Last week we mailed, yes through the post office, a print newsletter to our 3,500+ small business retail customers. This is in addition to our weekly email newsletter.
We figured an update by snail mail would be good to catch those who do not read emails. It did. The contact from customers following the mailing has been terrific.
The experience we have had is a reminder for any company service small businesses that it is important to have more than one or two channels of communication with your customers. We are thrilled with the response.
