The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryMarketing

Sunday small business retail business management advice: how to compete with a big business competitor

December 6, 2015
3 Min read
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Here are some tips from us on how to more effectively compete with a big business competitor located near your small business:

  1. Know what you can and can’t do. Some big retailers spend tens of millions of dollars saying they are the cheapest. A small business cannot match that spend. So, price should not be your focus as it is a harder road. If you do choose to pitch on price, you need to do it comparatively and consistently. List their price and your price. However, the risk is they will chase you down that hole and their pockets are deeper than yours. I recommend against competing on price.
  2. Understand the new competition locating near you. Research them, visit their store, look carefully at what they do. Understand, from a rational perspective, why they are a successful national company. Visit several times. Try and talk to customers. Knowledge gained from such field trips will empower your planning and decision making.
  3. Focus on your point of difference. If you do not have on, get one, develop one. Own it. Ensure your business owns it. If it is service, make it better, if it is range, make it better., If it is that you are local, shout this from your rooftop. Your point of difference needs to be seen, heard and understood by your customers and those who would be your customers. If you do not think you have an obvious point of difference, work hard to build one and embed this deep within your business.
  4. Promote your business. Professionally. Be smart. Big businesses are usually big advertisers. You need to advertise too. To the level you are able within your business. This could be in the local newspaper, on local radio, in flyers to homes or even with a terrific display in your front window. Promote your business and in particular your point of difference. Small businesses can win in social media with locally-focussed pitches which demonstrate your local connections.
  5. Network locally. Connect with community groups, charities, sports groups, schools, clubs and friends. A small local business can do this better than a big business. Find a way to connect and help. This will be appreciated and, hopefully, rewarded with business. Strong networking can help you get more people on your side and supporting your business through strong word of mouth.
  6. Have a consistent loyalty offer. This needs to be different to what major retailers do. It needs to be whole of business. It has to offer genuine rewards which get people shopping your shop rather than staying within a category. This is where discount vouchers work.
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Free small business retailer training on the new loyalty

November 14, 2015
1 Min read
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With evidence that discount vouchers drive a better commercial outcome than points based loyalty program, the free training Tower Systems offers to retailers on its unique and successful POS software integrated program is popular.

The new loyalty. This is a fresh approach to loyalty for small business retailers, something genuinely unique and through which engaged retailers can guide shoppers to spend more in a visit as well as to encourage shoppers to return to the business.

The new loyalty is a suite of facilities and a business management approach through which chance can be affected on a business that will drive sales and encourage customer happiness. It is a whole of business approach – that can make an extraordinary positive contribution to a business.

The new loyalty is part of the Tower AdvantageTM. It is unique to us and our coustomers.

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Retailers love the shop local campaign from our POS software company

October 9, 2015
1 Min read
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We are thrilled at the number of small business retailers engaging with the free marketing advice and collateral at our POS software company website. Any retailer can download the free posters and other materials and use them how they want to promote these marketing pitches for and through their businesses. Here are some of the free poster artwork Tower Systems has made available.

Screen Shot 2015-09-22 at 12.09.01 pm

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New ink and toner site launched by Tower Systems

September 24, 2015
1 Min read
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Tower Systems earlier this month re-launched Inkfast, an online ink and toner business serving small businesses and indoivuals in the efficient and cost effective supply of ink and toner to anywhere in Australia.

Developed as part of a broader e-commerce strategy, this new version of Inkfast leverages the latest e-commerce platform tools as well as automated supplier integration, secure payment processing and fraud mitigation resources.

The learnings developed in-house by Tower Systems in developing Inkfast play into the e-commerce strategies used by Tower Systems in its work with small business retail customers. Inkfast is Tower Systems walking in the shoes of its own customers. When we advise someone about an e-commerce website, we draw on our own experiences from Inkfast and other sites we have developed and that we operate.

Too often software companies develop in a lab without real world experience. Tower Systems is different. Online and offline we use our software ourselves, driving it to the end and developing the software to go beyond the edge and serve in unique and valuable ways.

 

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Loyalty software helps #smallbusiness retailers

September 17, 2015
1 Min read
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The small business loyalty software in our POS software is helping more and more specialist retailers such as jewellers, bike retailers, garden centres, pet shops, newsagents, gift shops and homewares shops to compete with big business.

Indeed, smart loyalty facilities in small business software are crucial to helping independent and small retail businesses to win against ferocious national competitors.

The small business loyalty facilities in our software are flexible and powerful, offering:

  1. Points based loyalty.
  2. $$$ off the next purchase.
  3. Buy X, Get Y.
  4. Preferential pricing.
  5. And, a mixture of the above configurable to the needs of a business.

The flexibility and options embedded in our small business loyalty software win us ne customers and help existing customers derive better outcomes from their own customer relationships.

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Tower Systems to host New Loyalty events for small business retailers

June 16, 2015
1 Min read
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POS software company Tower Systems has launched free training for small business retailers on The New Loyalty, a fresh approach to encouraging retailers to use loyalty facilities to compete with big business.

The New Loyalty offers small business retailers a framework through which to compete with big business in the shopper loyalty stakes.

The free workshops offer insights deep into shopper engagement with the loyalty facilities in several businesses. We take participants on a deep data behind the scenes view of business benefits through to shopper behaviour. This is a first ever insight at this level. It is something any retailer in a competitive situation will want to see.

 

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POS software offers small business retailers choice on loyalty

March 28, 2015
1 Min read
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There is loyalty software and then there is loyalty software. The Tower Systems approach to loyalty software in its POS software for small business retailers is broad, flexible and shopper-focussed.

With options from the more traditional points based approach through to an immediate benefit engagement offer and the ability to blend the two, the Tower Systems software provides retailers with tools they can use appropriate to local needs.

Feedback from retailers using the Tower Systems loyalty facilities is thrilling. Stories of growth, shopper engagement and terrific bottom line results. This really excites us.

While many businesses like points based programs, evidence indicates the immediate benefit engagement offer is more valuable in many retail situations. The results on a P&L and elsewhere in business reporting are compelling.

Beyond the software, Tower Systems is engaged with its retail partners to help them choose the right mix of loyalty offers which work best in their circumstances.

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POS Software company supports shop local promotion for small business retailers

March 19, 2015
1 Min read
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LocalPosters2015_Page_3POS Software company Tower Systems is helping small and independent retailers to promote the support of local retailers through an innovative campaign of collateral created by the company for its retailers.

We are thrilled to be investing our creative resources in support of our retailer partners in this way.

This latest artwork is part of a series we have developed in-house through our amazingly creative marketing team to give our retailers different voices and platforms through which to pitch their shop local credentials.

This is another Tower AdvantageTM.

The free marketing collateral will be released next week.

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