We have published new advice on our knowledge base on how to use discount vouchers to drive shopper engagement in your retail business. This advice is from a business management perspective – beyond the usual advice you might see from a POS software company.
We have developed the advice from our experience using the discount vouchers in our own retail business.
This latest advice will help more retailers make more money. We like that.
Our rich content POS software knowledge base is full of advice and assistance for retailers using our Point of Sale software on how to do safe and fast backups of business data. This advice includes information on off site backups for speed and security in any size and scale of business.
The image shows some of the backup specific content on our knowledge base that can be searched by our customers. This rich resource is in addition to live help desk support available to our users as well.
Offering access to a range of backup options including cloud based services retailers partnering with us have choice available to them.
Tower Systems is thrilled that following an extensive joint project commenced with PayPal in 2013 and considerable beta testing and we last week commenced live use of our fully integrated PayPal in-store payment option.
This integrated PayPal payment facility will not only help retailers accept a new form of payment, it will drive traffic to their businesses thanks to the wonderful support of PayPal and the engagement of the PayPal community.
Being the first to market in our specialist retail channels not only gives us a wonderful commercial advantage, it also provides us with experiences that will play out in other areas of our business as we bring on more suppliers with smart POS software integrations.
Tower Systems is proud of the work of its design, development, testing and deployment teams who has collaborated so well with the experts from PayPal on this project.
Long after retailers start using Point of Sale software from Tower Systems the company provides access to free training opportunities. One such training opportunity coming up is a one hour live online workshop: Hidden Gems in the Point of Sale screen. This is a perfect learning opportunity for any small business retailer or their staff using the Tower software as it will show time and money saving tips and techniques in the POS software screen.
We invest in training like this ever week as a demonstration of our commitment to help our small business customers get more from their software experience every day.
Access to this training like all our live online workshops is free.
Tower Systems has brought on more suppliers offering access to electronic invoices. We are not announcing company details here however as the list is commercially sensitive in that we have done the work with some suppliers to get them on board and we;re not about to help competitors catchup.
Being the only POS software actively engaged with suppliers at specialist trade shows, speaking at supplier conferences and engaging in other supplier events helps us leverage the opportunities for our customers.
The latest suppliers to come on board will be appreciated by many of our customers.
Collectors come in all shapes and sizes. They are important customers to many types of retail businesses. Some businesses identify them as collectors and others do not. Some bring in product on a regular basis that builds collections over time and to a calendar while others serve special orders driven by customer requests.
Regardless of the types of collectors served and how you may serve them, Tower Systems has facilities within its Point of Sale software to serve the needs of retailers serving collectors. From personal barcodes on products to tracking orders, to tracking collection to managing product shelf life, the collectible product facilities are used extensively within the Tower Systems retail business user community.
The facilities serving the collectibles area is another example of the value of specialist software developed ion close association with retailers in the space.
The direct link between the Tower Systems POS software and the cloud-based Xero accounting facility is being embraced by more retailers as they compare the benefits of Xero over MYOB.
Using the link ourselves in our own retail businesses and having had it vetted and approved by our own Financial Controller, we can speak from experience about the value of the Xero link to a busy independent retail business.
The Tower Systems POS software / Xero link saves us time and money. It also facilitates data accuracy.
Tower backs the link with training and live personal support. We also back it with access to our in-house accounting experts who can provide insights from their own use of the back end.
It’s our use of our software and Xero as retailers ourselves that really sets us apart.
Branding is important to small and independent retailers and when it comes to branding the Tower Systems Point of Sale software offers a diverse range of business branding opportunities. The opportunities include on receipts – where retailers can include their logo to their specifications, extending the reach of their business brand into the shopping bag, wallet or purse – reminding the shopper of the brand they purchased from.
Tower Systems helps retailers place their brands through written advice, one on one advice, video based training and other assistance.
In one situation recently we helped a retailer rebrand and they were thrilled with the result and the wider reach they were able to achieve as a result.
Retailers using the Tower Systems Point of Sale software have access to facilities ideal for handling insurance sales – of items being paid for by insurers as replacements for items lost or damaged. We have had this facility for years as part of a suite of mature services for retailers serving diverse needs in several marketplaces.
Jewellers, bike retailers, garden centres and homewares stores benefit from these insurance facilities. Insurance companies too benefit in that they can rely on small and independent retailers to be retail outlets for satisfying insurance claims.
Insurance claims is one area of our software where we continually adjust and enhance the software based on customer and other stakeholder feedback.
The photo shows how a customer-facing screen in a retail business using our POS software can promote the business to drive impulse purchases to shoppers facing the sales counter. This ad careen and software serving ads on the screen is part of the solution embedded within the Tower software.
Available on a range of computer hardware, the photo shows a new release of the HP all in one POS register. Tower Systems is a key partner of HP.
Note the visual link between the ad on the screen and the pull up banner behind the counter – this shows off how a retailer can visually connect ads and in-store displays.
More and more retailers are embracing the portable POS terminal and POS software from Tower Systems as they leverage the shop floor to win business from browsers before they move out of the shop.
Thanks to smart POS software development and a tight and co-operative partnership with HP, Tower Systems has been offering its latest shop floor solution for some months with plenty of take up.
The new HP / Tower union was on show at a trade show recently (see photo) where it caused a stir with retailers as they expressed excitement at what they saw – a fully function POS software application running wirelessly and away from the counter – delivering the flexibility bricks and mortar retailers have long sought as they compete with online retailers.
Once you enter the count for each denomination of notes and coins you’re done and the software does the rest of the key work: banking sheets, business performance comparisons, sales by department and other reporting as may be selected by the business.
The Tower approach is deliberately safe for the retailer in that it reduces the opportunity for theft. It is also fast and structured – helping businesses breeze through the end of shift with speed and certainty.
Good POS software gets these every day tasks right from the outset.
This is our management tip today – use your POS software to guide and manage your end of shit process.
Retailers using the POS software from Tower Systems have the ability to produce smart receipts that customers like and that help drive more sales for the business.
With the ability to promote on the receipt, retailers can make a soft pitch to customers. The example provided here shows the use of a QR code – generated through the free QR code platform offered by Tower Systems – for connecting with the Facebook page of the sample business.
Using a receipt to attract Facebook page likes is just one of many uses of receipts available to Tower customers thanks to flexibility in receipt generation and management through the POS software.
Retailers in all market niches served by the Tower software use receipts in different ways – some are unique to their channel while others are of appeal to all retailers.
Existing customers can learn more about receipt options through free training videos, live training workshops, one on one training and through our extensive online knowledge base.
The launch last month by a seamless integration between our Tower Systems Point of Sale software and the cloud-based Xero accounting software is attracting new customers for Tower Systems. Some of this new business is coming from accountant recommendation while other interest is being driven by Google searches. We’re thrilled that our own cloud-based approach to xero / POS software integration is generating so much interest.
Our confidence is also boosted by our own experience using Xero as the accounting package for our own retail businesses. This personal experience helps us go beyond the traditional support retailers would find in their POS software company.
In offering a subscription based service we are making it easier for retailers to budget and manage the costs of accessing the platform. Our approach mirrors the Xero approach – retailers can align timing and they appreciate that.
The Tower Systems POS software Training Academy which offers access to more than 130 video training resources continues to be a loved and embraced resource for the close to 3,000 retailers who partner with Tower Systems.
On the landing page for the Training Academy, retailers can access single training videos as well as curated courses for their particular retail niche as well as for areas of their retail niche.
This unparalleled training resource is valuable not only to retailers Tower Systems partners with but to their employees who can complete learning and receive a certificate of achievement that can help them find future work.
Tower Systems remains alone in offering such a comprehensive service to retailers in its spaces.
Some retailers prefer to give customers a card and to accrue points to a loyalty program based on purchases. Others prefer a voucher offering $$$ off their next purchase to drive faster loyalty.
Thanks to smart software development, using the Tower Systems Point of Sale software retailers can combine both using its- a VIP card and discount vouchers to bring to retailers and their customers.
The combined VIP Discount Vouchers are a powerful double-value customer engagement device – available to all retailers using the Tower software. It’s a facility that has been in the software from the launch of these loyalty tools, something some retailers have been using with success for quite some time.
To help retailers understand the opportunity and to leverage it for their commercial benefit, we have added fresh advice and content on VIP Discount Vouchers to the knowledge base accessible by our customers. This is another way tower Systems is helping retailers to get more from their software.
There is nothing like getting out on the shop floor and modelling, using or playing with products to help drive sales.
High street retail is, after all, tactile.
Retailers competing with online have this over online businesses – the opportunity for tactile engagement.
Our experience working with a variety of retail businesses using our POS software has revealed the wonderful and valuable success that can come from active shop floor engagement with products: from low priced impulse lines in convenience stores to high-end trees in premium garden centres to gilt-edged dinner sets in homewares stores. Engaging with a product and encouraging shoppers to touch and feel products can drive excellent sales results.
This is our retail management tip today – be tactile with products and get your products in the hands of your customers.
You can beat online businesses with an engaged touch and feel approach. The key is to follow this up with purchase. In some situations this is best achieved with an offer. In other situations it is achieved with easy shop-floor selling.
The key for high street retailers is – play to your strength of touch and feel.
Tower Systems has expanded its briefings on the facilities in new POS software that is just a few weeks away from commercial release. With the intensive quality assurance process close to finalisation the commercial release are close – thereby enabling these latest briefings to commence.
Delivering access to new facilities and genuine operational gains, this new POS software use sure to be embraced and loved y retailers in the various specialist retail vertical markets operated by Tower Systems.
Jewllers, bike retailers, garden centres, gift shops, firearms retailers, newsagents, adult shops and pet shops will benefit from this new and fresh software.
From business management to shop floor operation retailers will love the new generation facilities in this new POS software from Tower Systems.
Tower Systems helps retailers run loyalty programs: from one on one training to live group training workshops the compare offers personalised and interactive training. It supplements this with excellent training videos that professionally support how to establish a loyalty program in your retail business using our software.
The screen shot on the left shows how our customers can access one of the training videos – from within our mature and content-rich POS software knowledge base.
This video is another example of Tower Systems delivering on its support promises. rather than announcing what we will do as is often the case with software companies, we have delivered excellent support and training resources that our customers can access when and where they want.
The end of a shift in retail is an important time as it brings together data, cash and other informations and insights about the business. It can feed seamlessly into xero and other accounting packages and it can provide guidance comparisons on trading. In the Tower systems Point of Sale software retailers are able to achieve plenty through end of shift (EOS) processes.
Tower Systems helps its retailers get more from the end of shift processes through wonderful live training opportunities as well as through a deep well of knowledge in our knowledge base. A search this week shows there to be 83 articles. This includes professional training videos.
Our customers love our knowledge base resource as it is interactive. They can comment on knowledge and give us a thumbs up – that’s what the green thumbs indicate.
Our knowledge base is the envy of some competitors. It’s a reason some retailers switch to tower – once they see the help available 24/7 and compare it to what they have had access to they love the professional approach we have taken.
The design of a POS software screen can make or break the use of the software. Tower Systems delivers a professional screen for the sales counter, one that is easy to learn and follow, a screen that is straightforward and one that guides the sales process.
Tweaked and adjusted over the years, Tower Systems through its software helps retailers to transact efficiently, accurately and valuably – delivering smooth service to customers and valuable business for the business itself.
The decades of experience of the Tower team shows off in the evolving POS software screen design.
We are thrilled that the additional POS Software end of financial year training we scheduled has filled up. So we added more. They filled too. We have scheduled even more.
Our customers are loving the training.
While our software does not have specific tasks to be completed at the end of the year, it is a good time to do some housekeeping and business performance reporting. This is part of what we cover in this training.
We are grateful to our customers for embracing these free training opportunities.
It’s official! Tower Systems has launched the Xero integration option with its POS software in a formal announcement to its customers sent by email last week.
The announcement from Tower detailed the connectivity approach, pricing, technical details and other aspects of the Xero POS software integration that the company has been using in its own retail businesses for some months now.
Interest in the Xero integration has been strong from the preliminary announcements made y the company. Xero is clearly popular in independent retail and the accounting businesses that serve them.
We are thrilled to be bringing the POS software Xero integration solution to market and appreciate the support from the team at Xero to make this happen.