The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Latest stories

Owning and running retail shops helps us make better POS software for our small business retail customers

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Join us on a quick walk through one of the retail shops we own, where we play with the POS software we make, to help us provide better software to our small business retail customers.

We bought our first shop in February 1996, to provide practical experience to all in our POS software company.  We’ve owned newsagencies ever since. It’s been wonderfully useful, and enjoyable.

Filmed June 19, 2024, this video is a walk through newsXpress Mount Waverley, a small format high street shop focussed on gifts.

This business used to identify as a newsagency. Not any more. Today, it’s a place where people can find hugs and celebrate those they love. What it offers is covered in the website we built for the shop: www.hugsandlove.com.au.

From Squishmallows to Jellycat to ravensberger jigsaws to awesome blind boxes to Nee Doh, this shop is packed with many categories of adorable and fun items people can buy for themselves and for others.

We have used this shop as a test bed for developing a range of software enhancements designed to help local independent small business retailers run more successful businesses.

We use our POS software in this Mount Waverley business to guide the evolution of the business, picking trends, guiding product adjacencies, determine floorspace allocation, selling online and plenty more. This everyday use of the software ourselves helps inform software development decisions – not to replace user guidance and feedback though. Our own shop sometimes helps us see first-hand what others describe and this can speed the path of enhancement.

Lots of POS software companies claim to have bene started because there was not software there to serve a need. While it’s a nice story, there is usually little evidence of the search undertaken.

Our approach of entering retail ourselves started in 1996 and continues today, beneficially for us and for our customers. We have three physical shops today and seven online businesses. Each of these helps us create better software, provide more meaningful customer service and serve our local communities.

Tower Systems is a small business focussed POS software company developing, and supporting POS software for niche specialty retailers. Jewellers, garden centres, bike shops, toy shops, produce businesses, farm supply businesses, fishing shops, pet shops, charity businesses, landscape gardening businesses, antique shops, sewing shops, haberdashery businesses, newsagents and more benefit from this software.

Find out more at www.towersystems.com.au Call 1300 662 957 or email sales@towersystems.com.au

POS software on show at Auckland NZ Gift fair in August

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We are grateful to have been accepted into the Auckland Gift Fair in August this year. We are looking forward to catching up with existing customers and making new connections.

This is not our first Gift Fair in Auckland. It’s been a good trade show for us over the years and New Zealand is home to many retail businesses we are grateful to serve.

This year at the Auckland Gift Fair we will be showing off new tech solutions for retailers:

  • The sell anywhere anytime POS solution.
  • An awesome self checkout solution.
  • Our new business insights platform.
  • Our new quote and invoice management tools.
  • Our new POS software.

These facilities and more will feature on our stand and in our discussions with New Zealand retailers who visit the Auckland Gift Fair.

We are thankful to our New Zealand based POS software customers for their advice, and for their active participation in the constant evolution of our POS software.

From online POS software user meetings to local New Zealand user meet-ups, to trade show catch-ups (like the Auckland gift fair), to one on one contact, we offer many connection opportunities with retailers using our POS software.

And while we are an Australian company, our service of our NZ retailer customers is the same as it is everywhere. This is thanks to our extended operating hours and the comprehensive kit of resources we offer our POS software customers for learning, suggesting enhancements and  connecting with our help desk team.

We have done New Zealand specific integrations to enable our POS software to better serve New Zealand business needs. The Smart Pay EFTPOS integration was one such project. This was delivered free to our customers once we passed the rigorous certification and in-field testing. There are other examples like this – New Zealand retailer let integrations with our POS software.

If you are a New Zealand retailer keen to find a POS solution for your retail business, we’re here for you. Our toll free number is 0800 444 367.

Who invented the first newsagency software in Australia?

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There is no evidence as to which programmer or software business invented and released the first newsagency software in Australia. Here at Tower Systems we can only speak to what we know, that for which we have evidence.

Tower Systems released its first newsagency software for Australian newsagents in late 1981. This software was for the management of newspaper home deliveries and accounts, newsagent sub-agent deliveries and accounts and for a range of over the counter retail sales functions in a typical Australian newsagency. It was written for a Apple micro-computer.

The functionality of our first newsagency software was determined by the owner of the company, Mark Fletcher, who had two years experience working in a newsagency. This, coupled with years of experience learning programming while working at the CSIRO, provided technical skills with practical knowledge, which were key to developing such a retain marketplace specific software solution. Knowing several newsagents helped in rounding out the practical knowledge of that a local newsagency needed.

This first release newsagency software from Tower Systems was completely replaced in early 1983 following a full re-write of the software in a more flexible and powerful software programming language that provided more options for the company as it expanded its reach of newsagents to use the software. This new release was delivered for the CP/M operating system on a range of different computers that ran it. The software soon expanded to be accessible beyond CP/M to cater to more complex business needs, such as access from more than one computer.

Already well established with plenty of newsagency customers, we are grateful for these early years in laying down a solid foundation for the business.

Back in these days the software was called by its acronym, NAPS, which stood for Newsagency Accounts Processing System.

Each year saw enhancements to the software small and large. Indeed, in the years between 1981 and 1999, the newsagency software from Tower Systems was re-written from scratch four times to leverage new software programming language technology and new database management technology. Each re-write unlocked new technology advances that helped newsagents broaden what they could do in their businesses with this software.

The Tower Systems newsagency software had evolved far beyond the scope of what was originally a newsagency home delivery and sub-agent accounts and delivery management solution, and this was still in the early years of the company.

Through the 2000s and the 2010s the newsagency software continued to evolve apace. Tower Systems expanded into a range of other vertical markets, each complementing the other, facilitating local small business retail expansion and all through this Tower Systems continued to serve newsagents.

Today, in June 2024, Tower Systems is proud to have more newsagents as customers than all other newsagency software companies combined. This is important as a software company needs more than 500 users of its marketplace specific software for the software to be commercially viable. Tower Systems today has close to four times this number in newsagency software customers alone.

While we have come along way from those early days in 1981, we remember them clearly. We appreciate and respect the support of our early-adopter customers. We are thankful for the many different colleagues who have contributed over the decades. We are grateful for the knowledgeable and caring crew at Tower Systems today. At our core we thank newsagents for it was their very unique needs that started us on this journey. Had we not encountered them at first behind the counter in the early 1970s we might to have understood the data opportunity of automating in our first newsagency software accounting and home delivery functions that we could not find automated by anyone else.

So, who wrote the first newsagency software in Australia? There is no evidence as to which company was first despite claims of being first. If you lay out incorporation dates and dates of the first customer, you can see by these facts enough to know who was not first.

Here at Tower Systems our focus is on serving local independent small business retailers with specialty needs. We have feature-rich software that is continuously evolving in service of these specialty retailers. We try and help our customer businesses grow, become more valuable and be more appreciated in their respective local communities.

Welcoming Computerlink POS software customers to Tower Systems

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We are grateful to have been able to welcome a bunch of Computerlink POS software customers to the Tower Systems POS software community recently. We’;re not sure why, but the recent surge has been something our customer service team has handled with care and professionalism.

When a Computerlink POS software customer switches to Tower Systems we help them navigate their new software as well as our customer service resources like the fully staffed help desk, our extensive video training library and our knowledge base packed with information on how to use the many facilities in our software.

While the Computerlink POS software community is primarily made up of newsagents as we understand it, we have discovered some other business customers in the recent contacts.

To help all our new POS software customers land well with us, including Computerlink customers, we have a new customer service role that works only with new customers, helping them learn, helping them become confident in using our POS software. Being able to contact them outside of the usual help desk provides gentle and easy to access assistance.

The software available to Tower Systems customers today is our latest release. It’s been out now for a few weeks. It’s the latest update to our POS software – we release three major updates each year to keep the software current and to enhance the software in line with requests from our customers. Several former Computerlink customers have told us they like our update approach.

We understand it can be challenging considering switching software. From us, there is no pressure to do this. If someone enquires, we will answer their questions and provide them with information. We won’t push to close a deal. We will leave it with them as we think it’s a decision they need to make when they are ready and only then. We are confident in what we offer and in our longevity to be here when a business that we could serve needs us and wants us.

Here is some advice we have for anyone considering switching software:

  • No two software programs are the same.
  • No two help desks are the same.
  • No two software companies are the same.
  • No two software company owners are the same.
  • Learning new software takes time. For a while, switching will feel like a mistake.
  • Only switch if you want to.
  • If you do switch, be all-in, learn, engage and use.

Here at Tower Systems we are proud of our track record of helping retailers switch from other POS software to our POS software. If this interests you, we’re at sales@towersystems.com.au or 1300 662 957.

Stocktake advice for local small business retailers

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Here is stocktake advice from our POS software company for our 3,000+ customers:

We have shared stocktake advice for many years. Our POS software customers have access to video training, text based advice and human to human training and support. Our goal is to help them manage stock efficiently and profitably.

POS software managing secondhand goods buying and selling from Tower Systems

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From vintage clothing stores to consignment shops, businesses are finding success in selling pre-owned goods. Managing a secondhand inventory can be complex. Here’s where Tower Systems comes in, offering POS software solutions specifically designed to meet the needs of secondhand retailers.

It all started more than 20 years ago when we developed secondhand goods software for jewellers who operated in that space. It grew from there.

We have been careful to ensure that our secondhand goods facilities meet police reporting and EDI requirements. NSW Police are the most advanced in this area and their standards provide integral guidance.

Secondhand goods management is a specialist field relevant to a number of discrete retail markets. Tower Systems is thrilled and proud to continue serving business in this area and as with all of our products we offer installation services and detailed training to ensure you make the most of your investments.

While managing and selling secondhand products may seem more complicated than dealing with new stock, with the right technology and procedures the process can be easily simplified and improved. Our secondhand goods management facilities are tailored to this end and are detailed and robust. From buying to selling and shop floor management, we track used product accurately, ensuring data integrity. The facilities assist retailers in meeting their regulatory obligations in tracking secondhand goods, something vital in today’s business climate. Business owners using our software save time, removing any need for obsolete record keeping – our specialist software maintains all best-practice records. This data integrity is particularly valuable in times of potential dispute.

Tower Systems goes beyond basic point-of-sale (POS) functionalities. Our software offers a suite of features tailored for secondhand goods for a range of retail settings.

  • Detailed Tracking: From buying to selling, every item’s journey is meticulously tracked. This ensures data integrity and simplifies regulatory compliance.
  • Valuation Tools: Certain Tower Systems software versions, like the Jeweller Software, allow you to generate valuation certificates, a valuable service for customers and operations.
  • Repairs Management: If your business offers repair services, the software can track parts and labor, streamlining the process.
  • Customer Management: Tagging customers with specific interests allows for targeted marketing to collectors or niche groups.

Tower Systems’ secondhand goods software is a valuable asset for a variety of retailers, including:

  • Antique shops
  • Thrift stores
  • Consignment shops
  • Pawn shops
  • Secondhand clothing stores
  • Jewellery stores (especially those dealing with pre-owned pieces)

Tower Systems’ secondhand goods software offers a comprehensive solution for retailers navigating the exciting world of pre-owned products. With features designed to streamline operations, ensure compliance, and elevate customer service, this software can help your secondhand business thrive.

If your business deals in secondhand goods, Tower Systems might be the perfect fit. We’d love to find out more about your needs.

Software for uniform shops, workwear shops and safety shops

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Tower Systems is grateful to offer POS software for uniform shops, workwear shops and safety shops. Our Aussie made and supported POS software offers a range of facilities that serve these types of businesses including:

  • Handling colour, size and style. for sales and inventory management.
  • Having different pricing for different customers.
  • Track sales back to a school for commission or some other form of contribution based on sales.
  • Including care information by product on website or receipts.
  • Direct interface with Shopify, Big Commerce, Woo Commerce and Magento.
  • Tracking special orders for customers.
  • Comprehensive awesome reporting.
  • Easy pop-up shop option so you can sell anywhere. Using our Retailer Roam web add you really can sell anywhere, including places without an internet connection.
  • Manage multiple locations.
  • Multiple loyalty options.
  • Manage seasonal catalogues.
  • Electronic invoice import.
  • Support for not for profit businesses with beneficial pricing compared to commercial operations.

Made and supported in Australia, this POS software for uniform shops, workwear shops and safety shops is built on core technology used in 3,500+ local specialty retail businesses. This foundational base and the diversity of the software user community means the software ro robust and flexible in service of uniform shops, workwear shops and safety shops.

We understand that there is a difference between uniform shops, workwear shops and safety shops. We’re not claiming to be right for you. Only you can decide that once you consider the software and see how it stacks up against the needs of your business. We won’t pressure you. Come to us certain about what you need from your software and we will honestly and transparently address your needs. For sure, we will say if we don’t handle a need you have.

If you are looking for software for your uniform shop, workwear shop or safety shop, Tower Systems is here to show what we offer and leave you be to consider whether this is the right software for you.

Our POS software for uniform shops, workwear shops and safety shops Conti nuts to evolve. The latest update was released this week. We are grateful to our customers for helping us understand evolving needs and thereby to keep our software relevant and current.

Streamline your antique business with software from Tower Systems

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For antique shop owners, managing a treasure trove of unique items and many different suppliers can be a demanding task. Keeping track of inventory, handling sales, and engaging customers requires a system that’s both efficient and adaptable. Tower Systems offers an antique shop software solution designed to address these specific needs.

Here is some of what the antique shop software from Tower Systems offers:

  • Manage buying secondhand goods if that is something you offer.
  • Easily track individual items and entire collections. You can monitor stock levels, identify which items are low, and even track suppliers or consignors for each piece.
  • Manage sales with ease, whether it’s a single antique or a collection. The software can track sales by item, customer, or date range, providing valuable insights into buying trends.
  • Build stronger customer connections by storing contact information,purchase history, and preferences. This allows for targeted marketing efforts and personalised service.
  •  Expand your reach beyond the physical shop by integrating with popular online platforms like Shopify or WooCommerce.

Using the Tower Systems software for antique businesses you are able to automate tasks and calculations, freeing up staff time to focus on customer service or curating the collection. With readily available customer data, staff can provide a more personalised shopping experience and cater to specific interests. You get to maintain accurate records of sales, inventory, and customer interactions, simplifying audits and reporting. Thanks to innovation in the software you can easily gain insights from sales trends and customer data to make informed choices about buying, pricing, and marketing strategies.

The Tower Systems POS software is Australian-made and supported. we’re an accessible business, here to serve you from a help desk perspective as much as from a business performance management and understanding perspective. By implementing Tower Systems’ software, antique shop owners can streamline operations, gain valuable insights, and ultimately create a more enjoyable and successful business.

Only you can decide if this or any software is right for your business. Take your time, determine your needs, then have a personal demonstration of the software to explore your needs in the context of what the Tower Systems software for antique shops offers.

Pop-up store POS software helps retailers easily embrace the pop-up opportunity

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Pop-up retail is as popular as ever with landlords keen to fill vacant shops and retailers keen to reach new shoppers.

Keys to to successful pop-up retail are getting up and running quickly, tracking all inventory and sales and handling this with as small an overhead for the business as possible. Tower Systems can help with this because we have years of experience in pop-up retail ourselves in our own shops and through helping other retailers with our pop-up retail POS software.

The Tower Systems pop-up retail POS software solution is called Retailer Roam. Retailer Roam is a web service made for pop-up retail.

Retailer Roam is a web-based POS system accessible from any web browser on a device like an iPad or tablet. This eliminates the need for bulky hardware setups, ideal for pop-up shops with limited space.

Even without an internet connection, Retailer Roam allows processing sales. Transactions are then automatically synced when you reconnect, ensuring business continuity even in pop-up locations with unreliable internet.

Tower Systems prioritises small businesses, and pop-up shops often fall under this category. Their understanding of small business needs might translate to helpful features and customer support tailored for pop-up retailers.

We have retailers using Retailer Roam outside of traditional pop-up retail settings. For example, one client uses it on their4 fleet of trucks for selling bulk garden supplies while another uses it in the various markets they travel top sell their wares. Retailer Roam is flexible in terms of where it can be used and what it offers, it goes way beyond the traditional pop-up retail situation, making it a versatile software solution for today’s versatile retail needs.

Traditionally, POS systems restrict sales to a designated counter area. Retailer Roam empowers you to conduct business anywhere within your shop or even beyond. Imagine processing sales at an outpost within a larger market or taking payments directly from customers while they browse. This mobility can enhance customer service and potentially increase sales.

Retailer Roam offers a versatile and mobile POS solution for retailers who need to operate outside the confines of a traditional store setup. Its affordability, ease of use, and offline functionality make it a strong contender for pop-up shops,market vendors, and businesses looking for more flexibility in their point-of-sale operations.

POS software for New Age and Metaphysical shops helps these specialty retailers thrive

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We were grateful to discover that we can serve New Age and Metaphysical shops with software relevant to the needs of their businesses. Our POS software helps New Age and Metaphysical shops in myriad ways including:

  • Selling items that cannot be barcoded, like crystals, gems and stones. These can be sold by weight, category or some code that is meaningful to the business.
  • The ability to sell items by fractions. Plenty of New Age shops do sell products by length and being able to do this by fractions facilitates good management of inventory.
  • Easily sell items bundled together. People may purchase a gem a setting and a chain. That can be sold as a bundle or each item sold separately.
  • Easily sell services.
  • Share your knowledge as part of each sale in a systemised way.
  • Support a local club offering members a benefit and managing this such that it increases sales for you.
  • Easily manage pre-orders where you sell and item prior to you getting it in stock.
  • Produce barcode labels using micro labels like those used for jewellery.
  • Attract shoppers to return with a dated reward for their next purchase. With many New Age shop customers infrequent visitors, a reward such as this could bring them back sooner.
  • Implement age check for any products that have an age requirement.
  • Handle a pop-up shop requirement with minimal work.
  • Easily sell online via Shopify and others.
  • Manage as much inventory as you have: 10,000 items, 20,000 items and more.
  • Offer member pricing.

Our POS software for New Age and Metaphysical shops handles all of this and plenty more. It’s Australian made and Australian supported. We only sell to independent retailers and have a track record of service in a range of specialty retail channels.

We think our POS software is a good fit for New Age and Metaphysical shops and similar businesses. You see if it is right for you. Have a personal demonstration where each question you ask can be shown through the software. If it’s not a good fit, we will wish you all the best. If it is a good fit, let’s get started on helping you to run a more enjoyable and valuable business.

New Age and Metaphysical shops are businesses like so many retailers. While there are similarities across all retail businesses, there are differences too. This is where Tower Systems, as a vertical market POS software company, can serve beyond the average when it comes to retail business management.

We make POS software that helps Aussie and Kiwi local retail businesses thrive

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Tower Systems is a proudly Australian POS (point-of-sale) software company dedicated to helping local independent retailers flourish.

We understand that independent, speciality retailers are the backbone of our communities. They create jobs, provide essential services, and foster a sense of connection. That’s why we’re passionate about providing them with the tools and support they need to thrive, and we always have been.

All of our customers are local. They are independent too. Plus, they are specialty retailers, unique in their area.

Our POS software is designed for the needs of speciality retailers. Whether you run a jewellery store, a garden centre, a bike shop, or anything in between, Tower Systems has a solution to streamline your operations and boost your bottom line.

We think Tower Systems is different for plenty of reasons including:

  • Aussie-made and Aussie-supported: Our software is developed and supported in Australia. That means you get a product that understands the unique needs of the Australian retail landscape, and you get the benefit of exceptional local customer service. The essence of localness is right there in the software.
  • Built for speciality retailers: Our solutions are built to address the challenges faced by speciality stores. From managing repairs in bike shops to tracking product by weight in garden centres, our software has the tools you need to run your business efficiently.
  • Focus on what matters: We know that as a retailer, your time is precious. That’s why our software is designed to be friendly, intuitive. You can easily manage stock control, generate reports, link to a website, link to your accounting software and process sales without needing an IT degree.
  • Seamless integrations: Tower Systems integrates with a wide range of popular tools and services, such as Xero accounting software, EFTPOS terminals, and weight scales. This allows you to streamline your back-office processes and save valuable time.
  • Personalised service: Retail is a personal, and so is our support. Our team is always happy to answer your questions, provide training, and help you get the most out of your POS system.

We understand that implementing a new POS system can be a daunting task. That’s why Tower Systems offers comprehensive training and support to help you get up and running smoothly. Our team of experts will provide you with the knowledge and confidence you need to use our software effectively.

We’re also committed to helping you stay ahead of the curve. We’re constantly innovating and developing new features to ensure our software meets the evolving needs of Australian retailers.

Should the POS software you use in your shop cost depend on how much you sell?

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There is a trend in the POS software world to charge for the POS software on the basis of a percentage of sales revenue in the business. As the business sells more, the POS software company makes more.

The thing is, the POS software company is contributing as much to the business at $100 a day in sales as they are to the business at $1,000 a day in sales yet at $1,000 a day in sales the POS software company is being paid a lot more.

Here at Tower Systems we are a POS software company. We choose to prove what we sell at a fixed price, so that retailers can budget and know for certain what the overhead is. This lets them bank more money themselves as they grow their business.

We think this is fair.

For any business owner considering a point-of-sale (POS) system, understanding the pricing structure is crucial. While percentage-based pricing might seem appealing at first glance, a fixed monthly rental cost often proves to be a more predictable and cost-effective option in the long run. Here’s why:

Predictability and Budgeting:

  • Fixed Fee: A fixed monthly fee provides clear and consistent budgeting. You know exactly what your POS system will cost each month, regardless of sales fluctuations. This allows for easier financial planning and avoids surprises at the end of the month.
  • Percentage-Based: With a percentage-based system, your POS cost fluctuates with your sales. This makes budgeting difficult, especially for businesses with seasonal variations or those aiming for growth. A sudden surge in sales can lead to a significant increase in your POS bill.

Cost Control and Growth:

  • Fixed Fee: As your business grows and your sales increase, the fixed monthly fee remains the same. This allows you to scale your operations without worrying about additional POS costs eating into your profits.
  • Percentage-Based: With a percentage-based system, growth translates to higher POS costs. This can hinder profitability and discourage scaling efforts, as a significant portion of your increased revenue goes towards the POS system.

Peace of Mind and Risk Management:

  • Fixed Fee: A fixed monthly fee eliminates the worry of exceeding a certain sales threshold and incurring additional charges. This provides peace of mind and allows you to focus on running your business.
  • Percentage-Based: The variable cost associated with a percentage-based system introduces an element of risk. A slow sales month could lead to cash flow issues, as your POS bill remains high regardless of your revenue.

While a fixed monthly fee offers numerous advantages, it’s important to consider your specific business needs. Take your time. Do your research.

We mention this today because a retailer we have recently spoken with is locked in on a contract for their POS software paying a percentage of sales. The business has taken off, doubling in size in a year. This means the cost of the POS software has doubled. They had not expected this increased cost. Some of the growth has come from deals and sales, making margin tight. This is where the percentage of sales approach of POS software companies does not work.

Be aware, informed and careful.

The unexpected power of up-front rewards: our retail loyalty story

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Forget everything you think you know about loyalty programs. This isn’t a story about points slowly accumulating towards a distant reward. This is about a small business owner who discovered the magic of front-ended customer appreciation, and how a simple $2 voucher turned into over $1,500 in sales.

Intrigued? Let’s dive in.

We own a shop. yes, this story is about one of our shops. It’s a newsagency, but it’s not really, it is so much more than that. We focus on high-quality, unique items that go beyond the daily newspaper. While most customers are regulars, a significant portion are passersby – folks who wouldn’t normally consider us a destination.

One day, a customer browsing our greeting cards made a small purchase. Little did they know, their receipt held the key to a much bigger discovery. It wasn’t a points reward, but a discount voucher for nearly $2.

This seemingly insignificant gesture had a profound impact. Here’s why:

  • Location Advantage: Being situated near the parking lot meant foot traffic was already in our favor.
  • Strategic Product Placement: The customer was drawn in by the greeting cards, a deliberate choice to showcase our offerings.
  • The Power of the Voucher: The discount sparked curiosity, prompting them to explore beyond their initial purchase.

This unexpected $2 nudge led them to a locked glass cabinet filled with beautiful, collectible items (it doesn’t;t matter exactly what they are for this story) – what they were looking for as a special gift. The price wasn’t a barrier; they wanted something lasting. And just like that, a $500 item found a new home.

But the story doesn’t end there. Weeks later, the customer, who rarely visited the shopping centre, returned for another $500 purchase. This became a pattern, with them placing yet another $500 order shortly after. A single $2 voucher had directly influenced over $1,500 in sales!

The Secret Sauce?

It wasn’t magic. It was a structured, consistent approach to loyalty built on three pillars:

  • Smart Software: Our system automatically generated vouchers based on pre-defined rules, ensuring a seamless experience.
  • Engaged Staff: A brief, professional explanation of the voucher by the staff member added a personal touch.
  • Strategic Product Placement: High-margin products, like the collectible items, were strategically positioned to capture attention.

This approach disrupted traditional loyalty programs. Instead of delayed rewards, we offered an immediate incentive to explore. And it worked. People responded in unexpected ways, ultimately leading to increased profitability.

Can This Work for You?

We think so. The key is to have:

  • The Right Products: Offer unique, high-quality items that resonate with your target audience.
  • Strategic Placement: Showcase these products prominently to entice exploration.
  • A Winning Pitch: Train your staff to deliver a brief, professional explanation of the voucher program.
  • A System That Works: Invest in software that automates voucher generation and tracks results.

By prioritising upfront appreciation, you can turn casual browsers into loyal customers, like we did in our own shop. Tower Systemscan help you achieve this with their flexible loyalty program software. From discount vouchers to other creative options,they empower you to craft the perfect strategy for your business.

So, ditch the traditional loyalty model. Embrace the power of up-front rewards and watch your sales soar!

Local small business retail advice: locals are not buying from me, what should I do?

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Local means different things in different situations. It could be products made in your town, your state or territory, or in your country. What is local will vary depending on what you sell.

If you are certain locals are buying elsewhere instead of from you, find out why, as this is key to what you do to turn the situation around.

Before we get into the why and what you could consider doing about it, think about how local your business is and why you think locals should support you. Gaining local support starts with you supporting locals.

If you buy products from makers who live locally and shop in town, talk about that and how grateful you are to have their products. Create a small sign to place next to their products. Include their photo. This personal touch helps shoppers to understand who else benefits from their purchase.

If you source products from within your state or country that nearby competitors and online businesses source from overseas, talk about how pleased you are to find local suppliers, how that makes you feel, and what it means in terms of the products.

Look at every product or service you use in your business. Talk about each one that is locally sourced; show that it is locally sourced. Consider local alternatives for those sourced from overseas.

Look at your engagement with local community groups and clubs and with the local community as a whole. Is it as good as it could be? Is it consistent? Is there a place in the shop where your local community group support is shown?

Does your business attract people to the area? If there are things you could do to attract people, do them and get known for doing them. Get locals pleased that you are bringing more people into the area.

The more you walk the local walk, the more you can talk the local talk.

Stop telling people to shop locally. Show them. Think about what you source locally for your business and discuss it on social media and in your shop. This is an excellent way to demonstrate being local.

Getting local shoppers shopping locally really does start with you and how locally focused your own decisions are.

Educate shoppers to be inquisitive about identifying local products. Show them how to read a label to see if a product is locally made. Sometimes, people need to be shown how to shop locally.

Now, let’s consider why locals may not be supporting you.

If shoppers prefer online shopping, it could be price or convenience. If shoppers prefer a big competitor, it could be range or price. If shoppers prefer shopping in the next town, it could be price, range and/or convenience.

Addressing price, convenience and range can feel challenging in local small business retail. Let’s have a crack at it.

Price comes down to value. If you sell products that benefit from knowledge you can share that nearby or online competitors cannot or do not share, that’s your competing price. Demonstrate your value at every opportunity and hope that your shoppers will talk to others about it.

Convenience could be parking out the front, your opening hours, nearby shops and/or whether your business is online. If you’re not online, get online; that is an easy step to address. Other convenience factors rely on local amenities and fellow local retailers.

If range is the reason that locals tend to shop elsewhere, your pitch comes back to the value proposition. It may be that you have the best, most useful, longest-lasting products, and that’s why your smaller range is beneficial to locals.

Our point here is that if you are unhappy about support from local shoppers, your decisions and the narrative you pitch in and around your business are key factors.

You need to help locals understand why shopping locally with you is good for them.

Bookshop software from Tower Systems helps independent bookshops shine

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Our Tower Systems POS software has been fine-tuned to serve the needs of local independent bookshops. It is software for bookshops developed and supported in Australia.

Using our bookshop POS software / bookstore POS software local bookshops can leverage a range of facilities designed to help the run efficient and enjoyable businesses. Facilities in the POS software made for bookshops include:

  • Book Club support – rewarding members, fundraising for the club and more.
  • Structured handling of special orders for customers. Place the order and have it tracked when it comes into the store with the customer easily notified of arrival.
  • TitlePage integration for easy lookup.
  • Easy searching by book inventory by author name or part of author name.
  • International barcode direct connect for easy lookup.
  • ChatGPT integration for smart product descriptions designed to help with customer searching.
  • Returns management. Returning unsold books can be time consuming. Using our bookshop software, booksellers can identify titles that can be returned based on arrival in-store, sales and current quantity on hand. We provide the insight and the structured approach for handling the return, in a publisher friendly way. The approach in our software has been tested with booksellers, to ensure it is genuinely useful and in line with what is required from suppliers.
  • Pacstream connectivity. From within our bookshop software you have access to Pacstream integration. Ask us to demonstrate this to you, so you can see how it works live and in person. The PacStream platform is robust and commercially beneficial to retailers. Indeed, PacStream access is critical for book retailers.
  • Easy searching of book inventory by title or part of a title.

We serve local independent booksellers with bookshop software made to help them win new business.

This bookshop POS software is made of r independent retailers. You can run it in the cloud or on your desktop – you decide what’s right for you.

We support book retailers with specialty training and support too. We make it easy for bookshop owners and staff to learn the software so that they can help the business get the most from the software.

Independent book retailers are the lifeblood of the community, often at the heart of discussion, gathering and learning. Our bookshop software supports this role for bookshops in a range of ways, helping bookshop owners to serve community groups while strengthening their businesses.

The POS Software Blog

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