The big chains are good at what they do. Buying power, slick fit-outs, ad budgets you’ll never touch. It’s easy to look at all that and feel like the small shop is on the back foot.
You’re not. The things that make a chain efficient are the same things that make it slow. Most of their weaknesses you can use.
Our customers here at Tower Systems are local small business retailers, independent retailers. This issue of big versus small is on our minds because we see too many small business retailers get in their heads about big competitors.
A chain runs on uniformity. Every store the same, every price set by head office, every range decided by someone who has never set foot in your suburb. That’s how you keep a thousand stores consistent. It also means the manager on the floor can’t change a price, can’t bring in a line a local keeps asking for, can’t back a hunch. They send it up and they wait. Usually the answer is no, or it comes too late to matter.
Small business retailers are not bound by the inflexibility of the chains and heavy structure. You can decide something at nine and have it live by ten.
That’s the advantage, and it’s where the right software earns its keep. Flexibility is only worth anything if you can act on it before the moment passes, and that’s the part plenty of small retailers leave sitting on the table.
Pricing is the obvious one. A chain sets a price nationally and leaves it there for months. You can put a special on the slow stock this afternoon, match a price for the shopper standing in front of you, or build a bundle that suits your local trade. Our POS software lets you set that up in a few minutes. The chain physically cannot move that fast, no matter how big it is.
Range is the same story. A chain ranges for the average store in the average suburb, which doesn’t exist. You range for the actual street you’re on. When a local asks for something three times in a week, you bring it in, watch how it sells, and decide whether it earns its place. The numbers are right there in the software. No committee. No national rollout. Just you reading your own shop.
Then there’s the customer. A chain has a loyalty number and a postcode. You know Margaret buys the same card every month for her grandkids and would want a heads-up when the new range lands. Our software remembers what people buy, so you can do something with it. That’s a sale the chain can’t see, from a relationship you already have.
Loyalty is another. You could decide right now to implement our most popular loyalty facility (it’s available free in our software) and you could be live in 5 minutes. Bam!
None of this is about beating the chains at their own game. You won’t, and you don’t need to. Play the game they can’t play instead. They’re built to be the same everywhere. You’re built to be right for one place, and good local software is what lets you move as fast as being small allows.
That’s what local POS software for local retailers actually means. Not a longer feature list. The freedom to back yourself, and the speed to act before the chance is gone.
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