The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryFishing software

THERE IS A BIG DIFFERENCE BETWEEN CLOUD BACKUP SERVCIES FOR SMALL BUSINESS RETAILERS

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The cloud backup service offered by Tower Systems to its small business retailer customers is best practice, offering the ultimate in protection for our customers.

The features of the service include:

  1. Whole of PC backup. This is crucial.
  2. Local copy storage.
  3. Cloud based storage in a secure independent server farm location.
  4. Speedy recovery back to a selected data.
  5. Certainty over the management of the processes.
  6. No user triggered backup activity required.

While there are free cloud based backup services, when it comes to protecting your business data a free service is most likely not the best.

Your business data needs to be treated with the respect it deserves.

SUNDAY RETAIL MANAGEMENT ADVICE: CHECK YOUR BACKUP

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A backup of business data is only any good if it can be restored. For decades, Tower Systems has offered a free backup check. Our customers are welcome to post us a backup. We will restore this and check that the backup is current. This provides a real peace of mind that is better than any other approach.

Any of our customers is welcome to use this free service.

SMALL BUSINESS RETAIL MANAGEMENT ADVICE: MAKE EVERY DAY YOUR PAY DAY

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There was a time when small business retailers could rely on selling their business for a handsome increase on the price they paid thereby providing a good pay day, when businesses sold for a good multiple of net earnings.

No more. Today, the best way to extract value from our businesses is to make every day your pay day, to not rely on your pay day being the day you sell the business.

The challenge is how do you do this?

Retailers need to look at their businesses differently. This starts with the mindset of every day being your pay day. Each decision needs to be considered in this context.

Focusing on profit today will give you a better result today and make your business more valuable tomorrow.

Here are some suggestions for making every day your pay day:

  1. Run with the leanest roster possibl Just about every retail business we review has capacity to lower labour costs.
  2. Have your best people working the floor, helping customers spend more.
  3. Have stunning displays that attract people from outside the shop.
  4. Have compelling displays in-store that encourage people to browse beyond their destination purchase.
  5. Always have impulse offers at high traffic locations.
  6. Charge more every time you can. Loyalty programs such as discount vouchers, bundling into hampers, multi buys such as 2 for 3 and other opportunities enable you to do this by blocking price comparison.
  7. Buy as best you can.
  8. Grab settlement discounts every time you are able.
  9. Promote outside your store using online and social media opportunities.
  10. Leverage adjacency information. Chase a deeper basket – people purchasing more each visit.

Be responsible for the profitability of your business. Don’t blame your suppliers, your landlord, your employees or some other external factor … it all comes down to you – the decisions you make and the actions you take.

If you relentlessly pursue profit with a clear focus you are likely to see profit grow. That’s better than waiting to make money when you sell because that’s less likely to happen in this market.

Doing all this relies on your measuring the performance of your business. The Tower software helps with this. It is easy.

This advice is an example of the small business management advice POS software company tower Systems offers its customers in its weekly business builder email.

TOWER SYSTEMS EXPANDS POS SOFTWARE KNOWLEDGE BASE ARTICLES

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2016 is barely to months old and already we have published many additional articles of advice, training and help to our knowledge base for our POS software customers. These new articles reflect us being true to our commitment to continue to evolve the support and assistance we provide the small business retailers using our POS software.

Each week in our customer email we list new articles and we can see from click activity flowing from those weekly emails the articles of most interest. We use that data to guide development of further articles supporting the timely and professional use of our software.

Our knowledge base is a living growing thing, something on which our customers can rely to get more from their partnership with Tower Systems. From comprehensive how-to and training articles to high level business management advice, the Tower knowledge base resources are valuable to small business retailers.

MELBOURNE RETAILERS EMBRACE POS SOFTWARE USER MEETING

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IMG_7450We were thrilled with the participation at our first Melbourne retailer POS software user meeting yesterday. This was day three of a tour that will cover every state and territory, capital cities and major regional centres, offering free training, small business retailer networking and open-ended Q&A sessions.

Every session is different thanks to the mix of attendees. We are loving it.

TOWER SYSTEMS LAUNCHES NEW MAGENTO POS SOFTWARE LINK

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Several weeks ago Tower Systems launched a direct Magento e-commerce platform link, in addition to the excellent web-store link in our smart POS software.

The Retailer to Magento Link uses the Tower Advantage Link platform to allow Retailer to connect directly to Magento. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Magento API.

What is Magento?
Magento is one of the world’s most popular e-commerce or webstore platforms. Being built on open source technology provides a flexible shopping cart system, giving you control over the look, feel, content and functionality of your online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. Find out about Magento at www.magento.com

How does the link work?
The link works by using the Magento API allowing the TALink platform to connect to Magento and synchronising on a periodic interval or request basis.

Stock
Retailer becomes your master stock database. You flag what stock items you want to appear on your web store. Descriptions and extended descriptions are added as your product names and descriptions in Magento.

Department and Categories
Your Retailer Departments and Categories become Categories and Sub-Categories in Magento. If you choose to link these, your existing structure will be mirrored and managed in Magento automatically. If, however, you decide not link your Department and Categories in Magento, you can allocate Categories manually to products once they are added.

Classifications
Retailers Classifications are treated as Attributes in Magento. If you choose to link these in Magento your existing Classifications will be mirrored and managed in Magento automatically. If, however, you do not want this to occur you can manually manage your own Magento Attributes.

Prices and Quantity On Hand
You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore price can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.

Quantity of hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Magento. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Magento.

Images
The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images, as you like per stock item.

Customers
Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales.

Sales
These are downloaded on a periodic basis and imported into Retailer. These are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged added to you main sales data, giving you excellent control over how you report on your webstore sales.

This is just some of the information we have to share about this exciting and leadership innovation from Tower Systems.

FISHING AND TACKLE SHOP SOFTWARE HELPS RETAILERS LEVERAGE LOCAL OPPORTUNITIES

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The fishing shop software launched by Tower Systems recently came about through the discovery that our software was already being used in fishing and tackle shops. By talking with these customers and learning more about the needs, we have been able to finesse the software and training to make it even more useful for fishing shop retailers and their employees.

At the heart of what we offer is facilities and tools that help local fishing shops serve local needs. For example, including local fishing spot information on receipts helps add value to the contact customers have with a business. Visitors can be put in the know in a consistent way without you having to be in their face.

This one step, of using receipts to share valuable information, can demonstrate an excellent point of difference for a local small business fishing shop.

Another benefit of the software is the management of items made and repaired. Tracking repairs is easy as is the management of the repairs including labour and products used in the repair. The same can be said for the manufacturing of items such as lures. Managing components and time and tracking special orders of these can help the business be more consistent and drive a better financial return. It is business after all.

Being able to do all this, and more, and connect it easily and seamlessly with an online business is important for any small business but more so for a local fishing shop where specialist knowledge could be the point of difference that brings people back into the business.

A relationship with Tower Systems can help the owner of a fishing shop reach beyond where the business is at today and propel it into growth and efficiency that combine to deliver a better bottom line and the bottom line is ultimately what drives the value of the business when it comes time to sell the business. This is the Tower AdvantageTM in action, a set of tools and services beyond the software that help you be the maximum value from the software for your business. When we say we’re here to help, we mean it … every day, in all we do for small business retailers including fishing shops.

POS software for specialty fishing goods retailers including fishing tackle shops and sporting goods retailers

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POS software company Tower Systems is thrilled to be serving specialty fishing goods retailers, angling goods retailers, bait and tackle shops and more with fishing shop software. Thanks to the work already completed with several in the fishing products space including bait, tackle, clothing and services, Tower Systems is in a position to offer fishing goods retailers in Australia and New Zealand excellent software tailored to the needs of your specialty businesses.

  1. In addition to excellent POS software, the software also offers:
  2. Repairs management. Serial number tracking.
  3. Warranty support. Scale integration.
  4. Bundling of items together into a package offer.
  5. Special orders. Selling by length.
  6. Selling to fractions.
  7. Handling secondhand goods.
  8. Handling manufactured goods – such as flies and other items you might make.
  9. Age checking.
  10. Xero accounting software integration.

Plus many more features designed to serve the needs of locally owned and operated fishing retailers angling goods retailers, bait and tackle shops and more.

Already in use in businesses, Tower Systems has reference sites for its fishing shop software on which we can draw to serve the needs of our prospective customers. The generosity of existing customers has been wonderful in helping us to serve new prospects.

Typically, fishing retailers are pointed to sporting goods software. While this can be useful, their needs often go beyond sporting goods, as they do considerably more than sell sporting goods. Fishing shops are personal, selling items and offering services you do not see in sporting goods shops. This is why they require specialty software, developed for fishing shops.

Here is what is unique about what Tower Systems offers fishing and relates products retailers:

  1. We are a software company, not a consulting business using software as a mechanism for driving consulting fees.
  2. We are live. Real people you can get to know by name.
  3. We are in your business. Not a contractor we hire, not over the phone, when we install the system we do it in your business, working with you.
  4. Manufactured goods. From concept to manufacture, you can manage and track what you make for whom and when. This is a billing and management asset.
  5. Lay-by. Our Lay-by facilities have been developed in close consultation, making them unique and comprehensive.
  6. We offer more facilities than any other system. These offer you flexibility for driving purchases in the current visit and for bringing shoppers back more often.
  7. You have access to extraordinary customisation through settings, enabling you to represent your business how you want.
  8. Embedded in our software are facilities for tracking how the software is used. This enables us to help you reduce employee theft.
  9. Retail focussed. A challenge of retail is to uncover opportunities early. Smart reports in the Tower software unlock information about opportunities in your business on which you can rely for business planning.

Our focus is on small independent retailers. We serve these businesses best as ours is a local business offering local service. We don’t deal with the big chains with head offices as we have found them to be less concerned about customers. By specialising in small local independent specialty retail businesses we have been able to better serve business needs.

We would welcome an opportunity meet with you in your shop to learn about your needs. We have a professionally skilled team who can meet with you at a time to suit. This could be during the day or after hours.

We are also happy to meet online via Skype, WebEx or some other platform. We often do this in remote situations. Remote meetings like this only allow us to demonstrate our ability to support businesses in remote situations.

Consider calling or emailing the Tower Team member nearest you: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

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