There is a disconnect between some software companies and their customers, and retailers feel it most when something goes wrong.
The pattern is familiar. A retailer needs help, so they visit the software company’s website. There is no phone number, only a form. Or there is a phone number, but it leads to a multi-layered menu that ends with an invitation to leave a message. Or the only channel is email, with a reply promised in one to two business days. Or the call connects to an offshore help desk where the staff, through no fault of their own, do not know much about the software itself.
None of that helps a retailer with a queue at the counter.
Tower Systems takes a different view. Support is personal, and it all starts with a conversation. Retailers who call Tower Systems talk to a human. Not a menu. Not a chatbot standing guard in front of the humans. A person who knows the software, because supporting it is their job.
That accessibility runs deeper than the help desk. Customers of Tower Systems can easily reach a human in support, in sales, and in leadership. Plenty of software companies keep their decision-makers well away from customers. Tower Systems does the opposite, and has for decades. It is a genuine differentiator, and retailers notice.
Why does this matter so much in specialty retail? Because context matters. A generic help desk can reset a password. It takes people who understand a retail channel to help with the question behind the question, the one about the business itself.
Tower Systems develops and supports POS software for local specialty retailers in Australia and New Zealand. The focus is only on indie retailers, not franchises or chains. That focus keeps the company close to the people it serves, close enough to answer the phone.
For any retailer weighing up POS software, here is a simple test: before signing anything, try to get a human from the company on the phone. The result tells you plenty. At Tower Systems, we’re here: 1300 662 957 or sales @towersystems.com.au If you’re in NZ, call 0800 444 367.
Learn more at www.towersystems.com.au.
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