Do comparison websites actually compare the products they list and pitch?

No, they don’t, at least as far as we can see.

We are a POS software company. We make retail management software for local specialty retailers. Our company, Tower Systems, is a market leader in a range of retail channels such as newsagents, jewellers, bike shops, produce businesses, gift shops, and more. yet, we do not appear on comparison websites.

We don’t appear on comparison websites because we do not pay to appear.

In our experience that is the main reason they list you, because you pay to be listed.

Comparison websites are advertising platforms plain and simple. There is no comparison, no analysis of the POS software listed, no testing of functionality or marketing claims, no due diligence as to the appropriateness of the POS software.

This is why, in our opinion, comparison websites that we have seen are not comparison websites.

It’s on our mind today as we have seen a comparison website target people looking for our company. A Tower Systems Google search lists a comparison website pitching products as alternatives to us. But, they’d have no idea because they have done done any comparison. The companies listed have paid to be listed to people searching for us.

In our opinion this is lazy marketing. While we invest in creating robust and useful software, some other businesses invest in marketing and while that may get the noticed, in local specialty retail function matters the most. Local retailers want POS software that works for them, that suits their needs, serves them deeply and well within their businesses.

If you click on an ad for a comparison website it costs the other companies money, which we like as each dollar they se=pent to not get a sale is a lesson for them.

We are grateful to serve more than 3,000 retailers today with POS software made for their type of business.

In the small business world, personal service matters, personal service is the difference. Our POS software reflects this focus on personal service, it reflects our commitment to helping our local retail business customers to more valuably and successfully connect with their local shoppers. This is a Tower Systems difference.