Unifying a bricks-and-mortar store, a high street store as some call it, and a Shopify website for that same store can be a challenge. Not all POS systems make this unification easy.
Some software businesses refer to this unification of as omnichannel. The label doesn’t matter. What matters is that retailers have the toolset necessary to meet their customers where and when they want. This is the flexibility that retailers need from their POS system.
A unified solution that is proven to work is a POS system directly integrated with Shopify. This provides the business with robust deep retail management features in the POS system as online tools and flexibility in the Shopify platform. each has their area of specialisation.
The best approach is for the POS system to own and manage inventory and to feed sales and other business data through to an integrated accounting solution. In this world, Shopify captures online sales and these are reported real time to the POS system. The POS system, likewise, provides inventory data such as pricing, images and product descriptions to Shopify. This is all done non the background, seamlessly.
This unified approach to a bricks and mortar store and a Shopify website beings to the business the ability to manage inventory in one place, to accurately share sales transactions and to capture sales where it is mist suited by the customer,
A good POS system will make the link easy, seamless, with appropriate data flowing in both directions to avoid duplication of labour. This is where you need to research POS systems to ensure that you only consider those with the dynamic live link described, that works the way you want it to work for you.
If you have a question about whether a POS system does deliver a seamless Shopify integration it’s best you ask the question. be sure to ask that they show it to you live as it is the type of business functional need that you need to see for yourself. It is too easy for a sales person to say sure we link to Shopify. You want to satisfy yourself of the how so you can assess whether the approach they show you is what will serve your business and its needs. Not all POS systems link with Shopify in the same way.
The more careful you are at this stage of the process the better the solution that you choose will be for your business. take your time, do your research. be sure about what you need and see the answers pitched for yourself, first-hand.
Unifying a bricks-and-mortar store with Shopify is easy with the right POS system partner and with the right approach, mindset and business processes on your side.
With the right POS system, local small business retailers can easily sell in-store and online. Tower Systems solves this challenge for Australian and New Zealand local small business specialty retailers. To see how we can help you…, request a free, no-obligation demo today.
Call 1300 662 957 in Australia or 0800 444 367 in New Zealand. Or, email sales@towersystems.com.au.
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