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This advice has been written by us here at Tower Systems for use in businesses, particularly small businesses, where the business data has been found to be useless, faulty and / or of little value.

There is no doubt: poor business data = poor business decisions. We see this every day as to banks, accountants, business advisors and more.

If you ever hope to sell your retail business, accurate business data is vital, it will determine the price you achieve for your business.

Don’t be one of those business owners who only cares about accurate business data when you decide to sell as that could be too late.

Here is all you need to do to ensure you have accurate business data.

1. Ensure you have a good department and category structure. This helps ensure the reports are useful. By good we suggest no more than fifteen departments and no more than fifteen categories within each department.
2. Arrive all stock into your POS software. The best way to do this is to receive and import into your software electronic invoices from suppliers. This is done in Invoice Arrivals.

The slower way is to manually enter invoices into your software item by item. This is done in Invoice Arrivals.

If you created an order using the software and this order subsequently arrives, you can receive the order – to save time.

1. Scan all stock you sell at the point of sale. Resist excuses like items are too small or too big or it takes too long or it is impractical. All these excuses can be countered.
2. Scan all stock you return to suppliers. Use the Returns facility.
3. Scan all stock you write off. Use the Write-off Stock facility.

Very simple, right?

Accurate business data is up to you. Not your software company, not your suppliers.

Accurate business data is 100% up to you.

Once you have accurate data, track business performance. Use the accurate data to see trends in your business, to guide better quality business decisions.

It is easy to create accurate business data. The operational and financial benefits are extraordinary.

How Tower Systems can help. We have articles in our knowledge base on everything discussed here. We also have training videos that show you what to do. We host weekly online training workshops, accessible from anywhere, where you can ask questions on any topic. Plus, supported customers have access to free one on one training.

Tower Systems offers a direct to WooCommerce link that enables selling from the POS software and a Woo Commerce website all from the one inventory database. Making ecommerce easy for small business retailers.

What Is WooCommerce?
WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. WooCommerce is one of the most popular ecommerce platforms because it’s free and open source. This means that there are a lot free or inexpensive extensions available to customise your site.

What Is The Retailer To WooCommerce Link?
The Retailer to WooCommerce Link uses the Tower Advantage Link platform to allow Retailer to connect directly to your WooCommerce webstore. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the WooCommerce API.

How Does The Link Work?
The link works by using the TALink platform to connect to the WooCommerce API and synchronise your data.

Stock
Retailer is your master stock database. You flag what stock items you want to appear on your WooCommerce store. Descriptions and extended descriptions are added as product names and descriptions in WooCommerce. Newly flagged products are automatically added and if you edit items in Retailer you have field level control over how these are handled in WooCommerce.

Department And Categories
Your Retailer Departments and Categories become categories and subcategories in WooCommerce. If you choose to synchronise departments and categories, your existing structure will be mirrored and managed in WooCommerce automatically. If, however, you decide not link your Department and Categories in WooCommerce, you can allocate categories manually to products once they are added.

Classifications
Retailer’s Classifications are treated as Attributes in WooCommerce. If you choose to link these in WooCommerce your existing Classifications will be mirrored and managed in WooCommerce automatically. If, however, you do not want this to occur you can manually manage your own WooCommerce Attributes.

Prices And Quantity On Hand
You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore prices can be performed in Stock Manager. Once new prices are set, your webstore is updated automatically. Quantity on hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to WooCommerce. If the quantity on hand of an item drops to 0, the item is marked as out of stock in WooCommerce.

Images
The images you set against stock items in Retailer are automatically uploaded to your website. If images change, the old one is removed and the new one is added. You can upload as many images as you like per stock item.

Customers
Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them. Existing customers with an email address will also be added to your web store to facilitate easy sales if you choose.

Sales
Sales are downloaded on a periodic basis and imported into Retailer. They are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices if needed. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged to your main sales data, giving you excellent control over how you report on your webstore sales.

Every Tower Systems POS software customer has free access to POS software training workshops, weekly. Here are sessions for the remainder of March:

Small business owners work incredibly hard. With a little help, you’ll be turning your local success into grand global adventures with your family | #family #local #retail #POS #success #smallbusiness #smallbiz | www.towersystems.com.au

Here is a new infographic we created to help small business retailers pitch their economic value. We have made this available for use at no cost.

Every day can be tough in small business. You can feel like the big competitors are winning and that you can’t climb the mountain to compete. You may not know where to start.

There are green shoots of good news and opportunities in every small and independent retail business. The key is to find these and to leverage them for more success.

A green shoot is a product or a category of products or a supplier performing above average in the business. Often, these successes have gone unnoticed.

We were working with a retailer recently who said business was down by 20% and they did not know what to do. It turned out that the best performing product category in their business was ‘failing’ for six months because they had not replenished stock.

They invested, instead, on new lines that had not gone as well as the successful product.

They, in part, created their own downward spiral and had not looked at their business data to understand that contributed to the problems they were confronting.

Once they realised the situation, they re-stocked the successful range of products and numbers started to improve. More important, their confidence level grew and with this their business decisions improved.

There are opportunities for optimism in every business.

Finding optimism is like mining, you have to look for it, sometimes for a long time. It is there, though, in every retail business.

As soon as you hear yourself talking your business down, STOP. Look at your data, look for the good news. That is what you need to think and talk about.

By looking at your data, we mean looking at year on year, quarter on quarter or month on month comparison data for departments, categories, suppliers or even individual products. Look for growth and once you see growth, think about what you can do with and around the products achieving growth so that you can achieve other growth.

Any product achieving year on year increases in unit sales is a product to be appreciated, nurtured and used to help grow other products that can sell to the same customer.

This is how you grow optimism. Find those small green shoots, leverage them with some small steps and, over time, build more success for your business.

While overall revenue, traffic count and profitability may be down, growth even at the smallest data point, such as for one or two products, could be enough to get you looking at your business differently.

In the Tower Systems POS software, the best initial reports for good news are: Monthly Sales Comparison (department level, category level and / or supplier level), the 10×10 Report, Ranked Sales Report (by units) for one period and then for the comparative period.

We’re here to help you find the good news in your business. Your business data is the key.

Tower Systems provides these touch point services to all retailers using its Australian designed POS software. They are services we have found small business retailers appreciate and enjoy. These services are provided at no additional cost:

1. Small Business Support. Through a range of creative and management services we help small business in myriad ways including marketing, supporter, planning and more. Our experience in a range of retail channels, including as owing small business retail shops ourselves, positions us to offer these pro bono services to help.
2. Theft check. A business data assessment and analysis to determine if employee theft is occurring in the business. We have people who have been used by police and prosecutors to testify as expert witnesses in successful prosecutions.
3. Business check. One of our senior analysts researches the data being cultivated by the software for the business. A report is prepared on what can be seen in the data. The goal of this assessment is to provide insights the retailer might otherwise not have seen for themselves.
4. User meetings. We host two cycles of user meetings each year – in the first and second half of the year. These are in capital cities and major regional centres. The user meetings provide free training and an open Q&A session. They are always attended by senior management from Tower Systems.
5. Online training workshops. These are held for all Tower customers. Access is free. They can connect and participate from anywhere in the world.
6. Tower Systems has a structured approach to escalation of any issue about which a customer may be unhappy. This facilitates getting the issue outside the help desk and in front of the leadership team for more independent assessment.
7. Supplier engagement. Tower Systems has a structured approach to working with suppliers to facilitate seamless connection when it comes to business data. This process sees many suppliers already participating.
8. One-on-one training. Up to two hours of personal individual training each year.

Tower Systems is grateful to the support of its 3,500+ customers that enable it is provide these and other services in support of small business retailers. This is what we do. We love it!

Here is fresh collateral we have created in-house and released to small business retailers for their free use.

We appreciate the feedback from our POS software user customers about the preview we provided to the year in this video we shot in house. In addition to introducing some tech innovation coming early this year, the video  also reflects our human and personal approach to software development, it underscores that we stand behind what we sell.

Choosing POS software for a retail business is a daunting task. The software companies usually make it difficult to compare.

Tower Systems is a software company. Our goal is to make it easier for you.

We don’t want you to choose our software if our software is not the right fit for your business.

This is why our first advice is to make this decision about the software first. Make sure that you compare what each software package does. However, before you do this, ensure you know what you want out of software for your business and the amount you are prepared to pay for what you want.

Knowing what you want is as important as is knowing what you are prepared to ay for what you want.

The reality is there are cheap POS programs out there. You get what you pay for, every time. The cheapest product is the cheapest because they have either not invested as much in the development of the software or because they do not back the software with the same level of service.

Yes, you get what you pay for. This is why you haver to be realistic about the amount you are prepared to invest.

In considering software, start with the functionality. Look at each software package. Compare how it works against what you want from software you purchase.

Once you have a list of software packages that do what you want, dive deep into support coverage. Look carefully at how support is delivered, how you can access this, the training opportunities and how your business can be helped with the training and support.

If you are not sure what to look for in support, consider this wish list:

1. Easy access on the phone, through human to human conversation.
2. Locally based. i.e. not offshore where people don’t understand your business.
3. Help beyond the software. Is there an accountant you can talk to or a retail business specialist.
4. Regular free group training.
5. Easily accessible personal one on one training.
6. Regular updates but with you controlling when to install these rather than having them forced on you.
7. An escalation process if you are not happy.
8. The contact details for the owner of the business.

Ultimately, only you can know the best POS software for your type of business and your business. The value of the decision  you make will reflect the approach yo7u took in making the decision. The old maxim of measure many times and cut once is true here.

We are thrilled to welcome new customers using our small business POS software. We have a welcome page on our website, which is part of our structured approach to welcoming new customers.

The welcome is sincere and personal:

Welcome to Tower Systems. This page welcomes new customers to our business, small business retailers switching to our POS software.

Thank you for your business, for your faith in our software and our services. We appreciate it.

Our goal is to help you make your business more valuable and more enjoyable through your use of our POS software.

Here in our website you have access to a knowledge base, available 24/7, which contains excellent advice and articles about how to use the software. It is like a live and evolving user manual – but searchable. Log into the customer side of the site and you can immediately access the knowledge base.

Our help desk is based in Melbourne Victoria. There we have a team of skilled IT professionals, with good retail experience, available to help with your queries. You can contact them through our national help line – 03 9524 8000 – of through your local Tower office number or by email: support@towersystems.com.au

We release software updates every few months. We announce by email when these are available. You choose when you wish to install each update. This gives you control.

If you have suggestions on changes you would like to see in our software, please use our Software Ideas page on this website. Through here other customers using our software can vote on your idea.

Every week we will send you a customer email with tips, ideas and inspirations. This is another touch point designed to help you get more from the relationship.

As a customer, you have access to free training. To schedule free one on one training, please email bookings@towersystems.com.au.

Welcome as a new customer of Tower Systems. Our motto is we’re here to help. Please, let us know how we can help your business.

Thank you for reading.

Mark Fletcher
Managing Director
0418 321 338

There is also a video welcoming our new customers:

It can be tough for a small business to compete with big business. Those who do so successfully have access to excellent quality up to date business data. They leverage this to fuel quality business decisions.

The best business data is that which flows immediately between POS software and accounting software. Tower Systems provides to small business retailers a beautiful, easy to setup and easy to use link between its POS software and the cloud based Xero accounting solution.

The Tower Systems Xero POS software link is ideal for small business independent retailers. It helps small business retailers compete through:

1. Timely access to accurate business data.
2. Data that is operational and financial.
3. Data that is not manipulated.
4. Data you can trust.
5. Data that flows from the shop floor to the accounting function without impediment.

The most effective ways small business retailers can compete with big businesses and online is through efficient operation, accurate data and customer service touch-points that add appreciated value.

Tower Systems only sells its POS software to small business retailers.

We believe in small businesses, their importance to local communities and their broader economic value.

Through our software, our personal in-store training, 24/7 human and locally based help desk service, regional user meetings, weekly online workshops and other touch-points we help small business retailers beyond what is usual for POS software companies.

Our company motto is we’re here to help. We take this seriously. Everyday, out motto challenges us to help our customers in ways they do not expect, ways beyond the software itself.

Founded in 1981, Tower Systems has evolved as technology has evolved. The software we sell today is generations away from where we started. We are proud to have served some of our customers for decades.

More than 3,500 specialty small business retailers in Australia and New Zealand use our specialty POS software.

To us, a specialty retailer is one that offers services unique to the channel, services that define the business.  We embed in our software for each retail channel facilities that serve needs unique to that channel. We take pride in doing this and enhancing these channel-specific facilities as the needs evolve.