How POS software helps local small business retailers serve local shoppers

Local retailers often pitch for local shoppers with emotive language on social media and noticeboards out the front of the shop and while these pitches can help the local retailers feel like they are pitching shop local, we think they are noise in an already noisy space.

The best way for a local retailer to pitch shop local to local shoppers is by showing, rather than telling.

Here are 7 ways local small business retailers can use POS software to pitch local by showing rather than telling.

1. Share local knowledge. If you sell products that can be used locally, in local conditions, share relevant information as to appropriate local usage on your receipts. Garden centres, fishing shops, camping businesses, produce / farm supply businesses and more are ideal for the sharing on this local knowledge. Big businesses are not structured to do this like you can.
2. Share local knowledge II. Share information about local places where what you sell can be used. share your local knowledge, insider tips, to add value.
3. Support local community groups. use your POS software to serve members of local community groups and clubs. Offer the members a deal and an opportunity to fundraise for their club or group. This pay it forward approach offers a level of local support that big businesses will struggle to match.
4. Highlight local products. Use your POS software to note what you have in store that is locally sourced. Shine a light on local products so your shoppers can support local more.
5. Offer local value. Use your POS software to offer loyalty rewards to regular shoppers. These are more likely to be the local shoppers who provide the best value for the business.
6. Communicate locally. Harvest local shopper details from your POS software and email local specific offers to local shoppers. reward their locality.
7. Be locally relevant. Use your shop as a hub, a knowledge base on local, be known for this and your service of the local community and local places of interest.

We have cultivated this list by being local retailers ourselves, through own own doing, for decades in the gift, homewares and related retail channels. By showing shoppers the value of shopping locally we win more local business for sure. yes, we use our POS software every day in shops we own and run.

Tower Systems is not your average POS softer company.