Shop local is a common pitch from small business retailers. You see it on social media as well as on signs in front of shops. It’;s usually an emotive pitch without substance.
We think such pitches, while well intentioned, fall flat as they offer little evidence of what shop local looks like.
Small business retailers who pitch shop local need to, themselves, look at where they shop for products and for infrastructure. The shop local pitch can fall flat if the business clearly sells products primarily sourced from overseas.
For businesses sourcing products locally, we can help in our POS software with opportunities and tools through which the local Australian made message can be pitched and reinforced, to help shoppers see and feel the local connection at the transaction and product level.
In our Australian made and supported POS software we can help small business local retailers practically and consistently advise customers about locally made products – in-store as well as online. We can help retailers to do this in a way that demonstrates their actions speaking louder than words. We think this approach will have more valuable impact than a social media post calling for people to shop locally.
Sharing information on receipts and through other platforms about locally made product can be the difference in winning a sale or not. Doing it with consistency across the inventory fleet is critical. It can be systemised for consistency of delivery and of wording itself. This is where our Aussie POS software can help small business retailers be smart in their shop local and buy Australian pitch.
We’d love to see more retailers being smarter in their shop local pitches. Of course, it is locally made and supported software that will do best at this for Aussie small business retailers. Our goals are more likely to be your goals when it comes to what is good for Australia and Australians. Yes, this is out pitch to you for POS software – buy locally made and ask what it can do for you to pitch shop local and shop Australian.
Here at Tower Systems we can help with this. Indeed, we’d love to help you with this. We live and breathe shop local.
The more we work together the strong our local communities, the stronger our country.
