The Australian newsagency industry has undergone a remarkable transformation in recent years, driven by technological advancements and changing consumer habits. At the forefront of this evolution is Tower Systems, a leading provider of point-of-sale (POS) software tailored specifically for newsagents. And boy, are we having a year.
In 2024, Tower Systems has witnessed a surge in the number of Australian newsagents adopting its industry-standard software. This significant growth is a testament to the software’s ability to address the unique challenges and opportunities faced by modern newsagents.
Most of our new customers have switched from other software. There is certainly a consolidation going on in the newsagency software space.
Tower Systems’ newsagency software offers a comprehensive suite of features designed to streamline operations and enhance efficiency:
- POS Functionality: The software provides robust POS capabilities, including sales transactions, customer management, inventory control, and reporting.
- Magazine Retail Sales: Tower Systems excels in managing magazine retail sales, from stock control to customer loyalty programs to supplier integrations.
- Magazine Putaways: The software supports magazine putaways, allowing newsagents to sell in-store subscriptions.
- Online Sales: Tower Systems integrates seamlessly with online platforms, enabling newsagents to expand their reach and offer convenient online shopping options.
- Product Returns: The software handles product returns efficiently, ensuring accurate tracking and refunds.
As the Australian newsagency industry continues to evolve, Tower Systems is committed to providing solutions that meet the changing needs of its customers. Some of the key trends driving the demand for Tower Systems’ software include:
- Digital Transformation: Newsagents are increasingly embracing digital technologies to improve their operations and customer experience. Tower Systems’ software offers features such as online ordering, e-commerce integration (Shopify, Bg Commerce, Magento, Woo), and digital marketing tools to support this trend.
- Customer Experience: Providing exceptional customer service is a top priority for newsagents. Tower Systems’ software helps newsagents build stronger customer relationships through loyalty programs, personalised recommendations, and efficient service.
- Inventory Management: Effective inventory management is crucial for maximising profits and minimising losses. Tower Systems’ software offers advanced inventory tracking and forecasting tools to help newsagents optimise their stock levels.
- Compliance: Tower Systems’ software ensures compliance by providing built-in features for managing GST, reporting requirements, and other industry-specific obligations.
With over 1,800 newsagency businesses in Australia now using Tower Systems’ software, the company has built a strong reputation for reliability, innovation, and exceptional customer support. Satisfied customers consistently praise the software’s ease of use, comprehensive features, and ongoing support services.
As the Australian newsagency industry continues to evolve, Tower Systems remains committed to providing cutting-edge solutions that empower newsagents to thrive in a competitive market. By investing in Tower Systems’ software, newsagents can improve their efficiency, enhance their customer experience, and drive growth in their businesses.
We are so grateful to so many newsagents for their support.
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