More newsagents have chosen Tower Systems than any other POS software. We didn’t set that label ourselves. Newsagents did, one shop at a time, by choosing us over everything else on offer.
We don’t take that lightly, and we don’t think it happened by accident.
We know the shop floor because we’ve stood on it
We’re the only POS company in this space that has owned and run its own newsagencies. Our founder bought their first shop in 1996 and built our software off the back of what that business actually needed, not what looked good in a sales pitch. That’s still true of every update we ship, even though our company today does not own a newsagency.
Newsagencies aren’t standing still, and neither is the software
The traditional core of a newsagency, magazines, papers, lottery, is a smaller part of the business than it used to be, and it keeps shrinking. The newsagents doing well are the ones shifting shelf space and attention toward gifts, cards, stationery and collectables. Software built for a magazine-and-lottery counter doesn’t help with that shift. Software built by people who’ve made that shift themselves does.
That’s where features like our loyalty tools earn their keep. You can market to a customer based on what they’ve bought, which means turning a regular lottery shopper into someone who browses the gift wall, or a magazine reader into someone who tries the stationery range. That’s not a feature for its own sake. It’s the whole point of the software.
The parts that just need to work, working
A newsagency runs on integrations most other retail software doesn’t bother with. We link directly to The Lott through XchangeIT, so lottery sales are captured without manual entry. Magazine arrivals and returns run through XchangeIT too, so your stock and your credits stay accurate without someone doing it by hand. Greeting card suppliers load in as electronic invoices in seconds instead of an afternoon of data entry.
Beyond the newsagency-specific stuff, the software connects to Shopify, Magento and WooCommerce if you sell online, to Xero for your books, and to EFTPOS with every major bank. If you pass on card fees, the system calculates the surcharge for you. We don’t charge a fee per transaction, ever.
AI tools built into the day-to-day
The AI tools built into the software write product descriptions for new gift lines, help you compare prices, and turn a stack of sales data into something you can act on, which categories are growing, which need attention, without you having to dig for it.
None of this makes us the biggest software company. It makes us the one most newsagents chose. If you want to see why, we’re happy to show you.
Book a free demo, or call 1300 662 957 in Australia and 0800 444 367 in New Zealand.
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