One-percenters are small things—easy, small things you can do for a win in any retail business.
- Check off invoices and price new stock on the shop floor, located to disrupt shopper traffic, so customers notice you doing it, and they can look at the new products. Pricing is part of in-store entertainment.
- Never be out of stock of popular products. Use your software to predict sales, and order so you don’t sell out. We know from inventory / sales data that most retailers are out of stock of popular items 10% of the time and more.
- Write the value of dead stock somewhere where all staff see it. Dead stock is stock that is not selling. The criterion for dead stock varies by business type. Update the value weekly for a whole business focus on reducing this. Dead stock has no benefit to any business.
- Place two or three products at the counter for impulse purchase. Change them weekly unless they are selling well.
- Have at least one product at the counter that people can touch, feel or taste if appropriate. Physically interacting with a product gets them closer to purchasing.
- Change your front window display every week. The goal is to stop passers-by and have them notice you. If you don’t have a front window, change the front 2 metres of your shop every week.
- Use social media to share knowledge and have fun. Show who you’re. Entertain.
- Have a staff ‘product of the week’ in a good position, with a handwritten note from the staff member explaining the why.
- Make sure the shop is happy, with good music, good smells, happy staff and fun product engagement opportunities.
Create your own list of one-percenters for your business—the easy wins that anyone can do at any time to improve the success of the business. The best one-percenters for your shop will depend your own situation, your own opportunities. Be sure to update the list regularly to keep it fresh and reflecting the season.
We are grateful to have local retail experience that produces us with practical ideas that can help local retailers thrive. Our retail experience is something that adds value to the POS software relationship we have with our customers.
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