A loyalty solution retailers and shoppers love

The success of any loyalty program hinges on a few core principles:

• Clarity: The value proposition must be easy for customers to understand. Rewards should be clear and accessible.
• Discretion: Loyalty programs should enhance the customer experience, not detract from it with an overwhelming amount of marketing communications. Avoiding excessive “spam” is vital for maintaining a positive perception.
• Instant Gratification: In today’s fast-paced world, immediate rewards often resonate more strongly with customers than delayed ones. Providing instant value, like that offered by Tower Systems’ vouchers, can significantly boost engagement and satisfaction.

By focusing on these principles, Tower Systems’ voucher-based loyalty system provides a powerful and effective way for retailers to not only attract but also retain customers, building lasting relationships that go beyond a simple transaction.

With the Tower Systems POS software, local small business retailers can:

• Create and print vouchers instantly: Vouchers can be generated and printed directly on customer receipts in just moments, making the reward immediate and visible.
• Offer flexible discounts: Retailers have the power to customize their incentives, choosing between percentage-based discounts or fixed dollar amounts, tailoring offers to suit their business needs and customer base.
• Drive repeat business: These vouchers prove to be remarkably effective in encouraging customers to return, fostering valuable repeat business and strengthening customer relationships.
• Incentivize immediate purchases: Even first-time customers can be motivated by these vouchers to make additional purchases, turning a single transaction into a longer-term customer relationship.
• Enhance negotiation: For larger purchases, vouchers can serve as a valuable tool during negotiations, helping to close sales and ensure customer satisfaction.
• Tailor offers to customer preferences: Tower Systems allows retailers to create different customer profiles, enabling them to offer larger discounts to those who provide their contact information while still providing attractive vouchers to customers who prefer not to share their details.

Tower Systems POS software offers a refreshing and highly effective alternative: loyalty vouchers. This system simplifies the process for both retailers and customers, focusing on immediate, tangible value.

We’s a POS software company focussed solely on local small business retailers in a range of specialty retail channels. Size matters to us. If yours in a big business with 15 locations, we are likely not for you.