Here Are Three Things To Fix On Your Retail Website This Week
If your website is not bringing you the traffic you hoped for, the cause is usually not the design. It is more often three small habits, and each one is inside your control.
This advice is based on years of experience helping retailers win more sales online. And, you don’t need to spend a cent with us to leverage this advice.
Start with your product names. Look at a product you sell well in the shop and read how it appears online. If a brand-name plush teddy bear is listed simply as “teddy bear”, you have made it invisible. Nobody types that. Put the brand first, then the detail that matters to the person searching, then the category. Pick your twenty best sellers and rewrite those names today. Fifteen seconds each. That is the highest-return half hour you will spend on your site this month.
Second, write. You already answer questions across the counter every day, and those questions are exactly what shoppers are typing into search. Which plush is safe for a newborn. How to clean a soft toy without ruining it. Why one brand costs more than another. Take one question per post, answer it plainly in a few hundred words, and publish regularly. Do not attempt a monthly epic. Short and consistent beats long and abandoned, and it builds the subject authority that both search engines and AI answer tools now reward.
Third, put yourself on the site. Go to your About Us page and read it as a stranger would. If there is no owner’s name, no photograph, no phone number and no email address, add them. Shoppers who have never bought from you check that page before they trust you with a card number. Yes, someone may ring for a chat. That is local retail. It is also how relationships start.
One thing to stop doing: do not fill your site with generated imagery. If your homepage carousel shows a shop that is not yours and products you have never stocked, shoppers notice, and they leave. Your slightly imperfect photo of your own window display will outperform it every time. You compete on being real. Do not give that away.
Do all three and give it ninety days. You will see the difference in your traffic and in the enquiries you receive.
Tower Systems builds and supports websites for small business retailers, and works with you on what the site actually returns. Start a conversation at sales@towersystems.com.au.
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