Independent pet shops face tough competition from Pet Barn, supermarkets and major pet warehouse businesses. These big businesses spend big on advertising to drive traffic. Their goal is to take businesses from locally connected and locally owned family pet shops.
Tower Systems is working with independent pet retailers and groups of independent pet retailers to help them more effectively compete with the big chains.
Through our Pet Shop Software, our engagement with marketing groups, our work with suppliers and direct contact with pet retailers, we have developed a strategy that breaks into useful tactics to help pet retailers compete in a structured and consistent way from their shop floor through all levels of the business.
Competition starts with being organised and Tower Systems helps independent pet retailers to become organised. Good organisation leads to a plan for practical store level competition that fans out through word of mouth and other touch points.
Our work for and with pet retailers is important to us. We are proud to be helping this important channel compete.