This is easy. Small business retailers can beat big businesses by consistently delivering a better service:
- Offer a real loyalty program and not some over-promoted program that promises a lot but does not deliver.
- Include helpful product use and care instructions on your customer receipts.
- Offer LayBy with a professional management approach. Many bigger retailers find LayBy too hard now.
- Show savings. On receipts. If your prices are lower than suggested retail, tell people.
- Keep in contact. Send a text message or email when a special order comes in – this reminds shoppers their sought-after items are now available for collection.
These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.
Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.
