Advice from our POS software co for high street brick and mortar retailers in competing with online businesses

Our small business POS software company often provides general business advice to retailers, beyond our POS software specific advice. Here is one example – about competing with onlone.

Competing with online begins with your headspace, it begins with committing to getting the business right and relentlessly pursuing its success.

In practical terms, this means that every business decision is based on careful consideration of sound data. If the data does not support a business decision, you don’t do it. Simple.

Five ways you can compete with online

Here are five ways you can differentiate your business from online, ways that leverage personal, human, contact.

  1. Track every contact.Treat every contact as a customer. Know who they are. Explain that it’s part of your service – to offer advice and keep in touch. This will qualify them as a customer from their very first question. While it may scare some off, better that you do it early before you give away your expert advice.
  2. Give them a gift for listening to you.Every customer who spends time taking in your advice should be given a voucher for them to spend in-store in a purchase above a certain value. This shows that you value their attention. Presented well it can better connect them with you for the longer term.
  3. Subtly share stories about the risks of online shopping.There are documented stories you can find about people being ripped off – what they ordered is not what they received, credit card fraud and the like. Arm your team with these stories … maybe a story about a customer who bought from you following an expensive rip off online.
  4. Reward loyalty with a front-end approach.Ensure that every purchase over, say, $10, comes with a voucher offering a discount off the next purchase. Factor this into your mark-up model. Cash rewards showing on a receipt can be a powerful lure to bringing a shopper back.
  5. Personalise your service.Arm all sales staff with personal business cards. Place follow up calls or emails to shoppers spending over, say, $100. Host networking events in-store. Connect with and support local clubs. Add value through personal contact at every possible opportunity. Structure regular, value-adding, contact with your customer base.

The difference between a bricks and mortar shops and a website selling similar products is that your business, the bricks and mortar business, is real, it can be visited, it’s personal. Everything you say and do needs to reinforce this and build trust based on this.

Aussie POS software for gift shops helps them compete on the high street and online

Local gift shops benefit from gift shop management software from Tower Systems through facilities and tools designed to support these businesses in efficiency, local focus, shopper engagement and business planning.

This is good Aussie developed and supported software for independent gift shops, software that is fit for purpose for these businesses regardless of location or niche in the gift retail space.

Our gift shop software is used by hundreds of specialty gift retailers today, facilitating stronger and more valuable businesses.

These promises are real. We are real. Tower Systems is a well-established Aussie POS software company with more than 3,500 small business retail customers in nine specific retail niche categories, like gift shops.

Here is what we think really matters about what we do and what we offer Australian gift shops like yours:

  1. This awesome gift shop software is developed in Australia.
  2. It has been designed specifically for gift shops.
  3. Our customer service team is Australian based. If you call, email, text, Facebook message or visit us, a human, with a real name, responds.
  4. Our software is regularly enhanced, based on user suggestions.
  5. You have access to unlimited one-on-one training.
  6. We offer business growth training, providing business context for cool things you can do with the software.
  7. Easy access to a fantastic knowledge base – like a searchable manual.
  8. Easily link with your website to sell online.
  9. Easily link to Xero – save time, cut mistakes and cut accounting costs.

Tower Systems offers gift shop retailers plenty…

  1. There is no additional travel cost for on site installation and training.
  2. There is no additional mandatory monthly support cost.
  3. There is no extra mandatory cost for software updates.
  4. There is no extra cost for extra registers or computers in your shop.
  5. There is no after-hours charge for after-hours support calls.
  6. There is no additional charge based on turnover.

Look at that list of things we will not charge for!

We have tried to make our offer for gift shops as cost-effective as possible while maintaining the high level of personal professional service for which we are known.

Tower Systems is proud to support small business gift retailers, for stronger local retail, especially in regional and rural locations.

Bike retailers connect bike shop software to bike exchange and bike

The Tower Systems specialty bike shop software helps bike retailers sell online through direct connected Shopify and Magento websites as well as bike trading exchanges such as Bike Chaser and Bike Exchange. We have customers live and trading, helping these small business retailer to find new shoppers.

Using our specialty bike shop software, Tower Systems customers can do much more than connect to Bike Chaser and Bike Exchange. Our full service POS software helps bike retailers transact sales, manage loyalty, manage repairs, track warranties and much more. In terms of business management, the software provides valuable insights, cuts paperwork, feeds into Xero, easily managed eftpos and, most important, offers access to buy now pay later payments options such as Afterpay, ZipPay and Oxipay.

The Tower Systems bike shop software is robust, regularly enhanced and customer facing. It helps bike shops provide personal and local service, efficiently, accurately and with a view to a long term relationship.

In addition to traditional inventory data points such as item name, description, barcode, supplier stock code, images etc, you can record service and other information that reflects your own intellectual property – that is shared with shoppers when they purchase.

For each item in inventory you are able to record a serial number. Serial number tracking provides a level of control essential for those items with unique serial numbers – for your records, for the customer documents and for supplier reference should this ever be needed.

A comprehensive Lay-by facility is integrated with the inventory management tools, ensuring complete management of inventory assets even those held in Lay-by. You can set your own Lay-by terms and have these printed on customer Lay-by documents.

With only a few genuinely specialty retail solutions around for bike retailers, Tower Systems is proud to serve hundreds already in this marketplace, helping them to transact efficiently and with a vie to business growth.

We are committed to serving the needs of bike retailers, to helping them achieve their goals and helping them to help their customers love cycling in whatever form it takes for them. The Tower software is a solid part of the local cycling community.

Firearms dealer software helps firearms dealers meet community expectations

The Tower Systems firearms dealer management software, helps firearms dealers fulfilled their regulatory obligations, collecting appropriate data and maintaining appropriate records relating to firearms and ammunition.

At the heart of the firearms retail management software is facilities that serve state and territory regulations as advised to us by firearms dealers.

As regulations change, we will change the firearms dealer management software to ensure that community expectations are met, that firearms retailers can comply with the law.

We appreciate the close relationships we have with firearms retailers. Their support and guidance, along with that from industry associations and other bodies helps us to deliver practical, lawful and community beneficial solutions.

In our Firearms retail management software, dealers can rely on accurate record keeping, security over data, good business accounting and tight staff management. These and other management tools feed into each other ton provide good business solutions offering valuable benefits for these local small businesses.

In a recent interview, we were asked background questions about our firearms dealer management software. here we share some of the answers, to take you behind the scenes with what we do and how we do it for firearms dealers:

Can I track firearms licence number by customer?

Yes, easily.

Can I track sales by serial number?

Yes, easily.

Can I track sales to a particular customer?

Yes, easily.

Can I market to customers based on their purchase history?

Yes, easily.

Can I sell items by colour, size and style?

Yes, easily.

What are the most significant benefits of the system?

Accurate selling, tight stock control, reordering based on real data, less dead stock, greater shopper contact efficiency through upselling and overall easier running of the business thanks to your rules and processes encoded through the software time saved by eliminating manual processes such as accounting system data entry and more.

Like any business tool, the benefits you get from using our firearms business software reflect what you put in.

Tower Systems approaches the opportunity as a long-term relationship.

We will do everything possible to help you succeed.

Can I sell bundled items like a firearm, ammunition and a sight?

Yes, this is easy. You can have a bundled price as well as single prices for each if you wish. Creating bundles is easy as is retreating from bundles back to single items, maintaining the integrity of stock on hand data at all steps along the way.

Can I unbundle items from a pack back to single items?

Yes, easily.

Can I sell items by weight?

Yes, easily. We thought this was an odd question for a firearm business but we have a good answer.

Can I sell gift cards?

Yes, easily.

Can I manage repairs for customers?

Yes, the software has a repairs facility through which you can track repairs, inventory used in repairs, time spent on repairs and outside resources used. It also notifies customers when a repaired item is ready to be collected.

Can I easily handle LayBys in the software?

Yes, you can establish your own rules and have these managed through the software.

Can I share care and maintenance instructions for goods purchased on receipts?

Yes, this is easily setup and changed.

Can I setup different pricing for members of a local club?

Yes.

Can I sell items at a multi-buy price where the per unit price decreases as the number purchased increases?

Yes, this is part of our catalogue offer in the software.

Tower Systems launches new newsagency sales benchmark study

This morning, we launched a new sales benchmark study for Australian newsagents. Here are the details from the announcement:

Q1 2019 NEWSAGENCY SALES BENCHMARK STUDY.
I invite you to provide data for the Q1 2019 newsagency sales performance benchmark study. The benchmark provides data against which you can compare your business performance. Click here for my last report.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/01/2019 – 31/03/2019 compared to 01/01/2018 – 31/03/2018.
  2. Tick the category box. IMPORTANT.
  3. Tick to exclude home delivery and sub agent data.
  4. DO NOT tick the supplier box.
  5. Preview the report on the screen. Save as a PDF and email this to me at mark@towersystems.com.au.
  6. Read the report yourself and see what it shows you about your business.

I will email the results to all participating newsagents and publish the results on theAustralian Newsagency Blog as a service for all newsagents.

My work with this channel goes back to 1981 when I wrote newsagency software to manage newspaper home deliveries. That software evolved into Point of Sale software and has been rewritten as software technology has changed. 

I own and run three newsagencies. Over the years I have had three others. I own newsXpress, the newsagency marketing group.

Tower Systems serves 1,750+ newsagents with best practice newsagency software, We are thrilled to note that our customer base is growing. Overall, Tower Systems serves in excess of 3,500 small business retailers.

Help for MYOB Retail Manager POS software users

As Retail Manager from MYOB reaches what we have been told is end of life – that is, no future enhancement development planned, Tower Systems has been helping small business retailers switch from Retail Manager to the Tower Systems POS software.

We have terrific, extensive, marketplace specific, experience migrating retail businesses from Retail Manager to our POS software. This includes converting data, providing training face to face in-store, backing this with easy to access help desk support and regularly updating the software based on customer suggestions.

In our work we take time to assess the needs and ensure that what we offer is well covered, that it is a genuine solution compared to what they are using today.

There is no pressure, no inducements. At the heart of what we do is software truth. That is, what we actually do and deliver for our small business specialty retail customers. we prefer to show. hence, our offer to visit any business and put our software on the table next to any other, so people can see it for themselves and compare, live.

We are an Australian POS software company. We have software developed specifically for garden centres, jewellers, bike shops, pet shops, toy shops, garden centres, produce businesses, farm supply businesses, firearms business, newsagencies and adult shops.

Our MYOB Retail Manager alternative is well established. We have terrific reference sites who can share their experiences from switching to the Tower software. We gladly share these with prospective customers.

Each version of our software is highly tailored to that marketplace.

With more than 3,000 customers we are well established.

Our software integrates with MYOB and Xero.We also link to Oxipay and Zip Pay, offering buy now pay later service. We also link to Tyro as well as all the major banks for EFTPOS. Plus, for easy and direct website connection, we integrate with Shopify, Magento and WooCommerce.

The software runs in the cloud or on a desktop. You can buy, rent or lease.

Talk to one of our experts about migrating from MYOB Retail Manager

  1. VIC / SA / WA:Tim Batt 0401 833 917 tim@towersystems.com.au;
  2. NSW / ACT / TAS:Nathan Morrison 0417 568 148 nathan@towersystems.com.au;
  3. QLD / NT: Justin Randall 0434 365 789 justin@towersystems.com.au.

The best EFTPOS solution for Aussie small business retailers

Tower Systems recommends Tyro broadband EFTPOS as the best EFTPOS solution for small business retailers. We have been Tyro customers ourselves in our own retail businesses for many years. We have partnered with Tyro with an integration to our POS software for many years.

Here is what we like about Tyro:

  1. It’s fast.
  2. It is seamlessly integrated.
  3. It eliminated data entry.
  4. It cuts mistakes.
  5. Settlement is swift.
  6. Queries are handled quickly.
  7. Back end tech makes management easy.
  8. It does not complicate the overall business banking relationship.
  9. Fees are competitive.

Tyro is terrific as our years of experience using it in our own shops has shown us. This is why we happily recommend it to our small business retail customers.

Being fully integrated with the Tower Systems Point of sale software, Tyro is a fast and easy method of payment for 0ur customers. Setup is fast and easy and use is stable.

Speed is critical in high traffic businesses and this is where Tyro shines. We see it handle hundreds of transactions a day without a blip, with pinpoint accuracy. This is done with tap and go as well as with PIN security. The integration makes the process simple and easy and valuable for retail businesses thanks to terrific throughput.

Data accuracy is important too. The Tyro POS software integration eliminates keystrokes and every keystroke eliminated is a potential mistake eliminated. This is good news for retailers and good news for shoppers as both parties to a transaction want transactional accuracy.

As a tech partner with tyro, Tower Systems is at the forefront of development of integration opportunities and this is a terrific benefit to our small business retailer community. Leading with innovation, time saving and new revenue opportunities is important to us as we help our small business retail customers to grow stronger and more valuable retail businesses.

The Tyro EFTPOS POS software integration developer and supported by Tower Systems is a valuable piece for any retail business keen on accurate payments handling at the counter and elsewhere in the business.

Tower Systems is proud to serve small business retailers in many different specialty re6ail channels.

A POS software alternative for Neto POS software customers

Neto POS software was in the news recently with Neto customers complaining about unexpected price hikes from Neto that were impacting their businesses. This could be a challenge for small business retailers on tight budgets and now having to find additional funds to support their use of the Neto POS software.

Daniel Kofoed, owner of Golfers HQ, says his monthly bill will increase by 218% from $88 a month to US$199 ($280), not including currency conversion costs. “As a small business owner, it’s just not something I can absorb,” Kofoed, who has been a Neto client for six years, tells SmartCompany. “An increase in costs in an ever-competitive market where customers are demanding lower pricing is discouraging your average small-business owner from going into business,” he says. “It’s price gouging their loyal Aussie clients.”

We don’t know if our specialty retail business Point of Sale software is better than the Neto POS as we have not used Neto, nor have we seen the software functioning. So, this post is not about whether Neto is good or not. What we do know is our approach to pricing, customer service and customer communication.

We know where we stand and what we do.

We are proud to be available when our customers need us. We are proud to be transparent on any pricing change.

For example, when we last increased our support fees, a less than CPI increase and our first in two years, we provided several months notice and the opportunity for customers to lock in support coverage for the next year and the pre-increase price. Tower Systems can help Neto POS software customers with an alternative POS software solution that is available for a fixed price, a certain price, that businesses can budget for and count on.

While the best outcome here would be for Neto to reconsider their pricing situation, to provide its Neto POS software customer price certainty in the context of that whey had already budgeted.

Tower Systems has delivered price consistency to its customers for many years.

Retailers choosing the Tower small business specialty retail POS software can rent, purchase outright or lease the software. Annual software support coverage is optional. Customers can pause software support coverage and restart at a later date. These cash flow management options are appreciated by customers. Anyone interested is considering the Tower Systems solutions can see the software in-store.

Tower has retail professionals who will come to the shop and demonstrate the software, comparing it function for function. If we do not think our software is a good fit for you, we will say so.

Talk to one of our experts about an obligation free personal demonstration of our POS software to see if we could be a fit for your business.

  1. VIC / SA / WA:Tim Batt 0401 833 917 tim@towersystems.com.au;
  2. NSW / ACT / TAS:Nathan Morrison 0417 568 148 nathan@towersystems.com.au;
  3. QLD / NT:  Justin Randall 0434 365 789 justin@towersystems.com.au.

Small business retail advice: understanding the cloud

What is the cloud and why is it important?

The cloud is a marketing term used by technology companies to describe the accessing of software through a browser in one location where the actual software and data are stored in another location.

The cloud is not new. The first versions of this were running in the 1970s in the early days of computing.

In a small business retail sense, there were retailers in the 1990s operating this way. Indeed, Tower Systems had customers as early 1999 running in the cloud.

While technology has refined, the principles have not.

On a server runs your software with your data. From your retail location you access this through a web browser. Around ten years ago, in 2005, we ran four of our own shops in the cloud – none of the shops had retailer or data on their computers. This was before the term cloud became a marketing term.

While the marketing of the cloud has been excellent, the business benefits have not been so great, especially for small business.

The cloud seems cheaper because there usually is no up front cost. Add up all costs over three years and a cloud based solution will in almost every case cost you more.

In terms of business commercial outcomes, a cloud based solution may not deliver you better business outcomes. Business outcomes depend on your engagement with the data collected and managed by your software. This is on you and has nothing to do with where your software and data are hosted.

To run in the cloud, you need a good and reliable host with quality data backup, speedy access and 24/7 support from your country of location. Too often this is not the case.

Does the Tower Systems POS software run in the cloud?

Yes. We have customers today running in the cloud. In fact, we have plenty from single store locations through to retail groups with all stores running in the cloud.

We can help you establish your own cloud setup or provide one for you.

Running the Retailer POS software in the cloud starts with us understanding the business outcomes you want to achieve. Once we understand these we can guide you to the solution we recommend.

We have relationships with several hosting partners that we use in our own retail and technology businesses. We can connect you with them if you want to set this up for yourself or we can manage this for you.

The extent to which the Retailer small business POS software runs in the cloud is up to you. However, what you do and what you spend is a function of the business outcomes you want.

Our most popular cloud offerings today are our cloud based backup service and our cloud based link to Xero, the best-practice cloud based accounting solution.

How can I run my business in the cloud?

Running your business, your business software, in the cloud requires you to have business grade internet access. This is vital.

Next, you need to partner with a host. This is best organised through your software company.

It is vital your cloud provider offers the level of backup and redundancy you require for your type of business and you are prepared to pay for.

Tower Systems can help you through these steps, providing from our own experience running our own retail businesses in the cloud.

The best point for advice on what is appropriate to your needs is your local Tower Systems sales person. They will want to understand your business needs and from there they will provide practical advice on which you can rely.

Small business retail advice: how to quit stock

How do you identify product that is not working? When do you quit a product that is not working? Why should you quit stock? How do you quit the stock? How long should quitting stock take? What if the item does not sell no matter what you do?

These are all questions we will answer here for you in the form of suggestions. What you ultimately do is 100% up to you. Your choices need to reflect your own situation and circumstances. Our small business POS software can help.

Identifying product that is not working.

A product is not working if it is not paying its way – paying for the floor space it takes and the time you spend on it. Check your sales, rank all your stock based on sales – look at the bottom performing stock.  Your software should have a ranked Sales Report that lets you list all your stock ranked by unit or $$ sales. Use this to create your list of items to consider.

The other way to identify stock that’s not working for you is to check your back room or other storage facility. Stock that is not generating cash regularly has to be considered dead in our view.

When do you quit a product?

You quit, exit, products when they are not paying their way, when a season is done or when you want to exit that category for some other reason.

Let’s say your rent is $1,250 per square metre per year. If your gross profit averages, say, 50%, you will need to sell $2,500 worth of product to pay for a metre of space. However, this is not the complete consideration as you have labour, power and other costs to cover. The suggested rule of thumb is that your retail sales need to be at least three times that necessary to cover the cost of the space. In the scenario covered here, you should be earning at least $7,500 from a square metre of space. If stock is not delivering this, quitting it could be necessary.

Why quit stock?

To keep your shop fresh, to not be weighed down by dead stock to make your shop look more relevant, to stop hoarding.

How to quit stock.

Here is how we quit stock in retail businesses we operate. These businesses are in shopping centres where retail space is limited and expensive. We are necessarily aggressive.

  1. Set a deadline.We’d suggest two weeks for quitting a product or range of products.
  2. Choose your timing.The best time to quit stock quickly is on your busiest trading days. For many this will be the weekend. Consider structuring your quitting program to run from Thursday through Sunday.
  3. Set your initial price.The discount must be compelling. We’d suggest 50% off. A smaller discount in this marketplace will not get noticed. Think about your discount words: in some areas, HALF PRICE works better than 50% OFF. Sometimes, 2 FOR 1 can be even more effective. A $$ price can work better – for example a dump bin with everything priced at $1. People then don’t have to work anything out.
  4. Move the product to a high traffic location.Display it as a line you are quitting – in a dump bin or in open boxes. This must be in a location away from where the product is usually located. Do not make an attractive display. Consider placing the stock somewhere that people almost stumble over it.
  5. Put up a signthat is either black on white or white on read. Nothing fancy. Even a hand written sign is good. Do not make a complex or attractive sign.
  6. Adjust your price. If sales are not strong enough, go harder with your discount. From 50% off we suggest a drop to a $$ price point. It can be challenging selling something you would have sold for $20.00 at $1 but that $1 is better than getting nothing for the product at all.
  7. Give it away.If the products are not selling, consider giving the stock away to a local charity. Getting it out of your shop for no compensation can be better than it taking space and giving off the wrong message about your business.
  8. Keep track of time.If you decide to be out of the stock within two weeks, stick to that and make it happen with your pricing and placement decisions.
  9. Use the bin.If you can’t sell the item and you can’t give it away, use the bin.
  10. An alternative:If you have a large amount of stock to quit, consider hiring a local hall and running an off site sale. Talk to your suppliers about getting extra stock in for this. You could even plan to do this as an annual event. Consider, too, linking with a local charity to drive interest and create a fund raising opportunity for them.

Quitting stock takes strength and commitment. We urge you to do it to keep your business fresh. Product not selling gives shoppers a bad impression of your business.

Take a look at your shop floor and in your back room. Look at what you can get rid of right away to reduce the anchor of dead stock on your business.

Too many retail businesses have old stock gathering dust. One of the best ways to separate your business is to regularly quit stock that is not performing as it should.

Small business retail advice: how to be local for local shoppers

Being genuinely local for any local business sounds easy, right? It can be challenging because of different expectations and experiences.

As a POS software company that only developed software and sells to small business retailers, we have plenty opt experience with retailers on thinking, living and acting local. We share this advice with our customers. Here in this post we share some of that advice, to provide a taste for the extent of business inspiration and management we provide our customers.

Being local in retail is more important than ever.

Yes, even with online, being local really does matter.

Local can mean different things to different people – it does not necessarily mean geographic proximity. Being local could be about the level of care and attention you provide customers, the additional advice you provide, that you live locally, that you source locally or that you serve the local community personally.

Locally sourced products could be products made in Australia. For example, detailing where a product is made and the family behind it pitches local compared to a similar product imported from overseas.

You can use your Tower Systems POS software to pitch local in a range of ways:

  1. Shop local yourself. Be seen doing this.
  2. Hire local. This shows you adding local economic value.
  3. Talk local. Know local news. Share it on your business social media pages.
  4. Include notes on receipts.Add product care instructions, use instructions or other useful information automatically on receipts – making your receipt a useful information platform.
  5. Tell people where you source products. For a product made by a family or small business in Australia, include details on the receipt. Shine a light on this local product – provide extra information so your shoppers can feel more locally connected.
  6. Include a SHOP LOCAL pitch. Add an image of a poster or some other promotion of the benefits of shop local to every receipt, reinforcing the value of shopping local. Tower Systems has images you can use for free – in the downloads section of our website.
  7. Thank your customers.Include text personally thanking customers shopping with you. Put our name to the message. Include your mobile. Big businesses do not do this.
  8. Track local product sales.Be aware of suppliers of locally made products and report on the performance of these through various reporting tools.
  9. Thanks for shopping local vouchers.You can use the discount voucher facilities in the software and call them Thanks for shopping localorLocal shopping reward. This reinforces a value for shopping with a local business – offering $$ discount off the next purchase based on rules you establish.

It is not enough to tell people to shop local, you need to demonstrate the value of this, you need to live it transactionally in your retail business. The best way to do this is through systems and processes in your POS software.

Tower Systems acquires newsagency marketing group newsXpress

This announcement was shared with newsXpress members and newsagent and gift suppliers earlier this month.

NEWSXPRESS OWNERSHIP ANNOUNCEMENT.

newsXpress founding director Graham Randall has agreed to sell his shares in the newsXpress business to Mark Fletcher, his partner since 2005 in newsXpress. The transaction will be completed in the next few days.

Having founded the business in 2001, Graham played a key role in its formation and early development. He saw the need for a group for proactive newsagents as well as the need to move the group from its Queensland base and in 205 invited Mark Fletcher to acquire an initial share in the business.

The years since 2005 have seen considerable growth in terms of rooftops and in terms of services delivered to its small business retailer community.

newsXpress today is considerably more diverse than the group of even ten years ago. The company has plans for considerable evolution through 2019 and beyond.

The sale and acquisition transaction has been negotiated between the two and with a focus on ensuring operating stability and commercial opportunity for newsXpress members.

Graham Randall’s own newsXpress businesses will continue to be trade under the newsXpress name and be part of group.

Graham Randall commented … “The time feels right for me to step away from an ownership role in newsXpress. I know it is in good hands and have every faith in the whole team to continue to develop and evolve the group. This move frees me to explore some other opportunities in addition to my existing retail businesses. I wish newsXpress, its employees and its member businesses every success in the years ahead.”

Mark Fletcher commented … “Graham Randall had the vision to create newsXpress and through it to provide many newsagents a pathway away from the traditional and into a brighter future. I am grateful to Graham for the thirteen years of business partnership and look forward to plenty more years of friendship. While this is a change to the ownership of newsXpress, it will not result in dramatic change in what we do.”

Given the stable management and operating structure of the business, it will be business as usual for newsXpress, its supplier relationships and its members. The company has a skilled teal of merchandise, marketing, sales and creative professionals who work enthusiastically and diligently every day for the benefit of the newsXpress member community.

newsXpress today serves in excess of 240 locally owned retail businesses located in all Australian states and territories. It also operates a network of websites that acquire online orders on behalf of newsXpress member businesses as well as running a network of social media accounts with a combined reach of in excess of 100,000 people.

—END–

As the Australian newsagency channel continues to evolve, so will businesses that serve the channel. I am energised and focussed on presenting to newsagents through my businesses commercially valuable opportunities and through this place freely accessible ideas and encouragements for embracing valuable change.

Shopify connected POS software help small business retailers win new customers

More and more retailers and discovering the value of Shopify connects POS software thanks to the work by Tower Systems in this area.

With plenty of Shopify sites already under its belt, the web team at Tower systems has proven skills in delivering commercially valuable Shopify sites. The bonus is the seamless POS software connection that enables easy delivery of data in both directions, helloing retailers achieve beneficial gains.

All Tower Systems Shopify e-commerce development is done out of the company’s Melbourne office. This is uncommon as many Aussie web companies offshore their work.

By being developed in Melbourne Australia, our small business retail customers have easy, same time zone access to skilled developers who genuinely understand local retail commerce needs. The Tower Systems web development team, our Shopify experts, are readily available for direct customer contact. There is no barrier to this. We think this is important as there is no filtering of customer needs to serve language or socio-economic differences.

Tower Systems has deployed POS software connected Shopify e-commerce sites for many different small business retailers including those in high volume consumer sales through to those keen to serve a local and discrete geographic area. Our specialists can provide live examples as inspiration as well as drawing on overseas experience, where foreign currency handling and shipping are two factors of interest to retailers.

Our process for considering the development of a Shopify connected POS software solution is comprehensive, structured, transparent and fixed price. We think these focus pints tick the boxes for our customers. In fact, they tell us they do. We deliver each time and fine tune based on real world experience.

Being a partner of Shopify of many years standing places us well in terms of knowledge and experience. It also provides our customers with an easy to use and trusted platform for their e-commerce business. We have runs on the board, and we are proud of this.

Small business retailers can rely on their Shopify connected POS software solution to help them find new shoppers for online as well as for in-store purchases. Tower systems is committees to facilitating these outcomes.

Why specialty Point of Sale software matters to specialty retailers.

What is unique about your retail business? What sets you apart from your competitors? What makes you a specialty retailer rather than another shop with products similar to what you sell?

Tower Systems only develops, sells and supports software for specialty retailers in specific retail channels: garden centres, jewellers, bike shops, pet shops, fishing and outdoors shops, firearms businesses, produce and farm supply businesses, games shops, newsagents and adult shops. This is what is unique about us, and we are proud of it.

Now more than ever, specialisation matters.

Standing out from the crowd is what bets people through your door and back for repeat business. Embedded in our specialty retail POS software are opportunities that you can leverage to help you stand out, through which you can be your authentic self. Our POS software can help separate you from the crowd.

Does the software specialise?

Beyond safe, secure, fast and accurate selling, we help you trade efficiently with suppliers, be flexible with shoppers and, best of all, spot trends and opportunities for a brighter future. Our software does this in the context of your specific type of business. Whereas general POS software is general in function, our software is specialist, helping you be specialist at every touchpoint.

And beyond the software?

POS software should help you beyond the traditional, it should make your life easier and your decisions more confident. It should shine a light on opportunities. Through unlimited training, human support, real life retail knowledge and a commitment to your success, Tower Systems helps. We love helping indie retailers evolve their businesses.

What if I want to know more?

We could tell you to go to our website, to research us for yourself. What we prefer, however, is to talk with you. We want to know about your business, what you do, how you do it, what is unique, what matters to you. We always have many questions … because, our software is not always a good fit. We have retail experts who talk with you, listen and can, if you want, show you our software.

  1. SA / WA / VIC. Tim Batt. 0401 833 917.
  2. QLD / NT. Justin Randall. 0434 365 789.
  3. NSW / ACT / TAS. Nathan Morrison. 0417 568 148.

And my business website?

Online is a vital part of retail today, especially indie retail. This is where you can find new customers, some of whom will never set foot in your shop. Through our Shopify / Magento / WooCommerce POS software integrations, our web development team can provide you with a beautifully integrated solution for your shop and for online.

About us.

We are an Australian owned POS software company serving ex excess of 3,000 small business retailers. We are well established and debt free. Investing in our current and future products is important to us as is listening to our customers to develop software to their needs. Our CEO is Mark Fletcher. His direct mobile is 0418 321 338. We share this as a demonstration of transparency and accessibility.

Smart POS software helps Aussie newsagents create more successful businesses

The Tower Systems newsagency software today is very different to a few years ago,. Just as Aussie newsagency businesses have had to navigate change, so has our software. Indeed, our software has led changes in many ways.

Our software has helped newsagents stock new products and through thee find new customers. We have changed the conversation about loyalty. We have connected retail newsagents with completely new suppliers. We have helped them cut costs. we have helped them attract shoppers back more often. We have helped them lift the average purchase value.

These are just some of the benefits our new, fresh and ever evolving newsagency software have delivered to newsagents, helping them run more successful and enjoyable businesses that better serve their local shoppers.

With change all around, in the newsagency channel and in retail mikron broadly, Tower Systems has been the leader in the field of service of newsagents with newsagency software and with leadership advice to guide change, embrace it and leverage greater success.

Through working with newsagents like yours our software has been perfected to help you compete in a business environment increasingly dominated by national and international retailers, save you the most time and achieve your business goals sooner.

Our system integrates with suppliers, e-commerce, accounting and other solutions and is underpinned by the Tower Advantage, offering you 24/7 phone support, video training through the Tower Academy, software updates, the Knowledge Base directory and more.

Our newsagency software solution is whole of business. Comprehensive yet flexible to facilitate their engagement in new product categories. This matters given the amount of change they are going through in their channel and in many newsagency businesses. This is why newsagency software needs to be flexible … functional for today and flexible for tomorrow.

Serving in excess of 1,700 newsagents, Tower remains the largest software supplier to Aussie newsagencies. We carry this position in appreciation and with respect, serving newsagents thoughtfully and with consideration to the needs of the channel as well as the needs of each of our newsagency software customers.

While we continue to offer home delivery software services, it is in the newsagent retail space where there is considerable change. As we own newsagencies ourselves, we have intimate personal knowledge that we leverage for competitive advantage.

SHopify and Magento website development small business retailers can trust

Tower Systems partners with Magento and Shopping to offer POS software connected SHopify e-commerce sites and POS software connected Magento e-commerce sites that are finely tuned for the success of independent small business retailers.

We bring to our web development work years of expertise in retail management and POS software development and leverage with with our awesome web team to create beautiful and functional websites, to win business for local retailers.

We are grateful to have two software development teams in our business, one continually enhancing our awesome small business POS software and the other developing beautiful and valuable websites for small business retailers.

All our retail business websites are developed from scratch by us in Australia, using tools well respected around the world, tools such as Magento and Shopify. This is important because too often we see web developers use half-assed tools that cannot be maintained by an0one else.

Our small business website development starts with a comprehensive consultation process, to ensure we understand all of the needs of a retail business and agree these with our customers. Too often with offshore web development this is not done and fixing a site from afar is problematic.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

Best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Professional web development takes time. Time has a per hour cost. IT professionals are paid well. Going for the cheapest price for website development could mean that you have gone with a business that cuts corners or has most of the work done offshore.

Since your website is your business calling card to the world it is not something to cut corners with, it is not something to take offshore for a saving today. A good source of business for us is replacing offshore developed sites.

Advice for small business retailers on getting the most from their POS software

This is a million dollar question…

How do you get the most from your POS software?

Many POS software companies leave this up to you. They may offer training and support, but outcomes you achieve are left for you to gain for yourself.

Here at Tower Systems we offer to be as engaged as you would like. If you want guidance, support, encouragement, training, hand-holding to achieve the best from the Tower Systems POS software then all of those things, and more, are available to you.

We want 0ur customers to run successful retail businesses. We want them to enjoy using our software. We want their investment with us to deliver for them valuable rewards. We want them to enjoy their retail businesses.

As retailers ourselves and using our POS software in our retail businesses we know what can be achieved, we know first-hand the rewards available. So, when help retailers it is as a retailer first. This changes the conversation. Were think it helps our retail customers get more from the opportunity. It sets us apart from other POS software companies. We like it.

That every one of our POS software customers has access to unlimited training is an excellent and appreciated differentiator. That this training is personal, on–on-one is appreciated, is live is a bonus and is based on the data in the customer’s business is real gold. This is just one way we help our customers get more from their POS software, just one way we unlock potential that may not be unlocked if we left them to themselves without encouragement and nurturing.

Tower Systems is an actively engaged POS software company, delivering personal service, tuned encouragement and small business targeted education … to show what can be achieved, to help our customers reach their potential through good use of the software, to be more valuable beyond what they hoped for.

We take this seriously, delivering outcomes for our customers that are commercial as well as personal. We take it seriously because what our customers want for their businesses we want for them too. Our energy and focus are absolute and consistent.

This is another example of the Tower Advantage.

Why choose POS software from Tower Systems? … advice for small business retailers

This is an important question for local indie small business retailers, specialty retailers in niche retail channels.

Why choose the Tower systems POS software?

Why choose it over other software? What makes it special?

We think the question best put is What makes Tower Systems special?

here is a list. We love lists. So, here is a list of what we thin makes us special for small business retailers in niche retail channels:

  1. We specialise. We do not sell general POS software that seeks to work for everyone. Being specialist means that our bike shop software is for bike retailers, our jeweller software is for jewellers, our pet shop software is for pet shops. our toy shop software is for toy shops. yes, we specialise for the retailers, their suppliers and their customers, leveraging what is different about these specialist retail businesses.
  2. Our service is personal. It is based out of our Melbourne head office. You deal with humans, who get to know you. There is no computerised phone system. No mechanical processes. Each interaction is real, genuine and personal.
  3. We make what we sell. We are not agents for other software.
  4. There are no limits on support services.
  5. There is no limit on how much training you get.
  6. Our customers suggest and vote on software enhancements. This is a transparent customer-driven process.
  7. We are strong. Financially, operationally, organisationally, technically.
  8. We are fun.
  9. We are honest. If we think our software is not a good fit for you, we say so during the sales process.
  10. We communicate well. We have a weekly customer email, a print newsletter, a private user forum, face to face catch-up opportunities and more.
  11. We are accessible. Through to the leadership team and owner, our customers have easy access.

Choosing POS software is really about choosing your software company. Here are Tower Systems we are proud to be accessible to enable informed decisions to be made in that choice. We understand we are not for everyone. However, we believe in transparency and engagement, so that any decision made involving us is informed and thorough.

Choosing POS software is a long term business decision, which can turn a business around.