Our advice on the Boxing Day Sale opportunity for local small business retailers

Here are 5 reasons why we think local small business retailers should embrace the Boxing Day Sale opportunity, even if Boxing Day Sales aren’t a big thing where you are:

1. Free marketing: You can piggyback on the big retailers’ Boxing Day Sale promotions without spending a cent.
2. Clear out old stock: Get rid of items you no longer want to sell.
3. Free up cash: Reclaim money tied up in old stock.
4. Customer love a bargain: Customers are always on the lookout for a good deal.
5. Retail reset: A successful sale can give your shop a fresh, motivated, and decluttered look.

There are no strict rules for a Boxing Day Sale. The only rule, my made-up rule, is about value. Make sure your prices offer genuine savings that are easy for customers to understand. The sale can start any time from the 26th through to the first week of January if you like.

Fill the front of your shop with deals, no matter what type of business you run.

Don’t waste money on fancy promotions. Simply email your customers, post on social media, and put up signs in your window. Keep it simple.

Keep your pricing simple too. Use terms your customers understand. Some might prefer half-price, while others might like fixed-price tables ($10, $25, $50, etc.) with items priced at twice the table price.

If you’re closed on Boxing Day, start your sale the next day. Don’t worry about the technicalities. Jump on the bandwagon, declutter, clean up, and make some money.

Our POS software makes it easy to run a Boxing Day Sale. It can help you:

• Create a sale catalogue with special prices.
• Track the success of your sale.
• Offer vouchers to new and infrequent customers to encourage repeat business.

A Boxing Day Sale is a great opportunity to attract new customers and boost your sales. So why not give it a go?

Here at Tower Systems we have helped plenty of our customers setup for Boxing Day this year with advice on creating and running a catalogue for the sale as well as other advice, including running a sale online through a POS software connected Shopify website – our catalogue sale settings can flow through to this.