Here are five ways you can use our small business focused, specialty retail business POS software to increase sales. We can help you implement each of these:
This advice is part of regular advice we provide our customers in a customer service email ent weekly. For each advice point we have specific implementation guidance that we share to make it easier and more consistent to achieve what we pitch.
This is all part of the Tower Systems service, part of what we do beyond the software itself to help our customers achieve more from and with our POS software.
We think they type of service is a differentiator for us. It is a way we demonstrate deliverables for our customers that are not common from POS software companies. We are grateful to our community for the opportunity to share these and other business beneficial ideas.
Of course, we have more than these 5 ways to use our POS software to increase sales, many more. These ideas are a start, a simple demonstration. We help our customers way beyond these five.
Come join us…
Cashless retail is a thing. It is growing in retail, especially small business retail where trading in cash is challenging with banks withdrawing services and some increasing fees for handling cash.
Tower Systems, in its POS software, helps small business retailers transact without cast cost effectively, safely and quickly. We do this in myriad ways including…
Lower cost direct EFTPOS. We have negotiated excellent, competitive, rates for our 3,000+ customers for direct connect broadband EFTPOS, making accessing EFTPOS cheaper as well as faster and safer. This makes using EFTPOS at the counter as fast as cash if not actually faster.
Direct integration with EFTPOS. This means there is no extra keying of sales amounts, no separate terminal. No slower process for handling. Fewer mistakes. Easier end of shift balancing. More certainty for customers and for the business.
Easier access to cashflow finance. Through the EFTPOS arrangement, there is access to cashflow finance that can help the business better managing capital needs with greater certainty given the flow of funds between EFTPOS and the business bank account.
Direct Xero integration. This means less keystrokes, less accounting and bookkeeping fees, less mistakes and greater business certainty thanks to a more robust base off data on which business decisions can be made.
Business process advice. This includes migrating your end of shift from cash and other payment methods to other only, eliminating the float, making services payments easier and more.
Tower Systems can help retail businesses that want to transition to cashless to achieve this. We are not advocating this as we recognise each business owner needs to make the decision that is right for them. Our message is we are here with a plan if you want it.
As retailers ourselves, the questions about whether to go cashless in retail as well as how to go cashless in retail are as real for us as other retailers. Indeed, these are questions we have right now … hence, our preparation of plans and considerations, so we are positioning ourselves for our retail businesses and are happy to share this with other retailers in our small business retail community.
Cashless is growing in use in retail. We think it is useful and appropriate for retailers to learn how to deal with this. We are here to be a sounding board for anyone interested.
Our lead referral program is for bookkeepers and accountants who invest time and knowledge to help introduce us to prospective POS software customers. To express interest please email firstname.lastname@example.org. To find out more: Click here for an information document from us.
Our POS software is purpose built with versions for garden centres, jewellers, bike shops, toy shops, firearms businesses, fishing and outdoors shops, gift shops, newsagents, farm supply, rural and stockfeed businesses, adult shops and newsagents. We dive deep into the needs of each retail channel.
We are keen to work with bookkeepers and others who also specialise in their service of specific retail channel retailers. We’d love to get sales leads from you. To engage please email email@example.com. This is also the entry point for any queries. Click here to access an information document.
Tower Systems is a vertical market POS software company. That is, we sell software designed for specific retail channels. The home page of our website lists all the retail channels in which we serve at any time.
While we may sell/rent/lease our software to businesses outside the retail channels listed, it is rare and only when approved by the leadership team of the company.
We currently serve in excess of 3,000 small business retailers primarily in Australia and New Zealand.
We actively promote our software through direct mail, social media marketing, search engine ads, trade shows and, recently, on radio and TV.
WE ARE RETAILERS TOO.
We own and run three unique retail shops, offering us hands-on retail experience where we can test and refine our software. This has been particularly useful in workflow management where we have tuned our software for efficiency in counter-based retail.
Owning and running retail businesses enables us to provide a unique and valuable level of practical, retailer-focussed, advice to our customers.
ACCOUNTING LINKS AND SERVICES.
We have a full time CPA in the business as our CFO.
Our software is directly integrated with Xero. We are a Xero partner.
Our software also links with MYOB and Quicken through a third party product.
Our customers, through our help desk, have access to comp0lete support in the use of our software as well as practical advice on the correct linking of our software with accounting software. We help our customers achieve and maintain a seamless link.
Thank you for considering working with Tower Systems to empower small business retailers to run more efficient and successful businesses.
To find out more about our POS software and support for specialty retailers…
The tangible, bankable benefits of partnering with Tower Systems, beyond the software.
Not all POS software companies are the same.
Tower Systems is not an average POS software company. We are a small business, indie business, focussed POS software company developing software in Australia and New Zealand for Australian and New Zealand based specialty retailers.
Thank you for considering us.
Serving over 3,000 small business retail customers, Tower Systems is engaged locally, across multiple specialty retail channels, delivering solutions retailers want and need to differentiate their businesses. We help indie retailers specialise, locally. This matters because it helps local businesses thrive locally.
Shopping local is key to the fabric of any local community.
Tower Systems is proud to serve local, specialty indie retailers. Our Garden Centre Software is made for indie garden centres.
Proudly supporting local Aussie garden centres with awesome garden centre software, which is supported locally … helping local businesses serve their local communities.
With many customers already, k this software has become an industry standard that grows and evolves like beautiful plants, changing to the changing needs of the garden centre marketplace.
Call one of our Garden Centre Software experts today:
Earlier this week, Tower Systems commenced beta release of an awesome POS software update for its small business retailers. Plenty of the content in this update was suggested by small business retail customers who asked for enhancements based on in-store experiences. Each new facility and each enhancement of an existing facility adds value to what we offer our customers through our specialty retail POS software.
Once the beta release cycle is complete and feedback processed, we will commence commercial release.
Tower Systems was the first POS software company to offer direct in integration between POS software and the Humm buy now pay later product.
Today, years on, many of the Tower POS software customers are Humm users, winning retail sales thanks to offering easy and safe access to an interest free finance model that customers love.
Accessible direct from within the POS software, Humm is another payment method accessible from the counter,. seamlessly, with few keystrokes, offering indie retailers easy payment surety that is better than LayBy can be. It is a terrific solution in this space, one small business retailers are enjoying and appreciating.
Tower Systems works with Humm to enhance the solution and evolve wth marketplace needs.
Give your customers the power to pay later, interest free and watch your sales grow. Tower Systems and Humm have teamed up to provide a seamless, interest free payment solution for your customer, allowing your business to benefit from:
Getting up and running with Humm is the easy.
Since its release several years ago, the specialty Garden Centre Software has been tunedto help local garden centres serve local communities.
As our software is updated, which is done regularly by our software development team, these updates are made available to our rental customers for no additional cost. Our customers can choose if they install the software update or not.
Here are some of the garden centre specific facilities garden centre owners and managers tell us they love about our software:
These specialty facilities and more make our specialty garden centre software ideal for specialty garden centres.
We also help you pitch local, by helping you share local knowledge, appreciate local shoppers through awesome loyalty tools, competewith big businessthrough facilities that let you differentiate and more.
We understand local.Tower Systems is a well-established Aussie POS software company with more than 3,500 small business retail customers in nine specific retail niche categories, like garden centres.
To help you get up and running with the garden centre software we have a structured on-boarding process. This is done on-site, in your business. This face to face work helps you and your team get the most value from the software.
This advice is from our vault of business management advice for indie small business retailers. This vault contains advice on many diverse aspects of small business management, often far removed from the POS software we are known for.
Today our advice is about how to deal with employee theft by a minor in a retail business.
If you suspect an employee aged under eighteen of theft from your business you need to be careful as to how you navigate this. It is important to take time to decide the appropriate plan of action before you approach the suspect to even investigate the matter. The wrong approach could have challenging consequences for you, your business and the person you suspect.
Our suggestion is that the moment you have a suspicion, invite the suspect and a parent in for a meeting. Have someone else there as well, as your witness.
If there is agreement that theft occurred and the employee is casual, my suggestion is immediate termination with you paying out what is owed by law. Put it behind you. Never speak of it outside the business. To constantly revisit it, especially outside a major city, can be debilitating.
If there is not agreement, ask they other side what they want to do. It could be that even though they deny it they are happy to walk away from the business. If this is not the case, you could suggest mediation. The Fair Work Obmudsman office could possible play a role here. You could equally suggest that both sides take the matter to the police.
The reality is that once you make a complaint to parents you have to be prepared to follow through, to see the matter to a reasonable end.
My core message today is that handling the suspected theft by someone under eighteen takes care and planning, to ensure that you, your business and the suspect are all dealt with fairly and safely.
Selling a retail business is like selling a house, you need to prepare it so that it looks appealing to prospective purchasers. Selling a newsagency is more challenging because of assumptions out there and changes in what a newsagency is can could be.
Here at Tower Systems we are often asked for retail advice beyond our POS software. Preparing a retail shop for sale is one example of advice we are asked for. We have developed a package of information to help small business retailers as they navigate this. What we share in this blog post today is some of the information we have put together.
Tower Systems POS software customers have access to this and more business management advice and insights.
Success at selling your retail business depends on the work you do to prepare it for sale. Focus months, even a years, out can make for an easier and better sale.
Get it right and you can expect to make more than you might have thought possible.
Talk to any small business retailer and they will have stories about empty shops in their area that are having a negative impact on their business.
In shopping centres, suburban high streets and country town main roads, there are plenty of empty shops.
Some have been empty for years.
Empty shops make a shopping centre or area feel unpopular, making the task of attracting shoppers harder for remaining retailers. Retailers nearby who are doing it tough will point to empty shops nearby as a core cause.
Some local councils have been innovative in addressing the vacant retail space challenge by opening them to local makers and artists. This has been terrific to see. In Newcastle in NSW, for example, they did some excellent work in this area years ago. Most councils, however, have not.
Why are there so many empty shops? Talk to retailers and they will blame landlords for rents that are too high. Talk to economists and others expert in retail property space as a ratio of population and they will say that Australia has too much retail space. Talk to the folks in some specific towns and they will blame the main street empty spaces on the new mall that has opened just outside town. Talk to almost anyone and they will blame online. Talk to some landlords and they will say retailers are not innovative enough.
As with any contentious issue that has opposing vested interests, it is hard to get to the truth of the situation.
For what it is worth, my opinion is that the answer to the question lies in a mixture of the reasons offered above.
I do think we have too much retail space in Australia. Rent is among the highest in the world. Retail is not that innovative. People are shopping online for convenience. So, yes, I am hedging my bets.
That said, the why does not matter as much as what to do with them.
Occasionally, you can find a pragmatic landlord who is happy to have a space filled at a lower rent than sit empty for a year or more. We think we need more pragmatic landlords.
Occasionally, we see small business retailers burst out of what has been traditional for their type of business and create something genuinely innovative, which is embraced by local shoppers. We need more of this. However, it is hard work, often capital intensive and high risk.
Occasionally, we see empty shops torn down and the space used for something difference. We need to see much more of this. Less retail space is a good thing for retailers and this is good for local communities.
The challenge for small business retailers today with empty shops nearby is how to deal with the stench of those empty shops.
If your landlord has those shops too and there is one next to you, ask them if you can use the space for display. To us, that would be a win win for you both. The key is to craft the right approach that serves the interests of the landlord as well as your own.
If the shops are not from your landlord, the most obvious response will be to be louder and bigger from your premises. By louder, we mean more events to attract shoppers, give people more reason to come to you.
The best way to deal with online is to be online yourself, with a compelling offer, probably under a brand that is not your shop brand, seeking out shoppers far from your shop location.
The alternative to action is to complain because, yeah, complaining achieves a lot … not.
Empty shops are a problem in Australia. How we deal with that in our own retail businesses comes down to us and the actions we take.
Small business retailers using the Tower Systems POS software can easily, quickly, safely and accurately sync product images from their PSO software to their Shopify, Magento, WooCommerce or other POS software site easily, quickly and accurately thanks to smart image management in the Tower Systems POS software.
Syncing images without the need for human intervention saves time. It also cuts mistakes, streamlines workflow and provides a better e-commerce as well as in0-store management outcome.
This is good for business.
Tower Systems has offered this POS software website image sync for ages, as part of its core e-commerce interface benefits.
As retailers with multiple websites and active in-store use of POS software in businesses it owns, Tower Systems is delivering solutions it itself wants for more efficient, accurate and successful e-commerce trading. This personal experience is a key factor in why Tower Systems is able to differentiate its offer over other POS software companies in this and other areas.
With the POS software the keeper of the images – multiple per product and any size that is appropriate to what you sell – connecting to the website is easy and seamless. Each new image loaded for a product is synced to the website based on rules established and managed in-store. This enables the software to behave in accordance with the wishes of the business.
Tower already partners with Shopify, Magento and WordPress – WooCommerce. The interface for each with the Tower software is direct and not through a third party. This is also key in the service of accurate, seamless and safe product image transfer.
Tower Systems is able to demonstrate these facilities live to any retailer contemplating the Tower software or website development services.
Image syncing between POS software and a website is critical for any small business that wants to sell online as it reduces the workload involved in managing images. Too often, small business retailers are asked to manually cut and paste and do other work on images. The Tower software makes the process easier, more certain and more enjoyable in that getting to the opportunity its to sell online is faster.
Any POS software that cannot facilitate the automatic and easy flow of images to a Shopify, Magento or WooCommerce website could be considered to be inappropriate for a business that prides efficiency and accuracy.
The POS software from Tower Systems is powerful in ways specialty retailers like.
In addition to awesome and government approved scale integration, the software also allows sales of items by fractions. This is important when you sell a portion of something, like a length of fabric or a length of wire or a weight of something but don’t have scales integrated.
Not many POS software programs let you sell 1.25 of something or .75 of something. They usually want to deal only in whole numbers. Selling by fractions is important to many retailers. Tower Systems has the answer.
Thanks to our with in fishing businesses where they sell bait by fractions and in bike repair businesses where a component can be to several decimal places in measure, our software its proven and able to help in this area.
Selling by fractions is just one of a bunch of terrific facilities that we have built into our POS software for specialty retailers, facilities that help them run more efficient businesses, enjoy more accurate trading and better control the inventory investment in their business. This is what good software does, it is first for purpose in serving the needs of a business.
Tower Systems is a well established POS software company with thousands of small indie retailers in Australia and New Zealand. We have attracted customers through cool facilities such as being able to sell by measure, including selling by fractions.
This is what we do, it is what we are known for. That we sell what we make helps us deliver on the provided that we make to those we do business with.
While Tower Systems offers POS services for all retailers, our core business is the provision of specialist software packages for gift shops, newsagents, jewellers, pet shops, garden centres, firearms shops, adult shops, bike shops and toy shops. We are the leading Australian company supporting these markets and our software is directly developed for their unique needs.
Tower Systems understands these needs because it owns and manages its own thriving retail businesses. Our staff have retail experience and our software is informed by what happens in real world business – not from what happens behind a desk.