We were recently asked for information about our bike shop POS software and its suitability for Trek bike retailers. Here is our response:
Tower Systems serves in excess of 3,500 small business retailers across 9 specialty retail channels. We serve 300+ bike shops with software made for them. Our most recent bike shop software update was two months ago.
We are an Australian company providing Australian developed POS software, which is backed up with Australian based support.
Below, we answer your specific questions.
Our bike shop POS software is accessible on the road, through our Retailer RoamTM App. We also offer business performance insights through a cloud based data representation app.
We are grateful to bike retailers for their support of our bike shop software. This is an important and appreciated marketplace for us.
We are grateful to be able to continue to help small business retailers who are working from home or who have some of their team working from home.
Due to compromised health situations, local movement restrictions and other factors, there are still many people working from home.
The help we are providing in these circumstances varies from free, no cost, access to additional software licences, easy access to an awesome cloud based data insights platform from us as well as access to our Retailer RoamTM sell from anywhere POS software solution.
Add to these tangible software benefits our on-going unlimited training offer, we are helping small business retailers where they are, helping them to run successful businesses without having to leave their businesses. We are thankful to our own team members for the work they do every day to hell our customers in these ways, to run their businesses remotely, thereby minimising the impact of Covid on their businesses.
Helping small business retailers work from home also includes helping them to sell online. We are doing this through a beautiful and seamless link to Shopify and the creation of beautiful Shopify sites on a fixed price basis. Our POS software connected Shopify solutions have seen small business retailers connect with more shoppers from outside their usual catchment area. It is a thrill to see.
Other help we are providing small business retailers who work from home is easy access to our local help desk resources. This is through our expanded help desk team – we have added two more people to this team, two new hires in the last 2 months. We are grateful to be in a position to need to too this – thanks to terrific growth in our customer base.
We think the work from home situation is here for the long term. Our support for it is long term. We arenhelp to help small business retailers to work from home, and their team members.
Our small business POS software is flexible in this regard, helpful to these businesses with people working from home.
2020 has been a wonderful year of learning for us, delivering wonderful insights and providing excellent opportunities. Working from home is one of them. We appreciate being able to help.
We have move to beta an update to our POS software for small business retailers. This latest update has been made available to customers following comprehensive testing, including beta release, to ensure it is stable and capable.
Developed in consultation with many of our POS software users, this latest update includes enhancements suggested and voted on by them – through a transparent process in which all customers can engage.
The update also releases Tabcorp Connect, a platform for connecting our POS software to data collected through the sale of lottery products on behalf of Tabcorp’s TheLott. This integration work has been delivered as another integration solution from Tower Systems. It is in addition to direct integrations already delivered by the company for:
… and more.
Tower Systems customers can choose when they want the update.
Welcome to the last quarter of 2020. What a year it’s been already.
For many in retail, what happens over the next 3 months traditionally determines the success of the full year for the business. We have been asked several times recently what the next three months look like.
Considering sales data from plenty of business and from many different types of retail businesses, we share some thought below on what we expect. Of course, our expectations are based on current Corona trajectories as at the start of October 2020. Any change to that will impact these.
Focussing on these and related points positions your business well for a good last quarter.
Thinking predictions, we think that businesses that rely on strong Christmas trade have reason to expect this year to be at least as good as last year. We know one business that does more than 50% of their revenue through the Christmas season and current indications comparing this year to the last 2 years suggest they will be up this year by 20%. The product mix is the same.
The success of this last quarter really relies on your product sourcing, in-store messaging and out of store marketing … your connection with the emotional messages that matter to people, that will get them purchasing through you.
The time to act on Christmas 2020 was months ago. If you are starting now, go for it, quickly and engagingly as Christmas shoppers are spending today.
We hope that this last quarter of 2020 is awesome for your retail business and all who rely on it!
In our work with more than 3,500 small business retailers, independent retailers, mainly high street retailers, we have developed a kit of advice from which we draw to help these retailers run more successful and enjoyable businesses.
One piece of advice that we have found to be most useful is what we share here today. It is advice that is rooted in practicality and personal accountability. We offer it today and hope you find it useful…
Some retailers consider the day the sell their business as their pay day. Smarter retailers know that every day the business is open and trading is a pay day.
It is unrealistic to look on a retail business as a bank accruing interest which is repaid in the form of goodwill when the business is sold. However, this is how many retailers do view their businesses. So much so in fact that they lose focus on the profitability of the business on a day to day basis.
The Small Steps Strategy for Growth outlined in the previous chapter is vitally important to ensuring the best possible pay day every day.
By making every day your pay day, you focus on profitability today and not next year or the year after, when you ultimately sell the business.
If you run your retail business this way, focusing on driving traffic, leveraging sales efficiency and ensuring the best possible margin every time, you will see profitability improve. While this will drive up the ultimate sales price you can achieve for the business, it will also put more money in your pocket from the business every day.
By driving profitability on a day by day basis, as if this is all that matters, you will take more notice of employee costs, sales efficiency and other more micro factors and drivers in the business.
You are more likely to make changes if you view sales and profitability data on a daily perspective rather than for a longer period such as quarterly or annually.
Did you make enough yesterday to pay for the rent, employee costs, cost of goods sold, marketing and utility costs as well as to pay yourself?
If not, what can you do to change this?
If so, did you make enough?
These are the challenges and the opportunities we will explore in this special report. By looking at your business as if every day is your pay day, you are more likely to look more closely at your business than if you are focused on the day you sell as your pay day. Obsess about these things and you are more likely to bank the results.
If you don’t know how you are doing daily or weekly, you need to put in place manual or computer based systems which enable you to track and report on this. Good or bad, it is information you need to make better business decisions.
So, how did you do today or this week? Make enough to pay all your bills, your employees and yourself? Look on and work on every day as your pay day.
In our work with small business retailers we provide advice on website development, often before the website is created. This advice is based on our own Xperience as well as the experience gained in service of other retailers.
Here is up to date advice for any retailer considering a website for their retail business.
We are not usual POS software company. We are retailers too, with 3 shops. The advice we share here is based on what we have done in one of our small shops, a high street business in Mount Waverley Victoria.
We received an online order the other day in one of our own retail shops at 1:33pm worth $800.00. It was one of 12 online orders for that business yesterday totalling $1,800 in value.
Each one of these orders that we are receiving right now is a pre-order – fully paid for up front for stock that is another week away from arriving in-store and two months away from being paid for by us. It is the nature of the specific product category that products are released to a calendar schedule.
The specific products are not relevant to what we share here today as what we share below could apply to plenty of products and product categories – in many different retail situations. What we have done in this two and a half year old suburban high street business is what anyone could do and what I know some retailer colleagues are doing to win online sales.
Our advice for the first step revenue goal with online for any business entering that space has to be 5% (or less) of total revenue. Once there, the next goal is 10%, then 15% and so on. Goals are important. While the ultimate goal will vary by business category, it is vital to have a staring point.
Treat your online business as a start up. Manage it as such. Embrace mistakes and failures as they are the foundation bricks to success – cliché yes, but true.
Our POS software company develops websites for small business retailers. While what we have shared here does relate to the online success at my high street shop, it is the same advice we provide all retailers who contact Tower Systems querying about website development.
In our work with more than 3,500 small business retailers across a diverse mix of retail channels, we have collected, along the way, a kit of tips and advice for managing staff in retail. We share some of these tips today here as an insight into the help we can provide beyond our POS software, beyond what you may expect from a POS software company too.
We are interested in retail business management, especially small retail business management, as we own and run shops ourselves and have done so since February 1996. We bought our first shop to give us a live test site. It’s grown since then.
Before we get to the tips themselves, we like this selection because it focusses on the management challenge as well as on the financial outcome for the business.
Here are some of the small business retail staff management tips we like:
There are many opportunities for managing staff through and with your POS software. This can improve the business and enhance their experience with your business.
We are grateful to the hundreds of businesses already using our Aussie made and supported garden centre software. Here’s a video we shot just over a week ago where we explore some of the features and benefits of this software for independent garden centres.
Here at Tower Systems we develop POS software for small business retailers. We are grateful to serve 3,500+ customers in Australia and New Zealand. We also develop beautiful websites for small business retailers.
Leveraging that experience, we have evolved a suite of knowledge about works for small business retailers going online. We have plenty of advice to offer retailers about going online.
Today, we flip that consideration, we want to take a look at common mistakes retailers make when they go online, mistakes that can cause their shop connected websites to fail or, at least, to not achieve what they hoped for.
These are mistakes we have seen retailers make, advised against and, often, had to fix once the retailers agree they were mistakes. They make our mistake list once corrective action is shown to fix an issue, thereby proving the first move was a mistake.
Our advice for small business retailers with websites goes beyond the 11 points we have noted here. Take these as a start. Anyone with a website can address these without additional cost. Fix these mistakes and you should start to see growth non engagement with the website. This is another step to growing online sales.
Tower Systems is grateful to serve thousands of small business retailers. Working with them helps us learn every day, which we love.
As owners of retail businesses, especially small retail businesses, local retail businesses, know … everyone is an expert, everyone has advice on what to do, what to stock, how to grow the business.
Our retail management advice has been fine-tuned over decades of service of local small business retailers in a range of specialty retail channels. It has come, too, from our own ownership and operating of a range of retail businesses across four different specialty retail channels. We own three online shops and several online businesses today.
The retail management advice we share here is a taste of the support we offer small business retailers beyond the POS software we make, sell and support.
Today, in this post, our focus is on what we consider to be the most important advice for small business retailers. We call it bankable advice, advice you can rely on to add measurable value to your business.
Success in small business retail is there for the taking, through management action. Success comes from consistent pursuit of success. Systems helps you consistently pursue success.
Good POS software companies can help you with this, they can help you drive a more successful and valuable retail business. That’s certainly our goal at Tower Systems.
2020 is the year of shop local with a surge in people shopping locally. In our work with 3,500+ small business retailers, we have seen a surge in sales, both in -store sales and online sales with small business retailers.
It is wonderful to see, this authentic support for shop local in 2020.
Today, we share some tips for small business retailers on how to maximise the shop local opportunity, marketing advice on how to make shop local work better for you. These are marketing tips you can use right away without spending any money in most cases.
Know where your customers live. It’s easy to capture the postcode of shoppers. In every business we see doing this they learn things about shoppers that they can leverage, for better local community engagement especially.
Nurturing local shoppers really is all about your local community connection. It helps to have ways to do this that do not take too much time, ways that are consistently leveraged. This is where good POS software with tools for pitching your local connections can help.
Here at Tower Systems we care about small business retailers. We care for your businesses, those who rely on the business for income and your local shopper customers. We only work with and help local small business retailers with our POS software.
We are grateful to the hundreds of bike retailers in Australia and New Zealand who use our bike shop software. Here’s a video se shot just over a week ago were we explore some of the features of this software.
Here at Tower Systems, weeks into this second lockdown in metro Melbourne due to Covid we’re doing okay. We have a core group at the office for necessary work with 90% of our team working from home.
Thanks to our infrastructure investment in VoIP and other technology, our customer service, POS software development, customer training, sales and other work has continued unimpeded.
We are grateful to our customers for their understanding and their faith in us. We sincerely appreciate their business.
While the world does look different to what we anticipated for 2020, being here and being able to connect in new ways is terrific.
Regardless of what happens in our home state with this latest lockdown, we plan for our team members to continue to work from home into 2021, to provide for them the safest work situation.
Tower Systems has released a major update to its Aussie made and supported business software for produce / farm supply / stockfeed businesses. This specialty produce business software offers many benefits including:
From managing the sale of bulky goods to respecting risks of hazardous materials to providing meaningful delivery dockets to managing special orders, the rural supplies / produce business software from Tower Systems is tailored to serve.
An asset of your business is that you are a local expert on local crops, common local farm animals and more. You can promote your expert local knowledge through local notes on receipts.
Automatically, receipts, invoices and delivery dockets can include locally relevant information. This free information pitches your business as different to an online shop or a big business that is less focussed on personal service.
Another way we can help maximise sales is with an smart shopper engagement. This is where you easily leverage customer data to reach out with reminders.
Using rules that you control, you can send an email or letter to shoppers based on seasons or other potential relevant local purchase triggers. Experience shows that such contact leads to purchases.
You can rent our produce business software for a few dollars a day, giving you:
A couple of months ago, we hired Matt for a new role on our help desk and around a month ago we hired Eric. These are net new roles for us, an expansion of our team.
Following comprehensive training, they are participating in help desk calls, helloing to deliver timely and professional help to retailers using our POS software.
With more retailers joining our community every month, we needed to expand our capacity. Matt and Eric are helping us do that.
While 2020 is an unusual year, delivering unexpected situations, we are grateful that more small business retailers are partnering with us and the tech we develop and sell.
Retailers are loving that they can rent the POS software from Tower Systems without having to pay to own the software.
Tower Systems introduced rental as an option over a year ago, in 2019, with the daily cost sitting at a few dollars a day for most marketplaces.
POS software gently is every 30 days with no long-term contract lock-in. Customers can end their rental through the month, prior to the start of the next month.
This provides small business retailers flexibility and ease of access.
There is no finance check, no debt check, no finance agreement. POS software rental is easy and fast to organise. Rental can be stopped. It can also be paused in the need arises.
This is a cash flow beneficial solution for small business retailers, enabling them to preserve capital for other purposes in the business.
By renting the Tower Systems POS software, small business retailers have access to, at no extra cost:
All of these facilities as well as the software itself are bundled into the low 30 day rental cost.
Making POS software rental even more appealing is that there is no cap on the number of terminals on which the software is used in a business. A shops cold run 7 terminals and the low cost per day is the same as it would be if they were running it on one terminal. This is another differentiator for Tower Systems and its POS software rental arrangements.
Tower Systems is grateful to serve customers in a diverse spread of retail business channels. It only services locally owned independent small business retailers.
Shopper efficiency refers to the commercial value a business derives from a shopper, usually from a visit of a shopper, a single visit.
Smart POS software plays a key real in guiding better shopper efficiency. It does this through insights into business performance as tracked and curated through the POS software.
Small business retailers can learn, through smart POS software:
Smart POS software is key to harvesting these insights and more for small business retailers, to help them see what they may not have known about their businesses.
Tower Systems develops smart POS software and it backs it with advice, training and support to help retailers make the most of the software, to gain the insights to which we refer here that can show retailers ways they have not expected for their businesses.
We leverage our own retail experience to help;p small business retailers to go beyond the technology and into the realm of business insights so they can find their own business advice, relevant to their businesses, through using the software.
Tower Systems is grateful to serve more than 3,500 small business retailers using its specialty retail POS software in Australia and New Zealand. Through years of service we have built up a deep chest of advice and insights, which we willingly leverage for our POS software user customers.
Not all POS software is the same. Thank goodness for that! There are companies, like Tower Systems, that invest in creating unique POS software to serve niche needs of specialty retailers. In doing this, for example, for jewellers, we have created facilities that serve the needs of other specialty retail channels.
No, not all POS software is the same. There is generic, off the shelf and, then, there is specialty POS software for specialty retailers.
Here are 5 unique ways the POS software from Tower Systems helps small business retailers to run more successful and enjoyable businesses:
In the POS software from Tower Systems retailers have access to many opportunities, many more than the 5 listed here, opportunities through which the businesses can more efficiently operate and can reach more new traffic shopper opportunities.
It’s all about business growth for growth is the lifeblood of any retail situation. Pursuing this consistently and professionally through the POS software is key to success in 2020 and beyond.
Theft in retail costs more than money or goods taken. There is an emotional cost, which can play into an impact on business management.
In our work with thousands of independent retail businesses we have tuned a list of actions that we see work well in cutting theft in retail.
Theft hurts retail businesses in many ways. Independent retailers can cut the cost of theft by following steps like those outlined here.
Tower Systems works with small business retailers using its POS software to help them cut employee and customer theft. We have provided expert help to police and prosecutors. We have people in our business who have been used as expert witnesses in court cases.
We are committed to helping small business retailers cut employee and customer theft. Every Tower customer has access to a free theft check service.