POS software helps guide local service

Our specialty produce store software has been designed for and with produce and farm supply businesses. It can help you compete with big businesses and online businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

Awesome Aussie developed pet shop software helps local pet shops compete

Our specialty pet shop software has been designed for pet stores. It can help you compete with big businesses and online businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

Awesome Aussie developed jeweller software helps local jewellers reach more customers

Our specialty jeweller software has been designed for and with jeweller businesses. It can help you compete with big businesses and online businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

Awesome Aussie developed garden centre software helps indie garden centres

Our specialty garden centre software has been designed for garden centres & nurseries. It can help you compete with big businesses and online businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

Awesome Aussie developed fishing and outdoors software helps us enjoy fishing more

Our specialty fishing & outdoors shop software has been designed for and with fishing & outdoors shops. It can help you compete with big businesses and online businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

Awesome Aussie developed firearms software helps licenced firearms dealers run good businesses

Our specialty firearms shop software has been designed for and with firearms dealers. It can help you compete with big businesses and online businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

Awesome Aussie developed bike shop software helps bike retailers

Our specialty bike shop software has been designed for and with bike shops. It can help you compete with big businesses and online businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

Awesome Aussie developed adult shop POS software helps adult stores

Our specialty adult shop software has been designed for and with adult shops. It can help you compete with big businesses and online businesses. We’d love to show it to you. We can do this, obligation free, in your shop or through an online demonstration.

Here are the details for our sales team:

How webstore connected POS software helps retailers in a group and independent retailers win more sales

As well as offering POS software designed for your specific type of business, Tower Systems provides websites seamlessly connected to the shop floor, giving you a single management view.

We develop websites for our customers, in Magento, Shopify or WooCommerce.

Our websites are live POS software connected, offering 24/7 selling with payments through PayPal, Oxipay (interest free buy now pay later) and credit cards.

Our websites leverage online purchases as well as click and collect. They also drive basket depth with up-sell options and handling coupons for special deals.

If you are in a banner group or a marketing group, we can provide a single website to represent all stores in the group. We do this today for one group, through five websites we created – each easily found through Google thanks to our SEO work.

Each store in a banner or marketing group gets their own page, which they can easily promote. For a single business, the POS connected website promotes their business.

We know from experience that:

In some businesses, around 75% of key in-store purchases have an online search component. POS connected websites are important for winning online sales and even more important for driving in-store purchases.

45% of purchases in many categories are when retail shops are closed.

10% of purchases are click and collect in higher-end product categories.

14% of purchases are done with buy now pay later financing.

Shoppers like certainty that a store will have in stock they want to purchase – stock on hand by item can be viewable for each store.

We network stores from a banner or marketing group into a single website. Thereby leveraging the power of the group of independently owned small businesses to be stronger and more useful than a big business competitor. This is how small businesses can win online.

Let us show you how together we can do this, how we can bring single stores online as well as whole groups online … through webstore connected POS software.

Not only do we create the website and the POS software, we ensure they can be found. This is key as a website that cannot be easily found through Google is a waste of money.

We would love to show individuals privately or members of your group, if you are in a group, the POS software connected websites we have created. We would take you behind the curtain, showing not only the tech. but explaining the business approach, outlining what we have done to create successful online businesses.

Fulfilment can be a challenge.We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

IT’S A FACT: THEFT IS GREATER IN RETAIL BUSINESSES WHERE STOCK CONTROL IS POOR

In years working with small and independent retail businesses, the team at Tower Systems has learnt plenty including the indicators of in which retail businesses theft is more likely to occur.

We have leveraged our experience with small business retailers who use our smart POS software to help these and other b businesses reduce the impact of theft – shopper theft and employee theft.

Our experience is that theft is more likely to occur in businesses where stock is not managed properly.

By not managed properly we mean where:

  1. All items sold are not tracked at the point of sale.
  2. Where new stock arriving in the business is not properly arrived through the software.
  3. Where spot stock-takes are not undertaken regularly to maintain an accurate stock on hand account.
  4. Where stock given away or thrown away is not written off.
  5. Where stock returned to a supplier is not scanned out.

Our advice on reducing the cost of employee theft and customer theft is simple – follow our advice, manage your stock and without a doubt the cost of theft in your retail business will be lower than it would have been.

If you think the cost of managing stock is too great, think about the cost of $25,000, $50,000 or even $250,000 in theft. Yes, we see this all too often in retail businesses – where stock is not managed.

Managing your stock = less theft and less theft = increases product and increased profit = you get more when you sell your business.

Tower Systems offers comprehensive theft mitigation services to small business retailers. We use our knowledge and experience to help retailers, to make it easier for them to understand any given situation and take steps to protect against theft. This is a free project from us, pro-bono help for small business retailers as part of the Tower Systems community care service.

Inventory is the best indicator of a problem. We leverage this data. We help retailers see and understand the challenges and we provide knowledge and tools that benefit retailers no matter what type of business they operate. This is another Tower Advantage, something we are proud to offer.

We encourage small business retailers to leverage the teacher appreciation opportunity

This is another in our series of practical, everyday, advice for small business retailers.

How to make the most of the teacher gift opportunity.

Gifts for teachers can be lucrative not only at the end of the year but also through the year by establishing your business as a destination for gifts for teachers. As with much in retail, it takes a commitment of time, space and capital.

While you can make money sourcing a teacher pack from a supplier, you will make more by taking a broader approach.

Our advice is that you offer a selection of gifts for teachers including the traditional plaques, mugs, apple-themed, frames and pens but this you expand the offer to include other suggested gifts such as scarves, Charlie Bears, soap, fudge, plush, jigsaw puzzles and other premium gifts.

Don’t be restricted by the traditional teacher gifts. Also, don’t be restricted by a price point. We suggest you show how two or more students could pool funds to buy a bigger gift such as a jigsaw puzzle. Show your customers how they can do this. For example: $19.99 or $10 each if two of you share giving this gift.  Maybe even consider a whole of class gift.

Promote the broader range of gifts with an appropriate sign such as: GIVE SOMETHING THAT WILL ACTUALLY BE USED.

Have your suggested gifts represented together in a location branded as gifts for teachers.

Be sure to include cards in your range – Thank You cards and blank cards. Consider packaging selected gifts and cards together to make buying easy.

Also consider a discount if customers purchase above a threshold for multiple teachers. For example, you could offer 10% off for purchases of $25.00 or more. Choose a spend hurdle that suits your area.

Marketing and promotion tips:

  1. Offer a $50 shopping voucher for one lucky teacher. To get an enter customers should purchase a card and gift from you.
  2. Include a flyer with all purchases announcing your teacher gift range.
  3. Leverage the local parents association to have them help you promote the offer. Consider having them hand out a coupon offering 5% off for purchases a 5% to them for each coupon redeemed.
  4. Setup a THANK YOU TEACHER WALL where anyone can write a note thanking their teacher – from any generation or year.
  5. Maybe run a Teacher of the Year competition where students vote. This could work well in a smaller location. However be careful as it could be seen as divisive if not done well.

POS software for independent jewllers

In the same way that you need the right tools to craft the clearest diamond, the warmest gold and the sharpest ruby, so you need the right tools to grow your business.  You need software that will help you make the most profitable, appropriate business decisions for your circumstances without violating your privacy.  Your software should not make these decisions for you: it should help you make them yourself.

Our specialty software for jewellers is here to help you.

We’ve crafted our software in-house, line by line of code. Just like your jewellery pieces, our software is more than the sum of its parts.   It is feature-rich and fast.  It is endorsed by hundreds of jewellers across Australia.  But what makes it special is the dedication surrounding it: the passion of the team behind it, the culture of Tower Systems.

We are small.  We have been a vertical-market, specialty retail software developer for thirty-four years and we are proud of it.  Being small means being real.  We answer the phone when you call.  We sell you software directly.  We give you our honest opinion.  Our software is steeped in this culture: personal service meeting the needs of independent jewellers like yours.

You know about jewellery.  You don’t need a large software company looking through your business data without your permission.  What you need is to be empowered.  You need a company on the level with you, an Australian business immersed in the challenges of running an independent business.  Tower Systems is that company.

We empower you through our software to sell more and sell better.  We empower you to create cutting edge business intelligence reports from yourdata, when youwant to.  We provide features and functions to help you to perform valuations, manufacture goods, perform stocktakes, sales, catalogues, promotions, customer marketing, to link with a webstore, accounting or payment platform, to customise receipts, send anniversary reminders and more.

If our software could perform better for you, we’ve built a community where you can share your ideas and be part of the development process yourself.  Straight up, openness.  This has led to the development of an industry-leading loyalty facility and business analytics reports based on benchmarks most jewellers do not consider or have access to.

We do not hire sales people.  Our state based account managers are ex-training & support staff. They are experts.  Experts who have worked their way up through the ranks of Tower Systems.  They fielded customer phone calls in the support room.  They installed computer systems in jewellery stores across the country. They earned their detailed knowledge of the jewellery industry in the field, with hard work and experience.  They are the only people who can sell you our software, because product knowledge beats sales technique any day.

When a customer buys a watch from you, they initiate a relationship with you.  When you buy our specialty POS software, you join our family.  We look after you with real support.  Every morning our support team – across offices in Melbourne, Sydney and Brisbane – is ready for your phone calls and emails.  When you call, they pick up the phone.

Tower Systems does not employ robots.  We hire real people with diverse experiences.  We don’t hire smart-arses: we save our jobs for communicators.  Customer support is crucial to empowering your business. You need to know you can rely on your computer system – and if the power goes out or a staff member does something unexpected, you need to be certain we’re here for you.  You need to be sure that the company who developed your POS software has your needs at heart.

We do.  And we’re here to help.

Web strategy helps independent retailers in a marketing group leverage online sales

Tower Systems was the first POS software company in Australia to launch a web strategy for locally owned independent retail businesses that are in a marketing group though which these local businesses can benefit from a national online presence.

Delivering valuable sales to local shops from anywhere in the country, the web strategy has proven to be beneficial to helping retailers who otherwise might not have had access to the customer served.

Today, the Tower POS software web strategy for franchises and small business marketing groups has evolved to be broader, more complete and more valuable.

There are currently nine websites operating under the banner of the tower Systems franchise and marketing group web strategy. Each focusses on a different brand. each works at driving online sales for small business retailers. Each features…

  1. Click and collect.
  2. Buy now pay later. Better than LayBy.
  3. Paypal Express.
  4. Credit card payment.
  5. Bundled offers.
  6. Auto freight management.
  7. POS software Integration.
  8. In-store inventory on hand certainty.
  9. Pre-orders.
  10. National footprint leveraged for local shopping.

What we have done, bringing together indie retail businesses under a national website, is unique in that it maintains accurate stock on hand data at the store level, applies sales based on shopper location, permits purchases from multiple stores in a single transaction and provides each store a local mini-site page for locally focussed transactions.

Internationally, the Tower Systems e-commerce strategy launched more than two years ago was regarded as unique in the world. The advances since launch have maintained the position of the company in this area of working with and for independent small business retailers in franchise and marketing groups for the benefit of each sore and the benefit of the overall group.

What Tower delivers through the platform is a proven and valuable solution, especially for rural and regional businesses where foot traffic can be a challenge. The Tower Systems approach attracts new shoppers who do not need to live near the business. It does this efficiently for each participating business.

Tower Systems is leveraging its experience and knowledge in this area to help others, to grow stronger small retail businesses.

Cloud backup service protect POS software users from cyber attack

Crypto locker attacks, malware attacks, cyber attacks, call them what you want, they are hurting small business retailers. Their impact is serious, expensive and stressful. They are becoming more sophisticated and this increases the harm to small business retailers.

Tower Systems offers its POS software a safe, secure and proven cloud backup service for its small business customers. It offers through this multiple layers of protection, making recovery easier and faster than is often the case with a single layer approach to data backup.

The best way to any business, especially any small business, to be prepared for an attack, beyond firewall and other force-field protection is to have easy and fast access to up to date backup data, of whole of systems backup data.

The Tower Systems cloud backup service is safe, secure, offsite and on site and updated regularly as each day transacts.

Were developed the service in response to the call from ur small business retailer customers who were keen for protection beyond the old approach to backups. They wanted something that was seamless, fast and always on. This is where our service and our installation and monitoring support ensure that the appropriate coverage is in place, protecting small business retailers.

Our cloud backup service for small business retailers has professional redundancy built in. We will not provide details here as to do so could compromise the security. 

There have been instances recently where after a crypto lock attack on a client we have had them up and running, fully restored, within the hour.

This is what professional backup looks like. It is insurance for getting over the attack quickly and professionally. Without a hefty price tag.

The Safe Backup service is a cloud-based incremental backup service to help you store your valuable data more efficiently and with greater security. Using the specialist backup software created by Storagecraft, our service allows you to perform live backups of your entire MAIN computer to your in-store NAS. These backups are then uploaded to the internet so you have a second copy stored securely in the cloud for hassle-free, total backup security with no further need for USB sticks.

We monitor the backups. This is bonus coverage beyond the notifications on your local computer about backup status.

The peace of mind is valuable and appreciated by small business retailers. It frees them to focus on other requirements, other parts of their business.

Cloud back is, in our view, the only safe backup for small business retailers. It is what we recommend. It is what we use ourselves in our own retail businesses.