While we are flattered that Canadian owned software company Retail Express thinks Tower Systems is important enough to target in YouTube ads, it is frustrating that they are trying to woo sales prospects from people we attract to POS software demonstration videos at our YouTube channel.
Here is a screen shot from a Retail Express ad video that appeared for us this morning when we went to play our newsagency POS software demonstration video at our Tower Systems YouTube channel.
Being targeted like this by a Canadian owned software company is frustrating in that we are an Aussie owned software company.
We found out about Retail Express targeting us when someone called and let us know. They were confused because they wanted to see the video of the demonstration of our POS software and this video from the Canadian owned Retail Express appeared. Once we explained that Retail Express is paying YouTube (Google) money for their video to play before ours they understood what was happening.
Tower Systems does not pay for any keyword or company name ads or other content promoting us to run when people are searching for a competitor. People searching have a right to find what they are looking for, not a competitor paying to insert themselves in the search retails.
Retail Express is a competitor of Tower Systems. We’ve not seen their software, other than this ad they are running. We have switched some retailers from their software to ours. We are sure they will have switched some our customers to them. It happens.
What we do know is that we are an Australian owned POS software company. Our software is highly specialised in nature. we serve over 3,000 locally owned retail businesses. We only focus on local retail – we have no interest in chasing large retail groups or businesses. We are best at serving local.
Retail Express is owned by Marapost, a Canadian company.
If you go to play a Tower Systems YouTube video and the Retail Express ad comes up, please know that it’s not our choice their ad plays first. It’s something they are paying for. And, while we are flattered that they think we are important enough for them to do this, we wish they’d focus more on their own business rather than ours.