Games are having a moment. In 2026, game sales are strong across Australia and New Zealand, and local game shops are growing as a result. We have seen this in the latest Circa data prepared for the ATA.
More people are looking for screen-free time with friends and family. Game nights, clubs and tournaments are bringing new players into shops every week. For independent game retailers, it’s a real opportunity.
Making the most of that growth takes more than good stock. You need to know what’s selling, look after your regulars and give new players a reason to come back.
Generic POS software isn’t built for that. Tower Systems software for game shops is. Here’s how it can help your shop grow, starting with the parts of the business that matter most.
Age restricted products
Some games carry age ratings, and some products can’t be sold to younger customers. Getting this wrong is a risk for your business.
Our software lets you flag age restricted products. When one is scanned, staff are prompted to check the customer’s age before the sale goes through. It takes the guesswork out of busy periods and helps protect you and your team.
Special orders for customers
Game shoppers often know exactly what they want, even when you don’t have it in stock. A new expansion. A hard to find title. A pre-order for a release next month.
You can record special orders against the customer, track them through to delivery and let the customer know when their order arrives. Nothing gets lost on a sticky note, and the customer leaves knowing you’ll follow through.
Games bundles
Bundles are a great way to lift the average sale. A base game with an expansion. A starter set with extra dice and sleeves. A gift pack for Christmas.
You can create bundles in your POS, price them to suit and track how they sell. Stock is managed for each item in the bundle, so your inventory stays accurate.
Sales by genre and manufacturer
Knowing what sells is the key to buying well, especially when the category is growing. Our reporting lets you look at game sales by genre and by manufacturer.
Are strategy games growing while party games slow down? Is one publisher earning far more than its share of shelf space? With clear data, you can buy with confidence, adjust your range and have better conversations with your suppliers.
Supporting games clubs
For many game shops, clubs and game nights are the heart of the business. They bring people in the door regularly and build loyalty that online stores can’t match.
You can record club members in your POS, track their visits and purchases, and offer member pricing or rewards. That helps you see the value your club brings and give members a reason to keep coming back, and to buy while they’re there.
Loyalty for infrequent shoppers
Not every customer is a regular. Some visit a few times a year, often for a gift or a new release. With so many new players discovering games, this group is growing.
Our loyalty tools let you reward these shoppers in ways that suit them, not just your most frequent customers. Points, vouchers and targeted offers can bring an occasional shopper back sooner. That’s good for them, and good for your business.
Built for game shops, supported by people
Game shops are growing, and the right tools can help yours grow faster. Tower Systems is a vertical market software company. We build software for specific retail channels, and we work only with independent retailers in Australia and New Zealand.
Our training is personal and tailored to your shop. Our help desk starts with a conversation. When you need help, you can talk to a person who understands how game shops work.
Talk to us
AU: 1300 662 957
NZ: 0800 444 367
Email: sales@towersystems.com.au
Contacting a human is easy.
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