The covid pivot is no more real that what we are seeing in Aussie newsagency businesses this year as they embrace change and adjust their businesses to attract new shoppers.
What is the covid pivot you say? It is that move by a business into new products, new services or onto a new platform through which they seek to attract shoppers who would otherwise not shop with the business. That is why it is a pivot. the covid part is that it provides the need, encouragement and / or cover for the change.
The covid pivot moves we are seeing newsagents make include:
- Moving online with POS software connected Shopify websites. We have seen newsagents open up online baby shops, food service businesses, homewares businesses, made in Australia offers, fashion, services, high end collectibles and more.
- Bringing in new product categories. This being done in-store to turn the business s90 degrees and more in pursuit of shoppers who might otherwise not have shopped the shop.
- Offering new services. We have seen newsagents move into screen printing, office services, hot dusking and more as they serve the needs of more people working locally.
- Location flexibility. We have seen newsagents take their businesses on the road, to shoppers who cannot get out safely because of the corona. By selling from the car or van, safely, distanced, but with full POS software access for accurate transacting.
- Doing the Marie Kondo. Cutting back, removing products and services that do not sign joy. these moves are a pinot, too, as the business de-clutters, freeing space and capital for other operations and opportunities.
- Re-casting. This piece of the covid pivot is the business re-positioning what it sells and how it sells. Taking singles and bundling. Reimagining loyalty. And similar moves to take what you have and freshen it so it is noticed by more people.
These are some of the examples we have seen of newsagents engaging in the covid pivot opportunities. Covid pivot is a term we started using months ago to describe this action, this movement of adjustment in a business to seek opportunities through with to broaden the appeal of the business.
More newsagents are embracing the covid pivot to change their businesses and to set them for an even brighter future outside of corona. Opportunities are endless.
We are grateful to the 1,700+ newsagents in our user community who embrace our software and services. Thank you for your business and thank you for being with us on this crazy 2020 journey.
