The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryRetail management advice

Retail advice: Five Free Ways to Grow Traffic to Your Website

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Attracting visitors to your website is crucial for business growth. Fortunately, several effective strategies don’t require any financial investment. Here are five free methods from us here at Tower Systems to boost your website’s traffic:

  • Optimise Product Names: When listing products, always include your brand name, particularly if you sell branded items. This helps search engines to accurately index your product pages, making them easier for potential customers to find.

  • Enhance Product Descriptions: Go beyond basic details. Craft comprehensive product descriptions that feature your brand name and relevant keywords that customers are likely to search for. Detailed, informative descriptions can significantly improve your website’s ranking in search engine results.

  • Publish Regular Blog Posts: Consistent, original content is key. Aim to publish blog posts at least twice a week, ideally three times. While AI can assist with initial drafts, personalise the content to showcase your unique expertise and differentiate your business. Regular blogging enhances your website’s authority with search engines.

  • Develop a Comprehensive “About Us” Page: Your “About Us” page is a crucial element of building trust. Clearly state your business’s identity, values, and local presence. Include photos of yourself and your team, along with your real names and contact details, to foster confidence among potential customers.

  • Utilise Free Marketplaces: Explore free online marketplaces to expand your reach. Like www.findit.com.au. This is a platform where you can list your products, allowing your product data to be automatically displayed and linked back to your website. This provides an additional avenue for customers to discover your business.

Here are some more comprehensive advice on this points. This advice is from years of work we have done for our website connected POS software customers.

1. Optimise Product Names: Getting Found Through Specificity

Optimising your product names is about making your products discoverable. When a potential customer types a query into a search engine, you want your product to be among the top results.

How to delve deeper:

  • Be Specific and Descriptive: Instead of just “Dress,” consider “Floral Midi Dress with Puff Sleeves.” If it’s a branded item, always include the brand: “Acme Brand X200 Blender.”
  • Think Like Your Customer: What exact terms would someone type into Google if they were looking for your product? Incorporate those into your product name. If your product has a model number or a specific identifier, include it.
  • Consistency is Key: Ensure that the product name used on your website is consistent across all platforms where it might be listed (e.g., social media, free marketplaces).
  • Consider Keywords (Naturally): While you shouldn’t stuff keywords, naturally integrate terms that describe the product’s function, colour, size, or material if relevant and concise. For example, “Ergonomic Office Chair – Black Mesh.”
  • Front-Load Important Information: Place the most crucial information at the beginning of the product name, as search engines often give more weight to the initial words.

By meticulously crafting your product names, you’re not just labelling items; you’re creating direct pathways for customers to find exactly what they’re looking for. We understand this approach takes time. The thing is – time spent getting your data right will help you be found y more people.

2. Enhance Product Descriptions: The Power of Detailed Storytelling

Product descriptions are more than just a list of features; they are opportunities to tell a story, address customer needs, and showcase the value of what you offer. Detailed and well-written descriptions are crucial for both search engine optimisation (SEO) and converting visitors into customers.

How to delve deeper:

  • Write for Both Humans and Search Engines: Your primary goal is to inform and persuade a human reader, but remember to naturally include keywords that search engines can pick up on.
  • Focus on Benefits, Not Just Features: While features are important, explain how those features benefit the customer. For example, instead of “5-megapixel camera,” write “Capture crisp, vibrant memories with the advanced 5-megapixel camera.”
  • Include Brand Names and Specifics: Just as with product names, consistently include your brand name and any relevant product models or identifiers.
  • Use Rich, Descriptive Language: Paint a vivid picture. Describe the texture, feel, colour, and overall experience of using the product.
  • Structure for Readability: Use headings, bullet points, and short paragraphs to break up text and make it easy to read. This is especially important for longer descriptions.
  • Answer Potential Questions: Anticipate what questions a customer might have about the product and answer them within the description. This reduces the need for them to leave your page to find information. If you are not sure of questions people ask – search and the search engine will show you the questions.
  • Consider User-Generated Content: If appropriate, you could even subtly encourage reviews or questions within your description, which can further enrich the page content.
  • Optimise Length: While there’s no magic number, longer, more informative descriptions generally perform better. Aim for enough detail to thoroughly explain the product and its benefits.

A well-crafted product description can significantly improve your search rankings by providing rich, relevant content that both users and search engines appreciate.

3. Publish Regular Blog Posts: Be an Authority

A blog is one of the most powerful tools for establishing your business as an authority in your niche. Regular, high-quality blog content signals to search engines that your website is active, relevant, and a valuable resource for information. Your content is what matters here though – give of yourself.

How to delve deeper with blogging:

  • Consistency Over Quantity (But Aim for Both): While the suggestion is 2-3 posts per week, even one high-quality, well-researched post a week is better than sporadic, low-effort content. Establish a realistic publishing schedule and stick to it.
  • Offer Actionable Help: What questions do your customers ask? What problems do they face that your products or services can solve? Blog posts should aim to provide solutions and valuable insights.
  • Keyword Research (Free Tools): Use free tools like Google Keyword Planner (requires a Google account) or even Google’s “People also ask” section and “Searches related to…” at the bottom of search results to find popular topics and keywords relevant to your industry.
  • Vary Content Formats: Don’t just write articles. Consider how-to guides, listicles (“5 Ways to…”), ultimate guides, comparison posts, interviews, case studies, or even infographics (which can then be written about).
  • Optimise for SEO:
    • Catchy Titles with Keywords: Your title should be compelling and include your primary keyword.
    • Use Headings: Break up your content with clear headings that also incorporate keywords where natural.
    • Internal Linking: Link to other relevant pages on your website (product pages, other blog posts, your “About Us” page) to improve site navigation and SEO.
    • External Linking: Link to reputable external sources when citing statistics or information, demonstrating credibility.
    • Optimise Images: Use descriptive file names for images (e.g., “blue-cotton-dress.jpg”) and add alt text.
  • Promote Your Posts: Don’t just publish and forget. Share your new blog posts on your social media channels, in your email newsletters, and even consider re-sharing older, evergreen content.
  • Personalise and Add Value: While AI can help with initial drafts, always add your unique voice, insights, and real-world examples. This is what truly differentiates your content and builds trust with your audience.

A thriving blog positions you (through your website) as a resource to trust.

4. Develop a Comprehensive “About Us” Page: Building Trust and Credibility

Your “About Us” page is often one of the most visited pages on a website. It’s where potential customers go to learn about the people behind the business, your values, and why they should trust you. A well-crafted “About Us” page can significantly enhance your credibility and encourage conversions.

How to delve deeper:

  • Tell Your Story: Don’t just list facts. Share the journey of your business. What inspired you? What challenges did you overcome? A compelling story creates an emotional connection.
  • Showcase Your “Why”: Clearly articulate your mission, vision, and values. What drives your business? What impact do you hope to make?
  • Humanise Your Business with Photos: Include high-quality, professional photos of yourself, your team members, and even your workspace if appropriate. Seeing real faces behind the brand builds immense trust.
  • Introduce Your Team: Briefly introduce key team members, perhaps with their roles and a small, relatable anecdote. This adds a personal touch.
  • Highlight Your Local Presence: If you serve a specific geographic area (which is often the case for Australian businesses), clearly state your location. Include your physical address if you have one, or at least mention the cities/regions you serve.
  • Provide Clear Contact Information: Make it easy for people to get in touch. Include your phone number, email address, and a link to your contact form.
  • Showcase Your Expertise/Qualifications (if applicable): If you have certifications, awards, or specific expertise that sets you apart, subtly mention them.
  • Include Testimonials or Trust Signals: While not strictly part of the “About Us” narrative, a small section with a testimonial or a mention of your commitment to customer satisfaction can reinforce trust.
  • Keep it Authentic: The most effective “About Us” pages are genuine and reflect the true spirit of the business.

A well-developed “About Us” page builds a bridge of trust between your business and potential customers.

5. Utilise Free Marketplaces: Expanding Your Digital Footprint

Leveraging free marketplaces can significantly extend your reach beyond your own website, acting as powerful referral sources for new traffic. These platforms are often already established and have a large existing user base.

  • Research Relevant Marketplaces: Beyond general ones, are there niche-specific free marketplaces in Australia that cater to your products or services? For instance, if you sell handmade goods, look for craft-focused platforms. If you’re a service provider, investigate local business directories.
  • Optimise Your Listings: Just like on your own website, ensure your product or service listings on these marketplaces are fully optimised.
    • High-Quality Images: Use clear, professional photos that showcase your products effectively.
    • Detailed Descriptions: Copy and paste (and perhaps slightly adapt) your comprehensive product descriptions from your website.
    • Accurate Categorisation: Ensure your products are listed in the correct categories for maximum visibility.
  • Provide Direct Links Back to Your Website: The primary goal of using free marketplaces for traffic generation is to funnel users back to your main website. Always include a clear and prominent link to your product page or homepage.
  • Maintain Consistency: Ensure your brand messaging, product names, and pricing are consistent across all platforms.
  • Monitor and Engage: If the marketplace allows, monitor any enquiries or comments on your listings and respond promptly. This shows you’re active and engaged.
  • Explore Industry-Specific Directories: Many industries have free online directories where businesses can list their services. Being present on these can drive highly targeted traffic.

By strategically utilising free marketplaces, like our won www.findit.com.au, you’re placing your products and services in front of new audiences who are actively searching for what you offer, thereby driving valuable referral traffic back to your own digital storefront.

ACCC to crack down on surcharges in retail

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Local small business retailers need to ensure that they are surcharging correctly as the ACCC has said it will act.

After years of inaction on card surcharging, the ACCC a week ago warned small business it is cracking down with potentially considerable fines.

The move comes ahead of the Reserve Bank of Australia’s   preliminary findings on the Review of Merchant Card Payment Costs and Surcharging expected by mid-year, and after both the RBA Governor Michele Bullock and ACCC Chair suggested there may be no legal grounds to stop the high blended rates charged to small businesses.

Here’s an issue some small business retailers may find. Some have their software platform funded through their payments costs and they pass all of these on to their customers. This means their customers are being surcharged for payment costs and POS software access costs. This is likely viewed y the ACCC as outside was is acceptable.

The other aspect that may concern some is the disparity in payments costs and, therefore, surcharges. Consider two retailers in the same type of business, in the same town. One chooses a payments platform that costs them .7% and the other chooses a payments platform that costs them 1.5%. The second business has a surcharge double of the first. This business could get the lower costs payments but is too lazy to negotiate access to it. That results in their customers paying a higher surcharge than they otherwise might.

The ACCC said it is monitoring business compliance, and may take appropriate compliance or enforcement action. Our point in writing abut this today is to draw it to the attention of local small business retailers.

The maximum pecuniary penalty for breaches of the prohibition against excessive payment surcharges is: $2,135,430 (6,471 penalty units) for corporations; $427,350 (1,295 penalty units) for individuals

Where the ACCC has reasonable grounds to believe that a business has charged a payment surcharge which is excessive, it can issue an infringement notice: $19,800 (60 penalty units) for corporations; $198,000 (600 penalty units) for listed corporations; $3,960 (12 penalty units) for individuals.

While Tower Systems is payments gateway agnostic, we do offer our customers access to a low cost gateway. This saves them a ton of money.

Retail business advice: being unique attracts shoppers in-store and online regardless of your business size

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In his 1960 book Reality in Advertising, Rosser Reeves, a respected US advertising executive, introduced the world to the concept of the unique selling proposition, or USP for short.

Reeves defined the USP in an advertising context:

  1. Each advertisement must make a proposition to the consumer: buy this product, and you will get this benefit.
  2. The proposition must be one that the competition either cannot or doesn’t
  3. The proposition must be so strong that it changes consumer behaviour.

In the 1960s and 1970s, the concept of a USP evolved from being essential to advertising to being essential to business. Finding your business USP was considered mission-critical to businesses, especially retailers. Businesses drifted, however, and forgot about the importance of a USP.

Jack Trout tells us in his aptly titled book Differentiate or Die that a USP is mission-critical in business.

Differentiate or die. There is no doubt about the call to action in the title and no doubt about the consequences of inaction.

Yet many retailers, for the most part, have remained still in the face of an onslaught of competition.

Retail is tough today. There are fewer differences between competitors. Retailers are surrounded by competition, and it grows by the day. Yet many have remained still and have done nothing.

Smart retailers are reacquainting themselves with the writings of Reeves and Trout and learning about the mission-critical imperative of having a USP.

Differentiation could be service, product, location or a combination of these. Differentiation will most likely not be price, as anyone can easily match this.

Price is, after all, the last line of defence in any business battle. That said, there are some major price-focused success stories—Wal-Mart in the US and Bunnings in Australia, for example. This is rare in an independent retail situation.

To develop your USP, engage with your employees and other stakeholders. Take your time. Determine what you and your business stand for. Following open and honest discussion and debate, the USP, around which everyone in the business can willingly congregate, will emerge.

A good USP will not require an advertising campaign to communicate. It will become obvious through actions and decisions. By living the USP in every facet of the business, you will soon be seen as unique by shoppers, and this can drive excellent word of mouth and success for the business.

Here at Tower Systems we leverage our practical retail shop floor experience to provide advice and support for local small business retailers beyond our POS software.

Retail business advice: rules for a strong foundation on which to build your shop

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Every retail business needs rules—rules everyone working in the shop is asked to follow; rules to guide behaviour.

Businesses without rules can function okay until that one time when someone behaves in a way that is unacceptable.

Here are some suggested rules that we have used in our shops over the years. They include some rules that we have seen others use successfully in their local small business retail settings:

  1. Customers come first. Please treat them with respect. Appreciate them.
  2. We value your opinion. If you think there is something we should stock that will sell, please tell us. If you think we’re making a mistake in running the business, please tell us. If you see a colleague misbehaving towards a work colleague, please tell us. If you see theft, please tell us.
  3. This is a safe place. Thank you for helping us ensure that.
  4. No staff members are permitted to serve themselves, ever. If you do purchase from the business, purchase from the customer side.
  5. Any staff discount is not to be added to already discounted items unless a manager agrees.
  6. If you want to buy something, you don’t take it off the shelf until you’re ready to pay for the item. NO setting items aside.
  7. You’re not permitted to buy something on a staff discount for someone else.
  8. No personal mobile phones at the counter.
  9. No reading behind the counter.
  10. No bags at the counter.
  11. Don’t sit behind the counter.
  12. When a sale is over, complete the sale. Shut the cash drawer. Don’t leave a completed sale on the screen.
  13. Only a manager is permitted to remove money from the register during trading.
  14. Never put anything aside for someone who calls, unless you know them and they are a regular shopper.
  15. The computers in the business are not to be used for personal use unless approved by the owner or manager.
  16. This is a retail business. Customers are our only source of revenue. Greet them with a smile. Thank them for shopping with you when they leave. This means that the shop floor is the hub of our operation. Your focus on the shop floor and our customers helps the business, and this helps you.
  17. If there is anything we can do to help you enjoy working here more, please let us know.

Take a moment to consider your own rules.

Here at Tower Systems we leverage our own retail experience to help our customers, all local retailers, to run valuable ands enjoyable businesses.

Retail business advice: Nine one-percenters: easy things you can do for sure wins in retail

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One-percenters are small things—easy, small things you can do for a win in any retail business.

  1. Check off invoices and price new stock on the shop floor, located to disrupt shopper traffic, so customers notice you doing it, and they can look at the new products. Pricing is part of in-store entertainment.
  2. Never be out of stock of popular products. Use your software to predict sales, and order so you don’t sell out. We know from inventory / sales data that most retailers are out of stock of popular items 10% of the time and more.
  3. Write the value of dead stock somewhere where all staff see it. Dead stock is stock that is not selling. The criterion for dead stock varies by business type. Update the value weekly for a whole business focus on reducing this. Dead stock has no benefit to any business.
  4. Place two or three products at the counter for impulse purchase. Change them weekly unless they are selling well.
  5. Have at least one product at the counter that people can touch, feel or taste if appropriate. Physically interacting with a product gets them closer to purchasing.
  6. Change your front window display every week. The goal is to stop passers-by and have them notice you. If you don’t have a front window, change the front 2 metres of your shop every week.
  7. Use social media to share knowledge and have fun. Show who you’re. Entertain.
  8. Have a staff ‘product of the week’ in a good position, with a handwritten note from the staff member explaining the why.
  9. Make sure the shop is happy, with good music, good smells, happy staff and fun product engagement opportunities.

Create your own list of one-percenters for your business—the easy wins that anyone can do at any time to improve the success of the business. The best one-percenters for your shop will depend your own situation, your own opportunities. Be sure to update the list regularly to keep it fresh and reflecting the season.

We are grateful to have local retail experience that produces us with practical ideas that can help local retailers thrive. Our retail experience is something that adds value to the POS software relationship we have with our customers.

2025 is already 6 weeks in, here’s advice for small business retailers on making the next 46 weeks really count

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Data is where to start. A clear understanding of your business’s current health is essential for successful transformation. This requires a comprehensive look at your business from all angles. Here’s a helpful checklist:

  • Up-to-date profit and loss statement
  • Current debtors and creditors reports
  • Complete list of all business debts (formal and informal)
  • Stock listing showing total stock value
  • Dead stock listing (items with zero sales in six months or more) and their total value
  • Floor map showing the gross profit percentage contribution by product department/category and floorspace allocation
  • Total rostered hours per week (including owners, paid or unpaid) and a revenue per hour calculation
  • Revenue comparison down to the category level, comparing the most recent six months with the same period a year earlier

Simply wanting to transform isn’t enough. You need to understand your current position and capacity for change. This data will reveal immediate opportunities and the resources available to fund your transformation. This list forms the foundation of any business transformation journey undertaken with clients.

Analyse and act. With this data in hand, it’s recommended to identify some “easy wins” to build momentum and focus. For example, if you have $10,000 or more in paid-for dead stock, get rid of it! The freed-up cash and space will provide a significant boost. To clear this dead stock, create a dedicated clearance area (a table or two will do) and offer a flat 50% discount.

While clearing out dead stock, analyse the remaining data to understand your business’s current performance. Review the comparison report for promising opportunities within your existing product categories. This can be a simple but effective first step.

As you analyse your data, create a list of ideas and action items. You might uncover some overlooked or neglected easy wins.

Choose advisors carefully. Some retailers consider using their accountants or business consultants for business transformation. While they can be valuable, experience suggests that unless they have current, hands-on experience in the retail industry, their advice may not be as effective.

Ultimately, this is your business and your transformation. Taking ownership of the next steps is crucial for ensuring your full investment in the changes you implement.

Now, to get match-fit. This initial phase involves data gathering, streamlining operations, and preparing your business for more significant changes. It’s all about getting your business in peak condition for what lies ahead.

But what if your current data isn’t in good shape, and you’re eager to start making changes immediately?

What is data is limited? If you’re determined to transform your business but your data is lacking, there are steps you can take on the shop floor to initiate change. Often, businesses in this situation have a traditional shop floor layout.

The following advice focuses on disrupting your current setup to encourage a fresh perspective. It’s a radical approach designed to shake things up. Remember, retail is constantly evolving, so continuous adaptation is key.

  • Disrupt your layout: If you have a traditional fixture running down the centre of your shop, remove all the stock and the fixture itself. Don’t overthink it – just rip it out! Consider moving key product categories to less expected locations.
  • Create a warmer atmosphere: Remove as many traditional retail fixtures as possible and replace them with everyday items like tables, perhaps sourced from secondhand marketplaces. Use a rug or other soft furnishings to add warmth and create a more inviting space.
  • Stock unexpected items: Introduce one or two product categories you would never have traditionally stocked. Thinking outside the box can open your eyes to new possibilities and spark ideas for transformation.

This list is just a starting point, designed to get you thinking and acting.

We learnt plenty attending the National Retail Federation Big Show in New York last week

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While the real gold of what we learnt at the NRF Big Show, the largest retail / tech conference and trade show in the world, is being kept close for our internal use, we do have some takeaways to share.

The NRF Big Show 2025, organised by the National Retail Federation, attracted around 40,000 attendees and featured around 450 speakers across 200 sessions. The trade show hosted around 1,000 companies. It was a conference and trade show about tech in retail, for retailers.

This year’s theme, “Game Changer,” highlighted the pressing challenges and transformations within retail and urgent need for innovation and adaptability in a rapidly evolving landscape.

Artificial Intelligence (AI) was the hot topic in presentations and on vendor stands. Only a few companies on the trade show flow did not include AI in their key pitch. From the small and niche to the large, AI was the headline. Those without it felt out of date.

Key discussions at the event focused on the integration of AI across a range of businesses and covering a variety of uses:

  1. In retail:
    1. Migrating back off functions to the shop floor.
    2. Faster and better-quality decision making.
    3. Elimination of complete manual tasks.
    4. New monetisation opportunities.
  2. In software businesses:
    1. Faster development time, lower development costs.
    2. Faster, lower cost and more accessible customer service.

Conference sessions.

Workshops were packed, standing room only, often with 1,000 in attendance to hear from retailers and tech companies about their collaborative innovation and how it benefited the retailer.

AI driven inventory management was an often-covered topic. I sat in sessions on several different businesses (Dicks Sporting Goods, GAP clothing, Freedom Furniture (Australia), Men’s Warehouse, Academy Sports & Outdoors and more.

They covered how AI tools helped them cut inventory management labour costs, improve stock turn, make beneficial dynamic pricing decisions, have less out of stocks and increase sales by giving in-store associates easy access to information.

Most presentations talked about how third-party AI products were key to delivering these benefits, with the POS providing one of the data sources for the AI led innovation. On the trade show floor plenty of mid-tier POS software companies pitched embedded AI tools to help drive inventory related profitability. However, when asked two of these could not answer beyond a bland, canned, sales pitch.

The AI pitch from POS software companies to retailers in 2025 is reminiscent of the cloud pitch in the early 2000s except that the financial benefits of AI are tangible for all retailers, large and small – especially small given their limited resources and the easy access to the power of AI.

AI is more interesting to retailers today than cloud was (and maybe is) because it is ubiquitous, we see ourselves interacting with it daily.

A cohesive omnichannel solution pitch was common among all POS vendors. It was clear that integrations are key here, offering flexibility.

Ease of staff learning was also covered in several presentations with retailers noting that onboarding new staff had been dramatically reduced. At Dicks, for example, their goal was a POS UX facilitating training taking < 10 minutes compared to the previous 6 hours experience.

It was interesting hearing questions from retailers in the conference sessions. Most related to AI. These were usually from mid-size retail staff:

  • What’s the labour cost saving from AI?
  • How long does it take to experience saving from using AI?
  • What’s the transactional cost of the AI tools?
  • How hard is it to use the AI tools?

Each question has positive answers available. There was little contention or controversy. It left me with a feeling that for most AI was not a matter of if but more one of how soon can I.

Tower Systems was an early adopter in the AI space for small business retail. In 2022 we delivered terrific innovation and have enhanced this since. Our retailers are loving the time they save thanks to our Ai tools and the quality business decisions they can make with speed as well.

From the trenches: the outlook for local small business retail in Australia in 2025

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We’ve read stories published news outlets about the economic outlook for 2025. Often, they quote either organisations representing big business or the work from think tanks that are distanced from everyday local retail.

Our outlook for local small business retail in 2025 is based on conversations with local retailers, small business retailers. these are typically retailers on the high street across a range of business types and in different settings: city, country and remote.

The thing is, there is no one outlook. It does vary by geographic situation, business type retail setting (mall versus high street) and, most important of all, the skills and resources of the retailer.

The news outlets publishing these general outlooks are filling their pages and pixels with fodder. Okay they do have data to backup their reports. It’s blended data though. The differences across sectors and geographical situations does differ considerably.

Now to our outlook for 2025 for local small business retail in Australia.

The outlook is good. We see growth for retailers engaged with running efficient customer-focussed businesses. Typically, these are retail shops not constrained by the expectations for their type of business. They are flexible businesses prepared to tread away from expectations in pursuit of sales.

Here’s what we mean.

Garden centres with the best outlook for 2025 are those that are not your traditional garden centre.

Bike shops with the best outlook fort 2025 are those that trade outside of what is expected for a bike shop.

Bookshops with the best outlook for 2025 are those that are not traditional bookshops.

Newsagents with the best outlook for 2025 are those that don’t run traditional newsagency businesses.

The common attributes for the local retail businesses with the best outlook for 2025 are:

Staff efficiency. Managing labour cost as a percentage of revenue to be as low as practical.

Shopper efficiency. These are businesses getting shoppers to spend more each visit and to come back more often.

Gross profit value. These are businesses setting prices based on value delivered rather than obsessing offer what others may charge for the same products.

Return on floorspace. These are businesses focussed on using space well and not leaving things to sit for too long.

Return on inventory investment. These are businesses tracking stock turn and buying to maximise this.

While national economic forecasts often paint a broad and sometimes misleading picture, the reality for local small businesses in 2025 is far more nuanced. Success hinges on a combination of factors, including adaptability, efficiency, and a customer-centric approach. Those retailers who embrace innovation, challenge traditional business models, and prioritise value over conformity are poised to thrive. By focusing on optimising staff and shopper efficiency, maximising gross profit margins, and ensuring efficient use of space and inventory, local businesses can navigate the complexities of the market and secure a prosperous future.

2025 is a year of opportunity in local small business retail. the opportunity is there for the taking. Having success to share in December this year depends on decisions and actions of each local small business retailer. No matter your size, budget or resources, there are decisions you can make today that mean your story by December this year will be one of which you are proud.

5 easy tips for small business retail sales people

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Retail isn’t just a job; it’s an art form. Okay, working is literally is a job, we gat that. The thing is though, it can be more for you and for the business for which you work and making it more can make it more useful to you and your future and more valuable for them, which benefits you.

Working in retail, especially local small business retail, demands skill, stamina, and a dash of creativity. And while it’s often undervalued, smart retailers recognise the power of a skilled sales team.

Whether you’re a seasoned pro or just starting out, these five tips can help you level up your retail game:

1. Connect, don’t just sell. People buy from people they like. Build genuine connections with your customers. Listen attentively, respond thoughtfully, and show genuine care. A personal touch can be the difference between a one-time sale and a loyal customer.

2. Know your stuff. Knowledge is your superpower. Dive deep into your products. Understand their features, benefits, and how they can solve your customers’ problems. The more you know, the more confident and helpful you’ll be. Be helpful, but not a smart-ass.

3. Spread positivity A positive attitude is contagious. Smile, laugh, and let your enthusiasm shine. Happy salespeople create happy customers, and happy customers spend more. Enjoy the products you sell.

4. Know when to step back Not every customer needs a sales pitch. Some prefer to browse and make their own decisions. Be patient, be available, and offer assistance when it’s genuinely needed. Read the room. Let people shop how they want.

5. Service, not sales Shift your mindset from pushing products to providing exceptional service. Treat every customer with respect and attention. A service-oriented approach can transform your retail experience.

Why does this matter? By following these tips, you’ll create a unique and memorable shopping experience. In today’s world of online shopping and generic retail chains, personalised service is a rare and valuable commodity.

How much you enjoy working in retail can be adjusted by how you go about your job, how much you lean into opportunities you see and how you bring to life the connections you can have with shoppers.

Our advice on the Boxing Day Sale opportunity for local small business retailers

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Here are 5 reasons why we think local small business retailers should embrace the Boxing Day Sale opportunity, even if Boxing Day Sales aren’t a big thing where you are:

  1. Free marketing: You can piggyback on the big retailers’ Boxing Day Sale promotions without spending a cent.
  2. Clear out old stock: Get rid of items you no longer want to sell.
  3. Free up cash: Reclaim money tied up in old stock.
  4. Customer love a bargain: Customers are always on the lookout for a good deal.
  5. Retail reset: A successful sale can give your shop a fresh, motivated, and decluttered look.

There are no strict rules for a Boxing Day Sale. The only rule, my made-up rule, is about value. Make sure your prices offer genuine savings that are easy for customers to understand. The sale can start any time from the 26th through to the first week of January if you like.

Fill the front of your shop with deals, no matter what type of business you run.

Don’t waste money on fancy promotions. Simply email your customers, post on social media, and put up signs in your window. Keep it simple.

Keep your pricing simple too. Use terms your customers understand. Some might prefer half-price, while others might like fixed-price tables ($10, $25, $50, etc.) with items priced at twice the table price.

If you’re closed on Boxing Day, start your sale the next day. Don’t worry about the technicalities. Jump on the bandwagon, declutter, clean up, and make some money.

Our POS software makes it easy to run a Boxing Day Sale. It can help you:

  • Create a sale catalogue with special prices.
  • Track the success of your sale.
  • Offer vouchers to new and infrequent customers to encourage repeat business.

A Boxing Day Sale is a great opportunity to attract new customers and boost your sales. So why not give it a go?

Here at Tower Systems we have helped plenty of our customers setup for Boxing Day this year with advice on creating and running a catalogue for the sale as well as other advice, including running a sale online through a POS software connected Shopify website – our catalogue sale settings can flow through to this.

Making a difference for small business retailers in this week before Christmas

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Fast access to POS software support has been key for retailers this week. They are busy, which is terrific. We have ensured our team is available for handling calls as they come in, answering questions quickly, helping the retailers get on with doing business in the shop.

From the first calls early in the morning to the last calls late at night, our help desk team has been here helping small business retailers have a more enjoyable Christmas trading period.

While call traffic has been lower, because of Christmas in-store business, we have ensured we are ready to answer any query coming our way.

Have a terrific Christmas Eve. May your sales be the best ever!

Every dollar counts in in a small retail business success story

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We understand that every sale you make in your shop is vital to your business and everyone who relies on it. It’s only natural that you want to reap the rewards of your hard work and innovative ideas.

However, some aspects of running a retail business can eat into your profits. Landlords might charge rent based on a percentage of your sales, payment processors take a cut of every transaction, and now, some POS software companies are following suit.

At Tower Systems, we believe things should be different.

Our POS software pricing is transparent and fixed. We don’t charge a percentage of your sales. If your retail skills lead to booming sales, you deserve to keep the extra profit. That’s the way it should be.

This video focuses on how much profit you keep, not how much your software provider takes from your success.

Small business retailers benefit from Xero POS software integration from Tower Systems

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Tower Systems was an early integrator with Xero cloud based accounting by integrating its POS software direct with Xero.

Through the integration, many small business retailers using their Tower Systems POS software benefit in so many ways. The integration proved game-changer: the seamless integration between Tower Systems POS and Xero.

By connecting your Tower Systems POS system directly to Xero, you’ll unlock a world of benefits:

  • Save time and boost efficiency:

    • Automate data entry: Reduce manual effort and eliminate human error.
    • Streamline bookkeeping: Spend less time on tedious tasks and more time focusing on your business.
    • Cut mistakes.
  • Gain real-time financial insights:

    • Make informed decisions: Access up-to-the-minute financial data to guide strategic choices.
    • Monitor cash flow: Stay ahead of your finances and identify potential issues early.
  • Reduce costs and improve profitability:

    • Lower accounting fees: Minimise the need for manual bookkeeping and reconciliation.
    • Optimise inventory: Track stock levels accurately and avoid overstocking or stockouts.
  • Enhance your business:

    • Identify growth opportunities: Use data-driven insights to expand your business.
    • Improve operational efficiency: Streamline processes and boost productivity.

What data syncs between Tower Systems POS and Xero?

  • Sales data: End-of-day sales are automatically transferred to Xero as sales invoices, categorised by department.
  • Invoices: Invoices created in your POS system are seamlessly synced to Xero, ensuring accurate records.
  • Write-offs and no-Sales: These transactions are recorded in designated expense accounts in Xero.
  • Cost of sales (Optional): If enabled, the cost price of sold items is exported to Xero, simplifying stock valuation and end-of-month adjustments.

Here’s why we think the Tower Systems POS software / Xero solution is good for local small business retailers:

  • Xero: Your Cloud-Based Accounting Solution Xero is a popular cloud-based accounting software that simplifies financial management for small and medium-sized businesses. With its user-friendly interface and powerful features, Xero helps you:

    • Manage invoices and expenses
    • Track bank transactions
    • Run payroll
    • Generate financial reports
  • Tower Systems POS: tailored for local retailers Tower Systems POS is designed specifically for local retailers, offering a range of features to help you:

    • Maximise profitability
    • Make smart and evidence-based business decisions
    • Manage inventory
    • Cut theft
    • Improved return on space, return on labour and return on investment
    • Process sales efficiently
    • Integrate with other business systems

By combining the power of Xero and Tower Systems POS, you can streamline your operations, reduce costs, and make data-driven decisions that drive growth.

Contact us today to learn more about how this integration can benefit your business.

POS software for cake decorating cake supply businesses in Australia and New Zealand

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Tower Systems makes (we’d say bakes but that would be too punny, hehe) software for cake decorating cake supply businesses in Australia and New Zealand.

Cake decorating shops are unique businesses that help bring joy to celebrations. Our POS software for cake decorating cake supply businesses is designed to help you leverage this uniqueness and take your shop to new heights.

How Our Software Can Sweeten Your Success:

  • Frequent shopper rewards, the cake decorating way: Even though your customers might not visit often, you can still build loyalty with targeted rewards and incentives. Our unique approach to loyalty serves your situation.
  • Pre-order magic: Sell out before you’re stocked out! Easily manage pre-orders to keep your customers coming back for more.
  • Flexible payment options: Offer Buy Now, Pay Later and Layby to make shopping a breeze for your customers.
  • Creative bundling: Combine products into irresistible packages to boost sales and delight your customers.
  • Community connections: Nurture your local cake decorating community by offering special deals and support to clubs and schools.
  • Special orders, simplified: Streamline your special order process to save time and reduce errors.
  • Bulk buying, made easy: Track inventory bought in bulk and sold in smaller quantities, ensuring efficient stock management. You can easily handle fractions too.
  • Occasion-based marketing: Target customers with seasonal offers and personalised promotions to drive sales.

Here is a short video on some of the highlights in our software for cake decorating cake supply businesses in Australia and New Zealand:

Why Choose Our Australian-Made Software for cake decorating cake supply businesses?

  • Local matters: Support your local community and economy with Australian-made software.
  • Your unique advantage: Leverage your team’s expertise and create a unique shopping experience.
  • Loyalty, reimagined: Go beyond points and reward your customers with meaningful incentives.
  • Data-driven decisions: Harness the power of data to make informed business decisions.
  • Expand your reach: Connect with customers online and offline with a seamless integration of your software and website.

Easy rental

At Tower Systems, our pricing is transparent.

Ready to take your cake decorating shop to the next level? Book a free, no-obligation demo today! We’ll show you how our software can help you achieve your business goals.

We are grateful to our customers for their advice that helps us provide relevant and useful software for cake decorating cake supply businesses in Australia and New Zealand.

Security setting is POS software protect small business retailers

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Security is important in every business. Small business retailers using the POS software from Tower Systems have access to security settings for the management of access to business data and commercially sensitive functionality.  Here is a quick insight into some of these POS software security settings:

POS software made for small business pop-up retail

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Tower Systems delivers a user-friendly POS software solution specifically built for Australian pop-up shops. Our “Retailer Roam” solution empowers on-the-go retail, from pop-up shops to local markets and even mobile sales. It’s the ideal choice for your pop-up POS needs.

Many retailers have used this already, with terrific success. It’s easy to setup and has a low cost.

Pop-up shops offer a unique chance for retail businesses to connect with customers in a temporary, often limited-time setting. They provide a platform for experimentation and exploration of new opportunities.

When developing our Retailer Roam pop-up POS software, the Tower Systems team prioritised:

  • Flexibility and Scalability: Pop-up shops are inherently adaptable, and your offerings might evolve too. Tower Systems’ POS software seamlessly adapts to changing needs. Easily add or remove products, adjust pricing, and manage stock levels on the go.

  • Spot-on Stock Management: Accurate inventory control is crucial for pop-up shops to avoid stockouts or overstocking. Tower Systems provides robust inventory management tools, including barcode scanning, stocktakes, and live inventory updates. This ensures you always have a clear picture of your stock levels, allowing for informed order decisions.

  • Happy Customers, Loyal Customers: Building a loyal customer base is vital for any business, including pop-ups. Tower Systems helps retailers capture valuable customer data to inform smart business decisions.

  • All the Payment Options: A smooth customer experience hinges on convenient payment methods. Tower Systems supports a wide range of payment options, including cash, card, and digital wallets. This flexibility allows you to accept customers’ preferred payment methods and streamline the checkout process.

  • Clear Insights, Informed Decisions: Data-driven decisions are key to pop-up success. Tower Systems offers robust reporting and analytics tools to empower you. Gain valuable insights to maximise your pop-up’s potential.

  • Cloud-Based Convenience: Our pop-up shop POS software operates cloud-based, allowing access from anywhere with an internet connection – perfect for pop-ups operating in various locations or with remote staff.

  • Aussie Support at Your Back: Tower Systems offers local support and expertise, ensuring you receive timely assistance whenever needed.

Choosing the right POS software is key to a successful pop-up shop. Tower Systems would love to discuss your pop-up needs and see if we can be your perfect partner. We can share customer success stories and demonstrate live use in a variety of setting from markets to mobile trucks to high street pop-up shops.

Get Started:

  • Email: sales@towersystems.com.au
  • Phone: 1300 662 957

Small business retail advice: what’s your exit strategy?

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It’s the big question small business retailers have, often too late in their ownership life of their loan retail business.

What’s your exit strategy?

As a POS software company developing and supporting POS software for local independent retail small businesses, we get to have terrific conversations with retailers. This question of planning for the exit comes up, and it is often years after they bought or started the business, usually is close to when they want to exit.

Our advice is to start planning for your exit from day one. Let this inform your business decisions, to maximise the value you achieve when you do exit – through a better sale price or through having more money in the bank from successful day to day trading in your retail business.

This is what exit planning is all about, making decisions every day that make your your exit is in the terms you want, when you want.

As a POS software company we can help you with business efficiencies, and insights that benefit you in. the day to day. As retailers ourselves we can provide contextual advice to help as well.

here are some practical tips we have seen work well:

  • Define Your Goals: What does your ideal exit look like? Do you want a lucrative sale, a family succession plan, or a gradual wind-down? Having a clear vision will guide your decision-making. Do this early, so you know.

  • Set SMART Goals: Once you know your desired outcome, translate it into Specific, Measurable, Achievable,Relevant, and Time-bound goals. For example, a goal might be to “increase net profit margin by 5% within the next year.” Connect your actions back to evidence curated baby the POS software.

  • Financials Matter: Maintain clean and organised financial records from POS software through to accounting and more. Touch data with human hands less. Track key metrics like sales trends, inventory levels, and profit margins. Develop realistic financial projections to understand your business’s growth potential.

  • Invest in Your Team: A strong team is an invaluable asset, this includes you. Empower your employees through training, development opportunities, and a positive work environment. A loyal and skilled team is not only crucial for daily operations but also makes your business more attractive to potential acquirers.

Tower Systems is not your average POS software company. We help local independent retailers thrive through our POS software, customer service and conversations we welcome with any local indie retailer.

13 Ways Local Retailers Can Boost Sales And Profits In Challenging Economic Times

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If you or a retailer you know are finding economic conditions tough for your business you can complain, do nothing or make changes. Only one of these has any hope of improving the situation. My advice is to pursue change every time.

Here are 13 free and easy to implement action items any local small business retailer could consider to improve their situation.

  1. Engage everyone in the shop. Let all team members know how the business is going, what it needs and why. Agree on achievable goals and steps to take in pursuing them. Track results openly. Keep communicating.
  2. Declutter. If business is down and it’s getting to you, spend a day or two decluttering. Typically, the act of decluttering helps you see positive moves you can make in the business. Do this yourself. Make those moves.
  3. Quit dead stock. What is dead will depend on your type of shop. For some, it will be stock that has not sold in 6 months while for others it will be stock that has not sold for 2 years. Dead stock wastes space, time and ties up cash. Anything you get for it is better than the daily cost of your dead stock today. And, in quitting, do it in 2 weeks. If it’s not gone, give it away.
  4. Reward an additional purchase. Include a coupon on receipts that offers a reward if the customer makes another purchase in a short period of time – we suggest 7 days. While loyalty points programs focus on the longer-term relationship, the voucher proposed here is all about encouraging purchases sooner. In our software, this is discount vouchers.
  5. Know what you are missing out on. In a typical shop, the top 5% selling items are out of stock 21% of the time. That is guaranteed revenue missed. Fix it and revenue will increase. Your POS software can easily show what you’re missing. In our software tis is on the Insights Dashboard.
  6. Support a local community group in return for their members supporting you. Connect with a group that has plenty of members, the community loves and that does good work. Offer their members a discount off purchases and a contribution donation from each purchase value to the group. The goal is to get their members who don’t buy from you buying from you = new customers.
  7. Have fun on social media. People go to social media to be entertained. Entertain them. Don’t overthink it. Have fun, show your business as a place of fun, share knowledge that differentiates your business.
  8. Leverage free. Make sure your Google Business and Bing (yes, it’s a thing!) presences are up to date and fun.
  9. Lower payments costs. Card payments can cost small business retailers between .075% and close to 2%. While you can surcharge customers, switching payments company could save plenty. If you switch, still surcharge tho.
  10. Email your customers. If you have customer email addresses and know what they have bought, run some targeted email campaigns using this data.
  11. Review pricing. Most retailers either follow the supplier suggested retail price or a mark-up percentage set many years ago. To determine the price you could sell an item for, ask that question. It could be that the convenience of your location and lack of easy to access competitors means you can sell items for more than is usual. If this is the case, do it. Most POS software makes it easy to make these price adjustments.
  12. Talk to your suppliers. If you are finding it tough it is likely your suppliers are too. Ask if they have deal prices to move inventory. If they do and it is inventory you can easily sell, grab it for bonus margin.
  13. Set your shop right. Make sure that your shop is guiding shoppers to spend, and spend more:
    1. Inside the front door: Have a new display weekly. Bright. Optimistic. Fun. Unexpected.
    2. At the counter: Pitch items people will easily purchase on impulse. Items that achieve the best performance and items they did not expect to see at your counter.
    3. Have a scent: Incense, a candle – introduce a scent people like.
    4. Have a sound: Play happy music people will know and sing along to.
    5. If it is cold outside, make your shop warm.
    6. If it is warm outside, make your shop cooler.
    7. Move: Move at least one product category each week. This gives the shop a feeling of change.

My POS software company, Tower Systems, makes and supports POS software for local specialty retailers in Australia and New Zealand. I also own and runs shops.

I share practical advice like covered here because I love helping local independent retailers thrive.

Mark Fletcher
Managing Director
Tower Systems International (Aust) Pty Ltd
ABN 61 007 009 752
M | 0418 321 338 E | mark@towersystems.com.au
Sales: 1300 662 957 sales@towersystems.com.au

First published: June 27, 2024.

Stocktake advice for local small business retailers

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Here is stocktake advice from our POS software company for our 3,000+ customers:

We have shared stocktake advice for many years. Our POS software customers have access to video training, text based advice and human to human training and support. Our goal is to help them manage stock efficiently and profitably.

Local small business retail advice: locals are not buying from me, what should I do?

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Local means different things in different situations. It could be products made in your town, your state or territory, or in your country. What is local will vary depending on what you sell.

If you are certain locals are buying elsewhere instead of from you, find out why, as this is key to what you do to turn the situation around.

Before we get into the why and what you could consider doing about it, think about how local your business is and why you think locals should support you. Gaining local support starts with you supporting locals.

If you buy products from makers who live locally and shop in town, talk about that and how grateful you are to have their products. Create a small sign to place next to their products. Include their photo. This personal touch helps shoppers to understand who else benefits from their purchase.

If you source products from within your state or country that nearby competitors and online businesses source from overseas, talk about how pleased you are to find local suppliers, how that makes you feel, and what it means in terms of the products.

Look at every product or service you use in your business. Talk about each one that is locally sourced; show that it is locally sourced. Consider local alternatives for those sourced from overseas.

Look at your engagement with local community groups and clubs and with the local community as a whole. Is it as good as it could be? Is it consistent? Is there a place in the shop where your local community group support is shown?

Does your business attract people to the area? If there are things you could do to attract people, do them and get known for doing them. Get locals pleased that you are bringing more people into the area.

The more you walk the local walk, the more you can talk the local talk.

Stop telling people to shop locally. Show them. Think about what you source locally for your business and discuss it on social media and in your shop. This is an excellent way to demonstrate being local.

Getting local shoppers shopping locally really does start with you and how locally focused your own decisions are.

Educate shoppers to be inquisitive about identifying local products. Show them how to read a label to see if a product is locally made. Sometimes, people need to be shown how to shop locally.

Now, let’s consider why locals may not be supporting you.

If shoppers prefer online shopping, it could be price or convenience. If shoppers prefer a big competitor, it could be range or price. If shoppers prefer shopping in the next town, it could be price, range and/or convenience.

Addressing price, convenience and range can feel challenging in local small business retail. Let’s have a crack at it.

Price comes down to value. If you sell products that benefit from knowledge you can share that nearby or online competitors cannot or do not share, that’s your competing price. Demonstrate your value at every opportunity and hope that your shoppers will talk to others about it.

Convenience could be parking out the front, your opening hours, nearby shops and/or whether your business is online. If you’re not online, get online; that is an easy step to address. Other convenience factors rely on local amenities and fellow local retailers.

If range is the reason that locals tend to shop elsewhere, your pitch comes back to the value proposition. It may be that you have the best, most useful, longest-lasting products, and that’s why your smaller range is beneficial to locals.

Our point here is that if you are unhappy about support from local shoppers, your decisions and the narrative you pitch in and around your business are key factors.

You need to help locals understand why shopping locally with you is good for them.

Advice from Tower Systems on how to choose the right POS software for your business

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The best advice on choosing the right POS software for your retail business is that you do it yourself. This is not something to outsource, not something to use one of the comparison (marketing) websites for. Do your own research.

Choosing POS software is an important decision, a decision for the long term, a decision directly connected to the financial viability of your retail business.

Take your time.

Start with what you want and what you need. These are different things. Write lists. yes, write them down for the more organised you are the more likely you are to make the best decision for your retail business.

Choosing POS software is not something to rush. Beware of the POS software companies that put limited time deals in front of you. Those companies likely offer POS software that is not ideal and they try and make your choice about price so as to distract you from your lists of needs and wants.

The decision is about what you need and want and each of the POS software companies that you consider. It’s not about what representatives of those companies think about software from other companies. Asking them to comment on competition is not ideal. If you do ask though and if they bag a competitor, ask them how they know this, ask them for evidence.

Be sure to gather evidence in writing. If a representative of a POS software company makes a claim that they will do this or that or that their software does a specific thing you need be sure to describe your need fully and to get their response to this in writing – it could be you rely on this later.

If being local is an important part of what you pitch for your business, think about the local situation of POS software companies you consider. Find out how local a company you are considering is, how local their people are, think about whether their answers factor into your decision making.

See, don’t hear or read. See the software for yourself. Come to the demonstration with unique sales scenarios you see play out in your shop. See how the software handles these. Ask for a recoding of the demonstration so you can share it with others in your business who will use the software for if they feel they are part of your decision making they are more likely to support the decision you ultimately make.

No marketing company, so software comparison website, no consultant can substitute for what you invest in considering POS software for your retail business. Invest the time, your time, and it will reward you with the best decision for your business, you, people who work in the business and the customers of the business.

No software is perfect, and doubt anyone who claims it is. Software that is the best will not be perfect. best is good though. This is why controlling the consideration process yourself is vital, it helps you find what you decide is best.

Small business retail advice: a busy shop can lie to you

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Hi, my name is Mark Fletcher. While here at Tower Systems we make POS software for local small business retailers, I also provide support advice to retailers. I was asked to write an article recently for a small business retail publication. Thinking about a shop I had visited recently and how the performance of the business did not match what the owner thought, I decided to write about how a busy shop can lie to you. Here is the article:

Do you get to the end of the day exhausted from how busy the shop was and feel good about the business? When I bought my first shop, I loved being exhausted by the end of the day. I thought being busy equalled success.

The thing is, a busy shop handling many low-value, low-margin transactions in a day is likely to exhaust you more than a far quieter shop handling fewer transactions at a higher value and with a higher margin.

Now, for simplicity, when I talk about margin here, I am talking about gross profit. This is what you sell an item for, less the cost of the item to your business.

The most important truth about the performance of any business is in the profit and loss statement. This is where everything comes together. On one side is all your sales revenue. On the other side is the cost of stock purchased, along with all other costs such as labour, rent and overheads.

Set yourself up to get easy access to your profit and loss statement yourself without needing to go through an accountant. This is easy to do, especially if your point-of-sale software feeds sales data and inventory purchase invoices direct to the accounting software. Being on top of performance has never been easier.

If your business features low-margin, low-transaction value products, look at opportunities to increase margin on those products and sell more higher price point items with better margins.

The price you charge should reflect what you offer. If your business is convenient, shoppers are likely to be comfortable with a higher price than they may pay elsewhere. If you offer a value-addition, such as differentiating product knowledge or follow-up servicing, this should be considered when setting pricing.

On initial consideration, this may feel too difficult to achieve. I have seen retailers think this, only to realise that they were the barriers to deciding what might work in their shop.

A while back, I was helping a retail business that was rooted in that low transaction value, low margin world. I suggested they add a product category their type of business was not known for. They did, and it was a success. Today, that initial change has led to a complete business transformation, delivering a much-appreciated profit multiple that they could not have achieved had they not changed.

In retail today, there are no rules demanding your business stay in a lane defined by the shingle above your door. By disrupting expectations for your type of business, you can create more success for you and all who rely on the business.

Don’t be duped by your business. Feeling tired is no measure of success. The only measure that matters is the one reflected in the financial statements of the business.

The POS Software Blog

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