Like what we suspect is a long line of POS software companies, we were contacted last week with advice that Tower Systems was shortlisted for Top 10 POS Solution providers in APAC 2019. Yipee! No, not really. Not at all in fact.
Having read the email announcement and associated details, we reached the conclusion that this is an advertising scam, not worthy of further time investment from us. Okay, scam might be too strong a word. However, it feels like a scam from where we sit, because of what they actually want.
Their email was a request for us to spend money with them to go to the next step. This is why we say their email congratulating us is a scam.
We doubt there is a top ten as such. We doubt that they only emailed ten companies.
Our experience with this Top 10 POS Solution providers in APAC 2019 pitch is that retailer should be aware of claims made by companies about being in the list. If, like us, they got the congratulatory email and other materials, a swift read would have revealed that it was off, odd, feeling and reading like a scam or marketing at best, that the aware is not real.
We, for sure, would not trust the claim of Top 10 POS Solution providers in APAC 2019, for us or any other company on the list based on our experience with this unsolicited call for marketing funds to be spend to get to the next step.
Our advice to, for what it is worth, retailers is to not trust this list or any other top of or best of list. In our experience, you cannot trust the genuine independence of these lists. That we are on this top ten POS Solution list is enough reason for us. We are a specialty POS software company, niche, narrow in focus, only serving specialist retail channels. We should not be on this wide and generic list. We don’t aspire to.
We didn’t get scammed or conned, we didn’t spend any money, we did not. get caught up in what we think is a false and misleading claim.
Our call out to small business retailers is to not get caught up in what is essentially a money-making marketing activity. beware companies that claim to be on the list because we know from experience what they have spent and done to get there.
Transparency matters.
