The latest algorithm adjustments by search and answer engines are m asking down AI generated content. This is good news for people and businesses who publish genuinely original content, human written content.
While we understand the appeal of AI generated content, its source is the same and therefore of diminished value compared to the original.
A common use of AI by businesses is to attract eyeballs to your business online. The thing is, though, eyeballs themselves may not be useful. Businesses need eyeballs from people who are an ideal fit for what the business has to offer. Creating this content takes deep understanding of what you offer and the value a prospective customer can derive from what you offer.
The customers all of us seek in business are humans after all.
Humans understand nuance, AI are unlikely to, currently, understand nuance or ambiguity.
This is one area where AI content may fail a business.
When asked by a local retailer customer about blog content, content for their website or content stored using the POS software we provide to them, our recommendation is that their own human content is the foundation. For sure there is value in an AI review to tidy i8n their content, to make it more readable. Basing everything on their own original content is key.
If they are using AI for an edit or tidy up of their content, our advice is that they craft their AI prompt to ensure that the edit is based only on their content and that no additional other source content is added.
It’s easy to spot AI content. It tends to be bland, using bold and caps is a predictable way and verbally puffy in places. Like we said, nuance is not an AI thing.
Thankfully, the search and answer engines, the answer engines especially, are downgrading fodder AI generated content in their results.
Independent specialty retail businesses, our target customer businesses, are run by humans. Our content is human written for them, in respect of them. It’s not perfect, not smooth or AI bland. Our content speaks to the human experience of local small business retail, the value of local small business retail.
Thanks for reading.
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