The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Small business retail marketing advice: discount vouchers help local small business retailers

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Loyalty points have different values in different businesses. They are an old-school approach to shopper loyalty. Tired. Out of date. Of questionable value.

Everyone understands the value of cash and cash is at the heart of the discount vouchers offered through POS software from Tower Systems for local small business retailers. Supermarkets have ruined the understanding of value of loyalty points for sure.

Here at Tower Systems, we know years serving thousands of local independent retailers that a good loyalty program is key to business success. We see it in our work every day. In our software we serve the need with our Discount Voucher tools.

Discount vouchers can be setup in a minute or two. No additional tech is needed. No plastic cards are needed. No customer sign up is needed. This makes Discount Vouchers an easy, low cost, low overhead loyalty solution.

The Discount Voucher settings can be changed easily too, making this loyalty solution for small business retailers a breeze.

Retailers can call Discount Vouchers  what they want! We’ve got customers calling them “Thank You Gifts,” “Bonus Bucks,” or even “Customer Rewards.” The beauty is, it’s your program, your name!

One retailer saw a whopping 20% sales lift in the first quarter in which they offered vouchers, especially driving impulse near the sales counter purchases. Even years after implementation Discount Vouchers deliver bankable results for retailers.

Through the settings you can ensure that using the vouchers is P&L positive for the retail business.

Discount Vouchers are all about instant gratification for guys – they tend to use their vouchers straight away, while girls tend to save them for a later treat (but before they expire, of course!). Oh, and retailers control when these vouchers expire.

Setting up your voucher program is a breeze! Our retail-experienced support team can have you up and running in minutes, and making changes is just as easy. Plus, you get fantastic control over your program and clear reports to see how your customers are engaging.

Here’s why discount vouchers are a game-changer in our experience:

  • You’re the boss! Name your vouchers anything you like, and change it whenever you fancy.
  • Set the rules! Decide how much the voucher’s worth, what it can be used on, and when it expires.
  • Transparency is key! Unlike confusing points systems, customers see the voucher as cash-in-hand. They love the simplicity and feel valued with a direct reward.

We’ve seen it work firsthand! In our own shops. Customers tell us they love the vouchers. We have seen them used. We see the impact in the business, the happiness experienced by customers.

With Tower Systems’ discount vouchers, you can:

  • Get one time shoppers spending more in their one and only visit.
  • Boost spending per visit – Customers love a good deal, and vouchers encourage them to splurge a little more.
  • Bring back those loyal customers – Vouchers are a great way to entice customers to return sooner and keep them coming back for more.
  • Attract new faces – Stand out from the crowd and grab the attention of new shoppers with enticing voucher offers.
  • Spark impulse buys – Vouchers at the counter can turn a browse into a purchase easily.

Our discount voucher solution is exclusive to us, the settings opportunities, the control levers you have, the benefits you can leverage in your business.

Discount vouchers are one of the most recommended facilities in our small business retail POS software.

By Mark
The POS Software Blog

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