The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Advice for local small business retailers: how to enhance your local credentials


In 2023, embodying the essence of local in the retail become more vital than ever. Big businesses are engaged in local, but they are using systems, processes and tech. The conundrum for genuinely local small business retailers lies in authentically cultivating a local identity.

The term local means different things to different people. It isn’t restricted to geographic proximity. Local can be perceived as the degree of personalised care you offer to your customers, the supplementary advice you give, living within the locality yourself, sourcing products locally, or serving the community on a personal level. It may also be linked to the availability of locally sourced products.

For instance, a product produced anywhere within Australia could be deemed as locally sourced. Narrating the story of where a product originates, along with the family involved in its creation, can add a local touch to it, distinguishing it from similar overseas products. This narrative is crucial because it underlines the local aspect.

Small retail businesses can leverage Tower Systems’ retail POS software to effectively promote their local attributes in various ways:

  • Enhance your receipts: Use receipts to provide product care instructions, usage guidelines, or other beneficial information automatically, turning your receipts into a valuable information source.
  • Disclose product origins: If a product is made by a small business or family within Australia, include this detail on the receipt. Highlight the local product, giving customers additional information to foster a local connection.
  • Advocate for local shopping: Attach an image or poster promoting the advantages of shopping local to every receipt. Tower Systems offers free images for this purpose, available in the downloads section on their website.
  • Show customer appreciation: Personalise a thank-you message to customers shopping with you. Sign off with your name and contact number. This personal touch is typically absent in larger businesses.
  • Monitor local product sales: Keep track of local suppliers’ product performance using various reporting tools.
  • Reward local shopping: Implement discount vouchers named “Thanks for shopping local” or “Local shopping reward” to emphasise the benefits of supporting local businesses. You can establish rules to offer discounts off the next purchase.
  • Merely advocating for local shopping isn’t enough; you must showcase its value and integrate it into your retail business operations. The most effective approach to accomplish this is by incorporating suitable systems and procedures into your POS software.

There are plenty of ways local small business retailers can authentically pitch local. In this post we have covered just some of them. We are a local POS software company ready to help you pitch local.

By Mark
The POS Software Blog




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