A trend in specialty retail overseas is to have a locked and secure cabinet housing a product people may not purchase but will come in to look at and photograph and salivate over.
The photo shows a runner designed by some famous guy. The pair sells for US$9,000. The manager of the store told us they have at least 50 people a day come in a look at the boot and take photos and that enough purchase other items to make the investment in the stock worth it.