The new Woolworths shopper loyalty program recently released has received plenty of coverage. Now that it is live we have had a chance to test drive it and, frankly, our opinion of it is not good.
The new Woolworths loyalty program is not good value for the consumer.
We know from our own small business customers using the discount voucher facilities in our POS software that the value they deliver is, on average, twenty times better value than the Woolworths offer.
Our tip today to small business retailers is – you can beat Woolworths in the loyalty stakes and we can help you do this.
