Retailers in local small business shops can feel alone sometimes when working on their business. They can sometimes get lost in a cave of thoughts without seeing a way out.
We thought about this and considered the thousands of different retailers in our POS software user community, and we developed the Insights Dashboard in our POS software, to deliver easy access to local small business retail insights that any retailer could leverage, regardless of size, location, specialty area or setting.
We wanted to ensure that what we delivered would be useful regardless of level of business management literacy and financial management literacy. We wanted to deliver the insights without the retailer having to seek them out. We wanted to genuinely add value to what a local small business retailer could gain from using our POS software.
So, via the Insights Dashboard in our POS software, we provide insights in six broad areas – with the insights delivered visually.
Where Are We Today
Gives you a snapshot of the overall sales & liabilities as it stands today.
You can access additional options by clicking the … symbol next to Todays Sales.
- Date Range – Expand the sales period covered by changing the start & end dates.
- All Locations – Multi-store locations can use this option to include/exclude other locations from the sales figures.
- Show Gross Profit Values – This option will show / hide GP values in the Daily Sales Dashboard, which you can access from the Point of Sale screen by pressing [Ctrl] + [D] on your keyboard.
What’s Not Selling
This gives you a visual understanding of what is not performing in your business. Deadstock in any business is lost cash. This report gives you the ability to make decisions on this underperforming stock whether it be discounting or other stock reductions strategies to unlock this lost cash.
You can click any stock item listed to show a graph of sales of that item broken down by month.
There are a number of options available to filter the stock items that appear in the list:
- Date Range – Limits the list to stock that has not sold in the amount of time specified.
- Listing Bottom – Maximum number of items to list.
- Rank By – Determines the order that items appear on the list in.
Click the … symbol for additional options:
- Departments – Select between showing stock from all departments or tick the desired departments from the list.
- Suppliers – Select between showing stock from all suppliers or tick the desired suppliers from the list.
- Exclude Recently Added Items – Exclude stock items that were added to your system inside the time period chosen in the drop down box.
What Am I Missing Out On
This give you a list of items that have sold out and potential missed opportunity. The visual sales history will assist in ensuring the right items are restocked to ensure future revenue is not missed out on.
You can click any stock item listed to show a graph of sales of that item broken down by month.
There are a number of options available to filter the stock items that appear in the list:
- Date Range – Limits the list to stock that has sold more recently than the amount of time specified.
- Listing Bottom – Maximum number of items to list.
Click the … symbol for additional options:
- Departments – Select between showing stock from all departments or tick the desired departments from the list.
- Suppliers – Select between showing stock from all suppliers or tick the desired suppliers from the list.
- Exclude Recently Added Items – Exclude stock items that were added to your system inside the time period chosen in the drop down box.
What Sells With What
This gives you an insight to consumer basket analysis. Through this you will see exactly what stock items sell with other stock items and from this you will be able to leverage upsell opportunities, co-location and promotion opportunities. This also shows the sold alone percentage so you can see item upsell efficiency.
You can change the period of time in the Date Range to limit the data to the period chosen. The ten items displayed are the ten best selling items by quantity for the selected time period.
Is Theft An Issue
This provides a in-depth visual overview of all the retailer audit log records by reason, number of occurrences by time day. This will assist in identifying staff theft/training issues that may need to be addressed within the business.
You can change the date range to limit the data to the time period chosen. Changing the time increment alters the lengths of time each day is broken up into.
You can view more complete records by using the Audit Log directly. Please contact Tower Support for help using the audit log.
When Are We Busiest & Quietest
This is a visual overview used to detect any quiet or peak times in your business by displaying over the week as well as detailed by hour.
You can change the week ending date to see data from other weeks. Next to chart value type, you can choose to measure by sales value or number of sales.The top graph shows sales broken down by day of the week. You can change the type of graph used to display this data by clicking the diagram type in the bottom-right. The bottom graph shows sales broken down by time of day. You can change the type of graph used to display this data clicking the diagram type in the bottom-right. You can also view this data as a table by clicking the table symbol in the top-right.
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