Here are 5 easy things you can do in your shop today, Friday, to drive sales this weekend

It’s Friday April 11, 2025. Here are 5 things we think any shop could do to boost sales this weekend:

1. Reset the counter. Seriously. Take everything off. Only put back on items that genuinely add value. Include at least 3 things people will buy on impulse. Be sure to have at least one thing you’d not expect to sell at the counter. The goal here is for you to be surprised at the results.
2. Reset the first 3 metres. Go outside the entrance and walk in as if you are the customer. Try and only look at what they’d look at. Move what’s not working and replace it with items people will buy from close to the entrance.
3. Refocus on loyalty. If you use a loyalty program, like the awesome discount vouchers in our software, talk to all your team members and ensure they are on board, pitching to every shopper.  Discount vouchers help infrequent shoppers spend more in their visit with you.
4. Demonstrate. Choose a product that you can demonstrate on the shop floor. The best one is where you have a team member engaging with the product but not in the usual boring demonstration type way. This shop floor interaction is all about shoppers noticing a product they might not otherwise notice.
5. Change up your music. Select a completely different playlist to usual. Lift the volume too. Spotify has retail shop playlists ready to go.
6. Do more. Okay, this is point 6 and we said there would be 5. That’s the point here – do something unexpected. If you have products people can eat – offer samples. If you have products people use in a certain way – show them how to do this. If you have products people need training with – offer training. Go the extra mile and show your business as providing a level of service and engagement that is more than typical.

Let’s go back to loyalty. If you’re not using our discount vouchers tools, try them. Setup is easy and the customer reaction is usually terrific. If you follow our advice ion settings the vouchers will pay for themselves easily.

This advice is part of our general retail advice. It is offered to help local retail businesses thrive.

Tower Systems is not your usual software company. We leverage our own retail experience and years of service of awesome local retail businesses to offer advice any local retailer could use.