POS Software helps small and independent retailers with branding

brandingBranding is important to small and independent retailers and when it comes to branding the Tower Systems Point of Sale software offers a diverse range of business branding opportunities. The opportunities include on receipts – where retailers can include their logo to their specifications, extending the reach of their business brand into the shopping bag, wallet or purse – reminding the shopper of the brand they purchased from.

Tower Systems helps retailers place their brands through written advice, one on one advice, video based training and other assistance.

In one situation recently we helped a retailer rebrand and they were thrilled with the result and the wider reach they were able to achieve as a result.

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POS software helps retailers win insurance sales

Retailers using the Tower Systems Point of Sale software have access to facilities ideal for handling insurance sales – of items being paid for by insurers as replacements for items lost or damaged. We have had this facility for years as part of a suite of mature services for retailers serving diverse needs in several marketplaces.

Jewellers, bike retailers, garden centres and homewares stores benefit from these insurance facilities. Insurance companies too benefit in that they can rely on small and independent retailers to be retail outlets for satisfying insurance claims.

Insurance claims is one area of our software where we continually adjust and enhance the software based on customer and other stakeholder feedback.

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The easy way to learn how to use POS software – for retailers & retail employees

towertrainingTower Systems makes it easy for retailers and retail business employees to learn its smart POS software when and where they want through a comprehensive cloud based POS software Training Academy.

Through this exclusive to Tower academy users are able to learn the whole software or just the part of the software they are interested in at that time.

Customers tell us they love this resource and appreciate the investment we make in maintaining it as useful for all retail niches we serve.

The Training Academy is exclusive to Tower and serves as a valuable point of difference – winning new business for us.

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POS software advertising screen promotes gift shop software

twr-adscreenThe photo shows how a customer-facing screen in a retail business using our POS software can promote the business to drive impulse purchases to shoppers facing the sales counter. This ad careen and software serving ads on the screen is part of the solution embedded within the Tower software.

Available on a range of computer hardware, the photo shows a new release of the HP all in one POS register. Tower Systems is a key partner of HP.

Note the visual link between the ad on the screen and the pull up banner behind the counter – this shows off how a retailer can visually connect ads and in-store displays.

 

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Portable POS terminal makes shop floor selling easier for retailers

twr-portableposMore and more retailers are embracing the portable POS terminal and POS software from Tower Systems as they leverage the shop floor to win business from browsers before they move out of the shop.

Thanks to smart POS software development and a tight and co-operative partnership with HP, Tower Systems has been offering its latest shop floor solution for some months with plenty of take up.

The new HP / Tower union was on show at a trade show recently (see photo) where it caused a stir with retailers as they expressed excitement at what they saw – a fully function POS software application running wirelessly and away from the counter – delivering the flexibility bricks and mortar retailers have long sought as they compete with online retailers.

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Sunday retail business management tip: use your POS software to balance your register

The end of shift balancing should take only a few minutes using the Tower Systems Point of Sale software.

Once you enter the count for each denomination of notes and coins you’re done and the software does the rest of the key work: banking sheets, business performance comparisons, sales by department and other reporting as may be selected by the business.

The Tower approach is deliberately safe for the retailer in that it reduces the opportunity for theft. It is also fast and structured – helping businesses breeze through the end of shift with speed and certainty.

Good POS software gets these every day tasks right from the outset.

This is our management tip today – use your POS software to guide and manage your end of shit process.

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Smart receipts show off good POS software

twr-smartreceiptRetailers using the POS software from Tower Systems have the ability to produce smart receipts that customers like and that help drive more sales for the business.

With the ability to promote on the receipt, retailers can make a soft pitch to customers. The example provided here shows the use of a QR code – generated through the free QR code platform offered by Tower Systems – for connecting with the Facebook page of the sample business.

Using a receipt to attract Facebook page likes is just one of many uses of receipts available to Tower customers thanks to flexibility in receipt generation and management through the POS software.

Retailers in all market niches served by the Tower software use receipts in different ways – some are unique to their channel while others are of appeal to all retailers.

Existing customers can learn more about receipt options through free training videos, live training workshops, one on one training and through our extensive online knowledge base.

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Cloud based POS software / Xero link attracting retailers

The launch last month by a seamless integration between our Tower Systems Point of Sale software and the cloud-based Xero accounting software is attracting new customers for Tower Systems. Some of this new business is coming from accountant recommendation while other interest is being driven by Google searches. We’re thrilled that our own cloud-based approach to xero / POS software integration is generating so much interest.

Our confidence is also boosted by our own experience using Xero as the accounting package for our own retail businesses. This personal experience helps us go beyond the traditional support retailers would find in their POS software company.

In offering a subscription based service we are making it easier for retailers to budget and manage the costs of accessing the platform. Our approach mirrors the Xero approach – retailers can align timing and they appreciate that.

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POS software training academy continues to help retailers and retail employees benefit

towertrainingThe Tower Systems POS software Training Academy which offers access to more than 130 video training resources continues to be a loved and embraced resource for the close to 3,000 retailers who partner with Tower Systems.

On the landing page for the Training Academy, retailers can access single training videos as well as curated courses for their particular retail niche as well as for areas of their retail niche.

This unparalleled training resource is valuable not only to retailers Tower Systems partners with but to their employees who can complete learning and receive a certificate of achievement that can help them find future work.

Tower Systems remains alone in offering such a comprehensive service to retailers in its spaces.

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VIP discount vouchers take retail shopper loyalty to a whole new level in smart POS software

vipvouchersSome retailers prefer to give customers a card and to accrue points to a loyalty program based on purchases. Others prefer a voucher offering $$$ off their next purchase to drive faster loyalty.

Thanks to smart software development, using the Tower Systems Point of Sale software retailers can  combine both using its- a VIP card and discount vouchers to bring to retailers and their customers.

The combined VIP Discount Vouchers are a powerful double-value customer engagement device – available to all retailers using the Tower software. It’s a facility that has been in the software from the launch of these loyalty tools, something some retailers have been using with success for quite some time.

To help retailers understand the opportunity and to leverage it for their commercial benefit, we have added fresh advice and content on VIP Discount Vouchers to the knowledge base accessible by our customers. This is another way tower Systems is helping retailers to get more from their software.

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Sunday retail business management tip: demonstrations help drive sales

There is nothing like getting out on the shop floor and modelling, using or playing with products to help drive sales.

High street retail is, after all, tactile.

Retailers competing with online have this over online businesses – the opportunity for tactile engagement.

Our experience working with a variety of retail businesses using our POS software has revealed the wonderful and valuable success that can come from active shop floor engagement with products: from low priced impulse lines in convenience stores to high-end trees in premium garden centres to gilt-edged dinner sets in homewares stores. Engaging with a product and encouraging shoppers to touch and feel products can drive excellent sales results.

This is our retail management tip today – be tactile with products and get your products in the hands of your customers.

You can beat online businesses with an engaged touch and feel approach. The key is to follow this up with purchase. In some situations this is best achieved with an offer. In other situations it is achieved with easy shop-floor selling.

The key for high street retailers is – play to your strength of touch and feel.

Enjoy! 

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Briefings start on new POS software

Tower Systems has expanded its briefings on the facilities in new POS software that is just a few weeks away from commercial release. With the intensive quality assurance process close to finalisation the commercial release are close – thereby enabling these latest briefings to commence.

Delivering access to new facilities and genuine operational gains, this new POS software use sure to be embraced and loved y retailers in the various specialist retail vertical markets operated by Tower Systems.

Jewllers, bike retailers, garden centres, gift shops, firearms retailers, newsagents, adult shops and pet shops will benefit from this new and fresh software.

From business management to shop floor operation retailers will love the new generation facilities in this new POS software from Tower Systems.

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Helping retailers setup a loyalty program using POS software

pos-loyaltyTower Systems helps retailers run loyalty programs: from one on one training to live group training workshops the compare offers personalised and interactive training. It supplements this with excellent training videos that professionally support how to establish a loyalty program in your retail business using our software.

The screen shot on the left shows how our customers can access one of the training videos – from within our mature and content-rich POS software knowledge base.

This video is another example of Tower Systems delivering on its support promises. rather than announcing what we will do as is often the case with software companies, we have delivered excellent support and training resources that our customers can access when and where they want.

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Smart POS software helps retailers balance end of shift

knoweosThe end of a shift in retail is an important time as it brings together data, cash and other informations and insights about the business. It can feed seamlessly into xero and other accounting packages and it can provide guidance comparisons on trading. In the Tower systems Point of Sale software retailers are able to achieve plenty through end of shift (EOS) processes.

Tower Systems helps its retailers get more from the end of shift processes through wonderful live training opportunities as well as through a deep well of knowledge in our knowledge base. A search this week shows there to be 83 articles. This includes professional training videos.

Our customers love our knowledge base resource as it is interactive. They can comment on knowledge and give us a thumbs up – that’s what the green thumbs indicate.

Our knowledge base is the envy of some competitors. It’s a reason some retailers switch to tower – once they see the help available 24/7 and compare it to what they have had access to they love the professional approach we have taken.

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POS software screen design improves retail sale throughput

posscreendesignThe design of a POS software screen can make or break the use of the software. Tower Systems delivers a professional screen for the sales counter, one that is easy to learn and follow, a screen that is straightforward and one that guides the sales process.

Tweaked and adjusted over the years, Tower Systems through its software helps retailers to transact efficiently, accurately and valuably – delivering smooth service to customers and valuable business for the business itself.

The decades of experience of the Tower team shows off in the evolving POS software screen design.

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Extra POS software EOFY training fills

trainingbusyWe are thrilled that the additional POS Software end of financial year training we scheduled has filled up. So we added more. They filled too. We have scheduled even more.

Our customers are loving the training.

While our software does not have specific tasks to be completed at the end of the year, it is a good time to do some housekeeping and business performance reporting. This is part of what we cover in this training.

We are grateful to our customers for embracing these free training opportunities.

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Tower Systems launches POS software Xero integration

xerolinkIt’s official! Tower Systems has launched the Xero integration option with its POS software in a formal announcement to its customers sent by email last week.

The announcement from Tower detailed the connectivity approach, pricing, technical details and other aspects of the Xero POS software integration that the company has been using in its own retail businesses for some months now.

Interest in the Xero integration has been strong from the preliminary announcements made y the company. Xero is clearly popular in independent retail and the accounting businesses that serve them.

We are thrilled to be bringing the POS software Xero integration solution to market and appreciate the support from the team at Xero to make this happen.

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POS software thermal barcode label design flexibility loved by retailers

thelabelRetailers using the POS software from Tower Systems have the ability to design their own product price and barcode labels. They can choose the fields to include and the placement of these fields – allowing a business to tailor label layout and design to serve their needs.

The level of flexibility offered by Tower Systems is rare in POS software. It has evolved over time thanks to advice from retailers using the Tower software and their support for an engaged continual improvement program for the software.

Jewellers, garden centres, newsagents, gift shops, homewares stores and others love the product label flexibility and the variety of options available.

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Sunday retail business management tip: knowing redemption behavior key to loyalty success

voucherredeemRetailers using our Discount Vouchers from within out Point of Sale software are loving the valuable reporting tools that back up this unique and successful shopper loyalty program. Smart retailers use the voucher reports to tweak voucher settings to get the best valuable possible from the shopper loyalty program.

Using the suite of reports that back the Discount Voucher offering, retailers can get a fresh perspective of their business and better understand shopper behavior. This delivers excellent business insights and through these a smart retailer can derive excellent commercial benefits.

Tower Systems also offers a free analysis service of Discount Voucher engagement to provide a fresh eyes support for retailers who would like to see what others see in their business data.

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Jeweller POS software enhancements drive reporting outcomes

Thanks to a round of valuable consultation, Tower Systems has agreed on enhanced reporting options for its respected and widely-used jeweller software.

reflecting evolving jeweller business needs, the next round of enhancements to be delivered will provide to jewellers using the Tower Systems software with additional reporting and enhanced insights that provide a fresh perspective on the businesses involved.

This latest work is another example of the commitment from Tower Systems to delivering continual improvement in its software, recognising that software installed is not a destination but rather a journey on which the retailer and the software company embark together.

Jewellers engaged with the Tower AdvantageTM program will receive access to the enhancements without cost.

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POS software training studio busy for EOFY

studio-trainingThe video / online training studio we have at our head office is getting heavy use these weeks as we broadcast hours of free online training for retailers on making the most of End of Financial Year opportunities.

Our live and interactive online workshops are streamed from this studio using the internationally respected Web Ex service. the studio itself is equipped with a camera, professional quality microphone, sound proofing and lighting – all to help for a more enjoyable experience for everyone.

The production facilities aside, the real asset is the knowledge shared by our experts as they speak with fifteen os so of our customers in each session.

It is a thrill to see retailers from around the country and in different situations connect and network with each other.

Access to this live training is free.

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Helping retailers handle pre-sales and special orders

presellThanks to smart tools in our POS software retailers partnering with Tower Systems are able to pre-sell products ing before they arrive in-store and know that when the goods do arrive the stock will be managed appropriately for customers, being set aside for collection and with an email of text message being sent advising that the goods are indeed in-store and ready for collection.

These pre-sell facilities manage order collation, payment and other tasks necessary to confidently and comfortably selling products in advance of them being available in-store.

This is another way the Tower software pays for itself.

These tools are used by jewellers, bike retailers, gift shops, newsagents, nurseries and other retailers.

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Free QR code platform helps small & independent retailers harvest shopper details

qrkiQRki, the free cloud-based QR code generation and content hosting platform developed by Tower Systems helps small and independent retailers to collect shopper details in the form of competition entries and loyal shopper information.

QRki is free for everyone to offer small and independent retailers with a tool they can use to effectively compete with major retailers who use QR codes in-store to provide enhanced customer experiences.

Any retailer or any business can access and use QRki, you do not need to be an existing Tower Systems customer.

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Xero POS software interface interest encourages retailers

xerolinkOur soft launch here of our POS software / Xero cloud based accounting software interface is exciting plenty of retailers and their accountants. We have a growing group of existing and prospective new customers keen to leverage the link to help small independent retail businesses grow.

This week we have finalised documentation explaining the seamless POS software to Xero link and outlining the low-cost for access to it through our software.

We are very excited for the commercial release once we are through the current beta process.

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