The value proposition of Tower Systems POS software if you’re considering going with Square POS

Here at Tower Systems we dedicated to providing independent small business retailers in specialty channels with POS software that delivers exceptional value and comprehensive functionality.

Value is the key here. To us, value means software back by service that helps local small business retailers run profitable businesses they enjoy. So, value to us is a financial measure as well as an emotional measure. The two go hand-in-hand.

Since our software is sometimes compares to Square POS, we thought it might be helpful to offer a comparison between Tower Systems POS and Square POS, focusing on essential cost considerations and the distinct features that differentiate our solution and since costs play into value.

Understanding the total cost of “Free” POS Systems

While Square POS is often presented as a “free” solution, retailers need to consider all  associated operational costs. From what we can see, Square’s primary revenue generation is through transaction fees applied via their integrated EFTPOS processing. For businesses with significant transaction volumes, these fees can accumulate substantially. Our observations indicate that these integrated EFTPOS rates can be notably higher than rates a retailer might secure independently. We consider these processing fees a direct business expense, irrespective of whether the merchant or the customer ultimately bears them.

Demonstrable cost advantages with Tower Systems

Our analysis suggests that the majority of retailers utilising Tower Systems POS, coupled with a competitively sourced EFTPOS rate—which we’ve seen as low as half the cost of Square’s integrated rate—can realize annual savings ranging from $3,000 to $5,000 compared to using Square POS. This financial benefit arises from a combination of potentially lower transaction processing fees and the inclusion of valuable features within our standard software package.

• Integrated loyalty program: Tower Systems POS includes a fully integrated loyalty program at no additional charge, a feature that Square POS offers only through a monthly subscription. The Tower loyalty solution has been proven to drive incremental sales.
• Dedicated local support: We provide round-the-clock support, ensuring our customers have access to assistance whenever required. Based on available information, Square’s support hours may be more restricted, and direct human interaction can be less readily accessible.
• Seamless integrations: Tower Systems offers smooth integration with widely used accounting software such as Xero and popular e-commerce platforms like Shopify, streamlining business operations and saving valuable time.
• Customer-driven enhancements: Our software evolves continuously based on feedback and feature requests prioritized by our user community.
• Personalised engagement: At Tower Systems, we are committed to offering personalised service. Our experienced team is available to discuss your unique business needs and provide a tailored software demonstration. We aim to assist you in identifying the optimal POS solution for your business, and if that is us, we are dedicated to providing comprehensive support. We are proud to actively support the local small business retail sector.

For us, it all comes down to value. At Tower Systems you matter. We only serve local small retail businesses. Every customer is treated the same. We answer the phone. We personally respond to emails. We’re a small company, you know the service is personal.