Business birthdays are important – for you and for your customers, especially in a locally owned small retail business.
Embrace the opportunity of your business birthday for a celebration. But be sure to not make it all about making more money. Take time to embrace the achievement and love it.
Here are practical tips for celebrating the birthday of your business:
- Setup a photo board and invite customer engagement. Let’s say your business is six years old: ask customers to bring a photo showing them at six years of age. Their stories become part of your story.
- Setup a noticeboard. Let’s say your business is twenty years old. Headline the board with: To celebrate our twenty years in business, join us and list twenty things you love about this town.
- Recognise local heroes. Host an after drinks night in your shop and take a moment to acknowledge and thank local heroes. The number you acknowledge should be the number of years you have been in business.
- Thank previous owners. Create a history board of previous owners. Where they are now. Their stories. Show the rich long history of your business from before you owned it.
- Hand out a flyer listing X hidden gems of your region (where X is the number of hears you have been in business). The flyer is your birthday gift to your customers.
- Have cake. Everyone loves cake. If for no other reason than to get to eat cake have a birthday cake. Make it special. Have a big cake or lots of cup cakes. Set and date and time for the celebration.
- Party favor bags. Give every customer shopping on your birthday a bag of treats and favors you have chosen to celebrate your big day.
- The Happy Birthday discount. Offer a big discount to any customer who comes in on the day (or through the week if you wish) and sings, at full voice, Happy Birthday.
- Say thank you. In your front window, create a stunning and personal display saying thank you to the town. Do it visually, creatively and with a full heart.
- Half price birthdays. On the day itself, offer birthday cards at half price. While you are giving away margin and will bring forward what might otherwise have been full margin sales, you could get people buying cards from you who have not done so in a while.
- Be thankful. On Facebook leading up to your birthday share what you are thankful for from and through your business. Be sure to write with a voice of gratefulness and celebration.
- Dress the shop for a party. For at least the week of the birthday dress the shop as a themed party, maybe a kids party. Get everyone involved. Have fun and bring your customers in on the fun.
- Maybe a birthday party celebration sale. One night, after the shop has closed, put on some wine, cheese and nibbles inviting people to join you for some party games, prizes and deals.
A key aspect of these ideas is to remind people that your business is stable, can be trusted, is locally connected and knows how to have fun.
