The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Latest stories

Bike shop software helps local bike shops compete is a rapidly changing marketplace

June 19, 2025
3 Min read
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How bikes are sold is changing rapidly and this is challenging traditional bike shops. Those navigating the changes best are those adapting to the changing settings.

Here at Tower Systems we offer software made for bike shops, local bike shops, independent bike shops.

We only serve local small businesses. We have no interest in serving large chains of shops or massive corporations. Our focus truly is on local retail in all we do.

Our bike shop software has been tuned to the needs of local bike shops from managing sales through to pos-sales follow up and the all important service component. This is specialty retail POS software made for bike shops as we know bike retailers are specialty retailers – they need tools in their software tailored to their needs.

Generic POS software does not serve the needs of bike shops in our experience. Some software changes based on transaction value. here at Tower Systems we do not do that.

Here are some of the facilities,itieds in our bike shop software tailored to serve these businesses:

  • Trade and club pricing profiles. Set pricing rules based on customer type. Bring more club members to your shop.
  • Save time with electronic invoices from suppliers. Our embedded AI tools make importing just abut any invoice a dream!
  • Genuinely differentiating loyalty. Stand out from the crowd. Have customers coming back to you for this.
  • Easily handle special customer orders. Bring product in for a specific customer and have them notified by email or text when the goods are in.
  • Drive a deeper basket from one-time-only visiting shoppers.
  • Easily sell online with a direct to Shopify / Magento or WooCommerce link from your POS software – including image flow.
  • Offer personal customer service by tracking service and other dates by bike.
  • Use tags to get a fresh perspective, side-view, on stock performance.
  • Leverage you. If you believe your local knowledge is a differentiator, offer it through structured opportunities in the software. This helps you stand out from other places people could shop with.
  • Sell more with a direct connect and integrated with the POS buy now pay later services.
  • Offer differentiating personal bike care by tracking serial numbers.
  • Make money from pre-orders – Easily pre-sell a delivery so that when the stock arrives you can manage distribution and billing efficiently.
  • Differentiate with informative receipts. These can include product care, use and safety information based on what customers buy.
  • Differentiate with bundles. Selling items bundled together makes price comparison hard.
  • Track who sold what.
  • Market to customers based on past purchases.
  • Cut mistakes with integrated EFTPOS.
  • Cut accounting and bookkeeping fees with integration to Xero and others.

More Point of Sale (POS) software companies have shifted focus to sourcing revenue from each transaction completed in retail businesses using their software.

Some even impose a penalty on retailers who choose to use payment methods that do not provide the software company the revenue share opportunity.

We think this is what makes the approach a tax. It’s a cost of business retailers using such POS software systems are unable to avoid, unless they switch software.

The software companies imposing this charge, imposing the requirement that retailers use their payments platform, off of which the software companies profit, say they are doing it to fund software development, to make their products better.

By disconnecting the revenue from the sale or rental of the software and binding it to every customer purchase in a shop using the software, a software company shifts focus, we think.

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Garden centres and plant nurseries benefit from software made for them

June 18, 2025
3 Min read
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Garden centres and plant nurseries need software that is fit for purpose, software that is made to serve their needs. Generic POS software does not help as it is, after all, generic.

Garden centres and nurseries are specialty retail businesses. Specialty POS software helps them lean into their specialisation. Here are examples of how our Tower Systems POS software helps garden centres and nurseries thrive:

  • RE-POTTING. As you re-pot products they are more valuable. Using our software you can evolve the price and the products evolve.
  • BUNDLE PRODUCTS. Sell a pot, plant and plant food in an easy bundle that is harder for people to price compare.
  • Connect to EVERGREEN CONNECT.
  • Sell by WEIGHT or LENGTH.
  • Sell by FRACTIONS.
  • FLEXIBLE PRICING FOR YOUR CUSTOMERS. You can handle retail and trade pricing.
  • HAZARDOUS GOODS MANAGEMENT.
  • Offer PLANT CARE information. Easily and automatically serve this information.
  • Offer CLUB PRICING. leverage gardening clubs and offer pricing to their members.
  • OUTDOOR LABELS: high res., customisable weatherproof.
  • SEASONAL MARKETING: leverage your local seasonal planting advice.
  • ORDER FOR SEASONS: reorder based on previous seasonal sales history.
  • SAVE TIME: Import electronic invoices and orders are a breeze thanks to our built-in AI tools.
  • SELL MORE WITH BUY NOW, PAY LATER.
  • CUSTOMER ACCOUNTS: Tight management.
  • EASIER DELIVERIES: delivery notes and picking slips.
  • SMART LOYALTY: People buy more and the return sooner. This has been a game-0changer for garden centres.
  • EASY SPECIAL ORDERS: complete tracking and notification.
  • HELP CUSTOMERS BUY ITEMS TOGETHER. Leverage your sales data.
  • EASILY SELL ONLINE, using our Shopify integration.
  • COMPREHENSIVE DELIVERY FACILITIES. Plan deliveries and handle complexities beyond the traditional.

This software made for garden centres and nurseries is fit for purpose for these specialty retail businesses. We are grateful to the hundreds of businesses using the software today. These businesses also help us enhance the software, to evolve it as opportunities emerge for the software being of even more service.

Our Tower Systems garden centre software is much more than Generic POS software, it helps garden centres lean into what makes their businesses specialist. This is vital in local small business retail today.

This is not software for your local everyday simple shop. No, this is comprehensive specialty retail software made for local garden centres and nurseries. It is made for small businesses with one through ten locations. These are our target customers.

Our pricing is easy with one cost per location regardless of the number of registers and terminals in use at that location.

There is no extra cost for more terminals, no fee based on transaction or sales volume, no high-cost EFTPOS rate.

When it comes to customer service, our approach is like what you see in loc al garden centres – personal, human based. We are a customer service business after all.

If you own or work in a local garden centre or nursery, consider our Tower Systems software. There is no obligation for a personal demonstration. We will start with wanting to understand your needs as this matters to us – we are keen to hear from you about what matters to you. If we’re not aa good fit, we will say so for sure.

Thanks for stopping by.

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Why software made specifically for gift shops matters to gift shops

June 17, 2025
3 Min read
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There is POS software and then there is gift shop software. The two are very different, and this matters if you run a gift shop. Gift shops benefit from software made specifically for gift shops.

Generic POS software is usually good at transactions, you know, scan the products and take the money. Often, these products are from businesses offshore with support offshore and no direct and easy access to human help and support.

Gift shop software, like our Tower Systems gift shop software, is Aussie made and supported – by humans you can speak to. Training is one-on-one and based out of Australia.

Best of all though is that this software for gift shops comes with facilities calibrated for gift shops, facilities that help you operate efficiently, nurture more valuable baskets and guidance you to better business decisions.

  • Loyalty shoppers love. People understand $$ more than points. Our software offers $$ rewards based on rules you set. There is solid evidence that these loyalty vouchers drive shopper purchases and return visits. This facility is easy to setup and run and easy to change. You are in control.
  • Bundle for differentiation. Using our software you can easily group products together to create your own bundle that cannot be easily price-compared. We have retailers using this for packs and hampers. They love it.
  • Leverage your local community. Offer community group members a deal and the group itself a bonus., The software tracks this and helps you nurture the community relationship for mutual value.
  • Sell easily online. Our direct Shopify, Big Commerce, Woo Commerce and Magento integrations make selling online easy with accurate management of inventory levels and more. Simply tick a box and your inventory is live.
  • Reduce out of stocks. The smart tools in our software show you what you could sell if you had stock of something out of stock.
  • Reduce dead stock. Easily and quickly see what is dead stock in your business. Our evidence helps you buy better, more profitable.
  • Sell you. Include advice and product knowledge with products you sell easily, help your team members be more knowledgable.
  • Import invoices easily thanks to AI. Our built-in AI tools make it easy for you to import supplier files. We have now tested this on 500+ different invoice formats and it works a charm!
  • Price compare your products with AI. Our built-in AI tools quickly price compare for you, allowing you to make informed decisions about pricing.
  • Create SEO ready product descriptions. This is so easy. It’s effective in helping your products be found online.
  • Generate blog posts automatically. Our built in AI tools will do this for you for any product you target. It writes the blog post using the tone and spelling you want. Customers tell us this is a game changer for them.

This software made for gift shops does so much more than this short list. It is all about helping local and independent gift shops thrive. Here at Tower Systems we only serve local independent retailers, small business retailers. Every customer matters to us, every customer has an equal voice.

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Why our software is ideal for local pet shops

June 16, 2025
3 Min read
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If you run a local pet shop, we urge you to consider our Tower Systems pet shop software.

First up: you should use software that works best for you. Take your time. Compare. Be sure you can see for yourself if the software does serve your needs.

If the best software for your pet shop is not our Tower Systems pet shop software, we will wish you all the best. We want happy customers. If when talking with you it is clear our software is not right for you, we will say so.

Now, why is our pet shop software ideal for local pet shops. That’s easy to answer: local pet shops will do better with software tailored for their businesses.

Generic POS software is usually not a good fit for specialty needs of a local pet shop.

Overseas made and supported POS software is unlikely to serve local needs of a local pet shop.

Software from a large corporation based overseas is unlikely to serve your local Aussie and Kiwi business needs.

Software from a company that does not provide easy human contact access will be unlikely to serve your needs as easy access to human support is key to your enjoyment of any software. We know that from many years experience.

Most of all though, our Tower Systems pet shop software is packed with facilities developed for and with pet shop owners and staff. This is specialty software made for your type of business.

Here at Tower Systems we only serve local small business retail. Your voice matters to us. All of our customers are equal.

Love your shop as much as you love your pets. Here are 6 ways this pet shop software helps you achieve this.

  • Easy small wins. The one-percenters make a business. This pet shop software is packed with one-percenters, helping you to small wins in efficiency, add-on purchases, smarter buying and more.
  • Healthier pets. Pet owners will love your reminders about a treatment that is due. They will also love that you treat their pets as a member of the family. You will love that this software makes it easy.
  • Hands off. Every keyboard click has a cost and could be a mistake. Look at your last Kongs invoice and reflect on the time it took to process. Imagine importing an accurate electronic version in seconds.
  • Standing out from the crowd. While dog breeds are judged to a set of strict standards, in retail being different matters. When it comes to loyalty, we help you stand out, be noticed and be loved.
  • You are the difference. When it comes to pet food and other items that make up the bulk of your revenue, standing out from the crowd can be a challenge. The thing is, you and your people are the difference. This software helps you shine a light on that.
  • Not every shopper will walk past your door. A smart and seamless connection between your software and a beautiful website can help you easily and with low overhead sell to people you will never meet.

If you own a local pet shop and want software that helps your specific type of business and love connecting with people who listen, please reach out to us here at Tower Systems on 1300 662 957.

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Jeweller software in 2025

June 14, 2025
3 Min read
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Check out this short video highlighting some of the features of our jeweller software. From Ai to jeweller specific tools, this Aussie made and supported jeweller software is helping hundreds of local jewellers every day.

For independent jewellers, success is a delicate balance of artistry, exceptional customer service, and savvy business management. We are incredibly proud that our specialised jeweller software continues to be the platform of choice for growing businesses, and we’re thrilled to have welcomed 14 new customers to our community already this year.

They, like our many long-term partners, are discovering how the right tools can help evolve their customer mix and drive real business performance. If you’re looking to run a more valuable and enjoyable business, here’s a look at how we can help.

Our commitment is entirely to you, the local jeweller. Our software is designed from the ground up to handle the unique, intricate details of your trade.

We understand that you’re managing more than just sales. You’re managing precious inventory, detailed repairs, and lifelong customer relationships. Our software brings it all together:

  • Jeweller-Specific Inventory Control: Track everything from loose stone details to finished pieces. Manage product variants (colour, size, style), sell by fractions or by length, handle secondhand goods, and easily import supplier invoices.
  • Seamless Repairs Management: Our dedicated repairs module allows you to track and manage every job with precision, keeping your customers informed and your workshop efficient.
  • Special Orders and Lay-bys: Cater to your customers’ unique requests by selling items in advance of having the physical stock, and manage special orders with ease.
  • Dynamic Sales & Marketing Tools:
    • BOGO & Bundling: Increase your average sale value with “buy this, get that” offers.
    • Club Pricing: Attract members of local community groups with exclusive pricing.
    • Targeted Marketing: Create contact lists based on purchase history, anniversaries, birthdays, and other life events to send relevant, timely offers.

One of the features our customers love most is the highly tuneable loyalty program. You can configure it to suit the specific needs of a jewellery business, creating compelling incentives that encourage your shoppers to return sooner and build a lasting connection with your brand.

Your time is valuable. That’s why our software works seamlessly with the tools you already use to nurture productivity across your entire business:

  • Accounting: Xero
  • E-commerce: A seamless, official integration with Shopify and Big Commerce.
  • Staff Rostering: Tanda, Deputy, and Planday
  • Customer Convenience: Slyp for smart digital receipts
  • Content Creation: ChatGPT for intelligent product descriptions and RemoveBG for clean, professional product photos.

We believe in empowering business owners, not locking them in.

  • No Lock-In Contracts: Our software is provided on a simple rental basis that can be cancelled at any time. There are no annual payment commitments.
  • EFTPOS Freedom: You have the choice of EFTPOS provider. We don’t lock you in, and we don’t charge any financial penalty or per-transaction cost from our end. We also make it simple for you to add a surcharge based on the card presented.

Getting started is simple with our one-on-one training. This is backed by an awesome, searchable knowledge base and a library of training videos – both available to you.

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Software for mobility scooter shops

June 13, 2025
3 Min read
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Tower Systems is a vertical market software company offering software for a diverse mix of local small business specialty retailers including mobility scooter shops. Check it out:

Running a mobility scooter business in Australia presents a unique blend of challenges and opportunities. To truly thrive, having software specifically tailored to your needs is essential. That’s where our Australian-made and supported Tower Systems mobility scooter business software comes in. Available for just a few dollars a day, it’s designed to help your business flourish.

Eight Reasons Why Australian Mobility Scooter Shops are Opting for Our Software

Mobility scooter retailers across the country are discovering the significant advantages of our Point of Sale (POS) software. Here are eight key features they appreciate:

  1. Boost Loyalty with Infrequent Visits: Mobility scooter customers often visit infrequently. Our software incorporates embedded loyalty tools that encourage shoppers to make each visit more valuable, helping you maximise every interaction.

  2. Effortless Pre-Orders: Seamlessly manage sales of products even before they’re in stock. Our software streamlines the pre-order process, allowing you to secure sales and manage customer expectations with ease.

  3. Flexible Payment Options: Provide your customers with both Buy Now, Pay Later and LayBy options directly through our software, offering greater financial flexibility and convenience.

  4. Smart Bundling and Packaging: Create unique product bundles and packages tailored to your customers’ specific needs. This feature simplifies combining items, encouraging increased spending and enhancing the overall purchasing experience.

  5. Targeted Group Marketing: Effortlessly engage with retirement villages, clubs, and other local groups through specific offers and pricing. Our software empowers you to connect effectively with these communities.

  6. Streamlined Special Orders: Save time and minimise errors by efficiently managing and tracking special customer orders. Our system also facilitates securing advance payments for these unique requests.

  7. Comprehensive Product Repairs and Servicing: Our robust repairs management facilities enable you to track parts and labour for repairs, even those performed externally. Additionally, you can easily recall customers based on activity, such as their last service date.

  8. Essential Serial Number Tracking: Maintain meticulous records for service, insurance, and other operational needs by tracking the serial numbers of your stock items. This not only optimises your business operations but also significantly enhances customer service.

Why Local Matters in Mobility Scooter Retail

We understand the importance and inherent value of local specialty retail. Our software is specifically designed to help you leverage your local presence and connections:

  • Local Businesses Contribute: Your local mobility scooter business plays a vital role in supporting local communities and families. Our software helps you amplify that local impact.
  • Your Unique Asset: Your business stands out because of you and your dedicated team. Our mobility scooter business software provides the tools to help you leverage your unique strengths and personal touch.
  • Bank on Real Loyalty: Move beyond generic points systems. Our software offers fresh, impactful loyalty toolsthat genuinely reward your customers and contribute directly to your bottom line.
  • Uncover Hidden Opportunities: Access to quality data provides the evidence you need to make better, more informed business decisions, revealing opportunities you might otherwise miss.
  • Reach More Shoppers Online: Not every potential customer will walk through your door. Our software offers a seamless connection to a beautiful website, allowing you to reach a wider audience and expand your market.

We are grateful to serve this vital local retail niche.

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How much is our POS software

June 12, 2025
1 Min read
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When we made this video we didn’t think the question was all that contentious. It seems it is with some POS software companies taking a cut from every sale in shops running their software.

We don’t do that.

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POS software for Hi Fi businesses

June 11, 2025
2 Min read
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We make POS software for Hi Fi businesses and here’s a new short video from us on some of the features in this software:

Our POS software simplifies day-to-day operations, empowering Hi-Fi retailers to elevate their customer service. Facilities like tracking serial numbers, handling warranty repairs, bundling products into packages, and managing special customer orders are all built in to help businesses operate smoothly.

The software also offers loyalty management tools that are perfect for businesses with infrequent shopper visits and engagement, helping to build lasting relationships with customers.

Designed for Australian Retailers
This software for Hi-Fi shops is designed to be there when you need it, smoothing the path and facilitating accurate business transactions and management without getting in the way of doing business.

Made in Australia for local independent retailers, our software is already loved by thousands of retailers across a range of specialty retail channels. By streamlining processes like inventory look-ups, special orders, and multi-component package creation, our system frees up valuable time for staff. This allows them to focus on what truly matters: engaging with customers, demonstrating products, and sharing their passion for sound.

This dedicated focus on the customer experience, supported by efficient backend management, helps Hi-Fi shops build stronger, more loyal relationships with their clientele, encouraging repeat business and fostering a community of music lovers who trust their expertise and service.

We are truly grateful to our customers for their ongoing encouragement as we continue to evolve our software to meet the needs of the Australian retail landscape.

There’s something truly special about having the perfect sound system at home. It brings music to life, filling your space with energy and love. From sophisticated Hi-Fi systems playing through streaming services to beautifully engineered setups with turntables for wonderful vinyl, these systems are at the heart of many homes.

At Tower Systems, we’re grateful to offer POS software for Hi-Fi retailers, designed to help them manage their inventory, serve customers, and put together packages that bring music to life in homes across Australia. Our software has a range of features specifically designed to help these businesses thrive.

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POS software made for local computer shops

June 10, 2025
3 Min read
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We are grateful to serve local computer shops with software made for their type of retail business. here is a new video from us showing some of what this software can offer:

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Running a computer shop in Australia comes with unique challenges, and having the right tools can make all the difference. That’s where Tower Systems POS software comes in. Developed and made right here in Australia, our software is specifically designed to help local computer retailers streamline their operations, from the sales counter to the back office.

Our comprehensive POS software for computer shops helps with a wide array of tasks. You can track computer builds, manage special deals for computer and gamer club members, maintain accurate stock levels, and efficiently handle customer special orders. It covers everything from your retail counter management to the backroom, where computers are assembled and products are ordered, helping you efficiently manage and organise your entire business.

If you manufacture products from components, our software assists with tracking both the finished products and their individual parts.

Our software also offers valuable features like parts management for builds, assistance with repairs, programmes for infrequent shopper loyalty, and advanced AI tools to help your business excel.

For computer shops that handle special orders, our pre-order, lay-by, and customer special order facilities are incredibly useful, allowing you to secure sales even before goods arrive. Additionally, if your business frequently provides quotes, our unique quote and invoice management tools are designed to support this service.

We believe in continuous improvement. Tower Systems has a robust process for welcoming customer suggestions for software enhancements and allows other customers to vote on each suggestion. This collaborative approach ensures our computer shop software continues to evolve with the valuable insights of existing users.

We understand that many items in a computer shop are small and may not have barcodes. Drawing on our extensive experience, including with jewellers, we’ve developed alternative tracking methods to ensure you always have accurate stock-on-hand data.

While our POS software for computer shops is feature-rich and a genuinely helpful solution for many, we acknowledge it might not be a perfect fit for every single computer shop. We believe in transparency and offer a comprehensive consultation process where we openly discuss your specific needs and our software’s capabilities. If we genuinely believe our software isn’t the best fit for your business, we’ll let you know.

What’s Included in Your Monthly Rental Cost?

Our monthly rental cost provides excellent value and includes:

  • Software licences for unlimited computers at your location
  • Help desk support via phone or email, six days a week (including Saturday)
  • Access to a comprehensive support knowledge base
  • After-hours support for urgent system-down queries
  • Access to our Shopify, Xero, and other integrations
  • Access to our supplier invoice import tools

Tower Systems is Australian and New Zealand small business focused on developing and supporting POS software for niche specialty retailers like yours.

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How much is your POS software?

June 9, 2025
3 Min read
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“What does it cost?” It’s a simple, straightforward question that many businesses often struggle to answer adequately. But we believe that providing a clear and immediate answer speaks volumes about a company’s commitment to customer service. That’s why, at Tower Systems, we’ve been transparent about our pricing for many years.

We understand that you want to know the investment upfront, without any hidden surprises or the need to jump through hoops. That’s precisely why you can always find our POS software pricing clearly displayed on our website at www.towersystems.com.au/pricing. You don’t need to provide any of your details; just visit the page and see for yourself, anytime.

We have a video dedicated to discussing our transparent approach to pricing, where we break down what’s included in each of our three POS software levels designed for local small business retailers.

We’re genuinely proud of our commitment to transparency, and we’re grateful for the opportunity to share this philosophy with you. We’ve found that being open about pricing isn’t just helpful for potential customers; it’s also incredibly liberating for us as a company.

Our POS Software: Plans and Features
Tower Systems provides comprehensive retail management software with three distinct pricing plans: Standard, Advanced, and Ultimate. You can choose between annual or monthly billing to best suit your business’s needs.

Regardless of the plan you choose, all Tower Systems POS software includes:

  • Unlimited Terminals: No extra costs for additional checkouts.
  • 0% EFTPOS Transaction Fees: Keep more of your sales revenue.
  • No Limits: On products, customers, or turnover – your business can grow without restrictions.

Our software is packed with features designed to streamline your operations and help your business thrive:

  • AI Tools: Innovative tools to assist with various business tasks.
  • Point-of-Sale (POS): Enjoy fast transaction processing and seamless integration with major banks for EFTPOS.
  • E-commerce Integration: Easily connect with popular platforms like Shopify and WooCommerce to manage your online sales.
  • Customer Management: Build strong customer relationships with loyalty programs, gift cards, customer segmentation, and event tracking.
  • Business Management & Marketing: Benefit from direct Xero integration, advanced reporting, email and SMS marketing tools, and a comprehensive insights dashboard.
  • Inventory Management: Take control of your stock with advanced tools, variations, quick stocktaking, automated reordering, and special order management.
  • Unique Integrations: We offer innovative features like ChatGPT for generating product descriptions and convenient barcode lookup.
  • Industry-Specific Features: We provide specialised tools tailored for various sectors, such as freight invoice management for produce stores and unique functionalities for newsagencies.
  • Support and Optional Add-ons

We offer:

  • 24/7 Customer Support: Assistance is always available when you need it.
  • Dedicated Onboarding: We’ll help you get set up and running smoothly.
  • Free E-learning: Access valuable resources to maximise your software’s potential.

We also offer optional add-ons to further enhance your system, including cloud hosting, our “Roam” mobile POS, customer self-checkout kiosks, and cloud backup.Tower Systems is a POS software company dedicated to small businesses. We focus on developing and supporting POS software specifically for niche specialty retailers.

WQhgat does your software cost? We are grateful to be transparent about our pricing.

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Queen’s Birthday holiday

June 9, 2025
1 Min read
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While our offices are closed today for the Queen’s Birthday public holiday our after hours numbers are open for urgent calls. Better still, our awesome chatbot is up and running with correct answers to more than 80% of customer queries. Access to this is available 24./7 and it’s free.

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Software for whole foods an health foods shops made in Australia

June 7, 2025
2 Min read
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We make software for local whole foods an health foods shops in Australia and New Zealand.

We provide specialised Point of Sale (POS) software tailored for wholefood and health food retailers. This software is designed to meet the unique needs of local businesses, offering features from scale integration and detailed product notes to AI tools that help your business thrive.

Effortless and Accurate Selling
Our software simplifies selling products by weight with seamless approved scale integration. This allows for precise transactions, even for fractional quantities. Managing customer loyalty is also straightforward with built-in subscription management tools, making repeat business easy.

Comprehensive Features for Your Business

Beyond basic sales, our POS software offers a wide array of features:

  • Shopper loyalty programs
  • Catalogue pricing management
  • Detailed produce usage information
  • The ability to create and track your own products, like custom muesli mixes, from individual ingredients.
  • Locally Developed and Constantly Evolving

Developed right here in Australia with continuous input from existing health and wholefood businesses, our software is always evolving to provide the most relevant and effective solutions. We appreciate the support and advice from our users, which helps us maintain a robust and beneficial POS system.

Key Benefits You Can Rely On:

    • Easy and accurate selling
    • Money-making business insights
    • Time-saving roster links
    • Peace-of-mind theft mitigation
    • Awesome supplier links
    • Sales-winning loyalty tools
    • Easy bundling of products for increased sales
    • Club and group pricing, including community group pricing
    • Easy repeat business

The club and group pricing features, for example, enable your business to connect with local gyms, running clubs, and other organisations, turning their memberships into consistent, bankable business for you.

Discover More
Our software offers many more features that can benefit your health and wholefood shop.

Tower Systems is a small business focused on developing and supporting POS software for niche specialty retailers. Many different types of businesses, including jewellers, garden centres, bike shops, toy shops, produce businesses, farm supply businesses, fishing shops, pet shops, charity businesses, landscape gardening businesses, antique shops, sewing shops, haberdashery businesses, and newsagents, already benefit from our software.

To truly understand how our specialised POS software can benefit your health and wholefood shop, we invite you to contact us for a personalised demonstration. Discover how our locally developed solution can help you enhance customer service, optimise operations, and grow your business.

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While plenty preach you to pursue scale, staying small may be more profitable

June 6, 2025
3 Min read
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Everywhere you look, the message for small business owners is the same: bigger is better.  Business gurus applaud “scalable” and “replicable” models. Influencers celebrate follower milestones and encourage everyone to join the race for numbers.

It’s as if size is the only yardstick of success.

It’s not.

Sure there are the headline stories of small business owners who have made it big. The thing is, for each one of those there are hundreds, thousands, who did not make it, and not for lack of trying.

Who benefits most when you chase this endless pursuit of “more”? Often, it’s the very people telling you to do it – consultants, gurus, and influencers who profit from your participation in the game. Their goals might not align with yours, and their interests might be served far more than your own.

This pressure to chase size feels a lot like the relentless societal push to be slim, have perfect white teeth, or a full head of hair. It’s as if being content with what you have simply isn’t an option.

But what if the true goal isn’t endless expansion, but happiness? Happiness for you, the business owner; happiness for those who rely on your business for their income; and happiness for your customers.

A profitable small business can often generate more money for its owners than a business relentlessly pursuing scale, especially if that pursuit involves significant financial risk. Think about the emotional toll of taking on a hefty loan to fund growth. Compare that to the peace of mind that comes with a small, debt-free, self-sustaining business. It’s a different kind of wealth, one measured in peace of mind rather than balance sheet zeroes.

In our experience, small businesses are inherently more nimble, innovative, and efficient than their larger counterparts. They’re often more profitable too.We suspect this is because in a small business, everything matters, and nothing goes unnoticed. Inefficiency simply can’t hide. In big businesses, it can easily get lost in the noise.

Today, technology makes it easier than ever for us to achieve more with less in our small businesses, and with less risk.

Another significant benefit of being small is easy differentiation. Your people, their knowledge, and their personal approach to transacting business are your unique selling points. In a big business, this kind of personalisation is often systemised into something average and, ultimately, lost.

If you genuinely value your independence and understand the power of differentiation through personal service, you’re likely to find more happiness and fulfillment running a small to mid-size business than perpetually chasing scale.

So, don’t let anyone dictate your path or your definition of success. Reach your own conclusion about what’s truly right for you and your business.

Here at Tower Systems we serve local small business retailers, independent retailers. We made that decision long ago. It keeps us close to our customers, focussed on their needs and not beholden to one huge customer. Local matters to local communities. As cliche as that sounds, it’s what we believe. We are grateful to serve local small business retailers.

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Let’s talk about AI in POS software for small business retailers

June 5, 2025
3 Min read
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We got to record a shat last week about enhancements in our POS software for local small business retailers, including the AI tools in our software:

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At Tower Systems, we’re continuously working to refine and advance our retail Point of Sale (POS) software for small businesses. Our recent discussions highlight key updates and exciting developments, especially our ongoing commitment to AI integration.

We’re pleased with the performance of our current software version and recently rolled out a patch to ensure smooth operation. Looking ahead, our next update is a “softer” release packed with practical improvements designed to streamline your daily operations.

What’s coming soon in our POS software?

  • New CAS scales support: Seamless integration with the latest CAS scales.
  • Improved AI invoicing: Based on your valuable feedback, we’ve further refined our AI invoicing capabilities.
  • General invoicing enhancements: We’re improving ABN referencing for quicker and more accurate supplier matching.
  • Significant order process changes: This update will better link orders after invoices arrive, making it easier to manage backorders, process EDI or CSV invoices, and automatically mark purchase orders as received.
  • Enhanced order visibility: Users will soon be able to view orders, including customer orders, directly from the stock screen.
  • The Power of AI in Our POS Software.  AI is a major focus for us, and we’re dedicated to finding innovative ways it can assist our users. We also regularly review and value software ideas submitted by our users, as your input is crucial to our development process.
  • A highly anticipated feature arriving soon is our new “kit functionality.” This will empower businesses to create and sell customisable bundles—perfect for computer builds or starter packs. You’ll be able to swap out components within these kits, with all individual parts clearly listed on receipts and in sales reports. This functionality will also seamlessly link with online platforms like Shopify and Woo.

Real-World AI in Action
We recently demonstrated our AI import facility for invoices within our POS software. This powerful tool allows you to upload various invoice files, and our AI swiftly extracts data, matches items to existing stock, and simplifies the addition of new products. This feature has already proven to be a significant time and labour saver for our users.

Beyond invoicing, our AI tools extend to:

  • AI-powered blog post generation
  • Pricing suggestions
  • Creating richer product descriptions for websites
  • Our website’s AI chatbot, which efficiently handles a large volume of customer queries around the clock.

While AI offers immense benefits, we’re also realistic about its current limitations, particularly when invoices lack comprehensive referencing data. Nevertheless, we believe these AI tools are a key differentiator for Tower Systems, providing useful technological innovation to help drive your small business’s profitability.

Our commitment
Tower Systems is a POS software company dedicated to developing and supporting software for niche specialty retailers. Our solutions benefit a wide range of businesses, including jewellers, garden centres, bike shops, toy shops, produce businesses, farm supply businesses, fishing shops, pet shops, charity businesses, landscape gardening businesses, antique shops, sewing shops, haberdashery businesses, newsagents, and more.

We are committed to both pioneering cutting-edge AI features and continuously improving all the core, everyday functions of our software that our users rely on.

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Is Artificial Intelligence genuinely useful for small business retailers?

June 4, 2025
3 Min read
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Yes, Artificial Intelligence (AI) is actually helping small business retailers in Australia and New Zealand.

Here at Tower Systems we have been delivering AI tools in our POS software for years, providing practical assistance for retailers using our POS software. The AI tools in the POS software are enhanced regularly, most recently in March 2025. Right now we have more enhancements being developed by our tech experts.

We know that y innovating we can help local small business retailers more easily and effectively compete against big business. In fact, it is in this AI space that we are able to help small business retailers achieve more since big retailers appear to be stalling on practical al AI delivery in store.

Now, here are the key AI features of our Tower Systems POS software as at today:

  • Product Description Generation: AI can generate compelling and SEO-ready product names and descriptions for online stores, receipts, and invoices. This saves retailers significant time and helps improve online visibility and sales. Users can also customize the AI’s prompts to tailor the generated text.
  • PDF Invoice Import: This feature automates the historically manual and time-consuming task of data entry from supplier invoices. The AI extracts key information (supplier details, invoice number, item descriptions, quantities) from PDF invoices and converts them into an import-ready electronic format. Retailers can then review, import, assign departments, generate barcodes, and update pricing.
  • Stock Item Blog Posts: AI can generate informative and engaging blog posts about products managed by the POS software. These can then be scheduled and uploaded to e-commerce platforms like Shopify, WooCommerce, and BigCommerce, improving SEO and driving traffic.
  • AI Pricing Guidance: This tool helps retailers optimize product pricing by analyzing local market data and suggesting standard, low, and premium price ranges. This assists businesses in identifying opportunities to improve profitability and stay competitive.
  • Barcode Lookup Integration: While not solely AI, this feature integrates with vast online databases to instantly access product information (descriptions, images, etc.) by scanning barcodes, speeding up new product setup and updates.
  • Business Insights Dashboard: AI-powered insights go beyond traditional reports, offering new knowledge about business performance, identifying what’s not selling, potential missed sales, and even potential theft issues.
  • Integration with LLMs: Tower Systems leverages leading Large Language Models (LLMs) from providers like OpenAI and Google Gemini to power their AI tools.

These features are all out now. Our I tools are embedded directly within the POS software, allowing for seamless integration and use without needing to transfer data between different applications.

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The AI advantage: real savings, real success for small business retailers

June 3, 2025
3 Min read
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“That AI tool saving my business $105.00 a week in real labour costs!” they said on the other end of the phone. “Thank you!”

This wasn’t just a casual remark; it was a powerful testament to the tangible impact of smart technology, the AI tools delivered in our POS software for local small business retailers.

The annual labour cost saving this particular customer was talking about is a staggering $2,500 more than the annual cost of the software they are using. Think about that for a moment: a net gain of over two thousand dollars in their pocket, year after year, all thanks to just one AI function within our Point of Sale (POS) software. This isn’t just an improvement; it’s proving to be a genuine game-changer for their small retail business.

At Tower Systems, our journey has never been about pursuing scale for its own sake. Instead, our ] focus has been, and continues to be, on understanding and addressing the everyday needs of local small business retailers.

We believe that it’s in the often-overlooked daily operations – the repetitive tasks, the time-consuming processes, the small inefficiencies – where we find the greatest opportunities for real efficiency, significant cost savings, and ultimately, enduring success for our customers.

The AI tool that prompted our customer’s enthusiastic feedback is not a standalone marvel, but rather one of a comprehensive kit of AI tools seamlessly integrated into our POS software for small business retailers. We’ve dedicated ourselves to delivering tools that don’t just promise, but genuinely deliver on saving valuable time and nurturing true business value.

Imagine a small business owner who previously spent hours manually processing supplier invoices, now having that task automated with a few clicks. Or a retailer who can generate SEO-ready product descriptions for their online store in minutes, rather than painstakingly writing them from scratch. These aren’t futuristic concepts; they are the practical applications of AI that our customers are leveraging today. Our AI-powered features are designed to tackle these everyday pain points, transforming them into areas of remarkable efficiency and competitive advantage.

From automating mundane administrative duties to providing insightful data analysis that informs smarter business decisions, our AI tools are built with the independent retailer in mind. We understand the pressures small businesses face, and our aim is to level the playing field, empowering them with technology that was once the exclusive domain of larger enterprises.

We are incredibly proud to hear stories like the one above, confirming that our approach is hitting the mark. It reinforces our commitment to ongoing research and development, ensuring that our AI capabilities continue to evolve and deliver even greater benefits. For us, success is truly measured by the success of the local small business retailers we serve. If you’re a small business retailer looking for ways to boost efficiency, cut costs, and unlock new opportunities, perhaps it’s time to explore how the right AI-enabled POS software can be a game-changer for you too.

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Navigating the Cost of Living Crisis: helping small business retailers demonstrate value to their customers

June 2, 2025
3 Min read
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The current economic climate is a topic of considerable discussion, and it’s undeniably influencing consumer confidence. Showcasing the value your business offers is more crucial than ever. For small business retailers, this is about actively nurturing stronger customer relationships and, in turn, securing better outcomes for your business.

When we speak of value, we’re referring to the benefits and savings shoppers perceive when they choose to engage with your business. While price is a component, true value often extends further. An item might have a higher initial cost but offer greater longevity, or a purchase could include more units or an added benefit that enhances its overall worth. It’s about demonstrating a clear advantage for the discerning shopper.

For small business retailers businesses utilising our Tower Systems’ POS software, there are built-in tools that help you communicate this value effectively. Here are five practical strategies you can implement to resonate with customers navigating the pressures of increased living costs:

  1. Clear Savings with Discount Vouchers: Our Retailer (yep, that’s the name of our product since 1997) software allows you to issue discount vouchers, providing a tangible saving that customers can readily understand. A specific dollar amount off is often more impactful than loyalty points, offering immediate relief. You can structure these vouchers to ensure your costs are covered while clearly showing shoppers the direct financial benefit they receive.
  2. Community Support and Customer Savings: Consider partnering with local charities, community groups, or clubs. You could offer their members a special discount, for example, 5% off their purchases. Simultaneously, a percentage of their spend, perhaps another 5%, could be donated to the organisation. This initiative not only drives new foot traffic from a supportive community base but also positions your business as one that gives back, offering indirect value to customers who appreciate social responsibility.
  3. Rewarding Loyalty on Regular Purchases: For frequently bought items such as coffee, pet food, greeting cards, magazines, or garden supplies, implementing a ‘coffee card’ style discount can foster customer loyalty. An offer like “buy nine, get the tenth free” provides a clear path to savings on habitual purchases, encouraging repeat business and making essential or regular buys more affordable over time.
  4. Unique Value Through Product Bundling: Create exclusive product bundles that offer a combined value proposition shoppers won’t find elsewhere. By curating complementary items into a single, attractively priced package, you can highlight savings compared to purchasing each item individually, providing a unique and compelling reason to choose your store.
  5. Savings Through Volume Pricing: Implement volume pricing strategies where the unit cost of an item decreases as the quantity purchased increases. This directly addresses the desire for savings, allowing customers to economise by buying in larger amounts while simultaneously encouraging increased sales for your business.

These five strategies represent just a starting point. The Tower Systems POS software for small business retailers provides a comprehensive suite of tools to help you systemise your approach to pitching value. Consistency in these efforts is paramount to their success, reassuring customers that your business is mindful of their financial pressures.

Tower Systems is committed to offering more than just technical POS software support. We provide business management advice, like these insights, to all our customers. Our aim is to extend our help desk experience beyond the software itself and onto your shop floor, empowering local small business retailers to maximise the value they gain from our systems, especially during challenging economic periods.

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We are grateful for Retail Fest 2025

May 31, 2025
3 Min read
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We enjoyed our time at Retail fest on the Gold Coast this week. We got to meet colleagues in the POS software space, be introduced to some new retailer prospects, talk with the payments specialists at Tyro and learn from the retail specialists at Retail Fest. It was an inspiring, engaging and relaxing few days, a perfect trade show we think.

A significant emphasis at Retail Fest on the Gold Coast this week was placed on leveraging AI to automate, optimise, and scale retail businesses. This includes using AI for demand forecasting, inventory planning, streamlining support, and enhancing customer experiences. The thing is, Tower Systems has already delivered embedded AI tools for its small business retail customers, tools that are already helping deliver cost savings, revenue growth and improved profit experiences.

AI is here for local small business retailers in the Tower Systems POS software.

Our advice to retailers looking for AI tools to help serve their business goals – make sure that the AI tools are real and not other tech wrapped to look like AI. make sure, too, that the AI tools are easily accessible within your existing tech desk. Going outside may have a cost and an operational speed-bump that may not serve your needs.

While some at Retail Fest spoke about scale, here at Tower Systems we serve local small business retailers for whom scale is usually not top of mind. We know of many instances where a successful local small retail; business delivers more profitability than a scaled business as the scaled business is often built to perpetually scale whereas the stable local small retail; business is built for profit.

Retail Fest prides itself on being a “community-driven event,” providing extensive networking opportunities to connect with peers, industry leaders, mentors, and potential partners. We experienced this first-hand, for which we are sincerely grateful.

This focus on community and practical application aligns with our Tower Systems philosophy. We believe that the true power of AI for small businesses lies not in abstract “scale” but in tangible, embedded tools that deliver real-world benefits. Our presence and experience at Retail Fest reinforced our commitment to providing accessible, effective AI solutions directly within our existing POS software.

For many local retailers, the goal isn’t just about getting bigger, but about getting better – more efficient, more profitable, and more connected to their customers. That’s why our AI development continues to prioritise the specific needs of independent retailers, ensuring they can harness the power of artificial intelligence to thrive in an increasingly competitive market, all while maintaining the community focus that makes their businesses unique.

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Giving back: half price POS software for op. shops, charity shops and community enterprises

May 29, 2025
3 Min read
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For many Australian op shops, charity shops, and community enterprises, efficient and user-friendly point-of-sale (POS) software is crucial for smooth operations and volunteer effectiveness. Tower Systems offers a specialised POS solution designed with the unique needs of these organisations in mind, focusing on simplicity, customisation, and robust support.

One of the standout features of the Tower Systems POS is its highly customisable interface. The main dashboard and sales screen can be easily tailored to suit individual preferences, allowing for different layouts, hotkeys, and adjustable font sizes. This level of flexibility ensures that volunteers, regardless of their tech proficiency, can navigate the system with ease, minimising training time and maximising productivity.

We support volunteers in op. shops and related businesses with a volunteer training curriculum that enables easy learning from anywhere at any time. Awe make using our op. shop software easy.

Processing sales transactions is quick and straightforward. The system enables users to input amounts, select relevant departments (such as ‘clothing’ or ‘bric-a-brac’), and efficiently finalise sales. For improved customer clarity, the software allows for temporary changes to item descriptions on receipts without altering core department details. It also integrates seamlessly with most EFTPOS pin pads, ensuring a smooth checkout experience. Optional features include staff tracking, which can record staff codes or initials for each sale, and the ability to customise printed receipts with store logos, details, and promotional messages – perhaps even highlighting donation information.

Recognising the unique nature of op shop inventory, the software is particularly adept at handling sales without requiring individual stock management. The department sales feature, combined with the ability to modify receipt descriptions on the fly, is ideal for environments where tracking each item individually is not practical.

The system also offers practical functionalities like suspending sales, allowing volunteers to put a transaction on hold if a customer needs more time or forgets an item. These suspended sales can be easily retrieved later, even from a different terminal. Additionally, while less common for op shops, the software supports the sale and management of gift vouchers.

At the end of a shift, the Tower Systems POS simplifies the reconciliation process. It provides visualisations of sales data by time, terminal, and department, and includes a takings reconciliation feature where volunteers can input cash counts to identify any discrepancies. This end-of-shift procedure is also highly customisable in terms of reports and terminal handling.

Tower Systems provides comprehensive support, including initial installation, data transfer if required, and thorough training. Users benefit from an extensive knowledge base with articles and videos, as well as direct access to their support team via phone or ticket, with remote assistance capabilities. They even offer a dedicated user guide tailored specifically for op shops.

Understanding the budgetary considerations of non-profit organisations, Tower Systems offers a 50% discount on its monthly software packages for eligible entities. This fee encompasses 24/7 support and ongoing software updates, ensuring that Australian op shops, charity shops, and community enterprises have access to a reliable, feature-rich, and supportive POS solution.

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Retail advice: Five Free Ways to Grow Traffic to Your Website

May 28, 2025
9 Min read
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Attracting visitors to your website is crucial for business growth. Fortunately, several effective strategies don’t require any financial investment. Here are five free methods from us here at Tower Systems to boost your website’s traffic:

  • Optimise Product Names: When listing products, always include your brand name, particularly if you sell branded items. This helps search engines to accurately index your product pages, making them easier for potential customers to find.

  • Enhance Product Descriptions: Go beyond basic details. Craft comprehensive product descriptions that feature your brand name and relevant keywords that customers are likely to search for. Detailed, informative descriptions can significantly improve your website’s ranking in search engine results.

  • Publish Regular Blog Posts: Consistent, original content is key. Aim to publish blog posts at least twice a week, ideally three times. While AI can assist with initial drafts, personalise the content to showcase your unique expertise and differentiate your business. Regular blogging enhances your website’s authority with search engines.

  • Develop a Comprehensive “About Us” Page: Your “About Us” page is a crucial element of building trust. Clearly state your business’s identity, values, and local presence. Include photos of yourself and your team, along with your real names and contact details, to foster confidence among potential customers.

  • Utilise Free Marketplaces: Explore free online marketplaces to expand your reach. Like www.findit.com.au. This is a platform where you can list your products, allowing your product data to be automatically displayed and linked back to your website. This provides an additional avenue for customers to discover your business.

Here are some more comprehensive advice on this points. This advice is from years of work we have done for our website connected POS software customers.

1. Optimise Product Names: Getting Found Through Specificity

Optimising your product names is about making your products discoverable. When a potential customer types a query into a search engine, you want your product to be among the top results.

How to delve deeper:

  • Be Specific and Descriptive: Instead of just “Dress,” consider “Floral Midi Dress with Puff Sleeves.” If it’s a branded item, always include the brand: “Acme Brand X200 Blender.”
  • Think Like Your Customer: What exact terms would someone type into Google if they were looking for your product? Incorporate those into your product name. If your product has a model number or a specific identifier, include it.
  • Consistency is Key: Ensure that the product name used on your website is consistent across all platforms where it might be listed (e.g., social media, free marketplaces).
  • Consider Keywords (Naturally): While you shouldn’t stuff keywords, naturally integrate terms that describe the product’s function, colour, size, or material if relevant and concise. For example, “Ergonomic Office Chair – Black Mesh.”
  • Front-Load Important Information: Place the most crucial information at the beginning of the product name, as search engines often give more weight to the initial words.

By meticulously crafting your product names, you’re not just labelling items; you’re creating direct pathways for customers to find exactly what they’re looking for. We understand this approach takes time. The thing is – time spent getting your data right will help you be found y more people.

2. Enhance Product Descriptions: The Power of Detailed Storytelling

Product descriptions are more than just a list of features; they are opportunities to tell a story, address customer needs, and showcase the value of what you offer. Detailed and well-written descriptions are crucial for both search engine optimisation (SEO) and converting visitors into customers.

How to delve deeper:

  • Write for Both Humans and Search Engines: Your primary goal is to inform and persuade a human reader, but remember to naturally include keywords that search engines can pick up on.
  • Focus on Benefits, Not Just Features: While features are important, explain how those features benefit the customer. For example, instead of “5-megapixel camera,” write “Capture crisp, vibrant memories with the advanced 5-megapixel camera.”
  • Include Brand Names and Specifics: Just as with product names, consistently include your brand name and any relevant product models or identifiers.
  • Use Rich, Descriptive Language: Paint a vivid picture. Describe the texture, feel, colour, and overall experience of using the product.
  • Structure for Readability: Use headings, bullet points, and short paragraphs to break up text and make it easy to read. This is especially important for longer descriptions.
  • Answer Potential Questions: Anticipate what questions a customer might have about the product and answer them within the description. This reduces the need for them to leave your page to find information. If you are not sure of questions people ask – search and the search engine will show you the questions.
  • Consider User-Generated Content: If appropriate, you could even subtly encourage reviews or questions within your description, which can further enrich the page content.
  • Optimise Length: While there’s no magic number, longer, more informative descriptions generally perform better. Aim for enough detail to thoroughly explain the product and its benefits.

A well-crafted product description can significantly improve your search rankings by providing rich, relevant content that both users and search engines appreciate.

3. Publish Regular Blog Posts: Be an Authority

A blog is one of the most powerful tools for establishing your business as an authority in your niche. Regular, high-quality blog content signals to search engines that your website is active, relevant, and a valuable resource for information. Your content is what matters here though – give of yourself.

How to delve deeper with blogging:

  • Consistency Over Quantity (But Aim for Both): While the suggestion is 2-3 posts per week, even one high-quality, well-researched post a week is better than sporadic, low-effort content. Establish a realistic publishing schedule and stick to it.
  • Offer Actionable Help: What questions do your customers ask? What problems do they face that your products or services can solve? Blog posts should aim to provide solutions and valuable insights.
  • Keyword Research (Free Tools): Use free tools like Google Keyword Planner (requires a Google account) or even Google’s “People also ask” section and “Searches related to…” at the bottom of search results to find popular topics and keywords relevant to your industry.
  • Vary Content Formats: Don’t just write articles. Consider how-to guides, listicles (“5 Ways to…”), ultimate guides, comparison posts, interviews, case studies, or even infographics (which can then be written about).
  • Optimise for SEO:
    • Catchy Titles with Keywords: Your title should be compelling and include your primary keyword.
    • Use Headings: Break up your content with clear headings that also incorporate keywords where natural.
    • Internal Linking: Link to other relevant pages on your website (product pages, other blog posts, your “About Us” page) to improve site navigation and SEO.
    • External Linking: Link to reputable external sources when citing statistics or information, demonstrating credibility.
    • Optimise Images: Use descriptive file names for images (e.g., “blue-cotton-dress.jpg”) and add alt text.
  • Promote Your Posts: Don’t just publish and forget. Share your new blog posts on your social media channels, in your email newsletters, and even consider re-sharing older, evergreen content.
  • Personalise and Add Value: While AI can help with initial drafts, always add your unique voice, insights, and real-world examples. This is what truly differentiates your content and builds trust with your audience.

A thriving blog positions you (through your website) as a resource to trust.

4. Develop a Comprehensive “About Us” Page: Building Trust and Credibility

Your “About Us” page is often one of the most visited pages on a website. It’s where potential customers go to learn about the people behind the business, your values, and why they should trust you. A well-crafted “About Us” page can significantly enhance your credibility and encourage conversions.

How to delve deeper:

  • Tell Your Story: Don’t just list facts. Share the journey of your business. What inspired you? What challenges did you overcome? A compelling story creates an emotional connection.
  • Showcase Your “Why”: Clearly articulate your mission, vision, and values. What drives your business? What impact do you hope to make?
  • Humanise Your Business with Photos: Include high-quality, professional photos of yourself, your team members, and even your workspace if appropriate. Seeing real faces behind the brand builds immense trust.
  • Introduce Your Team: Briefly introduce key team members, perhaps with their roles and a small, relatable anecdote. This adds a personal touch.
  • Highlight Your Local Presence: If you serve a specific geographic area (which is often the case for Australian businesses), clearly state your location. Include your physical address if you have one, or at least mention the cities/regions you serve.
  • Provide Clear Contact Information: Make it easy for people to get in touch. Include your phone number, email address, and a link to your contact form.
  • Showcase Your Expertise/Qualifications (if applicable): If you have certifications, awards, or specific expertise that sets you apart, subtly mention them.
  • Include Testimonials or Trust Signals: While not strictly part of the “About Us” narrative, a small section with a testimonial or a mention of your commitment to customer satisfaction can reinforce trust.
  • Keep it Authentic: The most effective “About Us” pages are genuine and reflect the true spirit of the business.

A well-developed “About Us” page builds a bridge of trust between your business and potential customers.

5. Utilise Free Marketplaces: Expanding Your Digital Footprint

Leveraging free marketplaces can significantly extend your reach beyond your own website, acting as powerful referral sources for new traffic. These platforms are often already established and have a large existing user base.

  • Research Relevant Marketplaces: Beyond general ones, are there niche-specific free marketplaces in Australia that cater to your products or services? For instance, if you sell handmade goods, look for craft-focused platforms. If you’re a service provider, investigate local business directories.
  • Optimise Your Listings: Just like on your own website, ensure your product or service listings on these marketplaces are fully optimised.
    • High-Quality Images: Use clear, professional photos that showcase your products effectively.
    • Detailed Descriptions: Copy and paste (and perhaps slightly adapt) your comprehensive product descriptions from your website.
    • Accurate Categorisation: Ensure your products are listed in the correct categories for maximum visibility.
  • Provide Direct Links Back to Your Website: The primary goal of using free marketplaces for traffic generation is to funnel users back to your main website. Always include a clear and prominent link to your product page or homepage.
  • Maintain Consistency: Ensure your brand messaging, product names, and pricing are consistent across all platforms.
  • Monitor and Engage: If the marketplace allows, monitor any enquiries or comments on your listings and respond promptly. This shows you’re active and engaged.
  • Explore Industry-Specific Directories: Many industries have free online directories where businesses can list their services. Being present on these can drive highly targeted traffic.

By strategically utilising free marketplaces, like our won www.findit.com.au, you’re placing your products and services in front of new audiences who are actively searching for what you offer, thereby driving valuable referral traffic back to your own digital storefront.

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Tower Systems POS: Revolutionising Small Business Retail with AI-Powered Tools

May 27, 2025
3 Min read
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Our customers are loving the suite of AI-powered tools that streamline operations and boost sales. Small business retailers from a range of specialty retail; channels tell us they are losing the benefits of AI in their businesses, tools accessible within our software.

Key AI Features embedded in the Tower Systems POS software:

  • AI for Writing Descriptions: Generate compelling product descriptions for receipts, invoices, and online stores. This feature leverages AI to create engaging content that can improve product visibility and drive online sales. Users can customise the AI’s prompts to tailor the generated text to their specific needs.
  • AI Import of Invoices: Say goodbye to manual data entry. This feature allows users to import supplier invoices in PDF format. The AI automatically extracts key information, such as supplier details, invoice number, item descriptions, and quantities. Retailers can then review and import these items, assign departments, generate barcodes, and update pricing.
  • Stock Item Blog Posts: Create engaging blog content for products with ease. This feature uses AI to generate informative blog posts that can be scheduled and uploaded to online store platforms like Shopify, WooCommerce, and BigCommerce, improving SEO and driving traffic to online stores.
  • Barcode Lookup Integration: Instantly access product information by scanning barcodes. This feature integrates with a vast online database, allowing retailers to quickly retrieve descriptions, images, and other details for over a billion items. This significantly speeds up the process of adding new products to the system and updating existing information. While not your traditional AI, this is a loved integration.
  • AI Pricing: Optimise product pricing with AI-driven suggestions. This tool analyses local market data to recommend standard, low, and premium price ranges, helping retailers find the sweet spot for maximising profits.

These AI tools in our Tower Systems POS software offer significant benefits, including:

  • Time Savings: Automating tasks like description writing and invoice processing frees up valuable time for retailers to focus on other aspects of their business.
  • Increased Accuracy: AI-powered tools reduce the risk of human error, ensuring more accurate product information and financial data.
  • Improved Online Presence: Generating high-quality product descriptions and blog posts can boost SEO and drive online sales.
  • Enhanced Profitability: Optimising pricing and streamlining operations can contribute to increased revenue and reduced costs.

This AI functionality is available to retailers on the “Advanced” or “Ultimate” software plan who also have an API key with a provider like OpenAI or Google Gemini. The cost of using these AI features, particularly for invoice analysis, is low – as our customers are finding.

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A loyalty solution retailers and shoppers love

May 26, 2025
2 Min read
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The success of any loyalty program hinges on a few core principles:

  • Clarity: The value proposition must be easy for customers to understand. Rewards should be clear and accessible.
  • Discretion: Loyalty programs should enhance the customer experience, not detract from it with an overwhelming amount of marketing communications. Avoiding excessive “spam” is vital for maintaining a positive perception.
  • Instant Gratification: In today’s fast-paced world, immediate rewards often resonate more strongly with customers than delayed ones. Providing instant value, like that offered by Tower Systems’ vouchers, can significantly boost engagement and satisfaction.

By focusing on these principles, Tower Systems’ voucher-based loyalty system provides a powerful and effective way for retailers to not only attract but also retain customers, building lasting relationships that go beyond a simple transaction.

With the Tower Systems POS software, local small business retailers can:

  • Create and print vouchers instantly: Vouchers can be generated and printed directly on customer receipts in just moments, making the reward immediate and visible.
  • Offer flexible discounts: Retailers have the power to customize their incentives, choosing between percentage-based discounts or fixed dollar amounts, tailoring offers to suit their business needs and customer base.
  • Drive repeat business: These vouchers prove to be remarkably effective in encouraging customers to return, fostering valuable repeat business and strengthening customer relationships.
  • Incentivize immediate purchases: Even first-time customers can be motivated by these vouchers to make additional purchases, turning a single transaction into a longer-term customer relationship.
  • Enhance negotiation: For larger purchases, vouchers can serve as a valuable tool during negotiations, helping to close sales and ensure customer satisfaction.
  • Tailor offers to customer preferences: Tower Systems allows retailers to create different customer profiles, enabling them to offer larger discounts to those who provide their contact information while still providing attractive vouchers to customers who prefer not to share their details.

Tower Systems POS software offers a refreshing and highly effective alternative: loyalty vouchers. This system simplifies the process for both retailers and customers, focusing on immediate, tangible value.

We’s a POS software company focussed solely on local small business retailers in a range of specialty retail channels. Size matters to us. If yours in a big business with 15 locations, we are likely not for you.

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Two new POS software customer forums this week

May 25, 2025
1 Min read
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This week we are hosting two forums for our customers. We shared the details in our regular customer service emails:

Customer forum: Tuesday May 27 @ 11am.
Please join us online this Tuesday at 11am Melbourne time as we talk through the AI tools in the software, preview some software enhancements coming your way and answer all your questions on all topics. Everyone is welcome.

Web development forum: Tuesday May 27 @ 2pm.
If you are considering having a website developed for your business, join us this Tuesday at 2pm Melbourne time. We’ll talk through the process, what’s involved, the costs and we will answer all of your questions.

As usual, we will record the sessions and make these recordings available to all customers.

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