If you search Tower Systems on Google today, this www.ComparePOSQuotes.com.au ad appears.
In our opinion, this ad appears misleading. we say this because it says in the headline Compare Tower Systems – POS Systems for every industry. The thing is, there is no comparison with us, no comparison with Tower Systems. So, why is Tower Systems in the headline. We think this is because we are sought after, searched for via Google and so this business, Comparison Advantage Pty Ltd, is using our business name as a form of click bait, as a way of getting people to click the ad.
If you click this compare POS systems ad that has our Tower Systems name, you are not comparing Tower Systems, we are not involved whatsoever.
So, guess what we did … we entered our details into their website that came up after we clicked the ad. They emailed us. While we were typing a response to their emails, they called us. Talk about spam.
We explained to the representative of Comparison Advantage, who sounded like they were calling from an offshore call centre, what the company was dong by boyu=ing our business name for Google advertising their response was that it was outside their area.
While we get that there is nothing illegal to this type of Google advertising, we think it is ethically wrong for one company to pay to present the name of a competitor in order to divert traffic the competitor may have otherwise achieved.
We think, it’s our opinion to be clear, that Comparison Advantage sucks. We think their approach is questionable ethically. But, hey, it’s our opinion only.
We have sought to raise a complaint with Google, but that is not an easy process. In fact, dealing with Google on anything like this is frustrating. We think the company makes it so deliberately.
Our Tower Systems POS software is awesome in our opinion. The best way to decide whether it is right for you is for you to take a look at it, and con sider whether it serves your needs. It may not. But do compare it. Using a comparison website like Comparison Advantage is no comparison at all as they are not comparing everyone, not even the key players in our experience. It is misleading we think.