If you have shopped around for POS software lately, you know the drill. You find a website, you like what you see, you go looking for the price and there isn’t one. There is a form instead. They want your contact details before they will tell you what their software costs. Then the calls start.
We don’t do that here at Tower Systems. Our prices are on our website, in full, at towersystems.com.au/pricing.html.
No fuss. We don’t need to know who you are. The pricing is there for anyone to see.
Our Startup plan is $145 a month including GST. Our Ultimate plan is $298 a month including GST, billed annually. The other plans sit between. The page also shows the things a headline price can hide. We charge 0% transaction fees on EFTPOS. We don’t charge based on your turnover. Optional extras like cloud hosting and our Roam cloud POS have their costs listed too. Anyone can look, any time. No salesperson required.
Why hidden pricing is a problem
When a software company hides its pricing, it has decided the sales process matters more than your time. It wants to qualify you as a lead before you have information. In some cases it wants room to quote different prices to different businesses for the same product.
Think about a retailer doing research after close on a Tuesday night, which is when this research usually happens. Hidden pricing turns a ten minute job into a week of phone tag.
It should feel odd to any retailer. Every product on your shop floor carries a price ticket. Customers can see it, compare it and decide whether to buy. The companies selling software to retailers should extend the same courtesy.
Sunshine is good for everyone
Publishing our prices keeps us honest. They have to stand up to public comparison every day of the year. Every customer knows they paid the same as the next. And when retailers call us, they already know what we charge, so we can spend the call talking about their business.
We would like to see every POS software company serving local small business retailers do the same. If your pricing is fair, showing it costs you nothing. If it is not, retailers deserve to know that before they hand over a phone number.
Our prices are on our website today. We think that is where they belong.
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