The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

The loyalty offer that helps small business retailers compete against big business – in our Aussie POS software

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Tower Systems pioneered the pitch of discount vouchers in small business retail. Now, many years on, more and more retailers are singing the praises of this unique and loved small business POS software loyalty offer.

Discount vouchers change shopper behaviour. They are a unique loyalty offer that older how shoppers see a business and how they engage in-store.

What sets Tower Systems apart, beyond the strong algorithm behind the vouchers, is the way we support small business retailers in deploying the voucher tactic in-store. We offer business trade training, so the context is understood at the owner level through to the sales counter level.

Being retailers ourselves and using the vouchers in different retail businesses we can speak from experience and retailers love this. Beyond the vouchers themselves, which are unique, our business engagement and knowledge is unique in software company circles.

Discount vouchers can be called anything you want, too. We have customers in the high end jewellery space calling them a Personal Thank You Gift and finding wonderful shopper engagement.

We are confident that Tower Systems’ Discount Voucher facilities can help you:

  1. Get customers spending more in a visit.
  2. Bring existing customers back sooner.
  3. Attract new shoppers to your business.
  4. Drive impulse purchases at the sales counter.

One of our own retail businesses reported growth of 10% in the three months to June 30, 2015. Much of the success comes down to smart use of Discount Vouchers.

Discount Vouchers don’t need a card – they print on sales receipts and offer an amount customers can spend right away. Our experience and the experience of hundreds of our customers is that Discount Vouchers drive faster and deeper engagement with the business – making a shopping visit more valuable right away.

  1. You name the voucher anything you like and can change this at any time.
  2. You set the rules on how the value of the voucher is calculated.
  3. You set the rules on what the voucher can be redeemed for.
  4. You set the rules on expiry dates.

See the software live. Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

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By Mark
The POS Software Blog

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