We owe our customers the truth.
This is a mantra in Tower Systems. Truth trumps spin every time, especially the truth you see in business data.
If we see something in the retail business data collected and managed by our software, we share it with the customer involved. We do so in the belief that data will better inform their business decisions than opinions. the sharing is navigated respectfully and not in a smart-alee way.
We encountered this recently when a customer made a statement about the performance of a product category in their business that was not supported by the data. We showed them their own data and their understanding of their business changed. Buying decisions were reversed. Floorspace allocations were changed. More important than anything, employee training was provided to even better leverage the insights we shared through the truth of their own business data.
The experience went to the core of their business. It raised their awareness of the value of the data our POS software cultivated and set them on a mission to change their use of data and their use of our software.
We were thrilled to see the people in this business get it, to get the value of data they have at their fingertips and to love the insights accurate data can provide.
This small retail business will grow as a result of their new respect of and love for data.
We are excited and they are excited.
We could have operated in an average way for a POS software company, answered their questions and moved on. Instead, we took a risk and shared insights beyond the traditional software help desk engagement. We are glad we did. We are grateful for the reaction. We are excited for the benefits unleashed.
Every day in our business we get to interact with passionate small business owners and employees. It is a thrill because each contact is personal. As we found with this data experience, the result can be heartwarming.
The work we do goes way beyond the software. The software is a tool for far more valuable work.
