Using our Aussie made POS software, local retailers are able to connect with local community groups including schools to engage in fundraising campaigns. Built into our POS software are facilities that can drive shopping by members of community groups, shopping that can result in donations back to the groups with which they are connected.
These are smart tools that we have seen fundraising for local schools as well as a diverse mix of community groups.
By engaging with the members of groups a local retailer can broaden their shopper appeal. The community group benefits, the members benefit, the business benefits and the community benefits. That is where this community group engagement works well – the breadth of benefits delivered through a retailer leveraging the POS software community group marketing tools.By bringing structure and consistency to this, retailers can let the members of the group drive the benefits for their business.
We are grateful to the retailers and community groups that have helped us over the years to tune these tools, to enable us to make something flexible for a range of situations.
Requests from schools, charities and other community for donations can be a challenge for any size business. If you do not take a structured approach to this you will find yourself giving away plenty for little or no return.
Requests are often loaded with guilt. People can be passive aggressive in their approach. Often, people requesting help leverage pester power. It can be hard to say no. There are too many stories of retailers giving a gift as a prize, receiving the Thank You poster and achieving no benefit for the business.
The approach we have available through our POS software helps the business be consistent, connecting fundraising back to support for the business from members of the group asking for your support.
EDUCATE GROUPS ABOUT GOOD ENGAGEMENT
Here are things groups you support can do to help your business. You should ask them to do these things:
- Tell members to buy from you.
- Write about your business on their Facebook page.
- Distribute flyers of your offers.
- Have you speak at a meeting.
Here at Tower Systems, through our POS software for local retailers, you have access to facilities that help you connect locally, by supporting fundraising for local community groups. We are grateful to be of service in this way.
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