We get to see many different retail stores in our work serving small business retailers.
To us, the best looking stores are those that are not cluttered, that do not have too many posters, notices and displays competing for eyeball time.
Retailers tell us they like this simple advice from us:
Stand at the entrance to the business and note how many posters, signs, offers and displays are vying for attention? Next, try and cut the number by half.
Often we find in retail that less can be more. Fewer posters, signs and displays can result in those who you have generating a better return for the business.
While this advice has nothing to do with small business POS software, we are fortunate to be able to build other skills as we work with our customers. We are also grateful to have our own retail shops where we can play with these ideas for ourselves.
