Tower Systems develops, sells and supports specialty POS software for independent small business retailers.
Small business matters to us.
We only develop software for small business retailers. We always have and always will.
It is all we have ever done. This has been a deliberate choice, one of which we are proud.
Small business retail is what we know and love. It is what we believe in.
We are retailers too, small business retailers with three physical shops and nine online shops, all small, all niche and all locally owned and run. We walk in small business retail shoes every day, and we are grateful for the opportunities this brings us. It makes our software better and our customer service experience more focussed.
Our small business interest goes beyond small business retail. We are focused on specific retail channels. We are what is called a vertical market software company.
Our focus is narrow, on selected retail channels, developing software only for those retail channels. In fact, developing highly customised specialist software for those select specialist retail channels.
This narrow focus of ours reflects our interest in small business and our interest in the specific retail channels in which we serve.
Our goal is to help our small business partners to leverage more from their use of our software – to help them make their small businesses more valuable to their customers.
In reality, our focus is on the customers of the retail businesses we serve. Maintaining our eyes on these customers helps us develop more carefully targeted software for we know if our software serves the customers of our customers our customers will love us.
Through our own shops and our software and the work we do in the niche retail channels in which we specialise we are grateful to serve, to help make local economies strong.
Serving 3,500+ small business retailers provides us with a wonderful customer base from which we can learn. It also insulates us against the type of impact a business may feel if there is a challenge with a large, dominant, customer. Here at Tower Systems we don’t have that. Indeed, our approach is transparent and democratic.
We love this world of many independent voices rather than a software company world dominated by one loud voice.
