A competitor of ours recently said that our newsagency software was not compliant with XchangeIT, an industry owned EDI gateway.
Our newsagency software is compliant with XchangeIT and always has been.
The claim helped us win a sale as it proved a lie and that led the prospect to us.
Every claim a representative of a POS software company makes about a competitor ought to be documented and fact-checked. Any claim about a competitor found to be unsupported by the facts should be a reason to not deal with that POS software company.
Salespeople lie about competitors and competitor products when they or the product they represent are inferior.
We are grateful when we are told of a competitor claim that is untrue and are given the opportunity to present facts that speak truth.
The process of selling software to newsagency businesses, or any small business for that matter, demands professionalism and a commitment to ethics. We are committed here at Tower Systems to be the company sales prospects and small business retailers using the software can trust. Trust comes from telling the truth and from acting in a way that is true to our words. Those who do not do this are found out.
