Tower Systems helps local pet shops compete with Pet Barn and other big retailers

Independent pet shops face tough competition from Pet Barn, supermarkets and major pet warehouse businesses. These big businesses spend big on advertising to drive traffic. Their goal is to take businesses from locally connected and locally owned family pet shops.

Tower Systems is working with independent pet retailers and groups of independent pet retailers to help them more effectively compete with the big chains.

Through our Pet Shop Software, our engagement with marketing groups, our work with suppliers and direct contact with pet retailers, we have developed a strategy that breaks into useful tactics to help pet retailers compete in a structured and consistent way from their shop floor through all levels of the business.

Competition starts with being organised and Tower Systems helps independent pet retailers to become organised. Good organisation leads to a plan for practical store level competition that fans out through word of mouth and other touch points.

Our work for and with pet retailers is important to us. We are proud to be helping this important channel compete.


Five ways small business retailers can compete with big retail businesses using smart POS software

This is easy. Small business retailers can beat big businesses by consistently delivering a better service:

  1. Offer a real loyalty program and not some over-promoted program that promises a lot but does not deliver.
  2. Include helpful product use and care instructions on your customer receipts.
  3. Offer LayBy with a professional management approach. Many bigger retailers find LayBy too hard now.
  4. Show savings. On receipts. If your prices are lower than suggested retail, tell people.
  5. Keep in contact. Send a text message or email when a special order comes in – this reminds shoppers their sought-after items are now available for collection.

These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.

Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.


Five ways small business retailers can gain more pleasure from their businesses through smart POS software

Running a small business need not be as stressful as it often is. Reducing stress starts with the business operating to a carefully developed and consistently executed structure. Good POS software is keep to a business operating structure. Get this right and stress will fall. Leverage the data in your software and pleasure will grow – you will benefit beyond money, we see customers enjoying their businesses more as a result of using the software to help in key management areas of the business.

Here are five ways the Tower software can help you gain more pleasure from your software:

  1. Manage your roster through the software.
  2. Balance at the end of each shift using fast EOS balancing tools in the software.
  3. Order, price, sell and reorder through the software – allowing anyone to do it, following your business rules.
  4. Easily identify the hero suppliers, employees and locations of your business and rejo7ce in them.
  5. Spend time above your business, following you data and plan. Planning is pleasurable as you get to work on your business.

These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.

Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.


Five unexpected ways smart POS software backed by good support can help small business retailers

Retailers think about POS software systems as all being the same. Usually, they look upon them as a cash register replacement. While that is true,, good POS software does considerably more than this. Good POS software delivers benefits deep within a retail business.

Specialist POS software for specialty retailers such as garden centres, bike shops, jewellers, pet shops, newsagents and others benefit from software tailored to their needs beyond the cash register function. Usually, such specialisation includes linking to suppliers and serving mutual needs.

Here are five of many unexpected ways the Tower Systems specialist retail channel software helps small business retailers:

  1. Cut theft. This usually happens by the software revealing situations retailers otherwise would miss.
  2. Easier to sell. A retail business using specialist POS software well is easier to sell because it is easier to operate.
  3. Freed up cash. Cash is too often wasted in small business retail. Following the recommended processes in our software will see you buy better and this will result in less stock purchasing failure.
  4. Power. Retailers using our software tell us they feel more powerful when negotiating with suppliers thanks to the data they have at their fingertips.
  5. Comfort. While many worry about stress that could come with installing a computer system, they often, unexpectedly find comfort from the structure, ease of use and value from the Tower software
  6. Expect more. Yes, this is a sixth way. From your software company, expect more. Seek their help and insights and these are sure to help you get more from your business.

These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.

Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.


30 Christmas marketing ideas for any independent retail business anywhere – Sunday retail management advice

Tower Systems works with more than 3,500 small business retailers in speciality retail niches including jewellers, garden centres, bike shops, toy shops, gift shops, newsagents, pet shops, adult shops and more. We offer these ideas as our Christmas gift to you.

  1. Be community minded. Choose a local charity or community group to support through Christmas. Consider: a change collection tin at the counter; a themed Christmas window display; promotion on your social media pages; a donation to their work; a collection point for donations from customers.
  2. Facilitate sharing stories. Find space in your shop for customers to share their Christmas stories. It could be a story wall inside or in front of the shop. This initiative encourages storytelling by locals and better connects the business with the community.
  3. Award a prize at a local school. Fund a year-end prize at a local school. Attend a school assembly to award the prize. Work with the school leadership on a prize appropriate to your business.
  4. VIP preview. Host a VIP shopper preview night when you show off your Christmas ranges ahead of being available to the general shoppers. Respect and reward your local shoppers with deals and the opportunity to preview ahead of others.
  5. Leverage Christmas traffic. Encourage the Christmas shopper traffic surge in after Christmas. Give them a reason to come back. A coupon promotion or a discount voucher on receipts could be the enticement to get shoppers back in-store. Note: the Tower POS software produces discount vouchers to rules you establish.
  6. Become a gallery. Work with a school, kindergarten, community group or retirement village to bring in local art for people to come and see through Christmas. A small space commitment can drive traffic from family and friends of those with art on show.
  7. Dress the shop. Fully embrace Christmas. Create a Christmas experience such that shoppers know they have stepped into somewhere special this Christmas. Go for more than some tinsel and a tree. Fully embrace the opportunity.
  8. Make your shop smell like Christmas.
  9. Send cards. Send Christmas cards early in the season to suppliers, key customers and local community groups. This connects you with Christmas. Invite all team members to sign each card.
  10. Host a Christmas party. For shops nearby. You are all in the season together – let your hear down before things get crazy.
  11. Ensure you have gifts targeted at occasions. For example: Kris Kringle, by price point and by recipient. Make it easy for people to know what they could give.
  12. Stocking stuffers. At your counter always have one or two stocking stuffers for impulse purchase.
  13. Offer gift vouchers – for someone to give when they are not sure what to give.
  14. Be local. Ensure you have a selection of locally sourced products available for purchase. Make it clear in-store that these products are sourced locally.
  15. Tell stories. On your Facebook page, talk about what is important to you at Christmas. Personalise the season and deepen the connection with those who could shop with you.
  16. Offer a free gift. Bulk purchase an item to offer those who spend above a set amount. For example, spend $65 and receive XX where XX may have cost $5.00 but could have a perceived value of $20.00.
  17. Keep it fresh. Every week make significant change to your Christmas displays and promotions to keep your offer fresh.
  18. Share Christmas recipes. Each week for, say, four weeks, give customers a family Christmas recipe. This personalises Christmas in your business, creates a talking point and makes shopping with you different to your bigger competitors.
  19. Free wrapping. Sure, many retailers offer this. Make your offer better, more creative and more appreciated.
  20. This is essential in any business. Manage it through your computer system with strict rules.
  21. Work the floor. Increase time on the shop floor. Be present to manage shopper flow and to facilitate purchases.
  22. Christmas is crazy busy I most retail situations. Give yourself and your team members sufficient time to recharge so the smile greeting shoppers is heartfelt.
  23. Keep a secret. If yours is a business selling gifts a partner may purchase for their loved-one, create some mystery with a closed off display for the shopper to see the products.
  24. Free assembly. If you sell items that require assembly. Offer to do this for free.
  25. Free delivery. Offer free Christmas Eve delivery for items purchased for kids for Christmas.
  26. Sell training. Leverage the specialist knowledge you have in your business by selling as gifts places at classes you run sharing your expertise.
  27. Hold back. Don’t go out with everything you have for Christmas all at once. Plan the season to show off what you have as the season unfolds. This allows you multiple launches.
  28. Share a taste. Regardless if your type of business, bake a family recipe of Christmas cake, Christmas pudding or Christmas biscuits and offer tastings to shoppers on select days. This personalises the experience in your shop.
  29. Offer hampers. Package several items together and offer them as a hamper. Time-poor shoppers could appreciate you doing this work for them. We have seen this work in many different retail situations.
  30. Buy X get Y. Encourage people to spend more with a volume based deal. Pitched right, this could get customers purchasing items for several family members in order to get the price offer you have. Use your technology to manage this.

Christmas is the perfect time to plan for next year. It is the time to do everything possible to leverage bonus Christmas traffic to benefit your business through next year.

Tower Systems offers Point of sale / retail management software tailored for your specific type of retail business. Our software can help you leverage Christmas traffic for year-long benefits.

We provide you with loyalty facilities that are fresh and small-business focussed, loyalty facilities through which you can pitch a point of difference compared to big business competitors.

One of our retail experts can help:

  • VIC/TAS – Mike Hill .. 0423 848 482;
  • NSW/ACT/QLD – Nathan Morrison .. 0417 568 148;
  • SA/WA – Tim Batt .. 0401 833 917.

POS software helps retailers with scale integration

The POS software scale integration facilities in the Tower Systems small business POS software are helping retailers across a variety of retail channels.

Produce stores, confectionery stores, whole foods stores, independent supermarkets, garden centres, greengrocers and other retailers are loving the seamless integration between the POS software and counter scale facilities.

Any store selling products by weight can rely on the integration with scales for producing accurate selling by weight.

The outcome is time saving for retailers. It also ensure reduces keystrokes and with every keystroke eliminated is the potential for a mistake eliminated.

The scale integration offered by Tower Systems has been tested to ensure it meets exacting requirements, to provide an accurate customer account of what is purchased and thereby charging correctly for items sold by weight.

Scale integration is another valuable point of difference provided by Tower Systems to its small business retail customers.


How Xero is changing how small business retailers use POS software

Small business retailers are loving Xero and retailers using the Tower POS software are loving our approved Xero integration. Saving time, cutting keystrokes and cutting accounting fees are some of the benefits being delivered to plenty of retailers partnering with us in the use of our POS software / Xero integration.

Using this ourselves in our own retail business, we have personal experience on which to draw when providing advice to our customers. It places us in a unique position for a software company and allows us to provide a level of service customers love.

Our own experience is that Xero does change a business forever. The time saving and other benefits claimed are real. We can speak to these and ensure our customers are able to leverage the time savings.


Tough love helps small business retailers fall in love with data from their POS software

We owe our customers the truth.

This is a mantra in Tower Systems. Truth trumps spin every time, especially the truth you see in business data.

If we see something in the retail business data collected and managed by our software, we share it with the customer involved. We do so in the belief that data will better inform their business decisions than opinions. the sharing is navigated respectfully and not in a smart-alee way.

We encountered this recently when a customer made a statement about the performance of a product category in their business that was not supported by the data. We showed them their own data and their understanding of their business changed. Buying decisions were reversed. Floorspace allocations were changed. More important than anything, employee training was provided to even better leverage the insights we shared through the truth of their own business data.

The experience went to the core of their business. It raised their awareness of the value of the data our POS software cultivated and set them on a mission to change their use of data and their use of our software.

We were thrilled to see the people in this business get it, to get the value of data they have at their fingertips and to love the insights accurate data can provide.

This small retail business will grow as a result of their new respect of and love for data.

We are excited and they are excited.

We could have operated in an average way for a POS software company, answered their questions and moved on. Instead, we took a risk and shared insights beyond the traditional software help desk engagement. We are glad we did. We are grateful for the reaction. We are excited for the benefits unleashed.

Every day in our business we get to interact with passionate small business owners and employees. It is a thrill because each contact is personal. As we found with this data experience, the result can be heartwarming.

The work we do goes way beyond the software. The software is a tool for far more valuable work.


Five proven ways any small business retailer can reduce dead stock – Sunday small business retail management advice

Based on our work with 3,500 retail businesses across a range of specialty retail channels, here are our five top ways any small business retail store can reduce dead stock in their business. These top ideas are all about ensuring the problem does not occur in the first place.

  1. Track everything that comes in and that you sell. Good data drives good business decisions.
  2. Order what sells. Use a re-order report from your POS software to order replenishment stock. And, yes, good POS software allows you to add to this for new items or extra stock you are certain you need.
  3. Set a budget. Use your software to control stock weight so you do not over order without thought.
  4. Track stock turn. Stock turn is the best indicator of efficiency of stock. Focus more on your best performers.
  5. Centralise buying. Ensure buying for the business is done by limited people who do use business data and who operate to a strict budget.

There are more ideas and tips on reducing dead stock. These suggestions are the best-practice starting point.


POS software Xero integration loved by small business accountants

With more accountants recommending the Xero cloud-based accounting software our POS software is reaching more people thanks to our xero approved integration.

Professional and thorough integration takes time to develop and have approved by Xero. We put in the work last year to achieve this and continue to maintain the integration today for our many retailers using Xero.

We are grateful to Xero for their support as well as to the many accountants who endorse what we do to ensure the usefulness of the Xero link in small retail business to facilitate accurate accounting data for little time investment.

We use Xero ourselves in-house and this helps us offer a more personal user experience.

Our Xero work helps us lead in our specialist retail channels.


Pet shops love pet shop software EDI video

Screen Shot 2015-10-30 at 9.07.12 amPet shop retailers and suppliers are responding to the specialist EDI importing video we released recently showing off live how a pet store can save time and imporve accuracy of data by automating the import process through our Tower Systems pet shop software. The goal of the video was to drive engagement among pet retailers and suppliers for improved shared efficiency. We are thrilled this goal is being achieved.

Our Pet shop software is best-practice thanks to pet retailer, supplier and overall industry engagement.

The EDI link between pet retailers and their suppliers is available to all major suppliers to pet shops.


Warning about POS software pricing

We helped a retailer recently not make a very expensive business decision. They were being courted by a software company based on price. It turns out that the price being promoted was not that great if the retail business wanted to sue the software beyond two years. Since the retailer would never own the software they would keep paying year after year, long into the lifetime of use of the software.

What was pitched as low cost became expensive.

Once the retailer realised this they held back making a decision.

Our advice to retailers is do your homework on the total cost of ownership of your POS software. Think about how long you would like to use the software. Ensure you fully understand all the costs associated with using the software.

Research deeply and long. Get the facts, in writing.

The claim from a company that their POS software is cheaper may not be true. Take your time to ensure you determine if it is true.


Why small business matters to our #smallbusiness POS software co

Tower Systems is your quintessential small business POS software company.

We only develop software for small business retailers.

It is all we have ever done.

Small business retail is what we know and love. It is what we believe in.

But our interest goes beyond small business retail. We are focused on specific retail channels. We are what is called a vertical market software company.

Our focus is narrow, on selected retail channels, developing software only for those retail channels. In fact, developing highly customised specialist software for those select specialist retail channels.

This narrow focus of ours reflects our interest in small business and our interest in the specific retail channels in which we serve.

Our goal is to help our small business partners to leverage more from their use of our software – to help them make their small businesses more valuable to their customers.

In reality, our focus is on the customers of the retail businesses we serve. Maintaining our eyes on these customers helps us develop more carefully targeted software for we know if our software serves the customers of our customers our customers will love us.

Serving 3,000+ small business retailers provides us with a wonderful customer base from which we can learn. It also insulates us against the type of impact a business may feel if there is a challenge with a large, dominant, customer. Here at Tower Systems we don’t have that. Indeed, our approach is transparent and democratic.

We love this world of many independent voices rather than a software company world dominated by one loud voice.


Tower Systems explains why good POS software is better value and sometimes more expensive

Developing good POS software is expensive.

Developing specialist POS software for a specialist retail channel like pet shops, jewellers, bike shops, garden centres, firearms businesses, toy shops, newsagents and gift shops is even more expensive.

Those offering cheap POS software may have cut corners in development or service.

Add personal Australian based customer support services, personal on-on-one in-store training and pet supplier specific electronic invoice and stock file support you have costs many web based software companies do not have.

Just as the service you provide is specialist in nature and personal in customer interaction, so, too, is the Tower Systems service of specialty retail.

We are not complaining. We choose to be the best software company for specialty retailers. We do this knowing we will not win on price but that we will win on the value we deliver to you and those who rely on your business.

Cheaper software targeting specialty retailers in Australia most likely does not come with the personal service, facilities developed for your type of business, live one-on-one training and pet supplier integration. These differences are valuable to you.

The thing is, what may look cheaper is likely to not be cheaper over time. With our software you have the option to pay for it once to own the software. In two or three years you could be saving money compared to others.


Five ways small business retailers can pitch local: Sunday small business retail management advice

Being local matters to shoppers today. There is a big difference, however, in saying you are local and being authentically local.

From our work in the trenches with more than 3,000 small business retailers here is our top five advice on successfully pitching local in your business.

  1. Be seen. Engage in local activities, alongside locals.
  2. Buy locally. Have a sign in your shop welcoming pitches from local suppliers of goods you can sell in your business.
  3. Talk local. On your business social media pages talk about local matters. Sow you care too.
  4. Support local. When deciding on your charity engagement, preference local organisations and be clear about this.
  5. Educate local. Make sure customers purchasing locally made product understand it is local.

Local, of course, can be different things to different people. It may mead a geographic proximity to your business. It could also mean products made by a family in another state. Nuanced appropriately and personally, this is a local pitch you could make.

We urge all small business retailers to engage with local and to do so with care and authenticity.


Amazing Tower Systems webstore integration a small business retailer first

A Tower Systems exclusive multi independent retailer webstore integration is bringing small business retailers together in a fresh way, negating the need for small business stand along websites. In fact, this new approach is a game changer in several small business retail channels – delivering new traffic thanks to a high-profile national website than is achieving more than a local small business website might.

This is Tower Systems working for its small business customers in a fresh and exciting way.


No one has done what this site and the Tower Point of Sale software back end is achieving.


9 ways #smallbusiness POS software from Tower Systems helps retailers

The Tower Systems specialist retail POS software continues to evolve thanks to suggestions from retailers in a range of specialty retail channels in large, medium and small businesses, in shopping malls, on then high street and in rural towns.

The Tower Systems commitment is to provide POS software you can use to guide more profitable control over your business – without the need to hire a consultant or businesses advisor. Above all, the Tower POS software will empower small business retailers.

Here are 9 ways the Tower Systems Point of Sale software can help your business:

  1. Report smart. Our easy to read yet comprehensive reports help you better understand your business without having to hire an expensive consultant to do this for you.
  2. Receipts, invoices and other documents can be customised toreflect the taste and style of your business.
  3. From repairs to serial number tracking, we help you deliver consistently professional and personal service – in the specialty service area.
  4. Get customers spending more. Our loyalty facility tuned to the unique spending habits of customers improve the spend per visit.
  5. Easy LayBy. You can LayBy with certainty thanks to professional facilities backed by good documentation to your customers.
  6. Cut your bookkeeping and accounting fees. From GST reporting to having an up to date P&L, we can save time and money by linking to software like Xero.
  7. Connect your online with your shop. Our Web Store facility handles this.
  8. Cut theft. We you are not there, our software tracks behaviour. Our free Theft Check service has been successful to catching theft before it is too late.
  9. The Tower AdvantageTM. Our professional and friendly help from training to support to business advice. We are not your average software company.

Pet shop software recommended by pet shop experts

The Pet shop software from POS software co. Tower Systems has people recommending it from independent pet shops large and small, city and country.

We are grateful to the kudos heaped on our software and the after sales service by pet retailers as this is helping us drive event deeper into the pet channel.

This was most recently evident at the Pet Expo on the Gold Coast where Tower Systems was Platinum sponsor – indeed, the only pet shop software company sponsoring the event. Many existing customers brought colleagues to our stand and these businesses are now going our community.

From our pet supplier links to our pet specific marketing opportunities to our pet specialist integrations, we are leading pet retailers to a new level of engagement with their businesses to drive efficiency and sales.

While independent pet retailers have challenges from big businesses, Tower Systems is here to help empower competition from the indie small businesses.


#smallbusiness POS software on show in Auckland

Tower Systems is hosting an open even in Auckland in two weeks showing off its POS software to specialist retailers in the local retail marketplaces. The company has shared details with prospects in New Zealand as well as with existing customers – to provide opportunities for retailers to connect with the company. Click here to book a time.

Here’s an introductory video outlining the NZ opportunity:


Ten ways smart retailers use their receipts to drive sales – Sunday #smallbusiness retail management advice:

Here are ten ways smart retailers use the POS software from Tower Systems to leverage receipts to act as more than a record of a transaction:

  1. Adding value with product knowledge – written by people in the business and designed to reinforce personal local knowledge that separates the business from other retailers of the same product.
  2. Pitching a discount for further engagement – with the discount value calculated carefully and thoughtfully and to guide shopper activity.
  3. Suggesting companion purchases – based specifically on what has been purchased.
  4. Guiding additional purchases with a BUY X GET Y deal – usually funded by a supplier.
  5. Including product care instructions.
  6. Advising of loyalty points accrued.
  7. Product warranty information.
  8. Promoting a forthcoming event in store.
  9. Supporting a local charity or community organisation.
  10. Driving business website engagement.

The more small business retailers use their receipts as a marketing tool the better for the business. It systemises shopper contact through existing transactions and through this can leverage greater engagement and success for the business and enhanced enjoyment for the shopper.

Tower Systems helps retailers across multiple channels to leverage receipts in this way – creatively using valuable tools embedded in the software.

Information on receipts can be text, QR code, barcode or visual through images. These choices make the Tower POS software useful in a broad range of retail situations.

We are confident that through proper engagement retailers of all sorts can drive better business value from receipts beyond being a record of a purchase.

This is another Tower AdvantageTM.


POS software webstore integration helps #smallbusiness retailers

When it comes to POS software there is web store integration and then there is web store integration. Smart web store integration, like retailers have access to using the Tower Systems POS software, offers flexibility and options to better serve the needs of speciality retailers in niche retail channels.

Maintaining current real-time stock on hand data for the webstore and physical store, the integration delivered through and by Tower Systems is valuable and appreciated in small business retail situations including gift shops, homewares shops, jewllers, bike retailers and plenty more.

Thanks to an engaged customer base, Tower Systems has been able to evolve its POS software web store integration to deliver a genuinely valuable and cost effective solutions for small business retailers.

There is a general version of webstore integration as well as a Magento specific deep and strong integration. Retailers can choose the approach that works best for their own situation. This is what Tower Systems does – providing options for retailers to choose according to their needs.

Using the web store facilities itself in its own businesses, Tower Systems also brings to the project a personal user perspective that is quite unique in POS software development circles. Indeed, this personal use of the software including web store integration elements enables the company to finesse the software and the training provided by the company to small business retailers using the software.

The Tower Systems POS software web store integration is in use today, helping many retailers in a range of specialty retail channels to make the most of technology to drive business efficiency and value.


Expanding the POS software help desk

Tower Systems has created a new role within our POS software help desk structure. We are advanced in considering candidates and hope to have a final decision by the end of next week. This new role will enable is to offer additional service beyond what we offer today, service beyond what retailers expect from their POS software company.

Innovating in a software company is not confined to innovating within the software. Since customer service is the means through which retailers can leverage their IT investment, innovating through our services is kay to our mission to evolve as a company.

We are excited for the change new people bring to the business.

UPDATE: (Oct. 17): We have signed on our new team member and set a start date for later this month.