CategoryFirearms shop software

Being out of stock can be expensive for a small business retailer. Not only do they lead to lost sales, but they can also damage customer trust and reputation.

Our Tower Systems POS software proactively helps small business retailers avoid out of stocks. Fu=irst though, let’s look at the real costs of being out of stock:

• Lost Sales: The loss of revenue from missed sales. Customers who can’t find the products they’re looking for may simply go elsewhere.
• Customer Dissatisfaction: Out of stocks can lead to frustrated and disappointed customers. This can damage customer loyalty and lead to negative reviews and word-of-mouth.
• Increased Operational Costs: Dealing with out of stocks can be time-consuming and costly. Retailers may need to spend resources on expediting orders, providing refunds, or addressing customer complaints.

By proactively showing retailers out of stocks without having to go look for this can save considerable time. Using the POS software to order based on sales and tracking low in stocks can have a business ready prior to being out of stock.

There are indirect costs of out of stocks for small business retailers:

• Damaged Reputation: Repeated out of stocks can tarnish a retailer’s reputation. Customers may perceive the business as unreliable or poorly managed.
• Missed Marketing Opportunities: Out of stocks can disrupt marketing campaigns and promotional activities. For example, a retailer may be unable to capitalise on seasonal trends or limited-time offers.
• Reduced Customer Lifetime Value: Customers who experience out of stocks may be less likely to make future purchases. This can lead to a decrease in customer lifetime value.

Tower Systems can also work with your suppliers, helping you to provide a sales data feed, which can leverage auto replenishment making the most of just in time inventory management to your benefit as well as to the benefit of your partner supplier.

These are some of the ways we help small business retailers eliminate the costs of out of stocks.

Here at Tower Systems we are focussed on helping local small business retailers thrive. We make smart POS software that helps our independent retailer customers run efficient and valuable retail businesses in-store as well as online.

This video showcases how the Tower Systems POS software empowers small business retailers with valuable insights into their business performance. Through a weekly or monthly email, retailers receive a comprehensive overview of key metrics such as gross profit, revenue, average basket value, year-on-year trends, day-by-day performance, customer foot traffic, busiest times, top-selling departments, and product trends. This user-friendly approach eliminates the need for manual report generation and provides retailers with actionable information to make informed decisions and improve their businesses.

The email is all about data, represented visually, to guide better business decisions.

• Where You Stand Today: Get a quick overview of your current sales and liabilities.
• Identifying Underperformers: Easily see which products aren’t selling well (dead stock). This empowers you to make strategic decisions, such as discounts or stock reductions, to free up tied-up capital.
• Missed Opportunities: Pinpoint instances where popular items have sold out, potentially leading to lost sales.Restocking strategies based on these insights can ensure you capture future revenue.
• Unlocking Upsell Potential: Gain valuable insights into customer basket analysis. See which products frequently sell together, allowing you to develop targeted upsell strategies, co-location opportunities, and promotions.
• Addressing Theft Concerns: The dashboard provides a visual overview of staff audit logs, helping you identify potential theft or training issues that require attention.
• Optimise Your Staffing: Understand your busiest and quietest times with visual data displayed by hour and week.This allows for optimised staff scheduling to ensure you’re adequately prepared for customer influxes.

The Tower Systems insights from this weekly and monthly email is a game-changer for local small business retailers. It has been built with real local retailers, to ensure it is of service to them and all who rely on their business.

In addition to the email sent automatically, Tower POS software customers can access these and more insights from the Insights Dash card in the software as well as from the cloud based Visual Deck product includes with access to the POS software.

This is Tower Systems delivering to retailers tools and facilities in its software for no extra cost, making the Tower solution cost competitive for many local specialty retailers.

Tower Systems, www.towersystems.com.au, offers Australian based website development for local small business retailers based in Australia.

Being Australian based matters because our web developers understand Australian retail, local retail, we understand the Australian language and style. We get you and you’ll get us. This matters in the all important client / web developer relationship.

We know retailers love that they can call us. Since we are local we work on local time. They ask our advice and since we live and shop locally we can provide advice and feedback that makes sense to local business retailers. Since we develop POS software we can make the connection smooth, easy.

With our website development done on a fixed price basis with a comprehensive list of inclusions, our customers can go into this knowing exactly what is included and that they an expect a beautiful and useful website connected to their POS software. This is what we have done for hundreds with delight and joy. We have many reference websites we can provide, including some for our own retail shops that we run.

Our local Aussie made websites come with all this and plenty more:

1. Homepage. Including text and images (which you are to provide), and site navigation. We would also recommend including a business location map as this is important so local people can find your store (Google account needed).
2. Navigation. Creation of the menus that drive your site.This is as important as the look and feel and should be carefully considered.
3. Social media links to your: Facebook, Twitter, Instagram and Pinterest.
4. About page. Your text, describing you and your business: 150 – 350 words. Well written, clear as to what you and your business are about.
5. Shipping, returns and other policies. We can use yours or you can edit ours and use it.
6. Contact us page showing your contact details as well as an enquiry form.
7. Configured Product Pages. Creation of up to 2 different product template pages, these pages show the images and details about products.  If additional product templates are required, then these are charge at $440 per page.  Examples of template pages are
8. Pre Order Product Pages.
9. Enquiry Only Product pages.
10. Messaging on Delivery or Pickup only products
11. Shopify Inbox setup, if you want chat turned on.
12. Blog feed. A blog allows you to publish your own news.
13. Flat Rate shipping based on Shopify’s inbuilt shipping profiles and your advice after consultation.
14. The setup of loading of products into the site via a live link to the Retailer software. We would need you to have this data in Retailer ready for export.
15. Interfacing to standard gateways: Shopify Payments and Paypal. In addition to credit card payments, Shopify Payments can also connect to Shop Pay, Apple Pay and Google Pay. Please note that depending on required site functionality it may not be possible to use the express checkout options. We will advise if this is the case.
16. Interfacing to Humm, Zip and Afterpay and other Shopify supported payment methods incur an additional fee of $220 per payment method.
17. Training: so you can get live and maintain the website.

There is much more to the opportunity, so much more we do to help retailers bring their websites to life.