POS software can do more for small business retailers than they may think. Good POS software, like that from Tower Systems, goes deep into the business, away from the sales counter, helping in many ways.
Help with competing with online competitors.
- Connect with your own web store easily.
- Have a common stock file for online and high street retail.
- Offer value-add on your receipts, at the counter and elsewhere thanks to prompts and the ability for you to encode your IP for more consistent delivery to shoppers.
- Be flexible on pricing and manage this through your technology.
- Connect with shoppers based on purchases.
- Bundle products such that what you sell is unique and not easily compared to online.
- Pitch the physical presence difference and reinforce this through shopper touch points.
